Have you listened to Bridg CRO Neil Murphy’s latest appearance on The CPG Guys yet? He joins Giant Eagle, Inc. Senior Director of Leap Media and Sales Joell Robinson to break down how Rippl is helping regional #grocers overcome data scale challenges and carve their piece of the #retailmedia pie. Learn more about the Rippl network and our exciting collaboration with Giant Eagle when you tune in today! https://lnkd.in/gG967hWp

🎁🎁 It’s never too early to plan for the most wonderful – and delicious – time of year: holiday shopping season! Whether you’re targeting Thanksgiving hosts or hot chocolate sippers, Rippl has the pre-built audiences to help you reach verified purchasers across a nationwide footprint of 90M+ regional grocery and C-store audiences, now available on LiveRamp. 🦃🦃 Here’s a little preview: 🧈 Bakers 🍗 Holiday hosts 🍸 Cocktail hosts ☕ Cozy beverages 🍪 Sweets lovers Search them all on LiveRamp using: Rippl by Bridg >CPG> Deterministic Purchasers>Holidays> or read the latest blog by our very own Agency Partnerships Lead, Juliana Lupinacci to learn more! https://lnkd.in/gawtwn-q

According to a report by PYMNTS, #grocers are dominating the brick-and-mortar arena, making rich first-party insights on in-store shoppers all the more critical for successful #personalization strategies. Here's a sneak peek at what they found: 👉 A select few rule the online landscape: more than 2/3 of consumers who reported making an online purchase in the last 24 hours did so at a mass merchant. 👉 But the in-store experience is another story: 57% of consumers reported making an in-store purchase within the last day. 👉 People like to food shop: of that 57%, 32% made their purchase at the grocery store. Read more about the findings here: https://lnkd.in/eURuEyEt. Interested in joining leading regional grocers to create a nationwide footprint of individual customers for brand and agency advertiser investment? Contact us to learn more about our new data and media network Rippl today!

🎃🎃 You’ve probably noticed a pumpkin item or two making their way onto the store shelves. That’s right, it’s time to start prepping for #Halloween! If autumnal ads are on your agenda, check out Rippl’s latest deterministic purchaser audiences, now available on LiveRamp and The Trade Desk! Here’s a sneak peek: 👻 Halloween shoppers 🍭 Halloween super shoppers 🧙 Halloween shoppers with kids ☕ Pumpkin spice enthusiasts 🌭 Tailgaters Get started today when you search audiences on LiveRamp using: RipplbyBridg >CPG> Deterministic Purchasers>Fall Halloween> or check out our blog to learn more! https://lnkd.in/ghSvEwNA

How can the alcoholic beverage industry take advantage of #RMN opportunities ❓ Last week, Bridg’s own Dan Wallace and Rakhee Raval joined David Glaza, Mallory Becker and Dylan Mueller of DIGITS Agency to explore that very question for the webinar “Retail Media is booming, but where does AlcBev fit in?” Here are some of our top takeaways: 👉 While #AlcBev has traditionally looked to on-premise advertising, off site advertising opportunities are the key to unlocking growth, particularly through regional retailers and independent liquor stores.   👉 #Measurement and #analytics are the key differentiators for RMNs looking to cash in on the turn to off site advertising in AlcBev. 👉 Trade marketing teams are joining forces with marketing teams to get more strategic about spend and take a more holistic look at performance.   The Rippl data and media network is making it easier for brands to take advantage of regional retail audiences and close the loop on campaign measurement. For more information on how Rippl is creating one point of access across a footprint of 90M+ individual shoppers, contact us today! https://lnkd.in/g_p2vYTe

We're excited to announce Rippl's new partnership with Yahoo Advertising DSP! 🎉 Advertisers can now access 70M+ deterministic purchasers across our current partners Schnuck Markets, Inc., Wegmans Food Markets, Giant Eagle, Inc. and National Retail Solutions (NRS Plus) to run more effective campaigns targeting their ideal shopper. Verified first-party data is more important now than ever, and we are offering #advertisers access to over 2,800 pre-built custom audience data sets—supporting more customer-centric advertising, as users start to take control and opt out of traditional targeting methods. Read the press release to learn more: https://lnkd.in/gfq9vR_e

Turns out, the (third-party) 🍪 didn’t crumble. Now that Google has canceled its plans for cookie deprecation, should you rethink your #1P data strategy? Not if you want to keep pace with today’s increasingly omni-channel advertising landscape. Consider the following: 👉 Retail media networks span a range of cookie-free channels, including in-store kiosks and digital signs. 👉 You still need to authenticate individual identities across a range of customer touch points, including in-store transactions. 👉 There are plenty of other cookieless browsers – and 40% of Chrome users have already opted out. Learn more about why identity resolution and enriched first-party data are still paramount to a successful targeting and personalization strategy when you read Neil Murphy's latest article. https://lnkd.in/gM4Xk976

We are thrilled to announce Amit Gupta as Cardlytics’ incoming CEO, effective August 16. Amit has served as Cardlytics’ chief operating officer and general manager of Bridg, working across the business to help chart the course for our long-term success. He is uniquely positioned to continue driving Cardlytics’ transformation and executing on our strategy, and brings a wealth of technology expertise and industry relationships to accelerate our growth. Read more here: https://lnkd.in/gi-Xiy9b

We’re looking forward to connecting with #Cstore leaders this month at the Outlook Leadership Conference in Ranch Palos Verdes! If you’re California bound, come see us and chat with Cardlytics Director of Gas & Convenience Partnerships, Amber Williams and Bridg Head of Retail Sales Michael Arsenault about our data and media network, Rippl which is now the 5th largest provider of grocery and #conveniencestore 1P, verified shopper data in the U.S., and learn more about how it can create the foundation for profitable retail media partnerships. See you soon! #1Pdata #retailmedianetworks

How can identity resolution boost #retailmedia for regional grocers? Bridg's own Neil Murphy joined Joell Robinson, Senior Director of Leap Media & Sales at Giant Eagle, Inc., for another episode of The CPG Guys to discuss how Rippl, our new data and media network, is creating true first-party data scale for regional retailers through our exclusive offline identity resolution capability. If you're wondering ... 👉 What data challenges do regional grocers face, and how is Rippl helping them address those challenges to make the most of retail media opportunities? 👉 What do grocers like Giant Eagle look for in a partner? What was the integration process like? 👉 Is Rippl helping grocers like Giant Eagle attract new brand partners? 👉 Just how expansive is the Rippl network now? Tune in to this fantastic conversation hosted by Sri Rajagopalan to learn more about the partnership and this exciting new opportunity for #RMN! https://lnkd.in/gWSMT4hD