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Answer Any One Set of Questions From The Following:: RD TH

The document appears to be an exam for a management studies course covering international marketing and management topics. It contains 3 sets of optional questions and 1 compulsory question. Set 1 includes questions about dumping, export pricing strategies, and globalization. Set 2 covers direct mailing, barriers to international advertising standardization, and export promotion assistance. The compulsory question asks to explain the impact of globalization in India after economic liberalization using examples. Students must choose 1 set of optional questions and answer the compulsory question in 1 1/4 hours for a total of 30 marks.

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223 views2 pages

Answer Any One Set of Questions From The Following:: RD TH

The document appears to be an exam for a management studies course covering international marketing and management topics. It contains 3 sets of optional questions and 1 compulsory question. Set 1 includes questions about dumping, export pricing strategies, and globalization. Set 2 covers direct mailing, barriers to international advertising standardization, and export promotion assistance. The compulsory question asks to explain the impact of globalization in India after economic liberalization using examples. Students must choose 1 set of optional questions and answer the compulsory question in 1 1/4 hours for a total of 30 marks.

Uploaded by

ravi_nyse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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SAMBHRAM INSTITUTE OF TECHNOLOGY


DEPARTMENT OF MANAGEMENT STUDIES AND RESEARCH
3rd INTERNAL TEST, APRIL-2014, 4th SEMESTER
SUB: IMM
Sub Code: 12MBAMM418

Duration: 1 Hour
Marks: 30

Answer any one set of Questions from the following:


1
a. What is Dumping?
3
Marks
b. Explain the various Export Pricing Strategies?
7Marks
c. What is Globalization? What are the stages in Globalization?
10Marks
2
a. What is Direct mailing?
3 Marks
b. Explain the barriers of International Advertising Standardization?
7Marks
c. Explain the various export promotion assistance?
10Marks
3. Compulsory:
Explain the impact of Globalization in India post Liberalization with suitable
example?
10Marks

..

SAMBHRAM INSTITUTE OF TECHNOLOGY


DEPARTMENT OF MANAGEMENT STUDIES AND RESEARCH
3rd INTERNAL TEST, APRIL-2014, 4th SEMESTER
SUB: IMM
Duration: 1 Hour
Sub Code: 12MBAMM418
Marks: 30
Answer any one set of Questions from the following:
1
a. What is Dumping?
3
Marks
b. Explain the various Export Pricing Strategies?
7Marks
c. What is Globalization? What are the stages in Globalization?
10Marks
2
a. What is direct mailing?
3 Marks
b. Explain the barriers of International Advertising Standardization?
7Marks
c. Explain the various export promotion assistance?
10Marks
3. Compulsory:
Explain the impact of Globalization in India post Liberalization with suitable
example?
10Marks


..

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