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Business ethics Q Bank

Posted on 08 August 2010.
This is a list of questions for “Business Ethics and Corporate Governance” which has appeared in the university
papers of (Banking & Insurance Sem 6). Since, this subject is new to the bms sem 5 syllabus. We can get an idea
from the university papers questions.
5mks (Short Notes):-
1) Unfair trade practices
2) M.R.T.P Commission
3) Role of Directors in Corporate Governance
4) Role of Auditor in Corporate Governance
5) Insider trading
6) Restrictive trade practices outside the purview of the Act
7) Evolution of Corporate Governance In India
 Characteristics of Fraudsters
9) Remuneration / Compensation Committee
10) Disclosure norms
10 marks-
1) Explain the importance of Business ethics and corporate governance
2) Explain the role of corporate governance in the financial sector
3) What are the characteristics of fraudsters?
4) How business ethics be an important tool in building business reputation?
5) What are the social responsibilities of business? How it can be achieved by a business enterprise?
6) How corporate governance enhances business prospects?
7) Briefly explain the term “Fraud”.
 What is corruption? How it impacts the society?
9) What is the code of conduct of business houses?
10) Who are responsible for the corruption, frauds and scams in financial institutions?
11) Explain the need of corporate governance?
12) State the frauds committed with the help of a computer.
13) Write a note on corruption and suggest appropriate remedies.
14) Explain the objectives set up by Confederation of Indian Industries.
15) Write in detail your views on ethics and morality
16) Corporate governance and business ethics
17) Recommendations of Kumar Mangalam Committee Report on Corporate Governance
18) What is the role of MRTP Commission?
19) Briefly state recommendations made by Cadbury Committee.
20) State the differences between unfair trade practices and restrictive trade practices
21) Definition of fraud under Indian penal code and Indian contract act
22) Explain the various ways by which frauds can averted
23) What is code of conduct? Explain briefly the code of ethics which is laid down by IRDA
24) Explain SEBI guidelines for good corporate governance
25) Role of directors in enforcing good corporate governance
26) Corporate governance and shareholder’s responsibilities
27) What is Business ethics?
28) Explain the term ‘computer crimes’. What are the measures taken for prevention of these crimes?

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Logistics Q bank
Posted on 04 August 2010.
The following is the list of questions appeared in University papers Of “Elements of Logistics Management” from Nov
2001-2008.
2 mks:-
1) Benchmarking
2) Customer retention
3) Terminal delays
4) Lead time
5) Vendor managed inventory
6) What is intermodal transportation system?
7) Define reverse logistics
 What is JIT II?
9) Define obsolescence cost
10) State main objectives of customer service
11) What is “Fill rate”?
12) Define 4th party logistics
13) State operating objectives of logistics management
14) What is Electronic Data Interchange (EDI)?
15) Define “Re-order level”
16) Define logistical management
17) What are the advantages of hiring public warehouses?
18) What is matrix organization
19) Define Activity based costing
20) Differentiate b/w MRP I and MRP II
21) Cross docking
22) Economic order quantity
23) Fill rate
24) Bill of material
25) Intermodal transportation
26) Palletisation in material handling
27) Drivers in reverse logistics
28) Internal performance measures in logistics
29) Activity based costing
30) ABC classification in inventory control
31) Basic functions of warehousing
32) Product related factors in transportation costs
33) Relevance of distance and volume to transportation cost
34) Differentiate b/w internal and external logistics information system
35) Distinguish b/w MRP-I and DRP
36) “Pipeline is a modal transport” – Explain
37) Pipeline inventory is a form of inventory
10 mks:-
1) Explain the growing importance of Logistics management in India in today’s context
2) Explain in detail various parameters to achieve logistical competency
3) How is performance appraisal carried out in logistics function?
4) What is economic order quantity in inventory problem? Discuss its basic square root formula along with
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assumptions and limitations

