Chapter I

The Icfai Business School

1.1 MBA Program Regulations

Program Regulations covers Program Structure, Electives to be offered in First and Second semesters
of Second Academic Year, Operational F eatures and Course Syllabus. Hereinafter First and Second
Semesters of Second Academic Year will be referred to as T hird and Fourth Semesters respectively
for easy understanding. The structure of the Program is given in Table 1.1.1 and list of electives to be
offered are given in Table 1.1.2.

Table 1.1.1

Program Structure
Code Course Title Credits
Semester I
SL MM 501 Marketing Management I 3
SL RM 501 Quantitative Methods 3
SL FI 501 Financial Management I 3
SL HR 501 Organizational Behavior 3
SL EC 501 Managerial Economics 3
SL IT 501 IT for Managers 3
First Academic Year

SL AC 501 Accounting for Managers 3

SL GM 501 Business Communication 2
Code Course Title Credits

Semester II
SL MM 502 Marketing Management II 2
SL FI 502 Financial Management II 3
SL OP 502 Operations Management 3
SL HR 502 Human Resource Management 3
SL EC 502 Macroeconomics & Business Environment 3
SL RM 502 Business Research Methods 2
SL IT 502 Enterprise Solutions for Managers using SAP R/3 3
SL GM 502 Legal Environment of Business 3

MBA Program Regulations 1 Class of 2009

 Code Course Title Credits
AL HR 502 Soft Skills Lab I A

FL IP 500 Summer Internship Program 18

Semester I

SL GM 601 Management Control Systems 3

SL GM 611 Business Strategy – I 3

Elective I 3

Elective II 3

Elective III 3

Elective IV 3
Second Academic Year

AL HR 601 Soft Skills Lab II A

Optional Free Elective I OE

FL TS 600 Management Research Project (To be continued in Semester II)

Semester II

SL GM 602 Business Ethics and Corporate Governance 3

SL GM 612 Business Strategy II 3

Elective V 3

Elective VI 3

Elective VII 3

Elective VIII 3

Optional Free Elective II OE

FL TS 600 Management Research Project 6

Total Number of Credits (Minimum) 105

The syllabus for the courses is subject to change by the University

A -- Soft Skills Labs are audit courses.
OE -- Optional free electives are not mandatory for program completion.

MBA Program Regulations 2 Class of 2009

 Table 1.1.2

Specialized Discipline Courses

(Free Electives)

MARKETING Project Appraisal and Finance

Marketing Research Management of MNCs

Consumer Behavior Global Capital Markets

B2B Marketing Accounting Standards & USGAAP

Services Marketing Taxation -I
Integrated Marketing Communication Auditing-I

Sales & Distribution Management Auditing-II

International Marketing Taxation -II
Strategic Marketing Management Economic Legislation-II
Retail Management Advanced Management Accounting
Product Management Risk & Insurance
Brand Management Insurance Law & Regulations
Customer Relationship Management Life Insurance

International Business Environment General Insurance

Advanced Marketing Management Actuarial Principles
FIN ANCE, ACCOUNTS & FIN ANCIAL Health Insurance
S ERVICES
Insurance Operations
Management Accounting
Underwriting Management
Financial Risk Management
Re-insurance
Strategic Financial Management
Claims Management
Mergers & Acquisitions
Overview of Banking
Security Analysis
Banking Service Operations
Portfolio Management & Mutual Funds
Retail Banking
Financial Services
Corporate and SME Banking
Investment Banking
Rural Banking & Micro Finance
International Finance & Trade
Risk Management in Banks
Investment Banking & Financial Services
Treasury Management
Management of Financial Institutions

MBA Program Regulations 3 Class of 2009

International Banking OPERATIONS, IT & SYSTEMS
Corporate and International Banking OPERATIONS
Credit Management Services Operations Management
Wealth Management Lean Manufacturing Management
Asset Valuation Structured System Analysis & Design
Financial Markets TQM and Six Sigma Quality
Management of Mutual Funds & Pension Funds Operations Research

Personal Financial Planning Operations Strategy

Marketing Financial Products Business Modeling & Simulation
Financial Modeling Production & Materials Management

Commodity Markets & Risk Management Supply Chain Management

HUMAN RESOURCES & GENERAL Project Management
MANAGEMENT
IT & SYSTEMS
HR Planning
Data Warehousing
Strategic Human Resource Management
Data Mining
Managing Knowledge Worker
Business Continuity and Risk Management
Global Human Resource Management
Relational Database Management Systems
Industrial Relations
e–Business
Organizational Development: Diagnosis &
Interventions Software Engineering & Quality Management

Performance Management & Reward Systems IT Enabled Services

Training & Development Business Intelligence

Leadership Skills & Change Management System Analysis and Design

Employment Laws
Competency Mapping and Assessment
Quantitative Human Resource Management
ENTREPRENEURSHIP
Entrepreneurial Development
Entrepreneurial Finance

Innovation & Entrepreneurship

Managing & Growing a New Business

MBA Program Regulations 4 Class of 2009

1.2 Operational Features the suggested schedule of sessions for
classroom instructions and case discussions are
IBS offers academic support for the also given.
management education at multiple campuses
across the country. The Executive Council The syllabus for each course is specified in
consisting of heads of the campuses is an apex detail under the sub -heading “Detailed
body that regulates the operational & academic Syllabus” in this chapter. The main reference
functions. All the campuses are independent book is indicated in bold and will be issued to
with operational freedom to innovate and the students. The Main Reference Books
experiment within the overall policy frame specified for each course and issued to each
work. Campuses deliver quality instruction, student may not cover the complete syllabus or
conduct evaluation, provide requisite may also cover additional topics not covered in
infrastructure (library, computer resources, syllabus. Thus the main reference books do not
canteen facilities etc) maintain discipline, determine the syllabus. Students are strongly
develop industry interface and finally place the advised to refer to the other reference books
students. The IBS Head Office under the also that are specified for each course.
guidance of Executive Council play s the role of
Apart from the specified reference books
a facilitator enabling each campus to function
students are advised to keep abreast themselves
smoothly through a well designed system. It
with current development by reading financial
gathers monitors and analyzes information on
dailies, business magazines and browsing
critical process parameters and gives
relevant websites on internet. The knowledge of
meaningful relevant feedback for maintaining
current events is strongly recommended by IBS
and continuously improving quality standards.
as the analysis of current development will also
1.3 Academic Year form part of evaluation.

The second academic year comprises of two 1.5 Teaching & Evaluation and
semesters. In third semester, students undertake Evaluation Instruments
Management Research Project (MRP) and
Teaching & Evaluation covers the course
continue in fourth semester. The MRP is to be
handout (Evaluation Scheme, Methodology &
completed within 6 weeks after the completion
Chamber Consultation), continual evaluation
of fourth semester. It carries a weightage of 6
components, semester examinations, evaluation
credits, equivalent to 2 regular courses.
feedback, and student feedback. Evaluation
1.4 Course Syllabus Instruments include case discussion analysis,
home assignments, term paper, short-term
Chapter -II covers the detailed syllabus of each projects, written examinations, quiz & book
course offered, the topics to be discussed under reading. For details refer the First Academic
the particular course and the reference books. Year Program Regulations of class of 2009.
The case studies to be discussed in each course,

MBA Program Regulations 5 Class of 2009

 Chapter II

Detailed Syllabus

MBA Program Regulations 6 Class of 2009

 Management Control Systems

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L GM 601 Third Semester

Objective
The objective of the course is to give students a broad understanding of the control process &
reporting systems and their applications to real life business situations.

REFERENCE BOOKS AUTHOR / PUBLICATION

Management Control Systems ICMR
Management Control Systems : Using Adaptive Joseph A Maciariello & Calvin J Kirby -
Systems to Attain Control, 2e Prentice-Hall, India
Management Control Systems : Text and Cases Robert N Anthony & John Deardon - Irwin Inc
Management Control Systems Abhijit Dutta – Kalyani Publishers

Detailed Syllabus Focused Culture.

Introduction to Management Control Organization Structures for Adaptive
Systems: Nature of Management Control - Control: Different types of organization
Purpose of Management Control Systems - The structures and control implications – Role of
Organizational Context of Managerial Control Controller in different organizational structures
Systems - The Formal Systems - The Informal – Structural requirements for an Adaptive
Systems - The Subsystems and the Components Organization.
of Control Systems – Use of Information
Technology on Control Systems Autonomy, Responsibility and Performance
Measurement: Divisional Autonomy - Style
Designing the Control Process and and Processes of Management - Responsibility
Managerial Controls: Introduction - Schools Structure - Overall Effectiveness Measures -
of thoughts in control (contingency approach, Standard Cost Center - Revenue Center - Profit
Cybernetic Approach,Management control Center - Investment Center - Performance
process approach) - Designing Management Measurement of Decentralized Operations -
Controls - The Control Process Hierarchy - Inter profit - Center Relations.
Communication and Reporting Structures in the
Tools for Management Control: Budgeting as
Cont rol Systems.
a control tool – Analyzing and reporting
Key Success Variables and Measures of financial performance – analysis of variances -
Performance: Identification of Key Success Target Costing - Activity based costing- (simple
Variables - Key Success Variables and the numerical examples to be used to explain the
Control Paradigm - Performance Indicators - above tools) - Quality Control tools (focus on
EVA, Profitability measures. how they act as tools for operational control)
Design, Style and Culture of Control Management Control in Multinational
Systems: Managerial Styles and the Design of Corporations: Control Issues in the
Control Systems - Corporate Culture and Multinational Corporation - Cultural differences
Control Systems - Establishing a Customer- and resulting structural design problems -

MBA Program Regulations 7 Class of 2009

Transfer Pricing - Foreign Exchanges • Global Supply Chain Management – Best
Management. Practices at Li & Fung Limited
Management Control in Non -Profit • Amazon.com’s Inventory Management
Institutions: Introduction - The Mission of • Consumer-driven Six Sigma at Ford
Non-Profits institutions - Key Success Factors -
• The AXA Way – Improving Quality of
Performance Measures - Management Style and
Services
Culture - Formal Control Processes
• The Millau Viaduct Project – Creating an
Management Control in Service Engineering Marvel
Organizations: Introduction - Implications for
Management Control in service organizations – • Xerox PARC – Innovation without Profit?
Control systems in Financial Institutions - • Human Resource Management System
Professional Service Organizations and Reforms at Matsushita
Hospitality Sectors • Outsourcing IT – The GM Way
Management Control in Projects: Nature of • CRM Implementation Failure at Cigna
Planning and Control in Projects - control Corporation
environment in projects – reporting – project • Governance and Control at AXA
auditing – Evaluation of projects
• Ping Fu – Inspiring Entrepreneurship
Management Audit: Introduction-
Circumstances Leading to Development of Source: Case studies in Management Control
Management Audit (including various types of Systems
functional audits) - Weaknesses Revealed by Suggested Schedule of Session
Management Audit - Management Audit
Process - Financial Audit, Cost Audit, Internal No. of
Topic
Control/Audit and Management Audit – Sessions
Parameters of evaluating of management audit – Introduction to Management Control 2
Social and environmental audits. Systems
Cases Designing the Control Process and 2
Faculty will be handling eight or more cases Managerial Controls
• Jack Welch and Jeffrey Immelt – Key Success Variables and 2
Continuity and Change in Strategy, Style, Measures of Performance
and Culture at GE Design, Style and Culture of Control 3
• Infosys’ Global Delivery Model Systems
• Some HR Dilemmas in Information Organization structure for Adaptive 2
Technology and Business Process Control
Outsourcing Firms Autonomy, Responsibility and 4
• EVA and Compensation Management Performance Measurement
System at Tata Consultancy Services Tools for Management Control 5
• Balanced Scorecard Implementation at
Control of Multinational Operations 4
Philips
Control of Non-profit Institutions 2
• Hollinger International – The Lord Black
Saga Control of Service Organizations 2
• BP: Putting Profits before Safety? Management Control of Projects 2
• Corporate Governance at Ahold Management Audit 3
• P&G’s Brand Management System Total Sessions 33

MBA Program Regulations 8 Class of 2009

 Business Strategy-I

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L GM 611 Third Semester

Objective
The objective of this course is to introduce the student to the fundamentals of Business Strategy
especially on the strategic planning aspects. This course also intends to familiarize students with the
complexity involved in developing business strategies.

