- Jokes cease to be funny when they deal with the holiest aspects of the nation.
- Man is and remains an animal. Here a beast of prey, there a housepet, but always an animal.
- Gentlemen, a hundred years from now, a wonderful colour film will be shown about these terrible days we are going through. Stand firm today, so that the audience does not whistle you down when you appear on the screen in a hundred years' time.
- Think of the press as a great keyboard on which the government can play.
- Just like a potato beetle destroys potatoes, the Jew destroys nations and peoples. There is only one solution: to deal radically with the danger.
- The bigger the lie, the more people will believe it.
- Nothing makes one harder and more determined than struggle. Nothing give more courage than to face resistance.
- [to students at the famous book burnings of May 10, 1933] The era of extreme Jewish intellectualism is now at an end. The future German man will not just be a man of books, but a man of character. It is to this end that we want to educate you. As a young person, to already have the courage to face the pitiless glare, to overcome the fear of death, and regain respect for death - this is the task of this young generation. And thus you do well in this midnight hour to commit to the flames the evil spirit of the past. This is a strong, great and symbolic deed - a deed which should document the following for the world to know - Here the intellectual foundation of the November [Democratic] Republic is sinking to the ground, but from this wreckage the phoenix of a new spirit will triumphantly rise.
- The moment one becomes aware of propaganda, it loses its effectiveness.
- [13 December 1941] As far as the Jewish question is concerned, the Führer is determined to make a clean sweep. He prophesied to the Jews that if they once again brought about a world war they would experience their own extermination. This was not an empty phrase. The world war is here, the extermination of the Jews must be the necessary consequence. This question must be seen without sentimentality.
- In general, it can probably be established that 60 per cent of them will have to be liquidated, while only 40 per cent can be put to work ... A judgment is being carried out on the Jews which is barbaric but thoroughly deserved. (27 March 1942)
- Stalin, Churchill, and Roosevelt were made by Jewry. They enjoy its full support and reward it with their full protection. They present themselves in their speeches as upright men of civil courage, yet one never hears even a word against the Jews, even though there is growing hatred among their people as a result of this war, a hatred that is fully justified. Jewry is a taboo theme in the enemy countries. It stands outside every legal boundary and thus becomes the tyrant of its host peoples. [published on Jan. 21, 1945 in Das Reich, the leading German weekly newspaper of that time]
- There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.
- A lie told once remains a lie but a lie told a thousand times becomes the truth.
- This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
- If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.
- Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
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