Updated through 6/7.
In yesterday's Los Angeles Times, John Horn and Steven Zeitchik report on the uphill battle Fox Searchlight will be fighting this summer as they roll out Terrence Malick's The Tree of Life from just four theaters this weekend in New York and Los Angeles to eight more cities next week, all the way to 200 by the July 4 holiday weekend. In short, they realize that Brad Pitt and the Palme d'Or alone won't hack it. If marketing success were measured by the sheer bulk of critical coverage, though — and, Lord knows, it isn't — the team could already be resting on its laurels.
Reverse Shot, for example, has spent all this past week with the film, running five essays in all. Here in The Notebook, we've had Daniel Kasman's first impressions from Cannes and, on Thursday, Ignatiy Vishnevetsky's (if you'll allow us) magnificent review. Both follow, of course,...
In yesterday's Los Angeles Times, John Horn and Steven Zeitchik report on the uphill battle Fox Searchlight will be fighting this summer as they roll out Terrence Malick's The Tree of Life from just four theaters this weekend in New York and Los Angeles to eight more cities next week, all the way to 200 by the July 4 holiday weekend. In short, they realize that Brad Pitt and the Palme d'Or alone won't hack it. If marketing success were measured by the sheer bulk of critical coverage, though — and, Lord knows, it isn't — the team could already be resting on its laurels.
Reverse Shot, for example, has spent all this past week with the film, running five essays in all. Here in The Notebook, we've had Daniel Kasman's first impressions from Cannes and, on Thursday, Ignatiy Vishnevetsky's (if you'll allow us) magnificent review. Both follow, of course,...
- 6/7/2011
- MUBI
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