REFERENCE BOOKS AUTHOR / PUBLICATION

Introduction to Business Strategy ICMR
Thompson, Strickland, Gamble and Jain. 14th
Crafting and Executing Strategy – The Quest Edition (2006, Special Indian Edition) – Tata
for Competitive Advantage – Concepts & Cases
McGraw Hill.

Strategic Management John A Pearce II, Richard B Robinson JR,

All Indis Traveller Bookseller, 2000
Blue Ocean Strategy : How to Create W. Chan Kim & Renée Mauborgne, Harvard
Uncontested Market Space and Make the Business School Publishing Corporation, USA,
Competition Irrelevant 2005
Competitive Strategy Michael E Porter, The Free Press 1980
Competitive Advantage Michael E Porter, The Free Press 1985
Exploring Corporate Strategy Scholes & Johnson

Detailed Syllabus development – intended and realized strategies

– strategic dr ift – strategic management in
Introduction to business strategy: uncertain and complex conditions
contributions of leading management gurus.
The strategic position:
The nature of strategy and strategic decisions –
characteristics of strategi c decisions – levels of The environment – the macro environment – the
strategy – vocabulary of strategy. PESTEL framework – structural drivers of
change – differential impact of environmental
Strategic management – the strategic position – influences – scenarios. Industries and sectors –
strategic choices – strategy into action sources of competition – the five forces
Understanding strategy development: framework – the dynamics of competition and
hyper competition – strategic groups.
Strategy development process in organizations – Organizational fields. Markets – market
strategic planning systems – strategic leadership segments, understanding what customers value.
– organizational politics – logical
Opportunities and threats – strat egic gaps –
incrementalism – the learning organization – SWOT.
imposed strategy – multiple processes of
strategy development. Implications for strategy

MBA Program Regulations 9 Class of 2009

Strategic Capability: • The Indian Pharma Industry under the
Product Patent Regime
Critical success factors. The strategic
importance of resources – available resources – • Google’s Problems in China
threshold resources – unique resources.
• British American Tobacco in South Korea
Competencies and core competencies – what is
core competence – where core competencies • Business Transformation at Telefónica De
reside – importance of linkages. Performing España
better than competitors – historical comparison • Shanghai Automotive Industrial
– industry norms/standards, best in class Corporation’s Strategies for Global
benchmarking. Experience learning curve Expansion
• Voltas Ltd.: From Turnaround to the ‘Big
Communicating organizational purposes – Bang’
mission statements – objectives
• Target Stores’ Differentiation Strategies
Strategy Choice: Corporate level strategy – the
corporate portfolio – growth share matrix – • Aldi: A Low-Cost Retail Giant’s
BCG, GE, Arthur D Little. Distinctive Business Practices
Business level strategy – forces influencing • Samsung Electronics: Success by Design
business strategy – bases of competitive
advantage – price based strategies – added value • AirAsia: Southeast Asia’s Most Successful
or differentiation strategies – hybrid strategy – Low Cost Airline
focused differentiation – failure strategies – • Bajaj Auto Ltd.: Overtaken in the Indian
differentiation versus legitimacy. Scooter Market
Sustaining competitive advantage – sustaining • Grasim Industries Ltd. and VSF –
low price advantage – sustaining differentiation Expanding a Commodity Market through
based advantage – the delta model and lock in Branding and CRM
Competition and collaboration. Game theory – Source: Case Studies in Business Strategy
simultaneous games – sequential games – Volume VI
repeated games – changing the rules of the
game. Competitive strategy in hypercompetitive Suggested Schedule of Session
conditions – overcoming traditional bases of
competitive advantage. Escalating bases of No. of
Topic
competition – successful hypercompetitive Sessions
strategies. Value chain strategy. Introduction to business strategy 5
Understanding strategy 6
Cases development
Faculty will be handling eight or more cases. The strategic position 6
• Tata Motors Serving an ‘Ace’ for Success Strategic Capability 5
• P&G’s Success Story in China Communicating organizational 2
purposes
• Embraer: The Brazilian Aircraft
Manufactur er’s Turnaround and Growth Strategy Choice 9

• Doing Business the Sustainable Way Total Sessions 33

MBA Program Regulations 10 Class of 2009

 Soft Skills Lab II
Preparation for Selection Process

Program : MBA Class of : 2009

Credit : A Sessions : 33
Course Code : AL HR 601 Third Semester

Objective
The objective of this course is to provide competencies to the students to face Interviews, GDs, and
other selection procedures adopted by the corporates.

Detailed Curriculum Topic Sessions

SIP Presentation: Practice Interviews 23
Practice Interviews: Practice GDs 8
Practice GDs:
Total 33
Suggested Allotment of Sessions
Note:
Topic Sessions
There could be minor modifications to suit the
SIP Presentation 2 specific requirements of the campuses.

MBA Program Regulations 11 Class of 2009

 Business Ethics & Corporate Governance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L GM 60 2 Fourth Semester

Objective
The objective of the course is to help the students understand the nature of business ethics and issues
in corporate governance and its application to the Indian corporate scene.

REFERENCE BOOKS AUTHOR / PUBLICATION

Business Ethics & Corporate Governance ICMR
Business Ethics: Concepts and Cases Velasquez, M. G., Prentice Hall of India
Corporate Governance Monks, R. and Minow, N., Blackwell
Corporate Governance Eric Banks, John Willy
Cases on Business Ethics Business World
Corporate Governance Fernando Pearson Education

Detailed Syllabus Complexity of Ethical Issues: Conflicts in

decision making from ethical and economic
Business Ethics: Introduction to Business point of view - Ethical Dilemma - Solving
Ethics, Ethics, Morals & Values, Concepts of ethical dilemma Managerial integrity and
Utilitarianism and Universalism – Theory of
decision making.
rights, theory of Justice – Virtue ethics – ethics
of care – Law and Ethics - The Nature of Ethics Ethical Leadership: Personal Integrity and self
in Management- Business Standards and Values development – wisdom based leadership.
- Value Orientation of the Firm.
Corporate Governance:. History of Corporate
Typical Problems in Business Ethics : form and models - Corporate Objectives and
Environmental Pollution & Society - Marketing goals, Ownership pattern – Issues in managing
Ethics (in Products, Pricing, Promotion and public limited firms – Agency problems.
Place) and Consumer protection – Ethics in
Human Resources management (Recruitment Nature & Evolution of Corporate
and promotion policies, Working Conditions,, Governance: Global and National Perspectives
Down Sizing Workforce), – Global Corporate Governance models - Anglo
American and Relationship model (Germany,
Ethical issues at the top management, Ethics in Japan and France)- Claims of Various
financial markets and investor protection – Stakeholders - Why governance – Changes in
Ethical responsibility towards competitors and eighties - Cadbury Report, Hampel Report and
business partners. OECD Committee Recommendations – SOX
Corporate Social Responsibility: A Historical Act.
Perspective from Industrial Revolution to Social Internal Corporate Governance Mechanism:
Activism – Current CSR practices of the firms Board of Directors— Functional Committees of
in India and abroad. Board; Code of conduct, whistle blowers.

MBA Program Regulations 12 Class of 2009

External Corporate Governance Mechanism : Source: BECG Main Reference Book
Regulators, Gate keepers, Institutional
Investors, Corporate raiders Suggested Schedule of Sessions

Topic No. of
Corporate Governance Ratings
Sessions
Corporate Governance in India: corporate Introduction to Business Ethics 4
form in In dia 50s to 90s – developments in
Typical Problems in Business Ethics 6
Corporate Governance in India in nineties and
2000s – CII, Kumaramangalam, Corporate Social Responsibility 2
Narayanamoorthy, Naresh Chandra, JJ Irani
Committee reports – Legal and Regulatory Complexity of Ethical Issues 3
Changes – introduction and modification of Ethical Leadership 1
Clause 49, - Corporate governance in practice in
India, cases History of Corporate form and 3
models
Cases
Nature & Evolution of Corporate 3
• A Dent in Wal Mart’s public Image- The Governance
PR Strategy
Internal Corporate Governance 3
• China Aviation Oil’s Collapse: Singapore mechanisms
INC’s challenges,
External Corporate Governance 3
• Child labor in Coca Industry- Mechanisms
• Obesity Concerns: Burger Kings Product
Corporate Governance Ratings 1
Revanges,
Source: Case Studies for Managers, Vol. II, Corporate Governance in India 4
IBSPCD Total Sessions 33
• Bhopal Gas Tragedy

MBA Program Regulations 13 Class of 2009

 Business Strategy–II

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L GM 612 Fourth Semester

Objective
The objective of this course is to familiarize students with contemporary thought and practice in
strategy implementation as well as other advanced issues in Business Strategy.

REFERENCE BOOKS AUTHOR / PUBLICATION

Introduction to Business Strategy ICMR
Crafting and Executing Strategy – the Quest for Thompson, Strickland, Gamble and Jain. 14th
Competit ive Advantage – Concepts & Cases Edition (2006, Special Indian Edition) – Tata
McGraw Hill
Competing for the Future CK Prahalad, Gary Hamel-Free Press
Mergers, Restructuring and Corporate Control J Fred Weston, Kwang Schung, Susan E Hoag-
Prentice Hall, India
International Business Alan M Rugman, Richard M Hodgells -
McGraw Hill
The International Business Environment: Text Anant K Sundaram & Stewart Balck –Prentice
& Cases Hall, India
Managing Across Borders – The Transnational Christopher Bartlett and Sumantra Ghoshal –
Solution HBS Press

Detailed Syllabus alliances. Success criteria – suitability,

acceptability, feasibility.
Implementation of Strategy: Organizing for
success – structural types – simple structure, Corporate Restructuring & Turnaround
functional structure, multidivisional structure, management: Why Restructuring, Forms of
holding company structure, matrix structure, Corporate Restructuring - Business, Financial
team based structure, project based structure, and Organization Restructuring, Restructuring
intermediate structure. Outcomes, Numerator and Denominator
Management as expressed by Hamel &
Processes – direct supervision, planning and Prahalad.
control systems, performance targets, market
mechanism, social cultural processes. Turn Around Management strategies:
Relationships and boundaries – centralization vs
Managing strategic change:
devolution – boundaries – networks.
Diagnosing the change situation – types of
McKinsey 7s framework – reengineering,
reverse engineering, quality as a strategy strategic change – importance of context –
organizational culture as context – forcefield
Internal development – mergers and analysis.
acquisitions – joint developments and strategic

MBA Program Regulations 14 Class of 2009

Change managem ent – styles and roles – styles (These concepts need to be taught through
of managing change – roles in managing change cases/assignments/projects)
Levers for managing strategic change –
Cases
structure and control systems – organizational
routines – symbolic processes – power and Cases will be intimated later.
political processes – communicating change –
change tactics. Suggested Schedule of Session
Competing for the Future: Alternative view of No. of
Competitive Strategy - Beyond Reengineering Topic
Sessions
and Restructuring views of Goshal – Sweet &
Sour - Present and Future Competition - Implementation of Strategy 5
Strategy as Stretch and Leverage - Concept of
Internal development 4
Strategic Intent - Views of Hamel & Prahalad
Vs Tarun Khanna & Krishna Palepu. Corporate Restructuring & 5
Contemporary Concepts: Balanced Scorecard; Turnaround Management
Managing Global Strategy; Blue Ocean Managing strategic change 3
strategy; CSR as a strategy; Business Model
Innovation; Competitive Innovation; Scenario Competing for the Future 3
Planning; Value Capture Vs value creation;
Strategic Leadership; Quality as the Contemporary Concepts 13
differentiator; Targeting the bottom of the Total Sessions 33
pyramid; Strategy Mapping.

