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Please Tick Your Response Using Scale 1-5 (1 Strongly Disagree 5 Strongly Agree)

The document is a survey being conducted by Mayank Sharma, a student pursuing BBA at Maharaja Agarsen Institute of Management Studies. It asks respondents about their age, gender, income and opinions on branded versus private label products using a 5-point agreement scale. It also asks their likelihood of purchasing branded products for their next purchase.

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0% found this document useful (0 votes)
61 views2 pages

Please Tick Your Response Using Scale 1-5 (1 Strongly Disagree 5 Strongly Agree)

The document is a survey being conducted by Mayank Sharma, a student pursuing BBA at Maharaja Agarsen Institute of Management Studies. It asks respondents about their age, gender, income and opinions on branded versus private label products using a 5-point agreement scale. It also asks their likelihood of purchasing branded products for their next purchase.

Uploaded by

salvator_bros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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I am Mayank Sharma pursuing BBA from Maharaja Agarsen Institute of Management Studies. As a part of the curriculum I am conducting a survey.

The respondents would be the people who have used branded products and are aware of them. Please help me by giving your valuable responses. Age a) Less than 18 b) 19-29 c) 3039 d) 4049 e) 5059 f) Above 60

Gender

a) Male

b) Female

Net household income (per annum) a) Upto 2, 00,000 b) 2, 00,000 5, 00,000 c) Above 5, 00,000 ________ ________ ________
Please tick your response using scale 1-5 (1=strongly disagree; 5=strongly agree)

1) Buying private label brands makes me feel good 2) I love it when private label brands are available for the product categories I purchase 3) For most product categories, the best buy is usually the private label Brand 4) Considering value for money, I prefer private label brands to national brands 5) I tend to choose the more expensive brands 6) The well-known national brands are best for me 7) The higher the price of the product, the better the quality 8) I am conscious of getting good value 9) The most advertised brands tend to be a good choice 10) Supermarkets with friendly staff offer me the best products 11) A product doesnt have to be perfect, or the best, to satisfy me 12) Branded products has consistent quality 13) Branded products has an acceptable standard of quality 14) Branded products Is one that I would enjoy 15) Branded products is reasonably priced 16) Branded products offers value for money 17) Branded products would help me to feel acceptable 18) Branded products would improve the way I am perceived 19) Branded products would make a good impression on other people 20) Branded products would give its owner social approval

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

21) In your next purchase, would you go for branded products?

No, definitely not going to buy it

May not buy it

Neutral

May buy it

Yes, definitely going to buy it

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