5) Explain the different objectives of developing and implementing performance measurement system in logistics
6) Explain the important steps involved in layout, design and site selection for a model warehouse
5mks:-
1) Elements of Customer Service or Importance
2) Objectives and Components of Logistics Performance Measurement
3) Objectives, Types, Principles of Material Handling
4) Importance/ Functions and Role of Transportation,
5) Types of Transportation costs
6) Demand Forecasting and its methods
7) Costs, Assumptions and Limitations of EOQ
 Objectives, Functions, design and layout of warehousing
9) Different methods of Inventory control
10) P and Q system of inventory control
11) Elements of logistics costs
12) Functions of Logistics
13) Inbound and outbound logistics
14) Responsive Organization
15) Mission Based Costing
16) Activity Based Costing
17) Functions of Packaging
18) 4 PL
19) DRP
20) Process of outsourcing and its benefits
21) Perfect Order Concept
22) Information functionality
23) Primary activities of LIS
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Service Sector Management Q Bank

Posted on 04 August 2010.
The following are the questions which have appeared in the past University question papers (Nov 01-09).
Concepts-
1) Distinguish b/w Goods and Services
2) Give one example of innovation in railways, hospitals, IT and air travel
3) What are the technical and functional skills of people?
4) Services constitute about 54% of GDP. List four areas/trends which have led to this phenomenal growth.
5) What are the benefits of mutual funds?
6) Explain briefly “Moment of Truth”
7) What are the dimensions/determinants of quality?
 What are the financial services available to the corporate sector?
9) Explain “Service v/s Customer Service”.
10) Distinguish b/w Service marketing and service management
11) Service Mapping
12) Levels of customer participation
13) Services v/s Goods
14) Identify any 5 service gaps
15) What is service recovery?
16) What are the ‘Extended P’s of services’?
17) What do you mean by inseparability in services?
18) CIT
19) Service culture in a nationalized bank
20) Intangibility aspect of a service
21) Physical evidence of a service
22) Perceived quality
23) Perishability
24) Service Marketing Triangle
25)Good service continuum
26) Role of IT in railways
27) Franchising and services
28) What is ‘saturation pricing’?
29) Relevance of quality in services
30) Service culture in hotels
31) Service process
5mks-
1) Rail-Road Coordination
2) Essence and future of IT
3) Social marketing principles of pricing in Hospitals
4) Branding of services
5) Domestic Tourism
6) Training and empowerment of service employees
7) Service complaints
 Role of IT in services
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9) 4 key characteristics of services

10) Benchmarking in airlines
11) National and State Highways
12) NHB
13) Pricing and promoting strategy in hospital services
14) Tele-banking and Electronic banking
15) Franchising
16) Physical evidence in insurance sector
17) Recent trends in housing sector
18) Relevance of road transportation in growing Indian economy
19) Benchmarking
20) Growth of service sector
21) Privatization of insurance sector
10mks:-
1) Describe suitable approaches for classifying services with proper justification
2) What are the dimensions/ determinants of quality? Define each of them with examples.
3) How do people and physical evidence play an important role in bank marketing?
4) What are the different tourism products? How do you manage tourism or leisure products?
5) Distinguish between goods and services. What are the challenges faced by the service marketers?
6) Elucidate the initiatives/measures taken by the Government and others towards boosting the Housing Industry.
Explain the objectives of NHB and HUDCO.
7) “Price signals quality in hospitals”. Comment. Describe the pricing philosophy/methods used in the Government
and Private Hospitals.
 What are the requirements for effective segmentation as per Kotler? How do you segment the following – i)
Banking ii)Insurance iii) Software Industries
9) In Indian economy, large population of people are found below poverty line. Keeping this in mind, formulate pricing
strategy for hospitals.
10) What is Benchmarking? How relevant it is in service marketing?
11) Discuss in detail relevance of 8Ps in hospitality industry.
12) Explain the layers and features of a service map in respect to tourism industry. Explain any one blueprint of a
process in tourism industry.
13) What is meant by ‘intangibility’ and ‘non-inventorying’ characteristics of services? Suggest why its existences
might pose problems to service organizations and methods by which its impact may be reduced.
14) Attribute reasons for the rapid growth of service sector in the global as well as Indian context.
15) ‘Insurance is no more a public sector monopoly in India’. Comment
16) What is the relevance of people in Hospital services and the relevance of location for hospitals?
17) What are the determinants of quality in hotel industry?
18) What are the major factors that are driving the growth of the services sector in India? Discuss in detail.
19) Explain the relevance / importance of TQM in services
20) Discuss consumer decision making process for purchasing or buying – i) A Life Insurance Product ii) A housing
loan
21) Role of IT industry in employment generation in Indian context. Comment
22) Elaborate the importance of surface transportation to India. What role has it played in economic development
process?
23) State different elements of service marketing mix with examples.
24) What is service blueprint? How it is used for marketing human resources and operation decision in service
organization?
25) Explain the future of Tourism industry in India.
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26) Write brief note on pricing and promotion strategy in Hospital Services
27) Explain the contribution made by IT towards different service sectors
28) Pricing in tourism services is complex because tourism is a composite product. Do you agree? What are the
different elements you would consider while pricing Tourism services?
29) More and more service organizations are moving towards use of technology for improving productivity. Discuss
this with relevance to hospital services
30) Service is a performance given by one human being to another. Discuss this in detail with relevance to airlines
industry and elaborate the people elements in airlines.
31) Flow charting/service mapping a service is to correlate service towards making service delivery process more
simpler and consumer friendly – Do you agree? Why? Elaborate your answer keeping banking services in mind.

