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Fashion Retail Report

The document summarizes secondary research conducted on the presence of online and offline fashion brands and retailers in the Indian market. It finds that the Indian retail market is expected to grow significantly by 2023, with apparel making up 8% of the market. As consumer awareness and the economy grow, international brands are entering the Indian market. The study analyzes data on key players in the Indian fashion retail industry and evaluates their digital marketing strategies and media presence to take advantage of the growing market.

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Sumit Bhoi
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73 views2 pages

Fashion Retail Report

The document summarizes secondary research conducted on the presence of online and offline fashion brands and retailers in the Indian market. It finds that the Indian retail market is expected to grow significantly by 2023, with apparel making up 8% of the market. As consumer awareness and the economy grow, international brands are entering the Indian market. The study analyzes data on key players in the Indian fashion retail industry and evaluates their digital marketing strategies and media presence to take advantage of the growing market.

Uploaded by

Sumit Bhoi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Secondary Research on Market Presence of

Online/ Offline Fashion Brands & Retailers in


the Indian Market



ABSTRACT

The Indian retail market is expected to demonstrate a promising year-on-year growth of 6% to reach USD
865 billion, by 2023, from the current USD 490 billion. The share of apparel in Indias retail market is
8%, corresponding to a value of USD 40 billion. In addition to fashion apparel, the growing demand for
fashion accessories makes the Indian fashion market both interesting and lucrative. The worldwide
consumers are accepting the apparel fashion products produced in India. AII has realized the immense
potential to yield business in this segment. The Indian consumers are adopting fashionable items quickly
and conveniently with the rise in competition. The present study has been conducted to derive the
information on the presence of online/offline Fashion brands & Retailers in Indian market. The study has
been conducted by analyzing the data collected from secondary source. Key players in Indian fashion
apparel retail has been studied and highlighted in detail. The study also evaluates their Digital Media
presence, Digital Marketing Strategy and the factors nurturing it.


Introduction:
Around the world many emerging markets have a close linkage between economic development, rise in
per capita income, growing consumerism, proliferation of branded products and retail modernization.
Increasing per capita income leads to shift in consumption pattern from necessity items to discretionary
consumption. Further, as the economy liberalizes and globalizes, various international brands enter the
domestic market. Consumer awareness increases and the proliferation of brands leads to increase in retail
space. Thus, retailing is a part of the development process.

The retail sector in India accounts for 22 per cent of the country's gross domestic product (GDP) and
contributes about 8 per cent to the total employment. India continues to be among the most attractive
investment propositions for global retailers.

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