COMAPANY PROFILE

AnandRathi Group
AnandRathi was Established in 1994, AnandRathi is one of Indias leading financial services
firm offering Wealth Management, Investment Banking, Corporate Finance & Advisory,
Brokerage & Distribution services in the areas of equities, commodities, mutual funds,
structured products, insurance, corporate deposits, bonds & loans to institutions, corporations,
high-net worth individuals and families. The Company has a vast footprint across India and
also in select international locations such as Dubai, with presence across 1200 locations
through its own branches, sub-brokers and remisers and representative offices/associate
companies. The AnandRathi group today employs over 2,500 professionals. Citigroup
Venture Capital International, the well-known global private equity and Venture Capital
Company holds a sizeable stake in the firm. All such offerings are supported by powerful
research teams and each unit is clearly positioned to cater to the most diverse financial needs
of their clients. The AnandRathi Group is member of the Bombay Stock Exchange (BSE),
National Stock Exchange (NSE), Multi-Commodity Exchange (MCX), National Commodity
Exchange (NCDEX), United Stock Exchange (USE), Central Depository Services Ltd.
(CDSL), National Securities Depository Limited (NSDL) and ARN holder. The firm's
philosophy is entirely client centric, with a clear focus on providing long term value addition
to clients, while maintaining the highest standards of excellence, ethics and professionalism.
The entire firm activities are divided across distinct client groups: Individuals, Private
Clients, Corporate and Institutions and was recently ranked by Asia Money 2006 poll
amongst South Asia's top 5 wealth managers for the ultra-rich.

AnandRathi Shares and Stock Brokers Limited

AnandRathi shares and stock brokers ltd. provides end-to-end equity solutions to institutional
and individual investors. Consistent delivery of high quality advice on individual stocks,
sector trends and investment strategy has established us a competent and reliable research
unit across the country. Clients can trade through us online on BSE and NSE for both equities
and derivatives. They are supported by dedicated sales & trading teams in our trading desks
across the country. Research and investment ideas can be accessed by clients either through
their designated dealers, email, web or SMS.

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Mission and Vision Statement

Mission
To be India's first Multinational providing complete financial services solution
across the globe.

Vision
To Be a Shining Example as A Leader in Innovation and The First Choice for
Clients and Employees.

Management Team
Promoters
AnandRathi - Founder & Chairman
Prior to establishing his own company, Mr. Rathi headed Indian Rayon &
Industries, as Senior President. He has held a series of responsible positions
with the Birla group and was also instrumental in setting up of Birla Global
Finance. In his 40 years of being in the corporate world, Mr. Rathi has held several key
positions on various regulatory and professional boards, including, President, Bombay Stock
Exchange (BSE), and Member, Central Council of Institute of Chartered Accountants (ICAI).
As President of BSE, Mr. Rathi played a key role in the expansion plan of BOLT, the online
trading system of the Exchange and setting up of the Trade Guarantee Fund. He was the
moving force behind setting up of the Central Depository Services (India) Ltd. He is a gold
medallist Charted Accountant.
Pradeep Gupta Co-founder & Vice Chairman
Mr. Pradeep Gupta has an all-embracing industry experience acquired from
running a wide-range of businesses in the past. He started his professional
journey with a family-owned textiles business. Later, his growing interest
and love for financial markets drew him towards the financial services industry. He stepped
into this industry with Navratan Capital & Securities Pvt. Ltd. and later joined hands with Mr.
AnandRathi to establish the AnandRathi Group. With over two decades of rich experience in

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financial markets, he has played a pivotal role in laying the foundation of the Institutional
Broking and Investment Services arm of the group.
Amit Rathi - Managing Director
Mr. Amit Rathi is a rank-holder Chartered Accountant and an MBA from
the illustrious New York University Leonard N. Stern School of
Business. He was instrumental in setting up the Private Wealth
Management (PWM), Investment Banking (IB) and Institutional Equities businesses of the
AnandRathi group, and establishing them in the global markets. Led by his vision and
conviction, the group has maintained a strong and steady growth. Amit is a thought leader in
the financial markets and his views are regularly sought and featured in leading business
channels and the print media. The Times of India listed Amit amongst the top 51 young
Marwaris in India (under the age of 40), in 2008.

