Byredo: Difference between revisions

Byredo
Company type	Subsidiary
Founded	2006; 18 years ago ; Stockholm, Sweden
Founder	Ben Gorham
Headquarters	Sweden
Area served	Europe, North America, Asia
Products	Luxury goods
Parent	Puig

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Latest revision as of 23:38, 30 October 2024

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.

History

Byredo was founded in Stockholm in 2006 by Ben Gorham.^[1]^[2] The name Byredo is a portmanteau of "by redolence".^[3] The first fragrance released was Green (sage, orange and musk).^[4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.^[3]^[5] This company was invested in Diptyque and Malin + Goetz,^[6] and also owns Space NK.^[3] In 2015, Byredo opened a second store, in New York's Soho.^[4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.^[7] In May 2022, Puig acquired a majority stake in Byredo.^[8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.^[9]

Collaborations

Byredo released products in collaboration with perfumer Jérôme Epinette (2016),^[6] photographers Inez and Vinoodh (2016),^[10] designer Virgil Abloh (2018),^[11] furniture company IKEA (2020),^[12] makeup artist Isamaya Ffrench (2020)^[13] and US rapper Travis Scott (2021).^[14]

References

^ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
^ ^a ^b ^c Manzanita buys majority stake in Byredo 1 May 2013
^ ^a ^b Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
^ ^a ^b Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
^ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
^ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
^ Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
^ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
^ "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
^ Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
^ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.

External links

Byredo

[1] Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.

[2] Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016

[Manzanita_buys-3] Manzanita buys majority stake in Byredo 1 May 2013

[:0-4] Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.

[5] Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013

[Byredo_celebrates-6] Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.

[LAUREN_JOSEPH-7] Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017

[8] "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.

[9] Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.

[10] Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.

[11] "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.

[12] "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.

[13] Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.

[14] Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.

