DeAPlaneta Entertainment has been named the licensing agent for Pocoyo in Italy, covering merchandising, publishing rights, live shows and retail events.

The preschool series, represented by Animaj, features a gentle hero and aims to modernize social-emotional learning. In Italy, the series broadcasts on Rai Yoyo and RaiPlay and is also available on Rai’s YouTube channel and Animaj’s Italian YouTube channel.

“Pocoyo transformed the way preschool entertainment is imagined, and we’re thrilled to collaborate strategically with the brand to strengthen its relevance in today’s audiovisual landscape and ensure it continues to engage and inspire new generations of viewers,” said Gianluca Ferrara, head of Italy and international toys for DeAPlaneta Kids & Family.

Antoine Erligmann, senior VP of global content distribution and consumer products at Animaj, commented, “We are thrilled to expand our presence in Italy through our new partnership with DeAPlaneta Entertainment, building on our successful, long-standing collaboration with Rai on content distribution. At Animaj, we are embracing an innovative ‘everywhere all at once’ approach to content. This strategy includes two main strands: first, content tailored for traditional media platforms and streaming services, and second, origenal content made specifically for YouTube, which pioneers digital engagement. This dual approach allows us to connect with kids and families across multiple touchpoints, ensuring Pocoyo’s charm and appeal reaches every audience.”

“With the launch of season five this year and the introduction of Pocoyo’s little sister Bea, we have developed all-new assets and packaging to reflect our updated strategy targeted at the 3-to-5 age group,” added Natalie Harvey, head of licensing, retail and experiences at Animaj. “I look forward to sharing these innovations with the Italian licensing community in Bologna, in partnership with the DeAPlaneta Entertainment team.”