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A conceptualization of the consumer behavior discipline

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Abstract

Consumer behavior, as a social science discipline, is analyzed from a developmental perspective. Seven developmental levels or stages are identified reflecting the growing role of consumer behavior study in applied social settings. A classification schema is also presented in an attempt to categorize consumer behavior research

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Authors and Affiliations

  1. Virginia Tech, Blacksburg, USA

    M. Joseph Sirgy

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  1. M. Joseph Sirgy
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Sirgy, M.J. A conceptualization of the consumer behavior discipline. JAMS 13, 104–121 (1985). https://doi.org/10.1007/BF02729709

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