Accidental Lovers introduces a new interactive format and genre for television. Viewers can affect the unfolding drama, its turns and outcomes of the plot, by sending mobile messages to the broadcast. Each message is scanned for keywords that can cause particular type of thoughts (voiceover audio clips) in the main characters. As the keyword data cumulates, the characters' relationship will start to change according to the text message chat.
—Leena Saarinen & Mika Lumi Tuomola