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SWOT Presentation

SWOT Analysis is a strategic planning tool that separates internal and external factors that may help or hinder a business's success into four categories: strengths, weaknesses, opportunities, and threats. It allows businesses to define goals, improve capabilities, overcome weaknesses, and identify threats that can become opportunities. A SWOT matrix compares internal strengths and weaknesses to external opportunities and threats. Strategies can then be developed by matching strengths to opportunities, weaknesses to opportunities, strengths to threats, or weaknesses to threats.

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Darwin Flores
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210 views16 pages

SWOT Presentation

SWOT Analysis is a strategic planning tool that separates internal and external factors that may help or hinder a business's success into four categories: strengths, weaknesses, opportunities, and threats. It allows businesses to define goals, improve capabilities, overcome weaknesses, and identify threats that can become opportunities. A SWOT matrix compares internal strengths and weaknesses to external opportunities and threats. Strategies can then be developed by matching strengths to opportunities, weaknesses to opportunities, strengths to threats, or weaknesses to threats.

Uploaded by

Darwin Flores
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SWOT Analysis

SWOT Analysis

Strengths Analysing a companys:

Weaknesses
Opportunities

Threats

History of SWOT Analysis


Developed at Stanford Funded by Fortune 500 companies Took 9 years to develop Involved 5000 interviews

SWOT Analysis is
A strategic planning tool that separates influences on a businesss future success into internal and external factors.

SWOT Analysis allows businesses to


Define realistic goals

Improve capability
Overcome weaknesses with strengths

Identify threats than can be turned into opportunities

A SWOT Matrix
separates and compares internal and external influencers: Internal strengths, weaknesses External opportunities, threats

A strength
Superior product quality Lowest price Best expertise Location

Can be a competitive advantage like

A weakness

Can be a disadvantage such as

A tired brand Inferior location High overheads A lack of R&D

An opportunity can be
A regulatory or tax change A high-profile event (marketing opportunity)

An untapped market
A gap left by a failed competitor

A threat can be
Unfavourable regulation changes A new entrant into the market Problems with the economy Market shrinkage

Strategies

Strategies that can come from SWOT Analysis

S-O W-O S-T W-T

Matching strengths to opportunities

Otherwise known as:

S-O or Maxi-Maxi strategy Using a strength to maximise an opportunity

Matching weaknesses to opportunities

Otherwise known as:

W-O or Mini-Maxi strategy Improving capability to maximise an opportunity

Matching strengths to threats

Otherwise known as:

S-T or Maxi-Mini strategy Minimising a threat with a strength

Matching weaknesses to threats

Otherwise known as:

W-T or Mini-Mini strategy Minimising weaknesses and threats at same time (often last choice)

Find out more with Business.govt.nz:


Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps:

Assess the health of your marketing Cash flow forecasting Quick start business plan tool

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