Abstract
Libraries have been adapting themselves to the patrons’ changing requests. Library marketing with data analysis will inspire the improvement and development of patron services in such a situation. In this paper we will propose a framework for library marketing based on the multi agent system (MAS), where not only the library but also the books, services, and patrons are represented as agents. Agents make a social network and develop new knowledge that is useful for library marketing. Library marketing system based on the MAS framework will provide novel inspirations to the libraries for better patron services and better library management. We put special interest to MAS of books. We propose an idea for extracting knowledge about various relationships of books based on the co-usage data.
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Minami, T. (2010). A Book-Agent System for Library Marketing. In: Pan, JS., Chen, SM., Nguyen, N.T. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2010. Lecture Notes in Computer Science(), vol 6421. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16693-8_30
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DOI: https://doi.org/10.1007/978-3-642-16693-8_30
Publisher Name: Springer, Berlin, Heidelberg
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