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"To Match or Not to Match: Economics of Cookie Matching in Online Advertising."

Arpita Ghosh et al. (2015)

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DOI: 10.1145/2745801

access: closed

type: Journal Article

metadata version: 2018-11-06

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  - journals/teco/GhoshMMV15
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  - https://dblp.org/rec/journals/teco/GhoshMMV15
Arpita Ghosh, Mohammad Mahdian, R. Preston McAfee, Sergei Vassilvitskii:
To Match or Not to Match: Economics of Cookie Matching in Online Advertising. ACM Trans. Economics and Comput. 3(2): 12:1-12:18 (2015)

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