Timestamp

How often do you

buy soft drinks?
Which drinks do
you prefer? [Row
1]
What factors you
consider while
choosing soft
drink?
While buying
drinks do you also
check food
additives
(colourings,
sweeteners) on the
bottle/package?
12/13/2013 1:46:00 2-3 times a week Taste
12/13/2013 1:59:53 2-3 times a week
Taste, Value for
Money
12/13/2013 4:05:33 Once a month
Brand, Taste, Value
for Money
12/13/2013 11:11:14 Once a week Brand, Taste
12/13/2013 11:25:00 Once a week
Brand, Taste, Value
for Money, Bottle
Shape
12/13/2013 11:38:45 Once a week Taste
12/13/2013 11:38:59 2-3 times a week
Brand, Taste, Bottle
Shape
12/13/2013 12:53:19 2-3 times a week
Brand, Value for
Money
12/13/2013 12:07:05 Once a month Taste
12/13/2013 12:12:37 Rarely
Brand, Taste, Value
for Money
12/13/2013 13:02:17 Daily Brand, Taste
12/13/2013 13:05:02 Rarely Brand
12/13/2013 13:48:03 2-3 times a week
Taste, Value for
Money
12/13/2013 14:35:46 Daily Brand
12/13/2013 16:45:42 2-3 times a week
Brand, Taste, Bottle
Shape
12/13/2013 17:53:04 2-3 times a week Taste
12/13/2013 18:25:04 Once a month Taste
12/13/2013 20:14:43 Once a week Brand, Taste
12/13/2013 21:38:57 Once a week Taste
12/14/2013 12:47:32 Once a week
Brand, Colour,
Taste
12/14/2013 20:23:21 Once a week
Brand, Colour,
Taste
12/14/2013 20:27:51 2-3 times a week
Colour, Taste, Value
for Money
12/14/2013 20:46:31 2-3 times a week
Brand, Colour,
Taste, Value for
Money
12/14/2013 21:08:31 Once a week
Brand, Colour,
Value for Money
12/14/2013 21:57:34 2-3 times a week Brand, Taste
12/14/2013 22:00:59 2-3 times a week Brand, Taste
12/14/2013 22:01:11 Once a week Brand, Taste
12/14/2013 22:01:26 2-3 times a week Colour, Taste
12/14/2013 22:20:44 Rarely Colour, Taste
12/14/2013 22:20:58 2-3 times a week Brand, Taste
12/14/2013 22:37:02 Once a week
Brand, Taste, Value
for Money
12/14/2013 22:55:02 Once a month
Brand, Value for
Money
12/14/2013 23:55:22 Once a month Taste
12/15/2013 11:03:47 Once a month Brand
12/15/2013 12:36:55 Once a month Brand
12/15/2013 18:20:32 2-3 times a week
Brand, Colour,
Taste, Celebrity
Endorsement
12/15/2013 18:31:26 2-3 times a week
Brand, Taste,
Celebrity
Endorsement
12/15/2013 19:15:34 Once a week Taste
12/15/2013 20:16:48 Rarely Taste
12/17/2013 9:31:17 Rarely
Brand, Value for
Money
12/17/2013 13:58:54 Once a week
Brand, Taste, Value
for Money
12/17/2013 14:18:10 Once a week Brand, Taste
1/2/2014 0:38:45 2-3 times a week
Brand, Taste, Value
for Money, Bottle
Shape
Which of the
following
attributes compel
you to buy soft
drinks?
Which of the
sodas does your
local shop offer?
Which one do you
find more available
when ordering one
of the sodas when
going to
restaurants?
What's your
general
impression of
Pepsi's
advertisements?
Where do you
usually find
Pepsi's
advertisements?