Priti Gupta - Executive Director, Commodities and Currencies,

Ms. Priti Gupta, an MBA (FMB) from SP Jain Institute of Management &
Research, Mumbai, was instrumental in setting up the commodities desk,
currency and Forex Advisory business. She leads the advisory team for
commodity and exchanges globally with a keen focus on base metals and
energy. She has played a key role with regards to formulation of strategies for internal
processes and product innovation. Prior to joining the group, she was a director with
Navratan Capital & Securities Pvt, (a member of The National Stock Exchange of India).
Today, owing to her proficient leadership, AnandRathi ranks amongst the top 5 financial
services firms in Commodities & Currencies business and is well-known for its one-of-a-kind
Forex Advisory.

Board of Directors
Rahul Yadav Director
Mr. Rahul Yadav is the Managing Director, India team, Citibank Venture
Capital International (CVCI). He has spent over a decade with Citibank and
has over two decades of experience in investment & corporate banking. In
the past, he has worked with Merrill Lynch as Senior Vice President - Middle East & India,

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Deutsche Morgan Grenfell, India, as Director & India Head Structured Finance, and
Prudential, New York, in Corporate Finance.
C D Arha Director
Mr. C D Arha's experience spreads across several domains by virtue
of being at key positions across ministries in the past. Formerly, he
has been the Secretary in the Union Ministry of Mines, Special
Secretary & Additional Secretary in the Ministry of Coal, Resident
Chief Information Commissioner AP (Right to Information Act) as well as
Commissioner Civil Supplies (AP). He is also the former Chairman and MD,
APSEC. Mr. Arha holds an M.A. (History) and a diploma in Management &
Administration of Rural Development.

Products and Services

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Equity
Commodity
Trading

Currency
Derivatives
NRI
IPO
Mutual Funds
Insurance

Products
Investmen
t

Corporate Fixed Deposit

Structured Product
NCD Bonds
Portfolio Management
Services
Loan Against Shares

Financing

Promoter Funding
Other Financing

Trading

Equity
AnandRathi offers end-to-end equity solutions to individual Investors and
active Traders serving them with quality advice on individual stocks, sector
trends and investment strategy.

Commodity
At AnandRathi, they have experienced professionals who form investment
strategies related to commodity trading. Commodity Futures are one of the

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most active forms of investment trading today. Some Investors choose to

engage solely in Commodity futures as a means of generating revenue from an
investment portfolio. Research being our core strength, a dedicated research
team is available to provide clients with both fundamental as well as technical
research.

Currency
Currency trading market is one of the largest and most rapidly developing
markets. All currencies are traded to a value relative to other currencies
available. When it comes to exchange traded currency futures, the specialized
team at AnandRathi helps its Clients take informed trading decisions. Other
than this, we offer with Quality Research, Better Execution, Robust Trading
System and Back-office Access (24x7).

Derivatives
Derivatives have emerged as one of the popular segment in financial markets.
Now days it is the options trading that dominate the overall volumes. It is
therefore imperative that one understands this segment well, not only for
trading but for hedging as well. Hence AnandRathi does cater to the trading
fraternity with ideas generated by our Technical & Derivative teams, who are
experts for designing strategies that suit various kinds of client categories.

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NRI
AnandRathi provides a bouquet of investment products and solutions to
Indians across the world to invest with ease and make the most with India's
growth.

Offerings

Multiple banks offering for PIS facility

Convenient trading platform options Online trading/Call N

Trade
Hassle Free account opening process
Competitive charges
Dedicated NRI Helpdesk

IPO
AnandRathi is a leading primary market distributor across the country and has
been consistently ranked among the top 10 distributors of IPOs on all major
offerings. Its strong performance in IPOs has been a result of its vast
experience in the Primary Market, a wide network of branches across India,
strong distribution capabilities and a dedicated research team. The IPO
research team provides Clients with in-depth overviews of forthcoming IPOs
as well as investment recommendations.

