Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels.
The digital portfolios of New York Media, PopSugar and Rolling Stone will join the marketplace, bringing Concert’s reach to almost 90 percent of all Internet users, Vox Media estimates (citing comScore data).
“We’ll have a much stronger anchor in reaching women at scale in places that they’re already engaging,” said Ryan Pauley, head of Concert and vp of revenue operations at Vox Media.
Earlier this month, Quartz announced that it joined Concert to target top executives on a vertical called “Concert C-Suite.”
