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{{short description|Swedish fragrance company}}
{{short description|Swedish fragrance company}}
{{advert|date=April 2018}}
{{Infobox company
{{Infobox company
| name = Byredo
| name = Byredo
| logo =
| logo =
| type = [[Subsidiary]]
| type = [[Subsidiary]]
| traded_as =
| traded_as =
| former_name =
| former_name =
| industry =
| industry =
| foundation = 2006 ; Sweden
| foundation = {{Start date and age|2006}} ; [[Stockholm]], Sweden
| founder = [[Ben Gorham]]
| founder = Ben Gorham
| location_city =
| location_city =
| location_country = Sweden
| location_country = Sweden
| locations =
| locations =
| area_served = Europe, North America, Asia
| area_served = Europe, North America, Asia
| key_people =
| key_people =
| products = [[Luxury goods]]
| products = [[Luxury goods]]
| parent = [[Puig (company)|Puig]]
| parent = [[Puig (company)|Puig]]
| divisions =
| divisions =
| homepage =
| homepage =
}}
}}
'''Byredo''' is a Swedish company that produces fragrances, leather goods, and accessories.

'''Byredo''' is a Swedish company producing fragrances, leather goods, and accessories made in Sweden.<ref>{{Cite web|url=https://www.byredo.com/us_en/about|title=About Byredo|website=www.byredo.com}}</ref> Byredo is a [[portmanteau]] of "By Redolence".<ref name="Manzanita buys" /> It was founded in [[Stockholm]] in 2006 by Ben Gorham.<ref>Lisa Niven, [http://www.vogue.co.uk/article/interview-with-ben-gorham-byredo-founder Vogue Meets Byredo's Ben Gorham] ''Vogue'', 1 September 2016</ref>

It deals with leather products, perfumes,<ref>{{Cite web|url=https://www.byredo.com/us_en/leather-goods/bags/|title=Luxury leather handbag collection • Made in Italy &#124; BYREDO|website=www.byredo.com}}</ref> and the first collection of handbags and small leather goods debuted at [[Paris Fashion Week]] in September 2017.<ref name="LAUREN JOSEPH">[http://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.] LAUREN JOSEPH, [[Surface magazine]], October 20, 2017</ref>


==History==
==History==
In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti, April 29, 2013</ref> which has invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates" /> and owns [[Space NK]].<ref name="Manzanita buys" />
Byredo was founded in [[Stockholm]] in 2006 by Ben Gorham.<ref>{{Cite news |last=Conlon |first=Scarlett |date=2020-01-18 |title=Ben Gorham: ‘With Byredo I wanted a more inclusive approach to luxury’ |url=https://www.theguardian.com/fashion/2020/jan/18/ben-gorham-interview-with-byredo-i-wanted-more-inclusive-approach-to-luxury |access-date=2023-07-27 |work=The Observer |language=en-GB |issn=0029-7712}}</ref><ref>Lisa Niven, [http://www.vogue.co.uk/article/interview-with-ben-gorham-byredo-founder Vogue Meets Byredo's Ben Gorham] ''Vogue'', 1 September 2016</ref> The name Byredo is a [[portmanteau]] of "by redolence".<ref name="Manzanita buys" /> The first fragrance released was Green (sage, orange and musk).<ref name=":0">{{Cite news |last=Meltzer |first=Marisa |date=2015-05-27 |title=Byredo Brings Its Scent Memories to SoHo |url=https://www.nytimes.com/2015/05/28/fashion/byredo-brings-its-scent-memories-to-soho.html |access-date=2024-10-07 |work=The New York Times}}</ref> In 2013, Gorham sold a majority stake of the company to London-based investment firm [[William S. Fisher|Manzanita Capital]].<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti, April 29, 2013</ref> This company was invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates">{{Cite web |last=Stocks |first=Christopher |date=2016-09-06 |title=Name game: Byredo celebrates its tenth anniversary with a nameless fragrance |url=https://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance |access-date=2024-10-07 |website=wallpaper.com |language=en}}</ref> and also owns [[Space NK]].<ref name="Manzanita buys" /> In 2015, Byredo opened a second store, in New York's [[SoHo, Manhattan|Soho]].<ref name=":0" /> Its first collection of [[handbag]]s and other accessories debuted at the 2017 [[Paris Fashion Week]].<ref name="LAUREN JOSEPH">[http://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.] LAUREN JOSEPH, [[Surface magazine]], October 20, 2017</ref> In May 2022, [[Puig (company)|Puig]] acquired a majority stake in Byredo.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref> In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.<ref>{{Cite web |last=Weil |first=Jennifer |date=2023-11-20 |title=EXCLUSIVE: Byredo Is Launching Fine Jewelry |url=https://wwd.com/accessories-news/jewelry/byredo-launching-fine-jewelry-1235934925/ |access-date=2023-11-20 |website=WWD |language=en-US}}</ref>