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@@ Line 1: / Line 1: @@
 {{short description|Swedish fragrance company}}
-{{advert|date=April 2018}}
 {{Infobox company
 | name = Byredo
@@ Line 20: / Line 19: @@
 | homepage =
 }}
+'''Byredo''' is a Swedish company that produces fragrances, leather goods, and accessories.
-'''Byredo''' is a Swedish company that produces fragrances, leather goods, and accessories.<ref>{{Cite web|url=https://www.byredo.com/us_en/leather-goods/bags/|title=Luxury leather handbag collection • Made in Italy &#124; BYREDO|website=www.byredo.com}}</ref><ref>{{Cite web|url=https://www.byredo.com/us_en/about|title=About Byredo|website=www.byredo.com}}</ref> ''Byredo'' is a [[portmanteau]] of  "By Redolence".<ref name="Manzanita buys" /> It was founded in [[Stockholm]] in 2006 by Ben Gorham<ref>{{Cite news |last=Conlon |first=Scarlett |date=2020-01-18 |title=Ben Gorham: ‘With Byredo I wanted a more inclusive approach to luxury’ |language=en-GB |work=The Observer |url=https://www.theguardian.com/fashion/2020/jan/18/ben-gorham-interview-with-byredo-i-wanted-more-inclusive-approach-to-luxury |access-date=2023-07-27 |issn=0029-7712}}</ref>.<ref>Lisa Niven, [http://www.vogue.co.uk/article/interview-with-ben-gorham-byredo-founder Vogue Meets Byredo's Ben Gorham] ''Vogue'', 1 September 2016</ref> Its first collection of [[handbag]]s and other accessories debuted at [[Paris Fashion Week]] in September 2017.<ref name="LAUREN JOSEPH">[http://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.] LAUREN JOSEPH, [[Surface magazine]], October 20, 2017</ref>
 ==History==
-In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti,  April 29, 2013</ref> This company was invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates" /> and also owns [[Space NK]].<ref name="Manzanita buys" /> In May 2022, [[Puig (company)|Puig]] acquired a majority stake in ''Byredo''.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref>
+Byredo was founded in [[Stockholm]] in 2006 by Ben Gorham.<ref>{{Cite news |last=Conlon |first=Scarlett |date=2020-01-18 |title=Ben Gorham: ‘With Byredo I wanted a more inclusive approach to luxury’ |url=https://www.theguardian.com/fashion/2020/jan/18/ben-gorham-interview-with-byredo-i-wanted-more-inclusive-approach-to-luxury |access-date=2023-07-27 |work=The Observer |language=en-GB |issn=0029-7712}}</ref><ref>Lisa Niven, [http://www.vogue.co.uk/article/interview-with-ben-gorham-byredo-founder Vogue Meets Byredo's Ben Gorham] ''Vogue'', 1 September 2016</ref> The name Byredo is a [[portmanteau]] of  "by redolence".<ref name="Manzanita buys" /> The first fragrance released was Green (sage, orange and musk).<ref name=":0">{{Cite news |last=Meltzer |first=Marisa |date=2015-05-27 |title=Byredo Brings Its Scent Memories to SoHo |url=https://www.nytimes.com/2015/05/28/fashion/byredo-brings-its-scent-memories-to-soho.html |access-date=2024-10-07 |work=The New York Times}}</ref> In 2013, Gorham sold a majority stake of the company to London-based investment firm [[William S. Fisher|Manzanita Capital]].<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti,  April 29, 2013</ref> This company was invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates">{{Cite web |last=Stocks |first=Christopher |date=2016-09-06 |title=Name game: Byredo celebrates its tenth anniversary with a nameless fragrance |url=https://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance |access-date=2024-10-07 |website=wallpaper.com |language=en}}</ref> and also owns [[Space NK]].<ref name="Manzanita buys" /> In 2015, Byredo opened a second store, in New York's [[SoHo, Manhattan|Soho]].<ref name=":0" /> Its first collection of [[handbag]]s and other accessories debuted at the 2017 [[Paris Fashion Week]].<ref name="LAUREN JOSEPH">[http://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.] LAUREN JOSEPH, [[Surface magazine]], October 20, 2017</ref> In May 2022, [[Puig (company)|Puig]] acquired a majority stake in Byredo.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref> In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.<ref>{{Cite web |last=Weil |first=Jennifer |date=2023-11-20 |title=EXCLUSIVE: Byredo Is Launching Fine Jewelry |url=https://wwd.com/accessories-news/jewelry/byredo-launching-fine-jewelry-1235934925/ |access-date=2023-11-20 |website=WWD |language=en-US}}</ref>
 ==Collaborations==
+Byredo released products in collaboration with perfumer Jérôme Epinette (2016),<ref name="Byredo celebrates" /> photographers [[Inez and Vinoodh]] (2016),<ref>{{Cite web |last=Ward |first=Maria |date=2016-12-09 |title=Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration |url=https://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 |access-date=2024-10-07 |website=Vogue |language=en-US}}</ref> designer [[Virgil Abloh]] (2018),<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref> furniture company [[IKEA]] (2020),<ref>{{Cite web |date=2020-11-02 |title=Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy |url=https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ |access-date=2024-10-07 |website=Harper's BAZAAR |language=en-US}}</ref> makeup artist [[Isamaya Ffrench]] (2020)<ref>{{Cite web |last=Wu |first=Sarah Y. |date=2020-10-01 |title=Inside Byredo Makeup’s Surprising, Colorful Launch |url=https://www.forbes.com/sites/sarahwu/2020/10/01/inside-byredo-makeups-surprising-colorful-launch/ |access-date=2024-10-07 |website=Forbes |language=en}}</ref> and US rapper [[Travis Scott]] (2021).<ref>{{Cite web |last=Walsh |first=Savannah |date=2021-01-19 |title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked |url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/ |access-date=2021-02-23 |website=ELLE |language=en-US}}</ref>
-Perfumer Jérôme Epinette has created some scents for the brand — ''Byredo''.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016</ref> In 2016 Byredo collaborated with photographers [[Inez and Vinoodh]] on a fragrance named "1996."<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016</ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html  1996 Inez & Vinoodh] fragrantica.com</ref>
-In 2018, ''Byredo'' collaborated with [[Off-White (company)|Off-White]]'s [[Virgil Abloh]] on a fragrance named "Elevator Music."<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref>
-Byredo has also collaborated with [[IKEA]] on a home fragrance <ref>Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo, and Stampd: The affordable Swedish Home Goods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017</ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[IKEA]], 09.06.2017</ref> – releasing the OSYNLIG candle collection in 2020.<ref>Madge Maril, [https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy] ''[[Harpersbazaar.com]]'' 9 November 2020</ref> In 2021, Byredo launched the fragrance Space Rage in partnership with the singer [[Travis Scott]].<ref>{{Cite web|last=Walsh|first=Savannah|date=2021-01-19|title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked|url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/|access-date=2021-02-23|website=ELLE|language=en-US}}</ref>
 ==References==
 {{Reflist}}
-*
 == External links ==
@@ Line 47: / Line 40: @@
 [[Category:Swedish brands]]
 [[Category:2006 establishments in Sweden]]
-[[Category:manufacturing companies based in Stockholm]]
+[[Category:Manufacturing companies based in Stockholm]]
 [[Category:Niche perfumes]]

v t e Perfumes
Overview	History List of perfumes
Types	Solid perfume Eau de Cologne Eau de toilette Essential oils Pomander Chypre Fougère
Ingredients	Plant sources including Herbal distillates Animal sources Synthetic
Science	Aromachology Fragrance wheel Fragrance extraction Note Scentography
Professions	Perfumer
Organizations	Fragrance Museum Fragrances of the World International Fragrance Association Musée du Parfum Osmothèque Research Institute of Fragrance Materials Théâtre-Musée des Capucines The Fragrance Foundation ISIPCA Basenotes
People	Ernest Beaux Coco Chanel François Coty Ernest Daltroff Michael Edwards Johann Maria Farina Jacques Guerlain Luca Turin Edmond Roudnitska
Companies	Caron Firmenich Frutarom Givaudan International Flavors & Fragrances Mane SA Robertet Sensient Flavors & Fragrances Group Symrise T. Hasegawa Takasago
Category Commons Wiktionary

Latest revision as of 23:38, 30 October 2024

History

Collaborations

References

External links

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