Hello! Made from [this](https://groups.google.com/forum/#!topic/django-rest-framework/P-Srq7wW87I) thread. Suggested changes: - new attributes in [models.Token fields](https://github.com/mnach/django-rest-framework/blob/master/rest_framework/authtoken/models.py#L20-L23) verbose_name=_("label") - new [Meta-options](https://github.com/mnach/django-rest-framework/blob/master/rest_framework/authtoken/models.py#L25-L31) verbose_name & verbose_name_plural - Labels in [AuthTokenSerializer](https://github.com/mnach/django-rest-framework/blob/master/rest_framework/authtoken/serializers.py#L8-L9) fields in case of usages in Brousable API - provide AppConfig class as described in [django documentation](https://docs.djangoproject.com/en/1.7/ref/applications/#for-application-authors) with verbose_name came through ugettext_lazy