Enjoyable TV
Innovative,
Enjoyable
Social Media,
Posters, TV,
Hoardings
Innovative
Social Media,
Magazines, Posters,
TV
Enjoyable TV, Hoardings
Innovative
Social Media,
Posters, TV,
Hoardings
Enjoyable TV
Innovative,
Controversial,
Enjoyable
Social Media,
Posters, TV,
Hoardings
Enjoyable Posters, Hoardings
Traditional Magazines, TV
Enjoyable
Social Media,
Magazines, Posters,
TV, Hoardings
Innovative
Radio, Magazines,
Posters, TV,
Hoardings
Enjoyable TV
Innovative,
Enjoyable TV, Hoardings
Enjoyable TV
Traditional TV
Enjoyable TV
Enjoyable TV, Hoardings
Traditional Social Media, TV
Traditional Posters
Innovative,
Enjoyable
Social Media, TV,
Hoardings
Innovative
Posters, TV,
Hoardings
Innovative,
Enjoyable
Social Media,
Posters, TV
Traditional Social Media, TV
Innovative,
Enjoyable TV, Hoardings
Innovative,
Controversial,
Enjoyable Social Media, TV
Innovative,
Enjoyable Posters, TV
Innovative,
Enjoyable Posters, TV
Traditional,
Enjoyable
Social Media,
Posters, TV,
Hoardings
Innovative,
Enjoyable Social Media, TV
Innovative,
Enjoyable
Social Media,
Magazines, TV
Enjoyable
Magazines, TV,
Hoardings
Traditional TV
Enjoyable Social Media
Enjoyable TV
Enjoyable TV
Enjoyable TV
Innovative,
Enjoyable TV, Hoardings
Enjoyable TV
Traditional TV
Innovative,
Enjoyable
Social Media,
Posters, TV
Enjoyable TV, Hoardings
Traditional Posters, TV
Innovative,
Enjoyable
Radio, Social Media,
Magazines, Posters,
TV, Hoardings
Name Age Sex
Which bottle size
you prefer while
purchasing?
20-30 200 ml, 500 ml
20-30 500 ml
20-30 500 ml
20-30 200 ml, 500 ml
20-30 200 ml, Can
20-30 300 ml
20-30 300 ml, 500 ml
20-30 200 ml, 500 ml, 2 ltr
31-40 300 ml
20-30 200 ml
20-30 300 ml, 500 ml
20-30 500 ml
20-30 300 ml, 500 ml, 2 ltr
31-40 500 ml
20-30 300 ml
20-30 500 ml
41-50 2 ltr, Can
20-30 500 ml
20-30 500 ml
20-30 300 ml
20-30 500 ml
20-30 500 ml
20-30 200 ml
20-30 500 ml
20-30 200 ml, 300 ml, Can
20-30 200 ml, 500 ml
20-30 200 ml, 500 ml
20-30
200 ml, 300 ml, 500
ml, Can
20-30 500 ml
20-30 500 ml
31-40 200 ml
20-30 2 ltr
31-40 500 ml
41-50 200 ml
20-30 2 ltr
20-30 500 ml
20-30
200 ml, 500 ml, 1.5
ltr
20-30 200 ml
>50 Can
20-30 500 ml, 2 ltr
31-40 1 ltr
20-30 500 ml
20-30 200 ml
Where do you
often buy soft
drinks from?
Do you prefer bulk
purchases of soft
drinks?
Do you find Pepsi
easily available in
local kirana
stores?
What do you think
is the most
important for the
ad?
Which factor do
you think didn't
click for Pepsi in
its advertisement?
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 4
Modern Day (Eg Big
Bazaar, More,
Reliance etc..) 3
Kirana Shops&
General Stores 4
Local Supermarket,
Modern Day (Eg Big
Bazaar, More,
Reliance etc..),
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 4
Local Supermarket,
Kirana Shops&
General Stores 5
Local Supermarket 3
Local Supermarket,
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 3
Local Supermarket,
Modern Day (Eg Big
Bazaar, More,
Reliance etc..) 5
Local Supermarket,
Modern Day (Eg Big
Bazaar, More,
Reliance etc..),
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 2
Modern Day (Eg Big
Bazaar, More,
Reliance etc..) 3
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 2
Kirana Shops&
General Stores 4
Modern Day (Eg Big
Bazaar, More,
Reliance etc..),
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 5
Local Supermarket,
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 3
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 5
Local Supermarket 3
Local Supermarket 3
Kirana Shops&
General Stores 5
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 4
Kirana Shops&
General Stores 4
Local Supermarket 5
Local Supermarket,
Modern Day (Eg Big
Bazaar, More,
Reliance etc..) 5
Kirana Shops&
General Stores 5
Local Supermarket 3
Kirana Shops&
General Stores 1
Which drinks do
you prefer? [Coca
Cola]
Which drinks do
you prefer?
[Thumps Up]
Which drinks do
you prefer?
[Mirinda]
Which drinks do
you prefer? [Fanta]
Which drinks do
you prefer? [7up]
Which drinks do
you prefer?
[Sprite]
Which drinks do
you prefer?
[Mountain Dew]
Which drinks do
you prefer?
[Limca]
Which drinks do
you prefer? [Row
10]
Which drinks do
you prefer? [Row
2]
Which drinks do
you prefer? [Row
3]
Which drinks do
you prefer? [Row
4]
Which drinks do
you prefer? [Row
5]
What factors you
consider while
choosing a drink
Which bottle size
you prefer buying?
Why do you prefer
to buy soft drinks
from Modern Day
Trade Channels?