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Special Studies in Marketing Q Bank

Posted on 04 August 2010.
The following is the list of questions appeared in the past University Papers. They are not topic-wise but
year-wise (01 to 09)

Concepts:-
1) Great idea with example
2) Rational and moral appeals with example
3) Consumer products
4) Dist b/w communication and marketing objective with example
5) Full service agency
6) Dist b/w brand image and USP
7) USP – guidelines with example
 Brand positioning strategies
9) Dist b/w image and positioning
10) Copy platform
11) Steps for developing an advertising programme
12) GRP, TRP
13) Promotion mix
14) Media vehicle with example of OOH media
15) Advantages and disadvantages of continuity, flighting and pulsing
16) CPM
17) “if you are lucky enough to write a good advertisement, repeat it until it stops pulling”. (Oglivy)
18) “if awareness does not affect sales, why bother to measure it? If it does not have a close relationship to the sales,
why not measure sales directly?” Comment
19) “Promotion and sales promotion are 2 terms that often create confusion in the advertising and marketing fields.”
Clarify the distinction b/w these 2 terms.
Short notes:-
1) Message structure
2) Rural communication approach of advertising
3) Client servicing
4) Types of ad agencies
5) AIDA
6) Persuasion matrix
7) Strategic role of PR
 Outdoor advertising
9) Radio as media
10) Role and scope of media research
10 marks-
1) 5 Ms of advertising
2) IMC
3) Advertising communication process
4) Organization structure and functions of ad agency
5) Selection and evaluation of ad agency
6) Account for ad agency
7) DAGMAR
 Attitude in advertising
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9) Brand image
10) Brand essence, identity, fatigue, personality, equity
11) Qualities and criteria for effective copy
12) Creation and production of a copy
13) Principles of copy – print, TV, radio, outdoor, retail and B2b
14) Advertising budget – advantages, disadvantages and methods
15) Corporate advertising
16) Media planning and selection – factors and strategies
17) Media types –advantages and disadvantages
18) Reach, frequency and impact
19) Testing advertisement effectiveness
20) Sales promotion tools
21) Illustration and layout
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Financial Management Q Bank