MBA Program Regulations 15 Class of 2009

 Marketing Research

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL MM 601

Objective
To familiarize students with the role of Marketing Research in marketing decision making and to
assist them in applying research to marketing issues; specifically, to design, conduct, analyze,
interpret and document a sound market research study.

REFERENCE BOOKS AUTHOR / PUBLICATION

Marketing Research Aaker, Kumar & Day, John Wiley & Sons,
Asian Edn.
Marketing Research - An Applied Orientation Naresh K Malhotra / Ed.4 or the latest, Pearson
Education, 2004
Multivariate Analysis Hare, Anderson, Tatham, Black Pearson
Education
Qualitative Methods in Management Research E Gummesson, Sage Publication
Marketing Research R. Nargundkar, Tata McGraw Hill
Marketing Research – Concepts & Cases Boyd, Westfall & Stasch, Irwin Publications

Detailed Syllabus Relevance & utility, advantages & limitations of

available secondary data.
Introduction: Role of marketing research in
decision making. Applied research versus basic Methods of Data Collection
research. Different types of marketing research,
Attitude Measurement Using Surveys:
Types of research – customized, syndicated &
Revision of different types of scales – graphic
retail audit, Ethics & professionalism in
rating scales, itemized rating scales, rank order
marketing research – Code of Ethics, research
scales, Q-sorting, paired comparison, constant
supplier ethics, research client ethics, field
sum scales, purchase intent scales. Issues in
service ethics, respondent rights, The marketing
scaling. Designing single item vs. multi-item
research process, Designing a marketing
scales. Methodological limitations.
research proposal.
Experimentation: One -Shot Case Study, One-
Sources of secondary data and how to use
Group Pretest-Posttest Design, Static -Group
them: Government sources: Census of India,
Comparison, Before & After With Control
Various Ministry Reports. Reports of
Group, After -Only With Control Group,
Commercial Intelligence & Statistics, Export
Solomon Four Group Design, Interrupted Time
Development Authorities, TRAI, IRDA, etc.
Series Designs, Multiple Time Series Designs.
Economic Survey. State Government sources,
Factorial Design, Latin Squares.
Private sources: Industry Organizations & their
Methodological issues in Experimentation.
publications. Company annual reports,
Commercial data sources: CMIE, Indiastat.com,

MBA Program Regulations 16 Class of 2009

Qualitative Research: Basics of Qualitative regression, etc., through self study)
Research, Focus Groups: Procedures of
Factor Analysis: Revision of theory &
conducting focus group discussions, analyzing
exercises
and reporting. Methodological advantages &
limitations, Depth interviews: Procedures for in- Cluster Analysis: Revision of theory &
depth interviews. Methodological advantages exercises
and limitations, Projective techniques: Word
Discriminant Analysis: Revision of theory &
association, sentence & story completion,
exercises
cartoon tests, photo sorts, consumer drawings,
third person techniques. Multi dimensional Scaling: Basic Concepts in
Multidimensional Scaling (MDS), Classifying
Observation Research:
MDS Techniques, Conducting
Conditions for using observation research. Multidimensional Scaling, Scaling Preference
Advantages & disadvantages, Human Data, Marketing applications of MDS, Market
observation: Mystery shopper, one way mirror segmentation, New product Development.
observation, hopper patterns studies, content Correspondence Analysis, Relationship among
analysis, humanistic enquiry, audits, Machine MDS, Factor Analysis, and Discriminant
observation: Traffic counters, physiological Analysis.
measurements, opinion & behavior
Conjoint Analysis: Basic Concepts,
measurement, scanner based research
Conducting Conjoint Analysis, Formulating the
Special Methods in Marketing Research: Problem, Constructing the Stimuli, Deciding the
Delphi technique, panel research, cohort Form of Input Data, Selecting a Conjoint
analysis, case method as a research tool. Analysis Procedure, Interpret the Results,
Assessing Reliability and Validity. Applications
Sampling Design & Sample Size
of Conjoint Analysis in Marketing.
Determination
Questionnaire Design: Open ended, closed Cases:
ended & dichotomous questions, scaled Faculty will be handling eight or more cases
response questions. Steps & issues in
questionnaire design – including pilot testing & • Marketing Research at P & G
revisions.
• Wal -Mart in Japan
Marketing Research in Practice:
• Advanced Micro Devices – Life Beyond
Product Research: Concept & product testing. Intel
Test marketing, Advertisement Research: Ad
tracking research – dip stick studies, on-air • BMW’s Innovation Strategies
testing. Approaches to TV viewership ratings, • Kishore Biyani - Pioneering a Retailing
Satisfaction Research: Customer satisfaction Revolution in India
research –different approaches &
methodologies. Applications in service industry, • LG India - Direct Selling Microwave Ovens
Industrial Market Research: Nuances of • BBC World in India
conducting an industrial marketing research in
the Indian context. Contrast with consumer • Advertising Research Helps Amul
research. Challenge Kwality Walls

Methods of Data Analysis, Interpretation & • UPS - Researching to Re-brand

Presentation: Tabulation & presentation of data • Innovations at Harley-Davidson
(Students to revise hypotheses testing, multiple

MBA Program Regulations 17 Class of 2009

• Procter & Gamble vs. Unilever - A Case of No.of
Corporate Espionage Topic
Sessions
Source: Case Studies in Marketing Research Special Methods in Marketing 1
& Product Management Research
Suggested Schedule of Sessions Sampling Design & Sample Size 1
Determination
No.of
Topic Questionnaire Design 2
Sessions
Introduction 2 Marketing Research in Practice 4

Sources of secondary data and 2 Methods of Data Analysis, 1

how to usethem Interpretation & Presentation

Attitude Measurement Using 3 Factor Analysis 3

Surveys Cluster Analysis 2
Experimentation 2 Discriminant Analysis 2
Qualitative Research 2 Multidimensional Scaling 1
Observation Research 2 Conjoint Analysis 3
Total 33

MBA Program Regulations 18 Class of 2009

 Consumer Behavior

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 602

Objective
To understand the various factors influencing behavior of consumers – as individuals and as members
of a group/society, and also the impact of consumerism in the contemporary environment.

To understand the beh avior of consumers – decision making, post-purchase behavior, behavior in a
shopping environment, etc. To understand the behavior of organizations as consumers.

REFERENCE BOOKS AUTHOR / PUBLICATION

Consumer Behavior ICMR
Consumer Behavior, 5e Leon G Schiffman and Leslie Lazar Kanuk,
Prentice-Hall, India
Consumer Behavior Hawkins, Best & Coney, McGraw Hill
Consumer Behavior Blackwell, Miniard & Engel, Thomson
Consumer Behavior Solomon, Prentice Hall
Consumer Behavior: Concepts & Applications David Loudon, Albert Della Bitta, Tata
McGraw Hill

Detailed Syllabus environment, etc.

Introduction to Consumer Behavior: CONSUMERS AS INDIVIDUALS
Definition, Role of Consumer Behavior in
Personality and Self Concept in Consumer
Marketing, Distinction among consumer,
customer, buyer, user and payer. Framework of Behavior: Aspects of Personality & Impact on
Consumer Behavior – Internal Influences, Consumer Behavior. Personality Theories –
Freudian, Neo-Freudian and Trait Theories,
External Influences, Self-Concept & Life Style
Consumer Personality & Brand Personality, Self
and Decision Process. Interdisciplinary subject
Concept – Types & Applications
encompassing concepts from psychology,
sociology, anthropology, micro-economics and Consumer Needs & Motivation: Needs &
organizational (buying) behavior. Applications Wants, Latent & Manifest Motives in a
of Consumer Behavior. Purchase Situation, Maslow’s Needs &
Consumer Behavior, Trio of Needs Theory ,
Consumerism & Consumer Behavior in the
Contemporary Environment: Consumer Motivation Theories - Optimum Stimulation,
movement & consumer rights. Concerns of Hedonic Experiences, maintaining behavioral
consumers – government regulations & role of freedom, avoiding risk, attributing causality.
Motivational Conflict, Motivational Research.
non-government organizations in addressing the
same. Changing face of consumer behavior Consumer Perception: Perception Process &
under the new scenario of globalization, Involvement, Sensation & Sensory Thresholds,
technological changes, new retailing Sensory Overload & Selective Perception, Use

MBA Program Regulations 19 Class of 2009

of Gestalt Principles in Marketing affecting adoption/diffusion & the decision
Communications, Common Perceptions of making process. Adopter categories. Factors
Colours, Interpretation – Semiotics. Perceived affecting speed of diffusion. Marketing
Risk. Perceptual Positioning & Perceptual strategies for enhanced diffusion.
Mapping.
Consumer Decision Making: Types of
Consumer Attitude Formation & Change: decision making & involvement. Information
Attitude functions. Tri-component attitude search pattern & marketing strategy. Categories
model, hierarchies of attitude components. of decision alternatives. Hierarchy of effects.
Multi-attribute attitude models. Attitude Types of choice models – multi-attribute,
measurement. Changing consumer attitudes. additive difference, conjunctive, disjunctive,
lexicographic & elimination by aspects.
Consumer Learning: Applications of
Modeling cons umer decision making – Howard-
behavioral learning theories (classical Sheth model, Nicosia model and Engel-
conditioning & operant conditioning) and Blackwell-Miniard model.
cognitive learning theories (iconic rote,
vicarious/modeling and reasoning/analogy) to Consumer in the Market Place: Factors
consumer behavior. influencing consumer outlet choice. Shopping
orientation & shopping styles. Types of
CONSUMERS IN THE SOCIAL CONTEXT
purchases. In-store influences on purchase.
Reference Groups & Opinion Leadership: Consumer responses to marketing
Consumer socialization & consumption communications. Different forms of advertising
community. Types of reference groups, their appeals & consumer behavior.
nature of power & influence. Effect of reference Post-Purchase Behavior:
groups on product & brand purchase. Opinion
Satisfaction/dissatisfaction – loyalty/non-use or
leaders – their role & types. Identifying opinion
complaint behavior. Measuring satisfaction,
leaders and market mavens.
handling complaints, achieving customer
Family, Gender & Age Influences: Family loyalty. Post-purchase dissonance – causes and
decision making roles, conflicts and their approaches to reducing the same. Disposal
resolution. Role of gender and age in family alternatives.
decision making. Family life cycle and Dark Side of Consumer Behavior: Concerns
consumer decisions.
of marketers and dark side of consumer
Social Class & Consumer Behavior: Social behavior (addictions, devious behaviors).
class – its components & impact on consumer
Organizational Consumer Behavior:
behavior. Measuring social class, India’s socio-
Organizational buying roles, buying situations
economic classification. Influence of social
& buying processes. Influences on
mobility on consumer behavior. Targeting the
organizational buying behavior.
poor & the rich, status symbols & conspicuous
consumption. Cases:
Cultural Influences on Consumer Behavior: Faculty will be handling eight or more cases
Characteristics of culture, application of cultural
• Online Matrimony Services in India
learning & rituals in consumer behavior. Types
of sub-cultures in the Indian context. Cross- • Maruti - Valuing the Indian Used Car
cultural influences. Cultural lessons in M arket
international marketing. • CASAS BAHIA : Marketing to the Poor
CONSUMER DECISION MAKING & • Tesco - The Customer Relationship
BEHAVIOR Management Champion
Diffusion of Innovation: Types and degrees of • Coca Cola India's Thirst for the Rural
innovation & behavioral demands. Factors Market