Investment

Mutual Funds
Mutual Funds are considered as one of the best available investment options as
they are cost efficient, professionally managed and easy to invest. AnandRathi
is one of the known Mutual Fund Distribution House in India having tie-ups
with leading Mutual Funds in the country. A continuous effort is made to offer
consistently superior, independent and unbiased advice to the clients backed
by in-depth research with a motto to provide best services to our esteemed
Clients. The organization aspires to be the preferred organization for Mutual
Fund investments.

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Insurance
AnandRathi, also one of the largest insurance broking firms in India is
licensed by IRDA to act as a broker for Life as well as Non-Life insurance
sector. It also serves as a distribution partner to all major insurance companies
with a wide range of insurance product offering.

Corporate Fixed Deposits

Corporate Fixed Deposits are investment options suitable for investors who
desire fixed returns over a period of time. This fixed deposits are offered by
companies/corporate.

Structured Product
At Anand Rathi they design Structured Products (SPs) to maximize the
probability of achieving the Investment Objective. The tenure of these
products is around 3.5 years with a minimum lock-in of 1 year. There are
predominantly two kinds of structured products at AnandRathi Private Wealth
Management (ARPWM)

Debt Structured Product: The target return on the product is

around 15% p.a. even in a flat market with a possibility of positive

returns in negative markets

Equity Structured Product: The target return on the product is
around 18-21% p.a. at 4-8% p.a. NIFTY performance.

Ncd / Bonds
Investing in Non-Convertible Debentures (NCDs) and Tax free Bonds is now
made easy and hassle free.

Portfolio Management Services

A professional service which is often opted by wealthy investors who want
exposure to a variety of asset classes and who understand that investment in
the market, requires time, knowledge, and constant monitoring. It also needs
strong research and solid experience to make the right decision. Its
imperative, that one needs to hit the right timing of the investment. Investors
can opt for discretionary services for the investments to be managed by the

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portfolio managers or they can go for customized tailor made nondiscretionary service as per their investment needs.

Financing

Loan Against Shares (Las)

Loan against Shares offers you instant liquidity. It helps in sourcing funds for
any personal requirements or to increase holding/ investment in listed
collaterals and you dont have to sell your securities.

Promoter Funding
A facility provided to promoters of well-managed companies to raise Funds
against their stake in that operating company. These funds can be utilized for
various needs like financing for business growth, acquisitions and take-over
financing. Any working capital requirement can also be availed by the
promoters through Promoters Funding.

Other Financing

Loan Against Demat - Commodities

This is yet another product we cater to the financial needs of those
involved in the commodities business, such as farmers, traders,
processors and aggregators. A credit line is offered for agricultural
operations with agricultural commodities as securities maintained in
demat form.

IPO Finance
IPO Finance is a loan facility offered to clients who wish to apply in
Primary Market Issues (IPOs and FPOs). On availing this, investors
can apply for IPOs by investing only a margin amount which is
specified separately for each IPO

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ESOPS Funding
The ESOPs funding is a loan offered against shares which have been
granted / allotted to employees by their employer. This facility enables
employees to exercise their ESOP options by providing a loan against

ESOP Grants.
Customised Financing
We create secured financing products catering to your requirements.
Collateral can be in form of Mutual Fund units, Exchange Traded
Funds (ETF), Fixed Maturity Plans (FMPs), Saving Bonds and other
securities with prior approval

Services
Acces to
Multiple
Investments
and Asset
class
Advisory &
Research

Services
Advance
Trading Tools

Support

Access to multiple investments and asset classes

Invest in Equities, FNO, Commodity, Currency, IPO and Mutual Funds online
using a single interface. Opening an Investment Account with AnandRathi
offers Demat facilities and Bank A/c of your choice.

Advisory & Research

We pride ourselves on the quality research and proven advisory that assists
you taking informed investment decisions.

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Advanced Trading Tools

Ease and convenience made available with our online trading tools that help in
hassle-free trading.

