Irin "Iroc" Daniels, a native of Phoenix, journey in film began with directing music videos for prominent artists with his work featured on MTV, REVOLT, and BET. Known for his ability to create visually stunning and emotionally engaging videos, Daniels has a distinct style that blends compelling narratives with captivating imagery. His eye for detail and dedication to perfection have made him a sought-after director for luxury brands and high-profile projects.

Daniels recently directed the romantic comedy "The Unhitch King," which premiered nationwide. This film, inspired by a desire to bring fresh, humorous African American romantic comedies to the forefront, is a testament to his innovative vision and strategic acumen. Daniels' meticulous approach to filmmaking ensured a wide release, strategically collaborating with theaters across the country.

In 2009, Daniels founded Marmera Creative, a multimedia production house offering an array of services, including film development. Under his leadership, Marmera Creative has produced national broadcast commercials featuring comedians such as Kevonstage, Tahir Moore, and Tony Baker. The company has also created content for luxury brands and major studios, including Netflix and Hartbeat Studios. Daniels' work with Marmera Creative stands out for its high production values, sophisticated storytelling, and luxurious visual style.

Daniels' exceptional work has earned him critical acclaim and nominations for two Emmy Awards. His recent projects include directing eight episodes of the BET Plus series "Churchy," starring Kev On Stage and produced by LeBron James. Additionally, his collaborations with PBS highlight his versatility and talent in creating content that resonates with diverse audiences.