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Media Kit

This document summarizes the advertising opportunities available on the wkyc.com website. It provides details on various ad units like banners, videos, and newsletters. It highlights the site's large audience across demographics and topics. Pricing and specifications are given for different ad packages. Custom solutions are available to target specific audiences or promote events. Expert support is offered to help advertisers be successful.

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wkyc
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We take content rights seriously. If you suspect this is your content, claim it here.
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817 views12 pages

Media Kit

This document summarizes the advertising opportunities available on the wkyc.com website. It provides details on various ad units like banners, videos, and newsletters. It highlights the site's large audience across demographics and topics. Pricing and specifications are given for different ad packages. Custom solutions are available to target specific audiences or promote events. Expert support is offered to help advertisers be successful.

Uploaded by

wkyc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF or read online on Scribd
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•Premiere NE Ohio Sites

•Unique & Robust Content & Video

•Quality Audience

•Target & Talk Directly to Your


Customers

•Flexible & Affordable Packaging

•Ad Production Available

•Expert Customer Service Makes it Eas


Quality Audience
2nd Quarter 2009
Unique Visitors: 1,600,000
11,900,00
Page Views: 0
26.96
Time Spent per Unique Visitor: Minutes
Source: Site Catalyst

  Percent Index
A25-54 69% 131
Professionals 43% 140
HH Income $75K+ 53% 165
Source: Scarborough Research 2009, Cleveland
TV & WEB MOST
INFLUENTIAL MEDIA

TOGETHER - a
Powerful Advertising
Tool!

&
Adults 21-34
•Go-to site for what’s going on in
town
•3,000 local venue listings and
reviews
•National entertainment content
•Huge growth since launch in June
•Audience tougher to reach in
traditional media
2nd Quarter 2009
Unique Visitors: 149,250
1,350,00
Page Views: 0
Source: Site Catalyst
Women with children
• Unique local site for local moms to connect
• Robust content: Stories, video, forums &
blogs
• Strong local and national promotion
• 6,100 REGISTERED USERS
2nd Quarter 2009
Unique Visitors: 55,500
Page Views: 498,100

•Moms have influence over 80% of their


household’s purchases.

•86% of all women w/children in the home


are online. (source: Experian Research)
Parents and Teens
•Schedules, scores, photos and videos
•131 local schools use this site to
schedule sports events and also link from
their sites.
•Adults 60% of audience, teens 40%
•Unique site talks to teens and their
parents!
E-NEWSLETTER
SPONSORSHIP
Reach your customers in
wkyc.com e-newsletters.

Your message will be


conveniently delivered to
subscribers inboxes.

Popular, ad-friendly topics


such as weather, contests, &
recipes.

Up to 510,000 Impressions
available per month
WKYC.com
MOBILE
(m.wkyc.com)

• FREE local content for consumers

•LOCAL & Breaking NEWS, WEATHER,


SPORTS, updated continuously.

•Specially formatted for small screen


devices.

•WKYC Mobile allows viewers to stay in


touch with all the latest breaking news,
weather, sports 24x7.

•59,000 Page Views per month on


WKYC.com MOBILE alone.

•Easy Instructions available at WKYC.com


Zip Code
Targeting
can deliver your ad to computers in zip
codes you select!
• Compare this service to other targeted advertising like direct mail, the
Pennysaver and billboards.

• And we guarantee ad impressions and provide you with reports


showing how many consumers saw your ad and actually clicked on it.

Therefore, you can put different messages in front of


different consumers…

User #1 at home in 44060 sees an ad targeted to their


zip code…

…while user #2 at work in 44114 sees


an ad targeted to their office’s zip code…
Online Ad Specifications

88x31 728x90 leaderboard 1600x600 skyscraper

300x250
Rate Card
Poster - 300 $20
Leaderboard - 728x90 $15
Vertical Banner - 160 $15
Footer $10
*Note: Targeted refers to Behavioral, ZAG, Home Page, or
Content Adjacencies
Poster - 300x250 $34
Leaderboard - 728x90 $28
Poster - 300 $18 Vertical Banners - 160x600 $28
Header Sponsorship (234X60) $18
Leaderboard - 728x90 $12 Home Page Video Sponsor (300X100) $12
Vertical Banner - 160 $12 Footer- 728X90 $12
Footer $5 Forum Sponsorship $12

Poster - 300 $12


Leaderboard - 728x90 $10
Vertical Banner - 160 $10
Footer $5

Poster - 300x250 $20


Home Front Launch Pad $34 Leaderboard - 728x90 $20
Interstitial $34 Vertical Banners - 160x600 $20
Event or Business Feature Contact Rep
Mobile $40

Pre-roll Video $25

Vertical Banners - 160x600 $30


Top of Page Search Position

88x31
Search
Position

•HIGHLY visible, constant presence at top of most pages


•88x31 logo - Clicks through to your site.
•Shared by section
•20 ROS promotional :15 spots on WKYC

1,300,000 $5 $ 6,500.00
1,300,000 $4 $ 5,200.00
200,000 $6 $ 1,200.00
200,000 $5 $ 1,000.00

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