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Pepsi Marketing Presentation

PepsiCo produces many popular beverage brands that generate over $1 billion in annual sales each, including Pepsi, Mountain Dew, and Diet Pepsi. To boost sales, Pepsi uses various promotional activities like celebrity endorsements in advertisements, sponsoring sports events, providing dealer incentives, and offering consumers discounts, coupons, and sweepstakes. Pepsi's promotional strategies have helped it maintain its market position despite competition from brands like Coke.

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2K views21 pages

Pepsi Marketing Presentation

PepsiCo produces many popular beverage brands that generate over $1 billion in annual sales each, including Pepsi, Mountain Dew, and Diet Pepsi. To boost sales, Pepsi uses various promotional activities like celebrity endorsements in advertisements, sponsoring sports events, providing dealer incentives, and offering consumers discounts, coupons, and sweepstakes. Pepsi's promotional strategies have helped it maintain its market position despite competition from brands like Coke.

Uploaded by

pinkydholakia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presentation

On
Promotional
Activities
Of
PRESENTED BY
Amol Devdhar
Rohit Patel
Viral Patel
Karan Dave
Kalpesh Jani
Sunil Singh
Kudal Singh
Hardik Lad
Viral Balar
YEH DIL MANGE
MORE
INTRODUCTION
• PepsiCo, Inc. was founded in 1965 through the
merger of Pepsi-Cola and Frito-Lay. Tropicana
was acquired in 1998. In 2001, PepsiCo merged
with the Quaker Oats Company, creating the
world’s fifth-largest food and beverage
company, with 15 brands – each generating
more than $1 billion in annual retail sales.
PepsiCo’s success is the result of superior
products, high standards of performance,
distinctive competitive strategies and the high
level of integrity of our people.
Pepsi-Cola North America's carbonated soft
drinks, including: Pepsi, Diet Pepsi, Pepsi Twist,
Mountain Dew, Mountain Dew Code Red,
Sierra Mist, and Mug Root Beer account for
nearly one-third of total soft drink sales in the
United States.
Our Values reflect our aspirations -- the kind of company we want
PepsiCo to be. We express our values in the form of a commitment.
PRODUCTS
Pepsi(8fl.oz) PEPSI BRANDS
Contains:
Carbonated water, high fructose corn
syrup and/or sugar, caramel color, phosphoric
acid, caffeine, citric acid and natural flavors

Diet Pepsi (8 fl. oz)


  Contains:
Carbonated water, caramel color,
aspartame, phosphoric acid, potassium benzoate
(preserves freshness), caffeine, citric acid and
natural flavors
Mountain Dew (8 fl. oz)
Contains: The fastest-growing soft drink of the
decade, Mountain Dew currently ranks as the nation's
leading soft drink in retail outlets. Doing the "Dew" is like
no other soft drink experience because of its daring, high-
energy, high-intensity, active, extreme citrus taste.

Mirinda Orange (8 fl. oz)


  Contains: Carbonated water, high fructose corn syrup
and/or sugar, citric acid, purity gum, potassium
benzoate and potassium sorbate (preserves freshness),
ester gum, natural flavor, yellow 6, ascorbic acid and
calcium disodium EDTA (to protect flavor), sodium
citrate
PROMOTIONAL ACTIVITIES OF
PEPSI
• “In a specific sense, sales promotion includes
those activities that supplement both personal
selling and advertising and coordinate them
effective such as display, shows, demonstrations
and other non recurrent selling efforts not in
the ordinary routine”.
• In short the sales promotion is define as an
activity taken up to boost the sales of a product.
Compare to any other activities of product mix
sales promotion is more action oriented. It helps
in stimulating the customers to buy a product.
IMPORTANCE OF PROMOTIONAL
ACTIVITIES
• Sellers introduce new products or new brand in
the market.
• Marketer can tackle different economic
problem with the help of promotional activities.
• The seller aims at triggering the impulsive
buying behavior of the customers.
• A company seeks to obtain greater cooperation
from its retailor.
PROMOTIONAL TOOLS USED
BY PEPSI
• Price promotions
• Coupons
• Free gifts and free samples
• Installment offers
• Consumer contests
• Consumer sweepstakes
• Trade shows
• News paper
• scratch scheme
• Hoardings and Banners
PROMOTIONAL ACTIVITIES HELD BY
PEPSI
• Pepsi make advertise. And in this advertise it
introduce celebrity in their advertisement
like Shahrukh Khan, Sachin Tendulkar,
Kareena Kapoor, Saif Ali Khan, Fardeen
Khan, Priti Zenta.
• They give their brand name on the car of the
car race
• They provide sponsorship in cricket match
• They make different packages for their
brand like glass bottle, tin and plastic bottle.
• They provide schemes to their dealer if
dealer sold certain no of bottle.
•They provide price promotion to the dealer.
•They give free gifts to the consumer and
dealers.
•They provide facility of scratch card to the
consumer and if any consumer scratch that
card and they get the gift.
•Coupons.
CONCLUSION
• We conclude that different companies have
different promotional activities for increase the
sale. There are many competitors of pepsi like
coke, sprite, maaza etc. inspite of this pepsi
maintain its position in the market.
• Sales promotion is becomes necessary now a
days in this global world. Pepsi is one of the
successful cold drink companies in India. Now
a day they are concentrating more on sales
promotional activities, tools and techniques.

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