Support
We offer customer service through our dedicated helpdesk which ensures to
resolve any difficulties that you may find

Markets Served

Money
Market

Foreign
Exchang
e
Equity,

Market
Capital
Market

Commodi
ty
Derivativ
e
Mutual
Fund

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Process of Broking Operations

Dematerialization
Technology has brought about a drastic change in our everyday lives. The stock markets too
have not been left untouched by the change. In 1875, the Bombay Stock Exchange was
founded with an open outcry floor trading exchange. Traders would stand on the floor and
shout prices of stocks for buying or selling. Then, money would be exchanged for physical
receipts of the shares called the certificate. This led to a great amount of paperwork. Even the
settlements of trade agreements took time because of the need to deliver the share certificates.
Dematerialization is the process by which physical share certificates held by an investor are
converted into an equivalent number of securities in electronic form and credited into the
investors demat account.

Opening of a Demat Account

Then fill up an account opening form and submit along with copies of the required
documents and a passport-sized photograph. You also need to have a PAN card. Also

carry the original documents for verification.

You will be provided with a copy of the rules and regulations, the terms of the
agreement and the charges that you will incur.
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During the process, an In-Person Verification would be carried out. A member of the
DPs staff would contact you to check the details provided in the account opening

form.
Once the application is processed, the DP will provide you with an account number or

client ID. You can use the details to access your demat account online.
As a demat account holder, you would need to pay some fees like the annual
maintenance fee levied for maintenance of account and the transaction fee -- levied
for debiting securities to and from the account on a monthly basis. These fees differ
from every service provider (called a Depository Participant or DP). While some DPs
charge a flat fee per transaction, others peg the fee to the transaction value, and are
subject to a minimum amount. The fee also differs based on the kind of transaction
(buying or selling). In addition to the other fees, the DP also charges a fee for

converting the shares from the physical to the electronic form or vice-versa.
Minimum shares: A demat account can be opened with no balance of shares. It also
does not require that a minimum balance be maintained.

Documents Required for Opening Demat Account

You need to submit proof of identity and address along with a passport size photograph and
the account opening form. Only photocopies of the documents are required for submission,
but originals are also required for verification.

Proof of identity: PAN card, voter's ID, passport, driver's license, bank attestation, IT
returns, electricity bill, telephone bill, ID cards with applicant's photo issued by the
central or state government and its departments, statutory or regulatory authorities,
public sector undertakings (PSUs), scheduled commercial banks, public financial
institutions, colleges affiliated to universities, or professional bodies such as ICAI,
ICWAI, ICSI, bar council etc.

Proof of address: Ration card, passport, voter ID card, driving license, bank
passbook or bank statement, verified copies of electricity bills, residence telephone
bills, leave and license agreement or agreement for sale, self-declaration by High
Court or Supreme Court judges, identity card or a document with address issued by
the central or state government and its departments, statutory or regulatory authorities,
public sector undertakings (PSUs), scheduled commercial banks, public financial
institutions, colleges affiliated to universities and professional bodies such as ICAI,
ICWAI, Bar Council etc.
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Trading Account
When a company lists on the stock market, its shares become available for trading on the
stock exchange. Earlier, the exchange had an open-outcry system. In the mid-90s, the stock
exchanges adopted the electronic system. This means, all trades were conducted
electronically. Simply put, you didnt have to go to the counter and place an order physically.
You could do it through a computer, which would verify the details, the market price, and
process the trade. For this reason, you need a special account through which you can conduct
transactions. This is called the trading account. Without one, you cannot trade in the stock
markets. You register for an online trading account with a stock broker or a firm. Each
account comes with a unique trading ID, which is used for conducting transactions.
Opening an Online Trading Account

First,

select
the stock broker or firm. Ensure that the broker is good and will take your orders in a
timely manner. Remember, time is of utmost importance in the stock market. Even a
few minutes can change the market price of the stock. For this reason, ensure that you

select a good broker.

Compare brokerage rates. Every broker charges you a certain fee for processing your

orders. Some may charge more, some less.