MBA Program Regulations 20 Class of 2009

• Pepsodent - Charting Growth in Indian • Haldiram's - The No:1 Choice of
Oral Care Market through Segmentation Consumers
• MTV : Connecting with the Customer • Fairtrade - Influencing Purchase Decisions
• ITC's Foray into Convenience Food • Dove - Campaigning for Real Beauty
Market
Source: Case Studies in Consumer Behavior
• Fast Food Fables
Suggested Schedule of Sessions
• Guatemala - Evolving 'The Soul of the
Earth' No.of
Topic
• The Price War in Gujarat Newspaper Sessions
Industry Introduction to Consumer 1
• HSBC - Local Bank to the World Behavior
Consumerism & Consumer 2
• Kellogg’s Indian Experience Behavior in the Contemporary
• Archies – The Way Indians Greet Environment

• Lego Toys - The Story of Playful Learning Personality and Self Concept in 2
Consumer Behavior
• Market Expansion Strategies Of Maruti
Consumer Needs & Motivation 3
Udyog
Consumer Perception 2
• Reebok's Changing Gameplan
Consumer Attitude Formation & 2
• Krispy Kreme Doughnuts - America's Change
Hottest Brand
Consumer Learning 2
• Detroit - Getting Ready for an Image
Makeover Reference Groups & Opinion 2
Leadership
• Shoppers' Stop Consumer Loyalty
Program Family, Gender & Age Influences 2
Social Class & Consumer 2
• The Teleshopping Business in India
Behavior
• Tupperware - Influencing Opinions
Cultural Influences on Consumer 2
through Word-of-Mouth
Behavior
• Shopping Malls - A New Shopping Diffusion of Innovation 2
Experience
Consumer Decision Making 3
• Adbusters Media Foundation -The Global
Network of Social Activists Consumer in the Market Place 2

• Kohl's Tie-Up with Estée Lauder - Post-Purchase Behavior 2

Influencing Customer Perceptions Dark Side of Consumer Behavior 1
• Pet Services in India - From Bow-Bow to Organizational Consumer 1
Wow-Wow Behavior
• Shared Values - A Campaign Gone Total 33
Hollow?

MBA Program Regulations 21 Class of 2009

 B2B Marketing

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 603

Objective
This course is designed for any student aspiring to develop a greater understanding of Business
markets and derived demand. The course focuses essentially upon
i). how to focus on Customers’ customer and What drivers the Business customers in this Pursuit
ii). how to identify and relate the marketing mix for Business markets.

REFERENCE BOOKS AUTHOR / PUBLICATION

Industrial Marketing ICMR
Industrial Marketing : Analysis, Planning & Robert R Reeder, Edward G Brierty & Betty H
Control, 2e Reeder - Prentice-Hall, India
Business Marketing Strategies – Cases, Concepts Shapino, Kasturi Rangan & Modiati, Irwin
& Application McGraw Hill
Business Marketing Management: A Strategic Hutt & Speh – South Western Educational
View of Industrial and Organizational Markets Publishing
Industrial Marketing, 4e Hill Richard, Alexander Rosph & Cross James S
– AITBS
Business to Business Marketing H Micheal Hayes & Per Jenster - Irwin/
McGraw -Hill
Business Marketing Naresh Malhotra

Detailed Syllabus situations, Buy grid, Buying center, Models of

organizational buying behavior. Government /
Introduction: The Need to Study Industrial
public sector buying procedures .Buy er seller
Marketing - Volume of Trade Linked to
relationships Uncertainties, Types buying
Industrial Markets - Indian and the Global
orientation Types of Buyer seller relationships,
Scenario. Consumer versus Business markets. managing relationships with suppliers,
Business marketing environment Classification customers and distributors, conflicts and
of Business products
resolutions. Strategic alliances with customers
Demand Issues: Concepts of Derived Demand ,suppliers, competitors and government.
- Short Term and Long Term Demand Issues - -
Nature of derived demand, cross elastic Industrial Marketing Intelligence: Assessing
demand, fluctuating demand, bull whip effect, market opportunities. The marketing
inelastic demand, stimulating demand. intelligence system, industrial marketing
Economic Linkages to Demand Studies research, research process, demand analysis.
Organizational Buying Behavior: Marketing Strategies: Formulation of
Classification of business customers - Traders Marketing Strategies for Industrial Products –
- Manufacturers - Service Buyer - Systems Concept of strategic planning, Role of
Buyer. Buying decision process, buying marketing in strategic planning, Marketing

MBA Program Regulations 22 Class of 2009

strategies, planning process, tools for designing • DHL's Business Strategy in china
Business marketing strategies Industrial Market • Airbus - From Challenger to Leader
Segmenting, Targeting and Positioning –
Segmenting the business market, criteria, Bases, • Cummins India - Consumer Driven
Evaluating segments, targeting strategies, Modularization Strategy
positioning. Nesting- a typical business market • TetraPak's Pakaging Innovations
segmentation process.
• Information Technology Outsourcing at
Product Decision in Industrial Marketing: BBC
Make or Buy Decisions - Vendor Development • Oracle Corporation - Managing Channel
and Management, Product Bundling, Product Conflict
Revival. New product development, First to
market versus follower, initiatives, adoption and • TVS Logistics - Building a Global Supply
Chain
diffusion process.. New product testing in
business markets. Role of branding in Business • FedEx vs UPS - Competing with
markets Contrasting Strategies in China
Pricing: Types, methods and strategies, factors • Branding a Commodity - The Tata Steel
affecting pricing, pricing across PLC, Way
competitive bidding, Types of discounts, Price • Direct Marketing Initiatives from Goodlass
negotiations, Leasing, Perspectives of contracts, Nerolac
Reverse Bidding (Online business auctions).
Value analysis, Total cost of ownership, • Technology in Measuring Promotional
Concepts of Cost, price, value, Profits an d Performance
customer surplus. Importance of pre tendering • The Making of Boeing's 787 'Dreamliner'
and tendering activities. • Halliburton 'Overbilling' Controversy
Business to Business Communication: The • Tata Motors' Acquisition of Daewoo
Media - Seminars - Trade Shows - Commercial Vehicles
Demonstration - Simulation. Role of advertising
as a major support to sales force and channel. Source: Case Studies in Industrial Marketing
Managing Distribution: Managing Suggested Schedule of Session
Distribution Channel structure, design, No. of
intermediaries, selecting intermediaries, Topic
Sessions
managing relationships
Introduction 2
Marketing of Services to Industrial Markets:
Industrial Repairs & Services Marketing, Demand Issues 2
Maintenance Services, Annual Maintenance Organizational Buying Behavior 5
Contract, Outsourcing Servicing Industrial Marketing Intelligence 3
Recent Developments in Industrial Marketing Strategies 4
Marketing: Measuring Marketing Performance, Product Decision 4
e-Business for Industrial Consumers, e-Supply Pricing 3
chains in industrial markets.
Business to Business 2
Cases Communication
Faculty will be handling eight or more cases Managing Distribution 2
• The US Steel Industry in 2004: Still in Marketing of Services 3
Need of Protection? Recent Developments in Industrial 3
• Intel - The Component Branding Saga Marketing
Total 33
• FedEx - The E - Procurement Journey

MBA Program Regulations 23 Class of 2009

 Services Marketing

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 604

Objective
To focus on the research, strategy and application specific to decision-making in the highly
competitive and rapidly growing services sector.

REFERENCE BOOKS AUTHOR / PUBLICATION

Services Marketing ICMR
Services Marketing Valerie Zeithaml & Mary Jo Bitner – Tata
McGraw-Hill
Services Marketing, 3e Christopher Lovelock – Prentice-Hall,
International Edition
Marketing Services: Competing through Leonard L Berry and A. Parasuraman
Quality
Services Marketing Text & Cases Rajendra Nargandkar, Tata McGraw Hill
Managing Services Promises Berry,Parsuraman and Zeithmal

Detailed Syllabus Delivering Services: Role of Employees and

Customers in service delivery; Role of
Introduction to Services Marketing:
Intermediaries - Service process – Blue printing
Definition - Characteristics – Classification -
– Physical evidence
Present Marketing Environment.
Managing Service Promise: Role of
Services Marketing Mix: Understanding the 7 Advertising, Personal Selling and Other
P’s Product, Price, Place, Promoter, People,
Communication
Process & Physical Evidence.
Pricing of Services
Gaps Model
Evaluating Success of Service Offering:
Understanding the Customer: Services vis-à-
Service quality and measurement –
vis goods, Consumer Behavior in Services - SERVQUAL – Service recovery - Role of CRM
Customer Expectations of Services - Customer
Perceptions of Services – Evaluation of services Current Trends in Service Industries and
Understanding Specific Service Industries:
Strategies for Services Marketing: Positioning
Financial, Hospitality, Health, Telecom,
& Differentiation Consultancy, Logistics, Education, NGO, Public
Demand & Capacity: Yield management Utilities, ITCS, Travel & Tourism, e-Services
and Professional Services
Service Development Design & Standards:
New Service Development Process – Basic Cases
service to potential service - Customer Defined
Faculty will be handling eight or more cases
Service Standards

MBA Program Regulations 24 Class of 2009

• Banyan Tree: Developing a Powerful Source: Case Studies in Services Marketing
Service Brand
Suggested Schedule of Session
• Bossard Asia Pacific: Can It Make Its
CRM Strategy Work? No. of
Topic
• Charles Schwab’s Customer Focussed e- Sessions
Business Strategy Introduction to Services Marketing 3
• Coyote Loco Evaluating Opportunities for Services Marketing Mix 2
Revenue Management
Gaps Modeling 2
• Customer Asset Management at DHL in
Asia Understanding the Customer 4
• Customer Service in Singapore Airlines Strategies for Services Marketing 2
• Giordano International Expansion Demand & Capacity 2
• Indian Railways at the Crossroads Service Development 2
• Lessons in Customer Service from Wal- Delivering Services, Managing 6
Mart Service Promise, Pricing of Services
• Match.Com – The World’s Leading Online Evaluating Success of Service 3
Personals Site Offering
• Mumbai’s ‘Dabbawalas’ – An Current Trends in Service Industries 7
Entrepreneurial Success Story and Understanding Specific Service
• Radio Mirchi: Spicing Up the Indian Air Industries
Waves Total 33
• Revenue Management at Prego Italian
Restaurant
• The New ‘Indian’ Airlines
• Walt Disney – The Evolution of the Brand

MBA Program Regulations 25 Class of 2009

 Integrated Marketing Communication

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 605

Objective
i) To enable students to build a sound theoretical and practical understanding of the formulation
of promotional strategy and the management of the marketing communication process

ii) To develop an understanding of the economic and creative justifications for marketing
communications and

iii) To be sensitive to legal and ethical considerations in the formulation and the implementation
of marketing communications strategy.

REFERENCE BOOKS AUTHOR / PUBLICATION

Marketing Communication Strategy ICMR
Advertising and Promotion G E Belch and M A Belch, Tata McGraw-Hill
FCB Ulka Brand Building Advertising Concepts M G Parameswaran, Tata McGraw -Hill
And Cases
Advertising Management, 5e David A Aaker, John G Myers and Rajeev
Batra - Prentice-Hall, India
Advertising Communications and Promotion Rossiter and Percy - Tata McGraw Hill
Management
Advertising and Promotion Management, 2e John R Rossiter & Larry Percy - McGraw-Hill
Strategic Marketing Communications : New Paul Smith, Chris Berry and Alan Pulford -
Ways to Build and Integrate Communications Kogan Page, UK
Principles of Advertising & Integrated Tom Duncan – Tata McGraw Hill
Marketing Communication– 2005e
Why we Buy: The Science of Buying Paco Underhill
Planning for power Advertising Anand Halve, Sage publication

Detailed Syllabus Developing a Theoretical understanding of

Marketing Communications: The
Introduction to Integrated Marketing
Communication Process, Behavioral Aspect s of
Communication: The Promotional –Mix, Role Marketing Communication, Consumer response
of Marketing Communications in Marketing, to persuasive communications - Different
Evolution and Importance of Integrated
models like Response Hierarchy Models, FCB
Marketing Communication, Economic and
planning Model, Cognitive Processing Models,
Creative justification of marketing
Influence of source message and channel factors
communications.
on communication.

