Abstract
Mobile web and native apps bring different pros and cons to the table. Intuit recently embarked on a journey to create a mobile web version of its online business banking solution. In developing this product, the team attempted to get the best of both worlds by creating a system that would recognize a device class and adapt content to better fit it, providing a more consistent user experience while still taking advantage of the wide accessibility gained by utilizing the mobile web.
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Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. Adobe Online Marketing Suite and Adobe Scene7 (October 2010)
“The State of the Mobile Touch Web” Taptu (April 2010)
“Internet Trends” Morgan Stanley. CM Summit – New York City, June 7 (2010)
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© 2011 Springer-Verlag Berlin Heidelberg
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Buettner, K., Simmons, A.M. (2011). Mobile Web and Native Apps: How One Team Found a Happy Medium. In: Marcus, A. (eds) Design, User Experience, and Usability. Theory, Methods, Tools and Practice. DUXU 2011. Lecture Notes in Computer Science, vol 6769. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21675-6_63
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DOI: https://doi.org/10.1007/978-3-642-21675-6_63
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