Some give discounts on the basis of the amount of trades conducted. Take all this into
account before opening an account. However, remember that it is not necessary to
choose a broker who charges the lowest fees. Good quality brokerage services
provided often may need higher-than-average charges.

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Next, get in touch with the brokerage firm or broker and enquire about the account
opening procedure. Often, the firm would send a representative to your house with the

account opening form and the Know Your Client (KYC) form
Fill these two forms up. Submit along with two documents that serve as proof of your

identity and address.

Your application will be verified either through an in-person check or on the phone,

where you will be asked to divulge your personal details.

Once processed, you will be given your trading accounts details. Congrats, you will
now be able to conduct trades in the stock market

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Steps for Trading using Demat Account

Step:1
Link your trading and demat accounts. This way you wont have to keep
supplying your demat account details for every transaction.

Step:2
Place an order through your online trading account. This could be a market
order, a limit or buy order, or an after-market order. If your brokerage allows
you to place orders through the phone, then you will need to supply your
trading account details.

Step:3
The exchange will process your order. It will verify the details of the
transaction, the market price, the availability of the shares in the market, and
so on. It will also check the details of your demat account that is linked to your
trading account. This is especially so in case of a sell order.

Step:4
Once the order is processed, the shares will be either deposited in or debited
from your demat account.

Trading Life Cycle

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In financial market, trade means to buy and / or sell securities / financial products.
To explain it further, a trade is the conversion of an order placed on the exchange which
results into pay-in and pay-out of funds and securities. Trade ends with the settlement of the
order placed. Every trade has its own cycle and can be broken down into pre-trade and posttrade events. Trading of securities also involves many participants like the investors, brokers,
exchange, clearing agency /corporation, clearing banks, depository participants, custodians
etc.
The following steps are involved in a trades life cycle:

Placing of Order
Risk management and routing of order
Order matching and its conversion into trade
Affirmation and Confirmation (only for institutional deals)
Clearing and settlement
Buying and Selling of Shares

Buying and Selling of Stocks

Stock trading happens on stock exchanges. However, you cannot buy directly at the
exchange. To buy stocks, you need to find a suitable broker who will understand your needs
and buy stocks on your behalf. You can think of them as agents who will conduct transactions
for you without actually owning any of the securities themselves. In exchange for facilitating
or executing a trade, brokers will charge you a commission. You can easily buy stocks
through Kotaksecurities.com, one of India's leading stock brokers, with a variety of services
and products to cater to all your investment needs at very reasonable brokerage rates. Once
you are registered with us, you can trade using the AnandRathi website, mobile trading app,
desktop trading application, or through the phone using our Call & Trade facility.

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Types of Orders

Market order
A market order is an order to buy or sell a stock at the current market price. It
signals your broker to execute the order at the best price currently available.
However, as market prices keep changing, a market order cannot guarantee a
specific price.

Limit order
To avoid buying or selling a stock at a price higher or lower than you wanted,
you need to place a limit order rather than a market order. A limit order is an
order to buy or sell a security at a specific price. You could use a limit order
when you want to set the price of the stock. In other words, you want to
sell/buy particular scrip at a price other than the current market price.
However, although a limit order guarantees a price, it cannot guarantee
execution of the trade. This is because the stock might not reach the desired
price on that particular trading day owing to market-related factors.

Stop loss order

A stop loss order is a normal order placed with a broker to sell a security when
it reaches a certain predetermined price called the trigger price. Sometimes the
market movements defy your expectations. Such market reversals often result
in loss-bearing transactions. The stop loss trigger price is your defense

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mechanism an amount at which you will be able to sustain yourself against

such unanticipated market movements. For example, if you bought a stock at
Rs. 10, you place a stop loss order with your broker to sell it, if it reaches Rs.
8. This helps you prevent further loss, in the eventuality that the price of the
stock might dip even further. Thus, it helps limit your loss or protect
unrealized profits, whichever the case.

