"Ragini MMS" made on a shoe-string budget coupled with the efforts of PR machinery to manufacture topics at regular intervals leading to talk of the town, and eventually resulting in a steep ROI curve.

Fans of "Blair Witch Project" & "Paranomal Activity" would certainly not be impressed with a plot that has been tweaked to incorporate the voyeuristic element of MMS/ Big Boss thereby nearly missing being stamped as a plagiarised product.

The script matches up nicely with the characters. The lead actors Kainaz & Raj Kumar I am sure would get noticed for their convincing and inhibited performance. Undoubtedly Rajkumar is a scene-stealer, you will instantly connect this sleazy "t**** master". The two "fly-in-the- ointment" to the dirty weekend characters could have been done away with.

The scares and chills are not impressive. Or probably the Big Boss format forces constraints to deliver the punch. The screenplay is good though dips for a while in the second half. Technically the product is brilliant. Pawan Kriplani shows immense promise holding directorial reigns. Sadly the sum of parts don't measure up to the whole.