In May 2022, [[Puig (company)|Puig]] acquired a majority stake in Byredo.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref>


==Collaborations==
==Collaborations==
Byredo released products in collaboration with perfumer Jérôme Epinette (2016),<ref name="Byredo celebrates" /> photographers [[Inez and Vinoodh]] (2016),<ref>{{Cite web |last=Ward |first=Maria |date=2016-12-09 |title=Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration |url=https://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 |access-date=2024-10-07 |website=Vogue |language=en-US}}</ref> designer [[Virgil Abloh]] (2018),<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref> furniture company [[IKEA]] (2020),<ref>{{Cite web |date=2020-11-02 |title=Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy |url=https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ |access-date=2024-10-07 |website=Harper's BAZAAR |language=en-US}}</ref> makeup artist [[Isamaya Ffrench]] (2020)<ref>{{Cite web |last=Wu |first=Sarah Y. |date=2020-10-01 |title=Inside Byredo Makeup’s Surprising, Colorful Launch |url=https://www.forbes.com/sites/sarahwu/2020/10/01/inside-byredo-makeups-surprising-colorful-launch/ |access-date=2024-10-07 |website=Forbes |language=en}}</ref> and US rapper [[Travis Scott]] (2021).<ref>{{Cite web |last=Walsh |first=Savannah |date=2021-01-19 |title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked |url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/ |access-date=2021-02-23 |website=ELLE |language=en-US}}</ref>
Perfumer Jérôme Epinette has created scents for the brand.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016</ref> Byredo collaborated with photographers [[Inez and Vinoodh]] on its 1996 Inez & Vinoodh fragrance.<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016</ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html 1996 Inez & Vinoodh] fragrantica.com</ref>

In 2018, Byredo collaborated with [[Off-White (company)|Off-White]]'s [[Virgil Abloh]] on a new fragrance "Elevator Music."<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref>

Byredo collaborated with [[IKEA]] on a home fragrance expected to launch in 2019.<ref>Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo, and Stampd: The affordable Swedish HomeGoods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017</ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[IKEA]], 09.06.2017</ref> This materialized as the OSYNLIG candle collection, released November 1, 2020.<ref>Madge Maril, [https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy] ''[[Harpersbazaar.com]]'' 9 November 2020</ref> It also launched the fragrance Space Rage in partnership with the singer [[Travis Scott]].<ref>{{Cite web|last=Walsh|first=Savannah|date=2021-01-19|title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked|url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/|access-date=2021-02-23|website=ELLE|language=en-US}}</ref>


==References==
==References==
{{Reflist}}
{{Reflist}}



== External links ==
*[https://www.byredo.com/ Byredo]
{{Perfume}}
{{Perfume}}


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[[Category:Swedish brands]]
[[Category:Swedish brands]]
[[Category:2006 establishments in Sweden]]
[[Category:2006 establishments in Sweden]]
[[Category:Companies based in Stockholm]]
[[Category:Manufacturing companies based in Stockholm]]
[[Category:Niche perfumes]]
[[Category:Niche perfumes]]

Latest revision as of 23:38, 30 October 2024

Byredo
Company typeSubsidiary
Founded2006; 18 years ago (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods
ParentPuig

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.

History

[edit]

Byredo was founded in Stockholm in 2006 by Ben Gorham.[1][2] The name Byredo is a portmanteau of "by redolence".[3] The first fragrance released was Green (sage, orange and musk).[4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][5] This company was invested in Diptyque and Malin + Goetz,[6] and also owns Space NK.[3] In 2015, Byredo opened a second store, in New York's Soho.[4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.[7] In May 2022, Puig acquired a majority stake in Byredo.[8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[9]

Collaborations

[edit]

Byredo released products in collaboration with perfumer Jérôme Epinette (2016),[6] photographers Inez and Vinoodh (2016),[10] designer Virgil Abloh (2018),[11] furniture company IKEA (2020),[12] makeup artist Isamaya Ffrench (2020)[13] and US rapper Travis Scott (2021).[14]

References

[edit]
  1. ^ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
  2. ^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  3. ^ a b c Manzanita buys majority stake in Byredo 1 May 2013
  4. ^ a b Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
  5. ^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  6. ^ a b Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
  7. ^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  8. ^ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  9. ^ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
  10. ^ Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
  11. ^ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  12. ^ "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
  13. ^ Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
  14. ^ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.


[edit]
Retrieved from "https://en.wikipedia.org/w/index.php?title=Byredo&oldid=1254432324"
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