Good-till-cancelled
GTC or Day Orders are orders given to your broker that hold true only during
the trading day when the order was placed. If the order has not been executed
on that day, it will not be passed on to the next trading day. Thus, they are
orders that are only 'good until it is cancelled' or 'good for the day'. For
example, suppose that you have placed a stop loss order with your broker to
sell a stock once the price reaches level X. If it does not reach limit X, your
broker will not sell the stock. However, the stop loss order given to your
broker will not hold true for the next day. So, even if the stock reaches level X
on Day 2, he will not execute the trade till you instruct him to do so again.

IOC
An Immediate or Cancel (IOC) order allows a Trading Member to buy or sell a
security as soon as the order is released into the market, in case order failed to
full fill the total quantity it will be removed from the market. Partial match is
possible for the order, and the unmatched portion of the order is cancelled
immediately.

Clearing and Settlements of Trades

Clearing and Settlement is a post trading activity that constitutes the core part
of equity trade life cycles. After any security deal is confirmed (when
securities are obliged to change hands), the broker who is involved in the
transaction issues a contract note to the client which has all the information
about the transactions in detail, at the end of the trade day. In response to the
contract note issued by broker, the client now has to settle his obligation by
either paying money (if his transaction is a buy transaction) or delivering the
securities (if it is a sell transaction). Clearing house / corporation is an entity
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through which settlement of securities takes place. The details of all

transactions performed by the brokers are made available to the Clearing
House/ Corporation by the Stock Exchange. The Clearing House/ Corporation
gives an obligation report to Brokers and Custodians who are required to settle
their money/securities obligations with the specified deadlines, failing which
they are required to pay penalties. This obligation report serves as statement of
mutual contentment.

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Pay in and Pay out Process

Pay-In is a process whereby a stock broker and Custodian (in case of Institutional deals)
bring in money and/or securities to the Clearing House/ Corporation. This forms the first
phase of the settlement activity. Pay-Out is a process where Clearing House/ Corporation
pays money or delivers securities to the brokers and Custodians. This is the second phase of
the settlement activity.
Activity

Day

Trading

Rolling Settlement Trading

Clearing

Custodial Confirmation

T +1 working days

Delivery Generation

T +1 working days

Securities and Funds pay in

T+2 working days

Securities and Funds pay out

T+2 working days

Settlement

Post Settlement Valuation Debit

T+2 working days

Auction

T+2 working days

Auction settlement

T+3 working days

Bad Delivery Reporting

T+4 working days

Rectified bad delivery pay-in and payout

Re-bad delivery reporting and pickup

T+6 working days

Close out of re-bad delivery

T+9 working days

T+8 working days

Clearing Process of Trade

At the end of the trading day, the transactions entered into by the brokers are tallied to
determine the total amount of funds and/or securities that the stock broker needs either to
receive or to pay. This process is called clearing. In the stock exchanges this is done by a
process called multilateral netting. This process is performed by clearing corporation. The
clearing agency guarantees that all contracts which are traded will be honored. Clearing
therefore serves to create a more efficient market, since all the players involved need not
include the original counterparty risk in the price calculation. Generally, the clearing and
settlement process can be classified into: Matching, Central counterparty, Cash settlement
and Delivery. Matching means that the parties agree on the conditions of the transaction, i.e.
what has been bought or sold, price, quantity, etc. Central counterparty clearing is when the

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clearing organization becomes the legal counterparty in a transaction. Cash settlement refers
to settlement of premiums, fees, mark-to-market and other cash settlements, and delivery of
the underlying instrument or cash settlement occurs after expiration or premature exercise.

Settlement Process
Clearing Corporation receives the details of trades and prices from the exchange. Settlement
obligations are computed using predefined methodology specified for the segment/product.
Some of the methods of determining obligations are listed below:

Netted obligation: All purchase & sell transactions will be netted to determine the
obligations. Member will have obligation to deliver a security in a settlement only if
the sell quantity is more than buy quantity. Similarly, in case buy quantity is more
than sell quantity, the member will receive a pay-out of the security. Fund obligations

will also be computed on a netted basis across all securities under netted settlement.
Trade to trade or Gross obligations: Transactions will not be netted to determine
obligations. Members security pay-in obligation will be equivalent to cumulative sell
quantity and security pay-out will be equivalent to cumulative buy quantity. Funds
pay-in will be equivalent to cumulative value of buy transactions and funds pay-out

will be equivalent to cumulative sell value.

