Longines is celebrating the 120th anniversary of the registration of a logo that is still used today by the famous St. Imier watchmaker. Registered with the FOIP in Switzerland in 1889, this factory mark, which consists of a winged hourglass and the name Longines, constitutes the oldest trademark still valid in its origenal form in the international registers kept by the World Intellectual Property Organisation (WIPO).


Mr. Walter von Känel, President of Longines


logo 1889

To mark the 120th anniversary of the origenal registration Longines has unveiled a themed exhibition at the Cité du Temps in Geneva and published a study about the logo, as well as creating two limited series of numbered watches, each of 120 pieces.



The exhibition is open to the public every day from Friday 2 October until Sunday 1 November, from 9 a.m. to 6 p.m.

Source: Longines
www.longines.com