Posted on 04 August 2010.
Chapter 1- Introduction to Financial Management
1) What is the scope of financial Management?
2) Explain the goal of financial management?
3) What are the financial management objectives?
4) What are the financial management objectives with reference to Hierarchical Arrangement?
5) Explain the role of Finance Manager?
6) Explain types of risks?
Chapter 2 – Working Capital Management
1) Explain types of working capital?
2) State factors determining working capital requirements?
3) State complete working capital cycle?
Chapter 3 – Receivable Management
1) State the types of costs associated with Receivable Management?
2) State the steps in Credit Analysis?
3) Explain 5 Cs of credit in receivable management?
4) State the following notes-
i) Credit rating
ii)Del Credre Agent and Del Credre Commission
iii) Opportunity cost
iv) US Sub-Prime Crisis
v) Credit Granting Decision
vi) Credit Reports
The following is the list of University Questions from Nov 2001- 2008 of Financial Management.
2mks:-
1) Distinguish between permanent working capital and temporary working capital.
2) What is “Business risk”?
3) What do leverage ratios indicate?
4) Explain “Inter corporate deposits”
5) What are liquidity ratios and what is their significance?
6) Why is cost of debt normally less than the cost of equity? Is it always so?
7) What is meant by “Letter of credit”?
 What are common size statements?
9) 3 functions of finance manager
10) What is the meaning and significance of Weighted Average Cost of capital?
11) What is the difference between hypothecation and pledge?
12) What is cash operating cycle?
13)What is conservative approach concept?
14) What is weighted average cost of capital?
15) What is margin of safety?
16) What is owned fund?
17) Cost of debt
18) Trading on equity
19) Profit maximization
20) Different risks involved in financial management
21) What is break even point?
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22) Explain the concept of conservatism

23) What is ICRA?
24) Letter of credit
25) Non-diversifiable risk
26) Float
27) Entity
28) Financial leverage
29) Common size statement
10mks:-
1) Explain the methods of measuring cost of debt capital and cost of equity capital with illustrations.
2) Explain the steps involved in credit analysis in detail
3) A businessman is anticipating cash surplus in the next 3 months in the range of Rs. 50000,Rs. 70000 and Rs.
100000.Suggest some investment avenues to him wherein he can park his funds and also maintain his liquidity
position.
4) What are the motives for holding cash?
5) What are the factors that determine working capital management?
6) Explain – Commercial papers and Bill Discounting
7) Explain the concept of working capital. How is working capital affected by sales, technology and manufacturing
policy and price level changes
 Ratio analysis is only a technique for making judgements and not a substitute for it. Comment.
9) Explain the pros and cons of long term financing by issue of equity and preference shares
10) Discuss various cash management models
11) Explain in brief the sources of long term and short term finance
12) What are financial statements? Importance and parties
13) Explain the importance of leverage. Distinguish b/w operating leverage and financial leverage
14) Explain in brief the importance of cash management
15) Evaluate the merits and demerits of issue of equity shares as a source of long term finance
16) What are the advantages of vertical form of presenting financial statement? Draw a typical format of balance
sheet in vertical form
17) What is lease finance? Distinguish b/w finance lease and operating lease
18) “Financial management is more than procurement of funds”. What do you think are the responsibilities of a
finance manager?
19) Explain the arbitrage process as propounded by Modigiliani-Miller in their NOI approach to capital structure
theory.
20) What are the advantages of fund flow statements
21) Discuss the scope and significance of finance function
22) The leading Investment Guru says “I am greedy when people are fearful and I become fearful when people are
greedy”. Which ratios will help you to sense such fear or greed factor?

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Human Resource Management Q bank

Posted on 03 August 2010.
The following are the questions which have appeared in the past University question papers (Nov 01-09). I
have picked up the main topics and listed the questions which have occurred many times in different ways.