Daily mark to market settlement of futures contract: Daily settlement prices will have
computed for futures contracts based on specified methodology. All open positions
will be marked to market at the settlement prices to determine mark to market
obligations to be settled in cash. All open positions will be carried forward at the latest
daily settlement prices.

Timings for Settlement of Funds

The Clearing Bank debits the settlement accounts of the members maintained
with the bank within 10.30 a.m. on the last date of settlement period. This
appears in the Members Balance Sheet. The Clearing Bank credits the
settlement accounts of the members maintained with the bank by 1:30 p.m. on
the last date of Settlement period. This appears as net receivable in the
Members Balance Sheet.

Comparison with Major Competitors

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AnandRathi Shares and Stock Brokers is one of the leading stock brokers in India
with more than 2700 in and around the country. The Major Competitors for AnandRathi
Shares and Stock Brokers in the market are ICICI Direct, Motilal Oswal, Kotak Securities,
Cary. In spite of heavy Competition AnandRathi Shares and Stock brokers are a step ahead
because of:

Breath of Services
In line with its client-centric philosophy, the firm offers to its clients the entire
spectrum of financial services ranging from brokerage services in equities and
commodities, distribution of mutual funds, IPOs and insurance products, real
estate, investment banking, merger and acquisitions, corporate finance and
corporate advisory. Clients deal with a relationship manager who leverages and
brings together the product specialists from across the firm to create an
optimum solution to the client needs.

Management Team
AR brings together a highly professional core management team that comprises
of individuals with extensive business as well as industry experience.

In-Depth Market Research

Our research expertise is at the core of the value proposition that we offer to
our clients. Research teams across the firm continuously track various markets
and products. The aim is however common - to go far deeper than others, to
deliver incisive insights and ideas and be accountable for results.

Mile Stones
2015

2015 Best Wealth Manager India Award by Capital Finance International, London.

2014

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Winner of Asiamoney Poll of Polls (2005-2013) - The Best Domestic Private

Bank (India)Voted The Best Domestic Private Bank (India) for 5 Consecutive
Years - 2009 | 2010 | 2011 | 2012 | 2013 Asiamoney Private Banking Polls.

AnandRathi Financial Services Ltd. awarded Excellence Award Institute of

Economic Studies.

Rakesh Rawal, CEO - Private Wealth Management awarded Udyog Rattan Award
and Golden Global Achievers Award Institute of Economic Studies.

The Overall Best Private Bank in India Asiamoney Private Banking Polls (2014)

1st in AUM > US$25m category | 1th in AUM US$5.01m-25m category | 2nd in
AUM US$1m-5m category.

2013

Recognized as One of the Top 10 Performers in Equity Segment (Retail

Trading) - Bombay Stock Exchange (2012-2013)

Ms. Priti Gupta, Executive Director awarded Special Contribution to

Commodities Business Zee Business at Best Market Analyst Awards (2013)

The Overall Best Private Bank in India Asiamoney Private Banking Polls (2013)

1st in AUM > US$25m category | 4th in AUM US$5.01m-25m category | 2nd in
AUM US$1m-5m category.

2012

The Overall Best Private Bank in India Asiamoney Private Banking Polls (2012)

ET Now Starmine Awards 2012

1st in Stock Picker- IT/ Telecom Category.

1st & 3rd Overall Stock Picker.

1st in Stock Picker- Consumer Category.

Best Agri Commodities Analyst (Fundamental) Award Commodity Participants

Association of India (2012)

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Mr. Kaitav Shah, Banking Analyst - Institutional Research team rated Asias Best
Analyst Banking - Wall Street Journal (2012)

2011

ET Now Starmine Awards 2011

Best Contribution in Investor Education & Category Enhancement of the year

Bloomberg UTV Financial Leadership Award (2011).

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