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Monitoring Managing Town Commerce, Culture and Community Value

This document discusses monitoring key performance indicators (KPIs) to understand the function and issues facing towns to help manage interventions over time. It recommends involving stakeholders and keeping the approach simple and affordable while enabling comparisons. Existing approaches measure the number of commercial units, retail mix, attractions, shopper and business perceptions, occupancy rates, footfall, rents and business trends. Benchmarking data from 2011 for small towns in North Wales includes business vacancy rates, the balance of comparison and convenience retailers, the percentage of independent retailers, footfall patterns, and shopper origins. The document proposes enriching benchmarking to also measure a town's culture, uniqueness, connectivity, and organizational effectiveness to help keep towns alive.

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laforster2
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37 views10 pages

Monitoring Managing Town Commerce, Culture and Community Value

This document discusses monitoring key performance indicators (KPIs) to understand the function and issues facing towns to help manage interventions over time. It recommends involving stakeholders and keeping the approach simple and affordable while enabling comparisons. Existing approaches measure the number of commercial units, retail mix, attractions, shopper and business perceptions, occupancy rates, footfall, rents and business trends. Benchmarking data from 2011 for small towns in North Wales includes business vacancy rates, the balance of comparison and convenience retailers, the percentage of independent retailers, footfall patterns, and shopper origins. The document proposes enriching benchmarking to also measure a town's culture, uniqueness, connectivity, and organizational effectiveness to help keep towns alive.

Uploaded by

laforster2
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Monitoring & Managing

Town Commerce, Culture & Community Value

Why Measure?

Know baseline position Understand town function & issues Monitor & manage interventions Compare progress over time & place

First Principles

Involve key stakeholders Keep it simple Let it be affordable Make it comparable

Existing Approach
Function:
Number of commercial units; Retail by comparison / convenience; Key attractors / multiple trader representation; Shoppers origin

Perceptions & Issues


Shoppers perceptions; Business perceptions

Change
Occupancy rates; Footfall; Rents; Business trends; Car parking

Social Make-Up & Town Typology

Detailed & Digestible Data

% Vacancy 2010
25

20

15

10

Discussing Direction

Making Comparisons
2011 Benchmarking KPI's (Small Towns) North Wales Business vacancy rates -average 10% Business vacancy rates -range 0-18% Balance of comparison: convenience 51:49% Percentage independent retailers 67% Footfall comparison: busy: quiet days 114:78 Shopper's origin -local: visitor: tourist 59:34:7% Cheshire 7% 2-15% 77:33% 73% 79:66 71:17:11%

Enriched Benchmarking in Wales

Same Key Principles Core existing indicators Measuring breadth & depth:
oTown function (cultural & community) oTown uniqueness (environmental) oTown connectiveness oOrganisational effectiveness

Keeping Towns Alive


October 18th & 19th, Kendal

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