MBA Program Regulations 26 Class of 2009

Planning and organising the Integrated • VIP Industries - Positioning Itself as a
Marketing Communication Processes: Lifestyle Brand
Concepts of STP, Identification of the target
audience, Establishment of Marketing • Horlicks - Effective Repositioning Through
Communications objectives, Setting Marketing Focused Advertising
Communication Budget, Organising for • 'The Onida Devil' Returns
Marketing Communications : Role of Ad
Agencies and other Marketing Communication • Changing Media Environment in India -
organizations, Client Agency Relationship Implications for Advertisers and Media
Planners
Media Issues: Print Media, Broadcast Media,
Display Media, Internet and Interactive Media, • Life Insurance Marketing in India:
Support Media, Media Planning and Strategy - Changing Advertisement and Promotion
Media Plan, Media objectives, Developing, Norms
Implementing and Evaluating Media strategies.
• Coke and Pepsi Television Commercials
Message Strategy: Creativity, The Creative
• ColorPlus - Redefining the Rules of
Process, Creative strategy development - Copy
Promot ing Apparel
Platform, The Big Idea, Creative Strategy,
Implementation and Evaluation • Creative Communications in the Indian
Other elements in Marketing Automobile Industry - Print Advertising for
Communications Strategy: Below-the-line the Tata Indica
Communications, Sales Promotion, Public • The Siyaram Celebrity Endorsement
Relation, Event management, Publicity, Experience
Corporate Advertising, Direct Marketing,
Personal Selling. • Consumer and Trade Promotions - Haier
Appliances (I) Pvt. Ltd.
Monitoring Evaluation and Control of
Integrated Marketing Communications • Google and the 'Click Fraud' Menace
Strategy: To measure or not to measure, • Orbitz's Effective Online Advertising
Measurement process for Advertising,
Measuring the Effectiveness of other Marketing • SMS Advertising
Communication elements
• Buzz Marketing - A Marketing
International Marketing Communication: Communications Tool
Role of international marketing communication
in international marketing, Cultural and other • The Marlboro Story
differences, Global Vs. localized marketing • HLL's Media Strategy for Close-Up
communications, Organizing for international
marketing communication • The 'Incredible India' Campaign: Marketing
India to the World
Wider issues in Integrated Marketing
Communications: Regulation of Advertising • SBI Life Promotes Pension Schemes
and Promotion – Self and State regulation, • Promot ing Television Serials - 'Jassi Jaissi
Social, Ethical and economic aspects of Koi Nahin'
Marketing Communication.
• 'Goli ke Hamjoli' (Friends of the Pill) - An
Cases
Integrated Social Marketing Campaign
Faculty will be handling eight or more cases
• Brand Management Strategy of Dabur
• Marketing and Communication Strategy of Vatika
Titan

MBA Program Regulations 27 Class of 2009

• The Multi-Branding Strategy of Yum! • Asian Paints - Blending Technology and
Brands Distribution
• Asian Paints - Adding Colors Source: Case Studies in Marketing
Communications
• Airtel - Positioning (and Repositioning)
Suggested Schedule of Session
• Relaunch of Frooti - The 'Digen Verma'
Campaign No. of
Topic
Sessions
• Lifebuoy - Successful Repositioning & Re-
launch of an Established Personal Care Introduction to Integrated Marketing 2
Brand Communication
• IKEA's Global Marketing Strategy Developing a Theoretical 4
understanding of Marketing
• Marketing Viagra in India Communications
• Titan Watches - Advertising in Global Planning and organizing the 4
Markets Integrated Marketing
• Perfetti Van Melle - Outsourcing Indian Communication Processes
Advertisements Media Issues 4
• The Story of Benetton's Advertisement Message Strategy 4
Campaigns Other elements in Integrated
• Childhood Obesity: Should Junk Food be Marketing Communications
Regulated? St rategy: 1
Below-the-line 2
• Crisis Management at Bausch & Lomb -
'ReNu The MoistureLoc' Controversy Sales Promotion 2
Public Relation, Event management, 1
• Communicating du ring a Crisis - The Pepsi and Publicity Corporate Advertising
Syringe Scare
Direct Marketing 1
• PepsiCo’s Distribution and Logistics Personal Selling. 1
Operations
Monitoring, Evaluation and Control 2
• Reverse Logistics - Gaining Importance of Integrated Marketing
• Revamping the Supply Chain - The Ashok Communications Strategy
Leyland Way International Marketing 3
• Sears - Logistics Management Practices Communication
Wider issues in Integrated Marketing 2
• Carrefour - Managing the Global Supply Communications
Chain
Total 33
• Unilever Restructures its Supply Chain
Management Practices

MBA Program Regulations 28 Class of 2009

 Sales and Distribution Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 606

Objective
To make the student aware o f issues related to sales force management focusing on “selling” as a tool
of Marketing Communication. The study of Channel Management offers an appreciation of logistics
of information and goods, and exposes students to the types of systems required to op timize
organizational efficiency through this function.

REFERENCE BOOKS AUTHOR / PUBLICATION

Sales & Distribution Management ICMR
Sales Management - Decisions, Strategies and Richard R Still, Edward W Cundiff, Norman A
Cases, 5e P Govoni - Prentice-Hall, India
Sales Management Pingally Venugopal
Sales Management Panda and Sahadev -
Marketing Channels: A Relationship Approach Lou E Pelton, David Strutton & James R
Lumpkin
Sales and Distribution Havaldar and Kawle
Professional Sales Management, 2e Rolph E Anderson, Joseph H Hair & Alan J
Bush - Tata McGraw-Hill
Sales Management Futrell -
Retailing Management Sapna Pradan

Detailed Syllabus Organization Structures including Outsourced

sales force - Inter-departmental Relations and
Role of Salesperson: Responsibility - Cross Structures - Coordination of Personal Selling with
Functional Linkages – Lifetime Customer Other Departments.
Concept – Management of Accounts
Receivables The Sales Effort: Sales Planning - Forecasting
– Qualitative and Quantitative Methods –
Selling Skills: Value Proposition – Customer
Overview of Linear Regression, Time Series
Value Creation - Lifetime Customer Value
Analysis, Moving Averages - Budgeting –
Creation- Personal Selling A Promotion Mix
Designing Territories – Territory Management -
Element - Buyer-Seller Dyads - Diversity of
Routing - setting Sales Quotas Profitability
Personal Selling Situation - Theories of Selling - analysis of sales effort
Prospecting - Sales Resistance - Closing Sales –
Key Accounts Management Sales Force Management: Estimation of Sales
Force – Workload, Breakdown and Incremental
Sales Organization: Setting up a Sales
Analysis Recruitment and Selection of Sales
Organization - Basic types of Sales

MBA Program Regulations 29 Class of 2009

Personnel - Planning and Conduct of Sales • Organization Restructuring at Nokia
Training Programs - Motivating and
Compensating Sales Personnel – Compensation • HR Practices of the Container Store
Systems - Incentive Plans – Disincentive – • Novartis - Managing the Sales Force
Benefits – Performances Appraisals –
Evaluation – Criteria for evaluation • Women Sales Force at Tupperware
Distribution: Introduction to Marketing • Dealer Training Programs - A New Trend
Channels – Structure, Functions and Flows –
• LG India - Approach to Rural Markets
Channel participants - Type and Number of
Intermediaries • Computer Associates - Moving Toward
Management of Marketing Channels: Territory Management
Selecting a channel – Channel Design -Vertical • TI Cycles - Targeting Urban Adults
and Horizontal Marketing Systems – Channel
Evaluation – Channel Profitability Analysis- • Mahamaza.com - Bringing e-commerce to
ROI- Channel Co-operation with Conflict and Rural India
Competition. Marketing channels • Cemex and its Technology Initiatives
Wholesalers: Classifications – Functions – Key
Tasks – Limitations – • ICICI Prudential - Multiple Distribution
Distributors/Dealers/Stockists – Trends Channels

Rural Distribution: Introduction to Rural • Distribution Strategies of Foreign

markets - Features(extend above concepts to Educational Institutions in India
rural markets ) • Indian Post Office - Redefining
Retailing: Nature and Importance - Types of Distribution
Retailing - The Retail Organization - • HLL - Reinventing Distribution
Commodities Retailing Vs. Brand Retailing –
Non-Store Retailing & e-Retailing • TATA Chemicals - Reaching Out to the
Masses
Market Logistics: Meaning and Scope –
Outbound Logistics – Transportation including • Indian Film Distribution - The Transition
multi-model system – Warehousing – freights – Phase
CFAs – 3 PL and 4 PL providers – reverse
logistics – Technology in logistics – recent • Tupperware in India
trends • Goodyear Tires - Managing Dealer
Cases Relations

Faculty will be handling eight or more cases • Channel Conflict at Apple

• Baskin Robbins - Sales Strategy for India • Food Corporation of India

• Eureka Forbes – The Direct Marketing • Apple iTunes: Changing the Face of
Pioneer Online Music Retailing
• Mary Kay Inc. - The Saleswomen • Akbarallys - Reinventing for Profits

• Max New York Life - The 3P Strategy • McDonald’s Food Chain in India
• Indian Aviation – Price Wars & More • Yellow Transportation Inc. – The Tech
Leader of the Trucking Industry in India
• Subhiksha - Discount Store with a
Difference • Inventory Management at Amazon.com

MBA Program Regulations 30 Class of 2009

• TVS Logistics - Building a Global Supply Suggested Schedule of Session
Chain
No. of
Topic
• Streamlining Logistics at General Motors Sessions
Corp
Role of Salesperson 3
• PepsiCo’s Distribution and Logistics
Selling Skills 2
Operations
Sales Organization 4
• Reverse Logistics - Gaining Importance
The Sales Effort 2
• Revamping the Supply Chain – The Ashok
Leyland Way Sales Force Management 3

• Sears - Logistics Management Practices Distribution 2

• Carrefour - Managing the Global Supply Management of Marketing Channels 4

Chain Wholesalers 4
• Unilever Restructures its Supply Chain Rural Distribution 2
Management Practices Retailing 3
• Asian Paints - Blending Technology and Market Logistics 4
Distribution
Total 33
Source: Case Studies in Sales & Distribution
Management

MBA Program Regulations 31 Class of 2009

 International Marketing

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 607

Objective
This course is designed for any student aspiring to develop a greater understanding of global markets,
and the mindset of a global manager. The course focuses essentially upon (i) how to access and build
stronger competitive advantage by participating in a dynamic global markets, and (ii), how to
identify, build, and serve, strong global businesses.

