Scribd
Upload
38 views1 page

Sales Promotion, Personal Selling, Public Relation and Direct Marketing - This Is Included in Marketing

Integrated marketing communication involves coordinating different marketing channels like sales promotion, personal selling, public relations, and direct marketing. It also includes developing a media strategy, scheduling advertisements, allocating budgets, and measuring the effectiveness of promotional campaigns. The goal is to deliver a unified message across all communication channels.

Uploaded by

Lekha Dave
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
38 views1 page

Sales Promotion, Personal Selling, Public Relation and Direct Marketing - This Is Included in Marketing

Integrated marketing communication involves coordinating different marketing channels like sales promotion, personal selling, public relations, and direct marketing. It also includes developing a media strategy, scheduling advertisements, allocating budgets, and measuring the effectiveness of promotional campaigns. The goal is to deliver a unified message across all communication channels.

Uploaded by

Lekha Dave
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Integrated Marketing Communication M-3

Sales Promotion, Personal selling, Public Relation and Direct marketing This is included in marketing

Media Strategy Scheduling Budgeting & Measuring Effectiveness - this is included in advertisement

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy