You are not alone in thinking this is the best movie ever made, rgulla. In a poll conducted in AP, this movie was voted the best telugu movie ever made, and I totally agree.

What makes this movie fascinating is, in my opinion, this is only movie ever made that speaks to all ages at the same time. Harry potter is a children's' movie, we all know that. Similarly there are adult, young people's movies etc. But this is the only movie that a child can see for the magic and Gatothkacha. A young adult will watch the love story, and finally, an older adult will see the interaction between the two families, the politics that are played out. To top it off, for the retired person, this is a religious movie! No other movie, in any other language, is able to reach out to every moviegoer of every age.