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Melanie Vanleeuwen Weebly Resume

Melanie L. VanLeeuwen is an enthusiastic and highly motivated marketing and communications professional with a Bachelor's degree in Communications and Human Resources from James Madison University. She has over 5 years of experience in marketing, communications, and project management roles at SAP, where she leads employee engagement initiatives and increased participation in fundraising campaigns. She also contributes articles to SAP's external website and was featured in Forbes for her writing.

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141 views1 page

Melanie Vanleeuwen Weebly Resume

Melanie L. VanLeeuwen is an enthusiastic and highly motivated marketing and communications professional with a Bachelor's degree in Communications and Human Resources from James Madison University. She has over 5 years of experience in marketing, communications, and project management roles at SAP, where she leads employee engagement initiatives and increased participation in fundraising campaigns. She also contributes articles to SAP's external website and was featured in Forbes for her writing.

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Melanie L.

VanLeeuwen
Melanie.vanleeuwen@outlook.com

Enthusiastic and highly motivated marketing and communications professional looking to take the next step in my career.
________________________________Education________________________________
Bachelor of Science Communications / Human Resources
James Madison University, Harrisonburg, VA

Graduation May 2013

___________________Experience___________________
Associate SAP Marketing Engagement
November 2013 Present
Supporting and leading projects for SAPs Global Marketing community in the area of employee engagement; drafting highlevel communications including emails, blogs, videos, editorial calendars and proposals; creating and delivering presentations
for internal stakeholders; video editing and blogging for the Marketing community as well as early talents at SAP; heavily
involved in the development and execution of SAPs Run with Purpose employee engagement campaign, which has led to
an increase in employee engagement; created and maintained the Run with Purpose internal platform including the use of
HTML to update content; managed a social media campaign while exceeding a fundraising goal by 104% based on
engagement; composed over 60 Life at SAP Tweets and Facebook posts; tracking analytics for Run with Purpose social
media initiatives to maximize engagement and impact; continuously working with external vendors.
Contributor SAP Business Innovation
February 2014 Present
Writing articles for the external SAP Business Innovation website on topics ranging from technology to marketing;
conducting appropriate research; featured on Top 10 Business Innovation Articles for the weeks of April 14th and July 7th,
2014; featured in Forbes BrandVoice for the article 3 Easy Ways To Create Passionate Employees; garnered a total of
1,856 page views, 1,306 social actions, and 352 social referrals (on LinkedIn, Twitter, Facebook, and Google+) to date.
Editor JMU Newsletter Conflict Analysis and Intervention
January 2013 May 2013
Conducted research, analyzed information, wrote, and published a newsletter using Microsoft Publisher; developed stories to
promote the CAI concentration to students; created new pages and redesigned the CAI website; learned Photoshop basics.
Student Trainer Girl Scouts of Virginia Skyline
August 2012 December 2012
Met with and assessed the training needs of girl scouts in the Harrisonburg, Virginia area to increase fund raising goals;
developed a Preparation Module for the training event with details pertaining to goals, safety, and basic math. Helped
organize and implement training event and oversaw the Preparation Module; accomplished goals that were set.
Receptionist/Office Assistant Central Services Heating and Air Conditioning
May 2012 August 2012
General office duties including answering phones, data entry, client service, and email; processed credit card payments and
invoices; created a new and improved filing system for promotional items; assisted co-workers when needed in work
overflow; made outbound calls and sent marketing materials that resulted in customer renewals.
Desk Assistant JMU Media Resource Center
August 2011 May 2012
Addressed inquiries regarding the Media Resource Center and use of media materials; developed a good understanding of the
different types of media equipment available as a resource to JMU students; assisted with advertising techniques for the
media center; gained and utilized customer service skills, equipment tracking experience, and attention to detail.
Student Event Planner SPCA Rockingham/Harrisonburg, VA
October 2011 December 2011
As part of an Organizational Communication course, participated in a service-learning project; planned and executed a
Home for the Holidays event for the SPCA; contacted potential donors; created a website; participated in a mall showcase
and successfully assisted in the adoption of 44 pets; gained experience working with a non-profit organization.
Account Executive Intern Strauss Media Strategies, Washington, DC
May 2011 August 2011
Conducted research for radio media tours; assisted Account Executives in preparing and editing company documents; cut and
formatted interview audio clips; assisted in general office duties; utilized Microsoft Office; set up catering for meetings and
events; worked with a team as well as independently for a high-level public relations firm in the National Press Building.

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