The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design.[1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn,[2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines.[3]
Critical analysis and reception
editDesign journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory.[4]
In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye."[5]
In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.”[6]
References
edit- ^ McCaughan-Hawes, Charlotte (February 20, 2024). "TikTok's 'unexpected red theory' is an interior designer trick you need to know". House & Garden. Retrieved February 21, 2024.
- ^ Kircher, Madison (February 16, 2024). "What Is 'Unexpected Red'?". The New York Times. Retrieved February 20, 2024.
- ^ Dowling, Amber (January 30, 2024). "See Why Experts Think Unexpected Red Theory May Be The Next Home Trend You Need". HGTV. Retrieved February 21, 2024.
- ^ "50+ Rooms That Prove 'The Unexpected Red Theory' Really Works - The Nordroom". February 13, 2024. Retrieved February 21, 2024.
- ^ Noll, Morgan (January 25, 2024). "The "Unexpected Red Theory" Could Elevate Your Home and Fashion Game". Real Simple. Retrieved February 21, 2024.
- ^ Newton, Hannah (February 6, 2024). "Why 'unexpected red' is trending in interiors – and how to do it right". The Daily Telegraph. ISSN 0307-1235. Retrieved February 21, 2024.
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