Do you decide on
the soft drink
brand before you
reach the shop? Location
Bulk purchase Yes Delhi
Discounts and
Offers Yes New Delhi
Discounts and
Offers Yes Delhi
Discounts and
Offers Yes Delhi
Over Pricing by the
outlet, Bulk
purchase Yes New Delhi
Bulk purchase Yes Delhi
Discounts and
Offers Yes delhi
Discounts and
Offers, Over Pricing
by the outlet, Bulk
purchase No Delhi
Discounts and
Offers Yes ghaziabad
Discounts and
Offers Yes Hyderabad
Discounts and
Offers No Kolkata
Discounts and
Offers No Delhi
Discounts and
Offers, Over Pricing
by the outlet Yes delhi
Discounts and
Offers Yes Mumbai
Bulk purchase No Delhi
Over Pricing by the
outlet
Buy whatever is
available Delhi
Non Availability of
required SKUs No
Discounts and
Offers No DELHI
Discounts and
Offers Yes Delhi
Discounts and
Offers Yes New Delhi
Discounts and
Offers
Buy whatever is
available New Delhi
Discounts and
Offers
Buy whatever is
available Delhi
Non Availability of
required SKUs Yes Delhi
Discounts and
Offers Yes Gurgaon
Non Availability of
required SKUs No Delhi
Discounts and
Offers Yes Chennai
Bulk purchase
Buy whatever is
available New Delhi
Discounts and
Offers Yes Chennai
Over Pricing by the
outlet No
Discounts and
Offers, Over Pricing
by the outlet Yes New Delhi
Discounts and
Offers Yes Udupi
Discounts and
Offers Yes new delhi
Over Pricing by the
outlet No Mumbai
Discounts and
Offers Yes Udupi
Discounts and
Offers Yes delhi
Discounts and
Offers Yes Delhi
Discounts and
Offers Yes Delhi
Discounts and
Offers Yes Mumbai
Non Availability of
required SKUs
Buy whatever is
available dubai
Discounts and
Offers, Bulk
purchase No Noida
Discounts and
Offers Yes manipal
Non Availability of
required SKUs Yes Delhi, India
Discounts and
Offers, Bulk
purchase No Ghaziabad
Which soft drink
do you prefer in
dark colas ?
Which soft drink
do you prefer in
lemon-lime ?
Which soft drink
do you prefer in
Orange ?
Which soft drink
do you prefer in
mango ?
Coca Cola Mountain Dew Mirinda
Thumps Up Sprite Fanta
Coca Cola Sprite Fanta
Coca Cola 7up Mirinda
Coca Cola Sprite Fanta
Thumps Up Sprite Fanta
Thumps Up 7up Mirinda
Thumps Up 7up Mirinda
Coca Cola Sprite Mirinda
Pepsi Sprite Mirinda
Thumps Up Sprite Fanta
Coca Cola 7up Mirinda
Coca Cola Mountain Dew Mirinda
Pepsi 7up Mirinda
Coca Cola 7up Mirinda
Thumps Up Mountain Dew Fanta
Coca Cola Mountain Dew Fanta
Coca Cola 7up Fanta
Thumps Up Sprite Mirinda
Pepsi 7up Fanta
Thumps Up 7up Mirinda
Thumps Up 7up Fanta
Thumps Up Mountain Dew Fanta
Coca Cola Sprite Fanta
Thumps Up Mountain Dew Mirinda
Coca Cola Sprite Fanta
Pepsi Sprite Mirinda
Coca Cola Sprite Mirinda
Coca Cola Sprite Fanta
Thumps Up Mountain Dew Fanta
Thumps Up Sprite Fanta
Coca Cola Mountain Dew Fanta
Pepsi 7up Mirinda
Thumps Up Sprite Mirinda
Pepsi Sprite Mirinda
Thumps Up Sprite Mirinda
Thumps Up Sprite Fanta
Coca Cola Mountain Dew Fanta
Coca Cola 7up Mirinda
Thumps Up Sprite Fanta
Thumps Up Sprite Mirinda
Coca Cola Mountain Dew Fanta
Pepsi Mountain Dew Mirinda
Does the shape of
glass bottle make
you change the
brand?
Do you gift soft
drinks on special
ocassions?
If your answer to
the above question
is Yes, then from
where do you buy?
Which bottle type
do you prefer
No
Yes Both
Yes Supermarkets
No
No Local Shops
No
No
No
No
No
No
No
Yes Both
No
No
No
No
No
No
Yes Supermarkets
No
No
No
No
No
Yes Local Shops
No
Yes Both
No
Yes Local Shops
Yes Supermarkets
Yes Both
No
No Both
No Both
No
No
No
No
Yes Both
No
No Local Shops
Yes Both