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Digital Publishing in The 21 Century

This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

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211 views12 pages

Digital Publishing in The 21 Century

This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

Uploaded by

valuska
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Digital Publishing in the 21st Century

Challenges and opportunities

James McCall

Principal Consultant in International Publishing


Scottish Centre for the Book
School of Arts and Creative Industries
Edinburgh Napier University
Who has the opportunities?

 Publishers – easy access to market

 Authors – easier to research

 Writers – easier to ‘make public’


Who may feel threatened?

 Booksellers?

 Lecturers?

 Readers?
Recent trends in e-publishing
 Hachette – reported 5$ million sales in Dec ‘09

 International Digital Publishers Forum – 250% growth in 2009 –


56$ million sales in last quarter

 Waterstones sold 350,000 ebooks in 2009

 Predictions from trade figures – CEO of Harper Collins suggests


50% of books would be ‘e’ by 2020

 Optimism or pessimism?
Routes to market

 Waterstones

 Amazon

 Apple

 Publishers’ websites
Marketing methods –compare
and contrast

 The Scattergun Approach

 ‘Anytime, anyplace, anywhere’

 Using free chapters to drive ‘e’ and printed sales

 A model for schools publishing?

 ‘Pick and mix’ – the example of Lonely Planet


Quote
 “Internet social networking has
handed authors their most powerful
tool since the invention of paper.”

Steve Weber, Plug Your Book (2007)


Using social networks

 Demographics and usage

 Facebook

 Twitter

 ‘Second Life’
Who’s on-line?
Facebook
• 35-54 year olds biggest users
• 25-34 year olds doubling every 6 months

Twitter
• largest age group is 35-49 year olds

Second Life
• Average age: 33
That’s a lot of minutes
In the UK, social sites account for one in every six
minutes of online time

Facebook is the most popular social network in the


world

In the UK - 47% of Britons online use the site


But don’t forget….
 The importance of paper

 Traditional ways to market

 Versioning
James McCall

 Contact
 Tel: +44 (0)131 455 6024
 Email: j.mccall@napier.ac.uk

 www.napier.ac.uk/RANDKT/RKTCENTRES/
SCOB

Thank you for listening

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