REFERENCE BOOKS AUTHOR / PUBLIC ATION

Global Marketing Management, 5e Warren J Keegan - Prentice-Hall, India

International Marketing RM Joshi- Oxford university press

International Marketing : Analysis & Strategy, Sak Onkvisit and John J Shaw - Prentice-Hall,
3e India

International Marketing, 10e Philip R Cateora & John L Graham - McGraw -

Hill
Global Marketing: Foreign Entry Local Johny Johnson, Tata McGraw Hill
Marketing and Global Marketing
The Essence of International Marketing Paliwoda - Prentice-Hall, India
International Marketing Fayerweather - Prentice-Hall, India
Global Marketing Strategy Douglas - Tata McGraw-Hill

Detailed Syllabus The SLEPT Factors: Social/Cultural, Legal,

Economic, Political and Technological.
Introduction: Need for International
Marketing, Driving and restraining forces, Socio cultural environment: Importance,
evolution process, process of Cultural universals, High and low context
Internationalization cultures, Importance in business, Culture-
communication, behavior and religion,
World Market Environment: Identifying and Analytical approaches - Hofstede’s cultural
Analyzing Opportunities in the International typology, self reference criterion, environmental
Trading Environment - Understanding the sensitivity, Suggested solutions
Changes in the World Trading Environment:
Countries, World Regions (e.g. the European Political legal and Regulatory environment:
Union), Barriers for international trade, Tariff Nation, State and Sovereignty, Risks- taxes,
and non tariff barriers, Major International Dilution of equity, Confiscation, nationalization
Bodies : IMF, World Bank, World trade and domestication, International Law, Common
organization: International marketing law, Coded law, Islamic law, Jurisdiction,
implications Antitrust ,Bribery and corruption

MBA Program Regulations 32 Class of 2009

Economic environment: World economy, Distribution: Foreign Market Channel
theories of absolute and comparative adv, Management - Channel Members - Expectations
Ohlin’s factor endowment theory, Porters and Performance, Objectives and constraints,
diamond- National advantage, Economic Channel innovations, channel strategy for new
systems, Stages of economic development, market entry
Income and PPP, Location of population,
Growth of Regional trade agreements ,Regional Pricing Strategies for International Markets:
Integrations, Degrees of economic cooperation Skimming and Penetration Pricing; Currency
Considerations in Exporting and in International
The ‘C’ Factors: Countries, Currency, Marketing. Target costing, Pricing concepts,
Competition, Countries in different stages of Global pricing objectives, Gray market goods,
economic and political development and its Dumping, Transfer pricing, Policy alternatives.
relevance, Impact of currency and exchange rate
fluctuations. Suggested remedies, Analyzing International Marketing Decisions: The
competition Industry analysis, Porters national Development of International Marketing
diamond, Strategic models, Strategic positions, Strategy - International Marketing Planning -
Strategic Intents-, loose bricks, layers of The Development of Appropriate
advantage , collaboration among competing Organizational Structures, Cultures and
firms,Changing the rules of engagement, Capabilities - Managing and Controlling In-
Richard D Aveni’s hyper competition House and External Resources. The Expatriate,
the National and Global Manager -
Marketing Research: Information abundance Standardization and Issues of Globalization in
versus scarcity, Information Subject agenda, International Marketing. Selection of Tools for
Sources of Market information, Formal International market analysis, Export
research, estimation by analogy, study of Procedures and Documentations, Terms of Sale,
patterns Incoterms, FOB, CFR, CIF, DDU, DDP terms.
Different terms of payments, Counter trade and
Market Entry and expansion: Choices, its forms, Terms of offer, Lines of credit,
Selection and Decision, Which market to enter different forms of documentary credits, Export
and How to enter?, timing of entry, scale of Promotions: Institutional Infrastructure for
entry, mode of entry, Factors to be considered export Promotions and Initiatives taken by
for entry strategies, Advantages and Government of India
disadvantages of different methods of entry
Emerging issues in international marketing
International Product Management: Basic The Internet: Impact of Electronic
concepts, Positioning, Saturation levels, Design Communication through Internet on
considerations, COO effect, Strategic International Marketing - History of Internet -
alternatives, Global products and brands, Areas of Operation & Modalities - Method of
Building brands in International markets, Setting up World Trade Operation using
Standardization versus adaptation Computers - Creation of Internet & Intranet -
Evaluation of Suitability: Marketing and Costs of Operation.
Financial Implications. Cases
Implementing International Marketing • Toyota's Globalization Strategies
Strategy
• The Kodak - Fuji Rivalry
Marketing Communication: Standardization
Vs adaptation, Selecting an ad agency, Global • The Fall of Daewoo Motors
advertising regulations, Media and Message
considerations, Role of culture, Global • Saudi British Bank - HSBC's Saudi
promotions Arabian Experience

MBA Program Regulations 33 Class of 2009

Source: Case Studies in International No. of
Marketing Topic
Sessions
Suggested Schedule of Session Marketing Communication 2

Topic No. of Distribution 2

Sessions
Pricing Strategies 3
World Market Environment 3
Export procedures and 4
The SLEPT Factors 5 documentations and Export
promotions
The ‘C’ Factors 4
Emerging trends in international 2
International market research 2
marketing
International Marketing Decisions 3 Total 33
International market entry and 3
expansions

MBA Program Regulations 34 Class of 2009

 Strategic Marketing Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 608

Objective
i) To appreciate the characteristics and planning needs of organizations in a variety of sectors so
that the marketing mix can be tailored in its detail to meet the wants/needs of identified market
segments and to achieve specified strategic and tactical objectives,

ii) To have an understanding of the issues associated with the effective implementation and
control of marketing plans and how the principal barriers to implementation might possibly be
overcome,

iii) To appreciate the need to understand dimensions of the international environment within
which marketing decisions are increasingly made.

REFERENCE BOOKS AUTHOR / PUBLICATION

Strategic Marketing Management ICMR

Marketing Strategy Subhash Jain

Strategic Marketing Richard M S Wilson, Collin Gilliginam &

David Pearson - Butterworth Heinemann (latest
edition)

Strategic Marketing, 5e David W Cravens - Irwin Inc (latest edition)

Strategic Marketing David Aaker - John Wiley & Sons latest edition

Market Driven Strategy George S Day - Free Press latest edition

Marketing Management Strategies and Guiltinan - Tata McGraw -Hill latest edition
Programs
Strategic Marketing : Cases & Concepts John Atkinson & Ian Wilson - Addison-Wesley
Longman latest edition
Marketing : Planning and Strategy Subhash Jain- Thoms on, Latest edition
Strategic Marketing Management Kerin- Prentice Hall latest edition

Contemporary Strategic Marketing Brenan, Baines and Garneau- Palgrave

Macmillan latest edition

Detailed Syllabus The Managemen t Process - The Relationships

Between Marketing Planning and Corporate
Introduction to Planning and Control
Planning - The Basis of Planning and Control:

MBA Program Regulations 35 Class of 2009

The Cycle of Control and the Nature and Role Marketing strategies in different market
of Strategic, Tactical and Contingency Planning. contexts :Declining markets, stagnant, hostile,
growing markets, emerging markets
Strategic marketing analysis
Marketing strategies in different
The tools for market and marketing analysis:
organizational contexts: New ventures,
marketing auditing and SWOT analysis;
established ventures, Small and medium
segmental, ratio and productivity analysis;
enterprises, sick companies, non-profit
competitor and customer analysis - Approaches
situations, marketing in mass mediated services
to reviewing marketing effectiveness and
measuring marketing capability - The dangers Tailoring Marketing strategies for specific
of strategic wear-out. country/continental contexts: China, Europe,
Middle-east, ASEAN countries, USA, South
Strategic direction and strategy formulation:
America, Scandinavia, Australia etc
Brief review of Missions and objectives -
Structural market and environmental analysis. Pricing as a marketing strategy
Market segmentation, targeting and positioning.
Inputs for MARKOPS (stage 2)
The Marketing Audit/Situation Analysis:
Strategic implementation and control:
Environmental analysis (PEST) - Competitor
Barriers to implementation- Problem areas and
analysis (Porter's models) - Customer analysis
organizational considerations: the role of
(segmentation, positioning, buying behavior),
internal marketing.
The formulation of marketing strategy : The
development of a meaningful and sustainable Inputs on product management, NPD
competitive stance; strategic marketing planning Channel Management for MARKOPS (stage
and issu es of responsibility; models of portfolio 3),
analysis; the influence of market structure and
Continue with stage 4, 5, 6 after debriefing
position upon strategy; the implications of
product and market evolution for planning; and briefing for the next stage
PIMS; experience curves; the growth matrix and Marketing Organization: Building Market
gap analysis - The bases of competitive oriented organizations – Licensing, Mergers and
advantage and the contribution of the value joint-ventures from a marketing perspective,
chain to improving margins. Issues of customer
care. Cases

Strategic choice and evaluation: The strategic Faculty will be handling eight or more cases.
and tactical management of the marketing mix • State Bank of India - Competitive
and each of its constituent elements - The Strategies of a Market Leader Sony
dimensions of relationship marketing. Ericsson's Mobile Music Strategy
Introduction to • Monster Inc. - Strategic Growth in India
MARKOPS/MARKETPLACE (a simulation
game) • Starbucks : Selling Experience
Marketing Planning and Control Decisions: • Bausch & Lomb - Effective Positioning
Marketing strategies (Ansoff, Boston, Porter
• Horlicks' Repositioning Strategies
etc.)
The comprehensive marketing plan including • The Nirma Story
the mix, budgets, action schedules and • Kingfisher Airlines: A 'Funliner'
contingency planning. Experience
Inputs on Marketing Communication for • Target Stores' Differentiation Strategies
MARKOPS (stage 1)
• Pepsico's 'Focus' Strategy

MBA Program Regulations 36 Class of 2009

• PSA Peugeot Citreon: Strategic Alliances Source: Case Studies in Strategic Marketing
for Competitive Advantage? Management

• TCL-Thomson Electronics Corporation - Suggested Schedule of Sessions

A Failed Joint Venture?
Topic No. of
• Harrah's CRM Strategy Sessions
• Toyota Prius: A Case in New Product Introduction to planning and control 2
Development
Strategic marketing analysis 3
• Launch of Amaron Automotive Batteries
Strategic direction and strategy 4
• Li Ning: Brand Growth and Excellence in formulation
China Including The Marketing
• KVIC's Branding and Product Quality Audit/Situation Analysis
Initiatives Strategic choice and evaluation 2
• Hindustan Times Vs Times Of India Marketing Planning and Control 3
• Price Optimization at Northern Group Decisions
Retail Marketing strategies in different 2
• Promotional Strategies of Cellular Service market contexts :
Providers in India Marketing strategies in different 2
• Aventis' Successful Sales Promotion organizational contexts
Campaign using 'Connection Cards' Tailoring Marketing strategies for 2
• Coca-Cola's Dasani in the UK : The Public specific country/continental contexts
Relations Fiasco Pricing as a marketing strategy 2
• Sabre Holdings - The Quest for New Strategic implementation and control 2
Business Models
Marketing organization 2
• Cox and Kings - Service with a Difference
MARKOPS 7
• Six Sigma - A Tool to Increase Customer
Satisfaction at Bank of America Total 33

• Social Marketing - Lessons from CRY in

India

MBA Program Regulations 37 Class of 2009

 Retail Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 609

Objective
This course enables the students to understand the retailing process, the environment within which it
operates and the various retail institutions along with their functions. Make students aware of the
retail marketing strategies and the financial performance of retail business. The course would provide
knowledge and inculcate analytical skills required for retail management and build strong foundation
for students who plan to make their career in field of retailing factoring in current
globalization/internationalization trends.

