Case Study
Case Study
Brookfield Airport
1. background
BA was build in mid-1960s and now is operated by the MAA
In recent years, the number of passeger it handles has greatly increased because it has
become a base for several budget airlines offering cheap flights to European destinations.
There is an excellent rail link from major cities in the UK to station under the terminal
building.
Car parking is limited
The stucture of terminal building can not be altered in any way
There is strong local opposition to extending the terminal or building a new runway.
2. Results of a passenger survey
The servicesthat passengers appriciate Brookfield Airport are transport links, security
Brookfield Airport meet the passengers’ satisfaction only in terminal facilities
However, there are some services that passengers complain so much are car park, check-
in and passport control, VIP lounge, signs including TV screens, baggage, terminal
facilities, public announcement
The most important complaints are car park, VIP lounge, baggage, check-in and passport
controll and they require immediate action
The problems which are more likely to be the responsibility of the airlines are public
announcement, check-in and passport control, signs including TV screen, VIP lounge
The problems which are more likely to be the resoponsibility of the Airport Authority are
car park, terminal facilities, baggage.
The quality of service that Brookfield Airport provide is poor. It needs to be improved.
3. reasons
BA is in trouble due to over its capacity.The more numbers of passengers BA handle, the
more resouces BA has to use to meet the passengers’ satisfaction. In this point, BA is lack
of staff and management
A trouble related to local opposition and the governor’s about the terminal building also
push BA in difficulty
4. suggested solutions
firstly,