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KFC Situation Analysis

KFC is An Innovative Idea of Self service Specialty in Fried Chicken. Aims to make KFC the ultimate choice of Quick Service Restaurant in Pakistan To establish KFC as the 3Chicken experts' BUYER POWER -Different tastes of people -Strong local food restaurants -Price rates do matter -Low brand loyalty.

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Floyd Nixon
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2K views9 pages

KFC Situation Analysis

KFC is An Innovative Idea of Self service Specialty in Fried Chicken. Aims to make KFC the ultimate choice of Quick Service Restaurant in Pakistan To establish KFC as the 3Chicken experts' BUYER POWER -Different tastes of people -Strong local food restaurants -Price rates do matter -Low brand loyalty.

Uploaded by

Floyd Nixon
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Situational Analysis

• History 1947

• Population 165,803,560( July 2006)

• 15-64 years 56.9%

• Population 2.09%
Growth Rate
Economic Overview
• GDP (ppp) $427.3 billion
• GDP ( pc) $2,600
• Labor force 48.29 million
• Unemployment Rate 6.5%
• Below poverty line: 24%
• Inflation rate 7.9%
• Exchange rates Rs. per $ - 60.5
Quick Service Restaurant
An Innovative Idea of Self Service

Specialty in Fried Chicken

K
Delight ness not just satisfaction
S
Secret Recipe of 11 Herbs and Spices

F
Devotion Dedication Commitment

Same Quality Standards all over the world

Strong Background in Franchising


Summary SWOT Table

Strengths   Weaknesses  
Uniqueness in fried chicken 50 Location -12
Same quality standards 50 Finance -10
Customer Delight ness 36 Politic approach -10
Quality and superior services 28 Economical -10
Innovative ideas 24  conditions  
Strong background in 21    
 franchising      
Opportunities   Threats  
Strong position 36 Bird flue -40
Health consciousness 35 Halal-Haram -40
    Local franchise -14
    dispute
   
PEST ANALYSIS
Political Islamic hardliners

Economical Most suitable place for foreign investment

Social Great variation in Tastes

Technology Great advancement in introducing technologies


 
ENTRY THREATS
COMPETITION
 
-Lower overhead costs
-Low Entry Barriers
-Secondary competitors stronger than
-Great competition expected in near future
primary
-Flexible Government Policies
   

SUPPLIER POWER
 
-Single supplier
-Low volume of suppliers KFC
  BUYER POWER
 
  -Different Tastes of people
-Strong local food restaurants
-Price rates do matter
SUBSTITUTION THREAT -Low brand loyalty
 
   
-Low priced/low quality food  

-Lesser number of MNC’s


-MNC’s hesitant to risks
 
 
Problem Statement
• To know the customer preferences in order
to evaluate KFC’s competency and
efficiency, to know their perceptions about
KFC and to transform Negative perceptions
into Positive trough our proficiency.
GOALS
• To make KFC the ultimate choice of Quick
Service Restaurant in Pakistan

• To establish KFC as the “Chicken experts”

• For families to share a fun, informal and


thoroughly satisfying eating experience with
excellence in service

• To maintain KFC’s position as the market


leader.”
Objectives
• To provide the best quality food with different
tastes and non-traditional recipes
• To provide a family and comfortable environment
so that the customer feel delight ness
• To pen franchises all over the country and to
increase the number of our customers
• To set a non-traditional trend in food serving
restaurants

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