REFERENCE BOOKS AUTHOR / PUBLICATION

Retailing Management ICMR
Retail Management – A strategic Approach ; Barry Berman and Joel R. Evans - Pearson
Prentice Hall, Ninth Edition, (LATEST Edition)
Retailing Management, 3e Levy, Michael Barton A. Weitz – Irwin
McGraw Hill (LATEST Edition)
Retail Management Bajaj, Tuli, Srivastava – Oxford University
Press, (LATEST Edition)
Retailing Dunne, Lusch, Griffith – Thomson South
Western (LATEST Edition)
Retail Marketing Management David Gilbert – Pearson Education (LATEST
Edition)
Principles of Retail Management Rosemary Varley & Mohammed Rafiq –
Palgrave McMillan, (LATEST Edition)
Retail Management Swapna Pradhan (LATEST Edition)
Retail Management Piyush Sinha and Uniyal Oxford Univ Press
(LATEST Edition)
ETIG publication/report Eco Times group

Detailed Syllabus - The Economic environment - The Competitive

environment - The Technological environment -
Retailing - An Overview The Global environment. Indian Experience in
Retailing: Definition and Scope - Retailer - Retailing – Current govt policies
Evolution of Retailing Industry - Factors behind
Retail Institutions: Theories of institutional
the change of Indian Retailing Industry -
change - Classification of retailers - Store based
Economic Growth - Retailers Role in
Retailers - By price - By Product line –By
Distribution Channels - Benefits of Retailing -
verticals, Non store based Retailer.
Retailing Environment - The Legal environment

MBA Program Regulations 38 Class of 2009

Understanding the Retail Customer: The Retail Pri cing Strategies: Types of Pricing
Market - Structure of Buying Population - strategies and Practices, Adjustments to the
Population Analysis - Demographic Analysis - Initial Retail price – Markdowns .Markdown
Durables - Non Durables - Product Availability Cancellations - Horizontal Price Fixing -
- Convenience Products - Shopping Products - Predatory Pricing - Comparative Price
Specialty Products - Buying Situations - Advertising - Bait- and - Switch Tactics.
Consumer Population - Consumer Requirements
Managing The Retail Store
Life styles - Life Cycle
Store Management and control: Store
Retail Market Strategy: Definition of retail
Manager - Responsibilities - The Retail Staffing
Market Strategy - Strategic Planning -:
Process: Job Analysis - Job Description - Job
Assessing the Firms situation – SWOT.
Specification - Recruiting the Store Staff, Group
Financial Strategy: Strategic Profit Model – Maintenance behaviors - Compensating and
Operational financial efficiency,. Retail Audit Rewarding Employees, Cost Controls - Labor
Store Location and Site Evaluation: scheduling - Store Maintenance - Energy
Management - Reducing Inventory Losses,
Importance of Location Decision - Retailing
strategy and Location - Characteristics Used in Calculating Shrinkage - Detecting and
Location - Analysis - Defining the Trade Area - Preventing Shoplifting - Store Design -
Employee Training.
Reilly's Law - Huffs Model - Concentric Zones
- Geo demographics - Infrastructure Site Store Layout - Design and Visual
Evaluation and Selection - Types of Locations - Merchandising: Stores Exterior: Store Layout:
Planned Shopping Centers. Types of Design - Types of Display Areas -
Retail Organization and Management: Flexibility of Store Design - Stores Interior -
Managing Space including planograms,
Forms of Retail Organization - Number of
Organizational Levels. Location of Departments - Location of
Merchandise within departments: Use of
Merchandise Management Planograms - Evaluating Space Productivity -
Merchandise Assortment Planning: Merchandise Presentation Techniques - Idea
Organizing the buying process by Categories: oriented presentation - Style item presentation
Category Management, Private label strategies - Color presentation - Price lining - Vertical
The Buying Organization. Merchandising - Tonnage merchandising -
Frontal presentation - Fixtures.
Setting Financial Objectives: Putting profits -
sales and turnover together: GMROI, Measuring Atmospherics: Visual Communic ations -
Inventory turnover and Sales forecasting - Lighting - Color - Music - Scent - Store
Assortment Planning Process. Security.
Service Quality delivery and maintenance:
Purchasing Systems: Merchandise Budget
Service quality dimensions- CRM approaches in
Plan: Monthly sales percent distribution to
season - Monthly sales - Monthly reductions retailing
percent distribution to season - Monthly Retail Selling :Effective retail selling
reductions. approaches, Supply chain management in
retailing, Improved Product Availability -
Merchandise Purchasing
Improved Assortment - Improved Return On
Merchandise Budget Plan: Monthly sales Investment - Merchandise Logistics - The
percent distribution to season - Monthly sales - Distribution Center - Out Sourcing - Store Vs
Monthly reductions percent distribution to Distribution Center Delivery - Pull Vs Push
season - Evaluating Merchandise Budget Plan, Logistics Strategy - Information Flow - Data
Analyzing Merchandise Performance - ABC Base Retailing - Build and Manage Dialogues
Analysis - Sell-through Analysis - Multiple with Customers. Quick Response Delivery
Attribute Analysis. Systems (QRDS).

MBA Program Regulations 39 Class of 2009

IT in retailing: Introduction of RFID and other • Zara’s Supply Chain Management
emerging technology, overview of IT modules Practices
in retailing
• Apple Computer: The Reseller Conflict
Aspects in Mall Management: Issues in
planning and managing a mall • Employee Focus in Shoppers’ Stop

Legal and compliance aspects in Retailing: Source: Case Studies in Retail Management
Different acts as applicable to retail Volume II

Cases Suggested Schedule of Sessions

Faculty will be handling eight or more cases No. of

Topic
Sessions
• Carrefour’s Strategies in China
Retailing - An Overview 2
• Retail Solutions for ITC’s Wills Lifestyle
Retail Institutions 2
• Organized Retail Industry in India
Understanding the Retail Customer 1
• Wal-Mart’s Strategies in China
Retail Market Strategy 2
• Carrefour’s Exit from South Korea Financial Strategy 1
• Viveks: Retailing Strategies Store Location and Site Evaluation 2
• Tesco’s Globalization Strategies and its Retail Organization and Management 1
Success in South Korea
Merchandise Assortment Planning 2
• Whole Foods Market’s Growth Strategies
and Future Prospects Purchasing Systems 3
Merchandise Purchasing 2
• Restructuring Pantaloon Retail: The
‘Future Group’ Initiative Retail Pricing Strategies 2
• The Break-up of the RPG-DFI Joint Store Management and control 1
Venture Store Layout, Design and Visual 2
• Tesco’s ‘Steering Wheel’ Strategy Merchandising

• Royal Ahold NV: The US Foodservice Service Quality delivery and 1

Accounting Fraud maintenance
Retail Selling 1
• Nordstrom’s Perpetual Inventory System
Supply chain management in 3
• Turnaround of JCPenney
retailing
• Big Bazaar: Serving the Classes Aspects in Mall Management 2
• Hindustan Lever ’s Foray into Network IT in retailing 2
Marketing
Legal and compliance aspects in 1
• Radhakrishna Foodland: Powering Retailing
McDonald’s in India
Total 33

MBA Program Regulations 40 Class of 2009

 Product Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 610

Objective
This course is intended to give the students insights to the origin & development of the Product
Management function.

The course also intends to expose the student to the role of Product Manager and developing new
products and managing products through their life cycle contributing to the Marketing Process.

REFERENCE BOOKS AUTHOR/PUBLICATION

Product Management Donald R Lehmann, Russel S Winer – Tata
McGraw Hill
New Product Management 6e C Merle Crawford & C Anthony Di Benedetto,
McGraw Hill
Brand Repositioning VLR Murthy, Vikas Publication
Brand Positioning Subroto Sen Gupta, TMH
Product Management Chandra Sekhar, Himalaya Publication
Successful Product Management Stephen Moore, Prentice Hall

Detailed Syllabus Market Planning; Understanding Comp etitive

Strategies for Decision Making, Preparation of
Introduction: Overview of product
Marketing Plan - Components-- Executive
management – Products-Markets-Brands
Summary – Objectives – Target Segments –
relevance to different industries -Companies-
Product Marketing Strategy – Marketing Mix—
FMCG-Durables -Industrial-Services companies.
Budgets–Sales Forecasts –Action Plan.
Role and Scope of a Product Manager : New Products - The Importance of
Product – Market – Profit – Coordination – Innovati ons: Identifying Opportunities, New
Forecasting – Planning at Corporate –
Product Development Process, Tools and
Divisional and Product Levels – The Product
Techniques for Product Development –
Manager’s Role in the Organization, Product
(Conjoint Analysis) Concept Testing-Test
Managers’ Role in New Product Development –
Marketing-Launch Management, Financial &
Training Field Force – Financial Analysis of
Legal Issues & Concerns, Product Forecasting
Products-- Overview of legal provisions. .(with
Models
reference to different markets)
Product Po rtfolio Analysis: Product Portfolio
Understanding the Nature of Markets and Models – The Strengths and Limitations of
Products: Defining the market –the Nature of BCG, GE, AD Little and Risk Return Models
product – Analyzing Industry, Market Structure
For Portfolio Analysis – Analysis Of Product
– (Perceptual Maps), Competition and Length, Depth And Width For Strategic
customers - Demand and Sales Analysis Decisions, portfolio gap analysis –Products and

MBA Program Regulations 41 Class of 2009

Brands--When to Go for Branding—the Role of • Baskin-Robbins’ Innovative Marketing
Packaging, Positioning, Repositioning,
Differentiation, Demarketing • Multi-Branding Strategy of Videocon
Industries in the Consumer Durables
Pricing, Distribution and Promotion Sector
Decisions: Planning for, Monitoring and
Controlling the Product Over Its Life Cycle; • Toyota Prius: A Case in New Product
Role of Communication in Pro duct Planning— Development
PR, Advertising, Event Marketing and Sales • Film -Based Merchandising – Taking the
Promotion—Choice of Channels Movies Home
The Product Audit – Product Audit Policies – Source: Case Studies in Marketing Research
Elements of Product Audit. and Product Management
Cases Suggested Schedule of Sessions
Faculty will be handling eight or more cases
No. of
Topic
• Product Line Pruning at P&G Sessions
• Cummins India – Consumer Driven Introduction 3
Modularization Strategy Role and Scope of a Product 4
• Sustainable Development at Alcoa Manager

• National Dairy Development Board – A Understanding the Nature of Markets 4

Successful Indian Dairy Cooperative and Products
Movement Market Planning 4
• Product Management at Maruti Udyog New Products - The Importance of 6
Limited Innovations
• Volvo's Product Development Practices - Product Portfolio Analysis 6
Focus on Safety Pricing, Distribution and Promotion 4
• Project Scorpio – The Making of India’s Decisions
First Indigenous Sports Utility Vehicle The Product Audit 2
• IBM - Venturing into Life Sciences Total 33

MBA Program Regulations 42 Class of 2009

 Customer Relationship Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 611

Objectives
i) To make the students understand the organizational need, benefits and process of creating
long-term value for individual customer s
ii) To disseminate knowledge regarding the concept of e-CRM and e-CRM technologies.
iii) To enable the students understand the technological and human issues relating to
implementation of CRM in organizations

REFERENCE BOOKS AUTHOR / PUBLICATION

Customer Relationship Management Ed Peelen, Pearson
Customer Relationship Management:
William G. Zikmund, Raymond McLeod, Faye
Integrating Marketing Strategy & Information
W. Gilbert, John Wiley. ISBN no: 0471271373
Technology
The CRM Handbook Jill Dyche,Pearson
CRM at the Speed of Light Greenberg,P. / Tata Mcgraw Hill
Customer Relationship Management, A Stanley Brown ,John Wiley & Sons
strategic Imperative in the World of e-Business
The One –to-One Field book Peppers,D.& Martha Rogers / Double Day
The Handbook of Key Customer Relationship
Burnett,Ken / Pearson Education
Management
Customer Relationship Management (Emerging Sheth, Jagdish N., Atul Parvatiyar & G.
Concepts, Tools & Applications) Shainesh / TMH

HBR on Customer Relationship Management Harvard Business School / Harvard Business

Press
Jagdish N. Sheth & Atul Parvatiyar/ Sage
Handbook of Relationship Marketing
Publications

Detailed Syllabus Marketing Aspects of CRM: Customer

knowledge, privacy issues, communications and
Introduction: Definition of CRM, CRM as a multi-channels in CRM, the individualized
business strategy, elements of CRM, CRM customer proposition, Relationship policy.
processes and systems.
Analytical CRM: Relationship data
Strategy and Organization of CRM: History management, Data analysis and data mining,
of CRM, Dynamics of Customer Supplier Segmentation and selection, Retention and
Relationships, Nature and context of CRM cross-sell analysis, Effects of marketing
strategy, The relationship oriented organization. activities , Reporting results.

