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In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti, April 29, 2013</ref> which has invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates" /> and owns [[Space NK]].<ref name="Manzanita buys" />
In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''[[Women's Wear Daily]]'', [http://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti, April 29, 2013</ref> which has invested in [[Diptyque]] and Malin + Goetz,<ref name="Byredo celebrates" /> and owns [[Space NK]].<ref name="Manzanita buys" />


In May 2022, [[Puig (company)|Puig]] acquired a majority stake in Byredo.<ref>https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo</ref>
In May 2022, [[Puig (company)|Puig]] acquired a majority stake in Byredo.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref>


==Collaborations==
==Collaborations==
Perfumer Jérôme Epinette has created scents for the brand.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016</ref> Byredo collaborated with photographers [[Inez and Vinoodh]] on its 1996 Inez & Vinoodh fragrance.<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016</ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html 1996 Inez & Vinoodh] fragrantica.com</ref>
Perfumer Jérôme Epinette has created scents for the brand.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016</ref> Byredo collaborated with photographers [[Inez and Vinoodh]] on its 1996 Inez & Vinoodh fragrance.<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016</ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html 1996 Inez & Vinoodh] fragrantica.com</ref>


In 2018, Byredo collaborated with [[Off-White (company)|Off-White]]'s [[Virgil Abloh]] on a new fragrance "Elevator Music."<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It’s Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref>
In 2018, Byredo collaborated with [[Off-White (company)|Off-White]]'s [[Virgil Abloh]] on a new fragrance "Elevator Music."<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref>


Byredo collaborated with [[IKEA]] on a home fragrance expected to launch in 2019.<ref>Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017</ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[IKEA]], 09.06.2017</ref> This materialised as the OSYNLIG candle collection, released 1 November 2020.<ref>Madge Maril, [https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy] ''[[Harpersbazaar.com]]'' 9 November 2020</ref> It also launched the fragrance Space Rage in partnership with the singer [[Travis Scott]].<ref>{{Cite web|last=Walsh|first=Savannah|date=2021-01-19|title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked|url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/|access-date=2021-02-23|website=ELLE|language=en-US}}</ref>
Byredo collaborated with [[IKEA]] on a home fragrance expected to launch in 2019.<ref>Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017</ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[IKEA]], 09.06.2017</ref> This materialised as the OSYNLIG candle collection, released 1 November 2020.<ref>Madge Maril, [https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy] ''[[Harpersbazaar.com]]'' 9 November 2020</ref> It also launched the fragrance Space Rage in partnership with the singer [[Travis Scott]].<ref>{{Cite web|last=Walsh|first=Savannah|date=2021-01-19|title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked|url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/|access-date=2021-02-23|website=ELLE|language=en-US}}</ref>

Revision as of 21:48, 21 June 2022

Byredo
Company typeSubsidiary
Founded2006 ; Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods
ParentPuig

Byredo is a Swedish company, producing fragrances, leather goods and accessories made in Sweden.[1] Byredo is a portmanteau of "By Redolence".[2] It was founded in Stockholm in 2006 by Ben Gorham.,[3]

It deals with leather product and perfumes[4] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[5]

History

In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[2][6] which has invested in Diptyque and Malin + Goetz,[7] and owns Space NK.[2]

In May 2022, Puig acquired a majority stake in Byredo.[8]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[7] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[9][10]

In 2018, Byredo collaborated with Off-White's Virgil Abloh on a new fragrance "Elevator Music."[11]

Byredo collaborated with IKEA on a home fragrance expected to launch in 2019.[12][13] This materialised as the OSYNLIG candle collection, released 1 November 2020.[14] It also launched the fragrance Space Rage in partnership with the singer Travis Scott.[15]

References

  1. ^ "Byredo Perfumes And Colognes". www.fragrantica.com.
  2. ^ a b c Manzanita buys majority stake in Byredo 1 May 2013
  3. ^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  4. ^ "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com.
  5. ^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  6. ^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  7. ^ a b Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  8. ^ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  9. ^ Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  10. ^ 1996 Inez & Vinoodh fragrantica.com
  11. ^ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  12. ^ Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  13. ^ The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  14. ^ Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  15. ^ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Byredo&oldid=1094314127"
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