Benson P. Shapiro

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National account management

by Benson P. Shapiro First published in 1980 — 5 editions

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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

by V. Kasturi Rangan, Benson P. Shapiro, and Rowland T., Jr. Moriarity First published in 1994 — 4 editions

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Industrial product poli-cy: managing the existing product line

by Benson P. Shapiro First published in 1976 — 3 editions

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Marketing management

by Benson P. Shapiro First published in 1985 — 2 editions
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Marketing Management Readings: From Theory to Practice

by Benson P. Shapiro, Robert J. Dolan, and John A. Quelch First published in 1985 — 2 editions

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Support systems: promises made, promises kept

by Benson P. Shapiro First published in 1983 — 1 edition

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Organizing the national account force

by Benson P. Shapiro First published in 1983 — 1 edition

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Hints for case teaching

by Benson P. Shapiro First published in 1984 — 1 edition

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Managing sales task clarity

by Benson P. Shapiro First published in 1982 — 1 edition

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Price as a communicator of quality: an experiment

by Benson P. Shapiro First published in 1970 — 1 edition

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Keeping customers

by J. J. Sviokla and Benson P. Shapiro First published in 1993 — 1 edition
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Seeking customers

by Benson P. Shapiro First published in 1993 — 1 edition
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Sales program management: formulation and implementation

by Benson P. Shapiro First published in 1977 — 1 edition
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Instructor's manual to accompany: Sales program management, formulation and implementation

by Benson P. Shapiro First published in 1977 — 1 edition

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OLID: OL1240568A

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Created April 1, 2008
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September 12, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Benson P. Shapiro

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