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| location = [[Liverpool]], England, UK
| area_served = [[United Kingdom]]
| key_people = [[Tom Morris (businessman)|Tom Morris]] <br>{{small|(Managing Director)}}<br/>Joe Morris<br>{{small| (Operations Director)}}<br/>
| revenue = {{increase}} [[Pound sterling|£]]2.5 billion (2019)
| operating_income = {{increase}} £498.3 million (2016)
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| industry = [[Retail]]
| products = [[Groceries]], [[general merchandise]]
| homepage = {{nowrap|{{URL|https://
}}
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A £70m distribution centre began construction in October 2013 in [[Wiltshire, England]], as a duplicate of their {{convert|700000|sqft|abbr=on}} facility that they had opened at its Liverpool headquarters some years prior, in order that their expansion plans could be maintained.<ref name="ft_report_feb13"/>
In January 2023, Home Bargains announced that the company had purchased rival discount retailer [[Quality Save]] for an undisclosed amount. The purchase came after Quality Save reported it had made a loss of more than £64,000 for the 12 months, compared to a prior £1.3m profit the year before despite having an increase of £3.7 million turnover, all Quality Save stores will convert to the Home Bargains name and brand.<ref>{{cite web|url=https://www.business-live.co.uk/retail-consumer/home-bargains-buys-fellow-discount-26110764|title=Home Bargains buys fellow discount retailer Quality Save|website=business-live.co.uk|date=2023-01-30|access-date=2023-02-07}}</ref>
==Business operations==
=== Sales strategies ===
The strap line of the retailer is "Top Brands, Bottom Prices", with operations director Joe Morris explaining their business model of acquiring stock at the same cost price as the larger supermarkets, but selling them to the public at a cheaper price.<ref name="ft_report_feb13">{{cite web |url=https://www.ft.com/content/a17e50a4-7073-11e2-a2cf-00144feab49a |archive-url=https://ghostarchive.org/archive/
In August 2011, ''Home Bargains'' opened a website to enable customers to shop with them online.<ref>{{Cite web|url=https://corporate.homebargains.co.uk/|title=TJ Morris – Corporate Homepage}}</ref>
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==Sporting ventures==
From April 2013 until January 2016, Home Bargains were kit sponsors of [[EFL League Two|League 2]] side [[Tranmere Rovers F.C.|Tranmere Rovers]] in a "six figure" deal, replacing long-term sponsors Wirral Council.<ref>{{cite news |url=http://www.liverpoolecho.co.uk/news/liverpool-news/home-bargains-announced-tranmere-rovers-3320730 |title=Home Bargains announced as Tranmere Rovers new shirt sponsor |work=Liverpool Echo |date=16 April 2013 |access-date=7 February 2017}}</ref> The sponsorship ended when the club signed a three-year sponsorship deal with B&M Waste Services.<ref name="b&m_shirt_sponsor">{{cite news |url=http://www.tranmererovers.co.uk/news/article/tranmere-announce-new-shirt-sponsorship-deal-with-bm-2927853.aspx |title=Tranmere Announce New Shirt Sponsorship Deal With B&M Waste Services |work=Tranmere Rovers |date=29 January 2016 |access-date=7 February 2017}}</ref> Since October 2019, they have been the kit sponsors of [[EFL League One|League One]] side [[Bolton Wanderers F.C.|Bolton Wanderers]].<ref>{{cite news |url=https://www.bwfc.co.uk/news/2019/october/home-bargains-confirmed-as-new-shirt-sponsor-as-club-also-unveils-new-kits/ |title=Home Bargains Confirmed As New Shirt Sponsor As Club Also Unveils New Kits |work=Bolton Wanderers |date=7 October 2019 |access-date=7 October 2019}}</ref> In 2021, Home Bargains signed a three-year principal shirt partner deal with Super League club St Helens Rugby League Football Club for the 2022–2024 seasons.
==Litigation==
The retailer was fined over £20,000 in February 2017, after being caught selling phone chargers that risked exploding. The chargers had been imported from [[China]] yet had not undergone sufficient safety checks by the retailer, despite [[Trading Standards]] having carried out five failed safety checks on the product.
Despite being able to produce a Chinese test certificate indicating that a sample product was safety compliant, Home Bargains
| title = News
| last = Limited | first = Frontmedia Studio
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| url = https://www.tradingstandards.uk/news-policy/news-room/2017/home-bargains-guilty-of-selling-unsafe-chargers
}}</ref>
== See also ==
* [[B&M]]
* [[Poundstretcher]]
* [[Bargain Buys]]
==References==
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