Concepts-
1) HRM
2) Job Analysis
3) 360 degree appraisal
4) Profit sharing
5) Job design
6) Job rotation
7) HRIS
 Fair wages
9) Quality Circles
10) VRS
11) Induction
12) Wages and salaries
13) Personnel manual / personnel policies
14) Application Blank
15) Incentives
16) ESOPs
17) Placement
18) Assessment centres
19) Downsizing
20) Commission
21) Selection
22) Transfer
23) Career planning
24) Industrial Relations
25) External forces influencing HRM
26) Fringe benefits
27) Personnel planning
28) Employee empowerment
29) Difference b/w HRM and PM
30) Moonlighting
31) Coaching
32) Balance Score Card and HRM
33) BARS
34) Maintenance Stage
Characteristics of workforce-
1) Explain the characteristics of today’s workforce (Nov 08) [10mks]
2) SN on Characteristics of today’s workforce(5 mks) [Nov 07]
Personnel Function-
1) Describe the nature and scope of Personnel function in an organization.What are the indicators of its working in an
organization? (10 mks) [Nov 06]
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2) “Human resource management is an advancement over traditional personnel management” – If so, explain its
significance in the organizational set-up. (10mks) [Nov 03]
Induction-
1) You have recruited few marketing executives recently, describe the induction procedure and methods for the
same. (10mks) [ Nov 08, 02]
2) SN on Induction (5mks) [Nov 07]
3) What is the meaning of Induction? What are the objectives of Induction? What are the steps in Induction
programme? (10mks) [Nov06]
4) How do organisations conduct orientation programmes for newly selected employees? (5mks) [Nov 01]
HR Planning-
1) ‘Failure in planning and developing HR could be a limiting factor in attaining organizational goal’ – Explain the
statement in reference to the objectives and importance of HR planning. (10mks) [Nov 08]
2) Objectives of HR Planning. (5mks) [Nov 05]
3) Define HRP. Explain the process of HRP with the help of a diagram. (10mks) [ Nov 04]
4) What are the major sources of manpower supply? Highlight any six techniques used to tap the manpower
resources (10mks) [Nov 03]
5) How can organizations plan for human resources in an effective manner? (10mks) [Nov 01]
6) SN on HRP (5 mks) [Nov01]
7) As a head of the HR Department in a large organization, what HRD strategies would you suggest for long term
planning and growth? (10mks)
Performance Appraisal-
1) ‘Regular feedback improves the performance of employees’. Explain the importance and latest techniques of
performance appraisal in brief. (10 mks)[Nov 08]
2) Describe in detail performance appraisal (10 mks)[Nov 06]
3) Discuss any one -performance appraisal technique used at the managerial level. (5 mks) [Nov 05]
4) What are some of the commonly used techniques of performance appraisal system? Write about their merits and
demerits. (5 mks) [Nov 03]
5) ‘Tell me what you expect from me,
Give me an opportunity to perform,
Let me know how well I am getting on,
Give me guidance when I need and
Reward me accordingly to my contribution.’ – John Humble
Critically examine the above statement as to what extent and how modern methods of performance appraisal meet
these expectations of the employees. (10 mks) [Nov 02]
SN on Organisation downsizing (5mks) [Nov 08]
Participative Management-
1) SN on Participative Management (5mks) [Nov 01, 04, 06, 08]
2) Participative Management results in improved performance.-Explain (10mks) [Nov07]
3) SN on Latest trends in employee participative management. (5mks) [Nov 03]
Job Evaluation-
1) SN on Job evaluation (5mks) [Nov 02,04,08]
2) Define the term “Job evaluation”. Explain the process of Job evaluation (10mks)[Nov 07]
3) SN on Job description (Nov 06)(5mks)
4) SN on Objectives of Job evaluation (5mks) [Nov 03]
5) State Bank of India has lost a lot of customers in the last few years to multinational banks that adopt a modern
operational style preferred by customers. As part of an organizational revamp, State Bank of India authorities have
decided to study all existing jobs and redesign the work content, if necessary. Describe any three techniques that
State Bank of India can use to collect information for analyzing jobs. (10 mks) [Nov 05]
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Career Stages-
1) SN on Career Stages (5mks) [Nov 05, 08]
