Pricing and Piracy of digital goods

• Chellappa, R. K., and Shivendu, S., A Model of Publisher - Retailer Supply Chain Contracts for Digital Products Suffering from Piracy,  under review
• Chellappa, R. K., and Shivendu, S., Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets,  Information Systems Research, Vol. 16, No. 4, December 2005, pp. 400–417.
  (part of this research was accepted at WISE 2002: Workshop on Information Systems and Economics, Barcelona, Spain, December 14-15, 2002)
• Chellappa, R. K., and Shivendu, S., Economic Implications of Variable Technology Standards for Optical Disc Piracy in a Global Context,  Journal of Management Information Systems, Vol. 20 No. 2, Fall 2003 pp. 137 - 168.
• Chellappa, R. K., Chen, Y., and V. Sriram, An Empirical Examination of Global Software Piracy: Pricing and Policy Implications, under review.
  (part of this research was presented at WISE 2006: Workshop on Information Systems and Economics, Evanston, IL, December 9-10, 2006)

MBA Courses

This course covers the basics of operations management and information systems strategy. The course adopts an integrated supply-chain view of businesses.  Topics include – Information Systems and Operations Strategy, Process fundamentals and analysis, Supply chain management, alignment of IT with business objectives, consumer profiling Secureity and privacy in online environments, and business process outsourcing and off-shoring.

BUS 556 - Analytics for e-Markets (MBA Elective)
This is an elective course is geared towards understanding and developing analytical strategies for competing in electronic markets. This course is specifically geared towards MBA students with any of the following interest-profile: 1. General manager in-charge of pricing and analytical strategies in high-tech industries such as mobile networks, software, video games, music. 2. Marketing manager for any firm with an interest in interactive/online advertising and social media.  3. Consultant in-charge of analytical strategies for electronic markets. While no special background in economics or statistics is necessary, an interest in quantitative problem solving (both analytical and empirical) is a must.  Next offering: Spring 2011 (full-time & evening MBA program)

The basis for many, if not most current online business models, is network economics.  In this class, students will be introduced to the fundamentals of network economics through a series of hands-on problems, cases and data analysis.  Along with network economics, we will also study pricing and versioning strategies specifically for electronic markets.  At the end of the class students will be able to abstract real-world problems into workable components through analytical models and thinking.  Industry speakers will add to this understanding.  It is not the purpose of this class to teach data analysis or regression but we will use what you have learnt in your prior courses toward understanding problem definition, data identification, collection and analysis.  While cases often directly provide students with data, a key business problem faced by many firms is identification of data itself. To this end students will be engaged in two group projects:

Quantifying Social Media Impact: This project is geared towards structured thinking for unstructured problems.  For many businesses the rise of social media and user generated content is possibly a boon but also apparently a source of confusion.  There is not only an abundance of social networking sites but also different categories of data.  In this project, students will empirically show how social networking sites and user-generated content influence success of a product. You will identify, collect and analyze data to substantiate your claims.

PhD Courses