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Padmashree Dr.D.Y.Patil University: Department of Business Management

This document discusses sampling in research methodology. It defines sampling and provides terminology used in sampling. The reasons for sampling include it being less expensive than a census and allowing results to be generalized to the larger population. The main types of sampling covered are probability sampling methods like simple random sampling, systematic sampling, and stratified random sampling, as well as non-probability sampling. The document also discusses precision, confidence, and determining appropriate sample sizes in research.

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Reena Sunny
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34 views15 pages

Padmashree Dr.D.Y.Patil University: Department of Business Management

This document discusses sampling in research methodology. It defines sampling and provides terminology used in sampling. The reasons for sampling include it being less expensive than a census and allowing results to be generalized to the larger population. The main types of sampling covered are probability sampling methods like simple random sampling, systematic sampling, and stratified random sampling, as well as non-probability sampling. The document also discusses precision, confidence, and determining appropriate sample sizes in research.

Uploaded by

Reena Sunny
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Padmashree Dr.D.Y.

Patil University
Department of Business Management MBA- Core A(Batch 2011-13)

SAMPLING
SUBJECT : Research Methodology PROF. : Gagandeep Kaur
2/20/13 11

Acknowledgement

We owe our gratitude to Prof. Gagandeep Kaur for Click to edit Master subtitle style giving us the opportunity to present this topic before you all.
2/20/13

VISHNU

GROUP MEMBERS

(04)

ROHIT

(22)

GAURAV . S

(33)

REENA

(36)

2/20/13

Road Map
Introduction Sampling

Terminology

Reasons for

Sampling

Types Of

Sampling
2/20/13

44

Introduction
Sampling

Sampling is a process of selecting units from the population of interest so that by studying the sample we may fairly generalize our results back to population from which they were chosen

2/20/13

Sampling Terminology

2/20/13

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Reasons for Sampling

2/20/13

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Probability Unrestricted/Simple

Random Sampling

Types of Restricted/Complex Sampling Sampling


Systematic Sampling

Stratified Random

Sampling

- Proportionate
2/20/13 - Dis-proportionate

Types of Sampling
Non Probability Sampling

2/20/13

Precision And Confidence in Sampling


Precision : It refers to how close our estimate

is to the true population characteristic.

Confidence : It denotes how certain we are

that our estimates will really hold true for the population.

Narrower the range, lower is the confidence. Level of confidence can range from 0% to 100 %.
2/20/13 A 95% confidence is most accepted in

Sample Size
Sample size is governed by the extent of

precision or confidence desired by the researcher.

Sample sizes larger than 30 and less than 500

are appropriate for most research


Where samples are to be broken into sub-

samples, a min sample size of 30 for each category is necessary.


2/20/13

Conclusion
Awareness of sampling design and sample

size helps manager to understand why a particular method of sampling is used by researcher.

It facilitates understanding of cost implications

of different designs which enables the Manager to understand the risk they take in implementing changes based on research study.
2/20/13 While reading journal articles, this knowledge

2/20/13

15 15

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