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Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

Website analytics and user behavior insights

Last updated

19 Jun 2024

Glossary

Audiences
Bounces and bounce rate
Conversions
Dimensions and metrics
Ecommerce tracking
Exits and exit rate
Explore
Goal conversion rate
Landing pages
Secondary dimensions
Segments
Session duration
Sessions
Transactions
Unique visitors
Users (new vs. returning)

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Google Analytics: terms and definitions

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