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Publisher Reports: Ad Performance Summary

The document provides a summary of ad performance from 2010-04-09 to 2010-04-28. It shows metrics such as net revenue, requests, impressions, clicks, click-through rate, cost per mille (CPM), and fill rate for each date. Overall, the data shows ad performance metrics for a three week period in April 2010.

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107 views3 pages

Publisher Reports: Ad Performance Summary

The document provides a summary of ad performance from 2010-04-09 to 2010-04-28. It shows metrics such as net revenue, requests, impressions, clicks, click-through rate, cost per mille (CPM), and fill rate for each date. Overall, the data shows ad performance metrics for a three week period in April 2010.

Uploaded by

api-26710950
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Publisher Reports: Ad Performance Summary

Date Net Requests Impression Clicks CTR Net eCPM Fill%


Revenue s

2010-04- $1.48 1,535 856 26 3.04% $1.72 55.77%


09

2010-04- $2.82 3,344 2,027 54 2.66% $1.39 60.62%


10

2010-04- $2.20 2,774 1,610 40 2.48% $1.36 58.04%


11

2010-04- $2.60 2,389 1,564 48 3.07% $1.66 65.47%


12

2010-04- $1.33 1,972 1,069 24 2.25% $1.24 54.21%


13

2010-04- $0.86 1,323 885 17 1.92% $0.97 66.89%


14

2010-04- $0.51 1,109 745 10 1.34% $0.69 67.18%


15

2010-04- $0.84 1,086 766 14 1.83% $1.09 70.53%


16

Data as of :Wed Apr 28 13:28:10 EDT 2010


2010-04- $1.36 1,480 1,008 22 2.18% $1.35 68.11%
17

2010-04- $1.18 1,322 838 23 2.74% $1.41 63.39%


18

2010-04- $0.46 1,228 708 10 1.41% $0.64 57.65%


19

Data as of :Wed Apr 28 13:28:10 EDT 2010


Date Net Requests Impression Clicks CTR Net eCPM Fill%
Revenue s

2010-04- $0.84 1,343 888 16 1.80% $0.95 66.12%


20

2010-04- $1.38 1,123 827 23 2.78% $1.67 73.64%


21

2010-04- $0.70 865 540 12 2.22% $1.29 62.43%


22

2010-04- $0.85 935 652 16 2.45% $1.30 69.73%


23

2010-04- $1.28 1,479 1,221 22 1.80% $1.05 82.56%


24

2010-04- $0.67 1,179 838 12 1.43% $0.79 71.08%


25

2010-04- $1.03 938 576 13 2.26% $1.78 61.41%


26

2010-04- $1.13 761 574 18 3.14% $1.98 75.43%


27

2010-04- $0.49 361 219 9 4.11% $2.25 60.66%


28

Data as of :Wed Apr 28 13:28:10 EDT 2010

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