Fig. 2.
The effect of price on each wine. (A) Wine 1: averaged time courses in the medial OFC voxels shown in B (error bars denote standard errors). (B) Wine 1: activity in the mOFC was higher for the high- ($45) than the low-price condition ($5). Activation maps are shown at a threshold of P < 0.001 uncorrected and with an extend threshold of five voxels. (C) Wine 1: activity in the vmPFC was also selected by the same contrast. (D) Wine 2: averaged time courses in the medial OFC voxels shown in E. (E) Wine 2: activity in the mOFC was higher for the high- ($90) than for the low-price condition ($10). (F) Wine 2: activity in the vmPFC was higher for the same contrast.