Effectiveness of Online Consumer Product Review: The Role of Experiential Information
Files
Date
2021-01-05
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
4323
Ending Page
Alternative Title
Abstract
Product reviews as consumer-generated information have drawn great attention from researchers and practitioners. A substantial academic effort has been made to comprehend factors influencing the helpfulness of reviews, largely centering on a few quantitative factors (e.g., star rating, review length). However, research investigating qualitative aspects of product reviews still lags, though product reviews consist mainly of peer consumers’ experiences and opinions. In this study, we use the smartphone reviews to investigate consumers’ experiences and opinions in relation to review helpfulness. By statistical analysis, we demonstrate that consumers’ experiential information plays a significant role to make product reviews helpful. We furnish additional evidence of the statistical results by predictive analytics. Our findings suggest that consumers’ experiential information conveys meaningful implication to better understand the nature of product reviews. Therefore, this study contributes to the extant literature of e-commerce and to practitioners to utilize the consumer reviews of their products.
Description
Keywords
Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact, online consumer reviews, product uncertainty, review helpfulness, user-generated content
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.