2) Explain how organizations can help an individual employee manage his/her career (10mks) [Nov 01]
3) What are the life and career stages? How do the organizations plan for the career of employees based on the
career stages? (10mks) [Nov 02]
HRM-
1) What is HRM? What are its objectives? (10mks) [Nov 07]
2) Define HRM. Explain its functions and objectives. (10mks) [Nov 02]
Training -
1) As an HR Manager of Hinduja Hospital, design a training programme for hospital staff. (10mks) [ Nov 07]
2) SN on Employee training (5mks) [Nov 06]
3) SN on Principles of Training [Nov 05] (5mks)
4) How does one evaluate a training programme? (5mks) [Nov 04]
5) What is training? How would you conduct a training programme? (5mks) [Nov 03]
6) Suggest some of the on-the-job training and off-the-job training methods of training and their features. (5mks) [Nov
03]
7) What is training? What are its importance? Explain the training process in brief (10mks) [Nov 01]
Promotion-
1) SN on promotion objectives (10mks) [2007]
2) SN on promotions (5mks)[Nov 01]
3) SN on Labour turnover (5mks) [Nov 07]
4) Labour turnover of XYZ Ltd Co has increased by 10% this year. As an HR Manager, what steps will you take to
reduce labour turnover? (10mks) [Nov 06]
5) SN on Application Blank (Nov07) (5mks)
Career planning -
1) SN on Career planning (5mks) [Nov06]
2) Explain the various stages in career planning and growth (5mks) [Nov 03, 05]
SN on fringe benefits (Nov01, 06)
Challenges of HRM-
1) What is the current status of HRM in India? What factors have contributed to a change in HRM? (10mks) [Nov05,
04]
Recruitment-
1) A leading sales agency for Airtel has been experiencing a problem of high employee turnover. An immediate
concern for them is the appointment of a team leader for one of their teams in Mumbai. They have failed to find an
existing employee of the company who can take up this post. Suggest any five external recruitment sources with their
merits and demerits (10mks) [Nov 05, 01, 04]
Assessment centres are more accurate than supervisionary judgement in predicting the potentiality. Explain the
statement with emphasis on the aims and process of assessment centres. (10mks) [Nov04]
Explain with examples any 2 tests which are usually employed for screening prospective candidates. (5mks) [Nov 04]
Define management development. Explain any 5 methods of Management Development Programmes. (5mks) [Nov
04]
SN on personnel officer v/s personnel manager. (5mks) [Nov 04]
SN on Job rotation and transfer (5mks) [Nov03]
SN on role of personnel manager as a specialist (5mks) [Nov 02]
SN on Seniority v/s Merit (5mks) [Nov 02]
Selection-
1) A highly successful manufacturer of confectionary needs to select a team of sales executives for their new brand
of chocolates. The Human Resource Manager and the Sales Manager are working together to select a team of 5
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sales executives from amongst the 65 BMS graduates who have applied. Explain the selection procedure which they
are required to follow. (10mks) [Nov 01]

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Bms sem 5 important questions (2010)

Posted on 29 July 2010.
The following are the  important questions from the first few chapters:-
Service sector management-
1-Discuss the reasons for rapid growth of service sector in the global as well as Indian context ?
2-Factors affecting service marketing because of internationalization and globalization?
Human Resource Management  -
1-Evolution of HRM ?
2- Roles of HR Manager ?
3- Process of HR Planning with steps involved ?
4- Intro of HRP and evolution of it
5-Functions of HR
Logistics-
1-Draw and explain order processing in detail ?
2- Explain in detail difference between logistics and supply chain management ?
3- Total cost analysis (short notes )
4- role of planning in logistics management ?(short notes )
5- reverse logistics (short notes )
6- 3rd party n 4th party
7-logistic competency ?
8- Importance of customer service in competitive business scenario ?
9-Inbound and outbound
10-Functions of logistics
11-Elements of logistics
Business ethics
1- What is ethical dilemma ?How to solve ethical dilemma ?
Special study in marketing
1 – Functions of ad agency ?
2 – Structure of ad agency ?
3 – Promotions tools of IMC ?
4 – Types of trade promotions ?44
Financial Management
Sum on cost of capital