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Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders.
The record for the highest amount paid for naming rights belongs to [[Crypto.com Arena]]. On November 17, 2021, a 20-year, US$700 million sponsorship deal was reached between [[Anschutz Entertainment Group]] and Singapore-based [[Crypto.com]] to rename Los Angeles's Staples Center (the [[Staples Inc.|Staples office supply store chain]] was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the [[NHL]]'s [[Los Angeles Kings]] and [[National Basketball Association|NBA]]'s [[Los Angeles Lakers
Prior to the Crypto.com Arena deal, the record belonged to Toronto's [[Scotiabank Arena]] (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of [[CA$]]800 million (US$517 million) over 20 years starting in 2018.<ref>Wolf, Barnet D. [http://www.columbusdispatch.com/dispatch/content/business/stories/2007/04/29/naming.ART_ART_04-29-07_F1_0I6GVNE.html "The Name Game: Company banners flying on more college stadiums, arenas"]{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}, ''[[The Columbus Dispatch]]'', April 29, 2007. Accessed May 20, 2007.</ref>
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