Prabhat Choudhary is a leading media strategist from the Indian Entertainment Industry. He is the founder of Spice PR, a top ranking media management company in India. He also heads Entropy Digital, a pioneer agency in the digital marketing arena. He is widely credited for the iconic marketing line, "Katappa ne Bahubali ko kyun maara?, that involved marketing one of the biggest performing films ever, titled Baahubali: The Beginning (2015), in the history of India. He has designed and been pivotal in promoting some of the top performing Indian films, which include, the Baahubali series, Dangal (2016), Sanju (2018), and K.G.F: Chapter 1 (2018). He is one of the most sought after consultants in the entertainment business and is known for choosing his clients very carefully.

Choudhary is not just a young achiever that industry perfectionists like Aamir Khan, Hrithik Roshan, Deepika Padukone and Prabhas rely a lot on, but his work is being taught in the media curriculum of IIM Bangalore. He's also widely credited for the launch and profile building of the young and budding showbiz personalities like Sara Ali Khan, Ananya Panday and Alaya F.

Choudhary's clientele includes the most impressive names from Bollywood and Tollywood namely, Aamir Khan, Deepika Padukone, Hrithik Roshan, Shah Rukh Khan, Kartik Aaryan, Prabhas, Rashmika Mandanna, Mahesh Babu, Jacqueline Fernandez, Radhika Apte... He also manages a bevy of young and happening talent like Sara Ali Khan, Ananya Panday, Tiger Shroff, Siddhant Chaturvedi, Alaya F and many others.

Choudhary is also the brain behind the most innovative promotional strategies of Bollywood's biggest blockbusters like Ghajini (2008), PK (2014), Gangs of Wasseypur (2012), Neerja (2016), Sanju, the Baahubali franchise, Dangal, Bajrangi Bhaijaan (2015), Baaghi (2016) franchise, Kick (2014), Super 30 (2019), Zindagi Na Milegi Dobara (2011), Housefull (2010) franchise, Chhichhore (2019), Gully Boy (2019), Highway (2014), Haider (2014), Andhadhun (2018), Raees (2017), Sachin - A Billion Dreams (2017), M.S. Dhoni: The Untold Story (2016), Udta Punjab (2016), Uri: The Surgical Strike (2019), KGF and many more.

He also manages some heavy-duty production houses like Aamir Khan Productions, Salman Khan Films, Red Chillies, Excel Entertainment, Amazon Prime Video, Nadiadwala Grandsons Entertainment along with a brigade of noted filmmakers like Rajkumar Hirani, Rakeysh Omprakash Mehra, Kabir Khan, Anand Gandhi, Aanand L. Rai and many others. Spice has played a pivotal role in the success of some of OTT's biggest shows like The Family Man (2019), the Mirzapur (2018) series, Inside Edge (2017), Special OPS (2020), Made in Heaven (2019), Paatal Lok (2020) and many more in recent times.

Choudhary was also instrumental in handling the secret #DeepVeer wedding successfully which was the most talked about Bollywood wedding and the one that trended across the globe.

Choudhary plays an important role in shaping the societal dialogue and is instrumental in creating a popular narrative around his clients and the films that are managed by his agency.

He has repeatedly featured in GQ's list of the 50 Most Influential Young Indians and has won the most sought-after GQ Award four times.