==Impact==

The impact of the leaflet on voting intentions was researched by Harry Pickard of the [[University of Sheffield]] and published in 2019.{{Sfn|Pickard|2019|p=1}} Using a sample of 6,132 individuals from across the UK, Pickard concluded that being exposed to the leaflet led to a three percentage point decrease in the probability of a person's voting to leave in the referendum.{{Sfn|Pickard|2019|p=17}} This effect was particularly strong among groups that had been exposed to few other sources of information about the referendum, such as women (8.8 percentage points less likely to vote to leave following exposure to the leaflet), those on low incomes (11.4 percentage points), and the risk averse (10.2 percentage points).{{Sfn|Pickard|2019|p=20}}

 

==References==