MBA Program Regulations 43 Class of 2009

Operational CRM: Call centre management, • Six Sigma: A Tool to Increase Customer
Internet and website, Direct mail
Satisfaction at Bank of America
Collaborative CRM
• The AXA Way: Improving Quality of
CRM Subsystems: Contact Management,
Campaign Management, Sales Force Services
Automation • Dell’s Customer Contact Center
Choosing CRM Tools / Software Package: Operations in India
Short-listing prospective CRM vendors, setting • CRM Implementation Failu re at Cigna
evaluation criteria for the appropriate CRM
package, selection CRM implementation. Corporation

CRM systems and Implementation: CRM • Customer Centricity at Commerce Bank

systems, Implementation of CRM systems • HPCL: Customer Service Initiatives
Applications in various industries: • Loyalty Card Programs in Indian
Applications in manufacturing, banking
hospitality and telecom sectors Retailing

Ethical Issus in CRM • Shopper’s Stop Consumer Loyalty

Cases Program

Faculty will be handling eight or more cases Source: Case Studies in Customer
Relationship Management Volume II
• Tesco: The Customer Relationship
Suggested Schedule of Sessions
Management Champion
No. of
• Bumrungrad’s Global Services Marketing Topic
Sessions
Strategy Introduction 1
• Air Miles Canada: Rebranding the Air Strategy and Organization of CRM 2
Miles Reward Program Marketing Aspects of CRM 5
• Rosewood Hotels and Resorts: Branding to Analytical CRM 5
Increase Customer Profitability and Operational CRM 5
Lifetime Value
Collaborative CRM 2
• Harrah’s CRM Strategy
CRM Subsystems 4
• Reorganizing AT&T: From Vertically
Choosing CRM Tool / Software 2
Integrated to Customer-Centric package
Organization (B) CRM Systems and
3
Implementation
• Sunsilk Gang of Girls’: Hindustan Lever
Application of CRM in Various 3
Limited’s Online Social Networking
Industries
Initiative in India Ethical Issues in CRM 1
• A Note on Mobile CRM Total 33

MBA Program Regulations 44 Class of 2009

 Brand Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L MM 612

Objective
To familiarize students with the concept of a ‘brand’, the role of branding in marketing strategy;
brand equity, its importance and measurement, how to create and retain brand equity; operational
aspects of brand management. To introduce students to advanced topics of Brand Management.

REFERENCE BOOKS AUTHOR / PUBLICATION

Strategic Brand Management Keller, K.L, 2nd edn.; Prentice –Hall
Strategic Brand Management Kapferer, J.N.
Brand Management: The Indian Context; Moorthi, Y.L.R
Managing Brand Equity Aaker, D.A
Brand Leadership Aaker & Joachimsthaler
Beyond Branding Marconi, J.
Brand Positioning Sengupta, S.
Creating Brand Loyalty Czerniawski, R.D. & M.W. Maloney
Brand Power Stobart, P
What’s in a Brand? Building Brand - Equity
Philip-Jones, Jo hn
through Advertising
Creating Powerful Brands Leslie de, C and Mc Donald
Brand Portfolio Strategy David A Aaker
Advanced brand management Temporal Paul
Brand Sense: Building a powerful brand Martin and Lindstrom
Brand rejuvenation Jean Mark Lehu
Reinventing the brand Kapferer
Of brands we buy University press
Asian brand strategy Martin Roll

Detailed Syllabus Branding Positioning and repositioning,

Concept of ‘Brand’ : Why Brand? What does Strategic brand Management Process :
Brand Building involve? Identification of Sustaining a brand long-term, Branding at
opportunity for branding and Brand different stages of market – evolution – The
Management Process. Brand Identity, scope for branding, the role of branding and
personality, image and equity. branding strategies needed at different stages in

MBA Program Regulations 45 Class of 2009

the evolution of the market, Brand Architecture: • Arvind Brands’ Competitive Position in the
Handling a Large Portfolio, Multi-Brand Indian Branded Apparel Market
Portfolio. Brand Hierarchy, Revitalizing brands:
Re-launch, Rejuvenation, when brand is dying • Multi-Branding Strategy of Videocon
or stagnating, or when the market is dy ing or Industries in the Consumer Durables Sector
stagnating • What’s in a Name – Lessons from Three
Rebranding Exercises in India
Creating strong brands through secondary
Brand Associations: Creating Brand image • Apple iPod’s Promotional and Positioning
through elements of marketing mix. Strategies
Managing Brand Extensions • Boots: Hair-care Sales Promotion
Managing Brand Equity: What it means: how • Tourism Malaysia: Creating ‘Brand
to build it; Choosing brand elements to build Malaysia’
brand equity – Customer based brand equity –
Understanding and Measuring brand equity • Snapple’s Marketing: An Unconventional
Brand’s Claim to Fame
using Aaker, Keller. Kapferer, Young and
Rubicum, Interbrand methodologies (methods • Haagen-Dazs: Repositioning a Cult Brand
of brand valuation); Monitoring brands, Sources
• Tata Indica V2 Xet a: Competing in the
of brand equity (Brand Awareness, Brand Indian Small Car Market
personality, Brand loyalty, perceived quality,
brand associations). The Brand Report Card • Mountain Man Brewing Company:
Bringing the Brand to Light
Managing brands across geographical
boundaries. Source: Case Studies in Brand Management
Vol ume II
Special branding categories: Service brands,
Private labels, Industrial brands, Luxury brands, Suggested Schedule of Sessions
Heritage brands, Internet brands, TOM (Top of
mind recall) brands. Topic No. of
Sessions
Brand building in Indian context.
Concept of ‘Brand’ 3
Cases
Branding Positioning and
Faculty will be handling eight or more cases 2
repositioning
• ‘Hello Kitty’: A Japanese Superbrand Strategic brand Management 8
• Red Bull’s Innovative Process
Marketing:Transforming a Humdrum Creating Brand Image 5
Product into a Happening Brand
Managing Brand Extensions 2
• Volkswagen’s Iroc Concept: Reviving the
Scirocco to Target a Niche Market Managing Brand Equity: 8
Managing brands across
• The loveLife Brand (A): Initiating a 1
geographical boundaries
Behavior Change in South African Youth to
Prevent HIV Special branding categories 2
• Body Shop Brand: Repositioning to Target Brand building in Indian context. 2
the ‘Masstige’ Segment and Impact of its
Acquisition by L'Oréal Total 33

• Repositioning Dabur

MBA Program Regulations 46 Class of 2009

 Human Resource Planning

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L H R 601

Objective
To understand the purpose, process and applications of Human Resource Planning in the context of
different organizational strategies. To create a critical appreciation and knowledge for understanding
the determinants of human resource requirements and the means for meeting those requirements. To
create practical awareness about the current trends in human resource planning in global companies
and in the Asian markets.

REFERENCE BOOKS AUTHOR / PUBLICATION

Strategic Human Resource Planning Monica Belcourt and Kenneth McBey,
Thomson-Nelson
Planning and Managing Human Resources William J. Rothwell, H. C. Kazanas
Second Edition
Managing Human Resources Wayne F Cascio-irwin/Mc Graw Hill, 1998
Costing Human Resources Cascio Wayne F, world executive Digest,
October 1985,pp 35 -54
Human Resource Planning James W. Walker, McGraw-Hill series in
management
The Handbook of human resource planning Gordon Mc Beath,- Oxford: Blackwell, 1992

Detailed Syllabus analysis, Competency -Based Approach

Introduction: Definition and concept of HRP, HR Forecasting: Meaning and Definition,
benefits of HRP, HRP Process at sub-unit and categories, benefits, factors affecting forecasting
organizational( Macro and Micro ) level, process, time horizons, determining net HR
Human resource planning components – short requirements, Costs of recruitment and
range, mid-range and long range replacement, Costing issues of replacement and
retention
HR Planning and Corporate Strategies: HR
planning as a strategic process—employees as Forecasting HR Demand: Index analysis—
resources —goal attainment, linking HR expert forecasts—Delphi technique—Nominal
processes to strategy, involvement in strategic Group Technique—HR Budget and Staffing
planning process, Strategic HR Planning Model, Table, Scenario forecasting, Regression analysis
Staffing system and business strategy fit —Miles
and Snow Framework Determining HR Supply: Sources of supply—
internal Vs external, skill and management
Job Analysis: Meaning and Definition, Job inventory, Forecasting techniques -- Markov
analysis, Role analysis process, Techniques of Models, Linear Programming, Movement
job analysis, Methods and Practice of Job analysis, Vacancy Model, HR retention

MBA Program Regulations 47 Class of 2009

programs Cases
Career Planning and Succession • The Importance of HR Planning in an
Management: Definitions, concepts, Stages of Insurance Organization
career development process and organizational • Succession Planning at Ranbaxy: Family
HR policies, career Anchors-Stages of growth &
Drama, Corporate Style
career, Career planning process, Women related
issues in HR Planning. • Succession Planning at GE
Succession management process and • Volvo’s HR Practices-Focus on Job
Management development programs, Objectives Enrichment
of MDP’s, Job Rotation, Auditing MDP’s • Employment Downsizing
Management Development methods, challenges
of succession management, Replacement • The State Bank of India VRS
analysis • Human Resources Accounting in Infosys
HRP in Downsizing and Restructuring: Source: Case Studies in Human Resource
Meaning of downsizing and restructuring, HR Management Volume III
Issues in downsizing—Inplacement and
outplacement —Dealing Survivors of Suggested Schedule of Sessions
downsizing, Effective downsizing strategies, No. of
Psychological contract, ‘High Involvement’ Topic
Sessions
HRM in downsizing, Labour relations issues,
HRP issues in Mergers and Acquisitions Introduction 2

Staffing in International context: Global HR Planning and Corporate 3

managerial selection criteria, elements of cross- Strategies
cultural training, Importance of Repatriation Job Analysis 3
procedure, repatriation as career development
HR Forecasting 3
Outsourcing: Concepts, Lepak and Snell’s
Model, HR functions outsourced, rationale for Forecasting HR Demand 3
outsourcing, impact of outsourcing on Determining HR Supply 3
manpower needs, management of outsourcing
Career Planning Succession 4
Technology and HRP: Occupational Management
Transformation – Technology up gradation and
employment in Indian industries - Human HRP in Downsizing and 4
Resource Management Systems, 3 Stages of Restructuring
development, HRMS content and modules- Staffing in International context 2
Managing manpower redundancies -
Outsourcing 3
Downsizing – methods - implications – Issues in
downsizing - VRS - Educational Training & Technology and HRP 3
Retraining & Relocatio n.
Total 33

MBA Program Regulations 48 Class of 2009

 Strategic Human Resource Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 602

Objective
The course is designed to provide linkages of Business Strategy to HR Strategies-Policies & Systems.
It is designed to equip the student with the tools & techniques essential as a strategic contribution of
HRM to organizational success. The course is aimed at creating a practical understanding about the
interaction of an organizations strategy with human resource management function to create sustained
competitive advantage. This course will focus on issues on how HR function can create an alignment
with business strategy and contributes to business performance. It will help to appreciate how HRM
is critical to the firm’s survival and its relative success.

REFERENC E BOOKS AUTHOR / PUBLICATION

Strategic Human Resource Management Charles R. Greer, Pearson Education Asia
The HR Scorecard Brian E. Becker, Mark A. Huselid and Dave
Ulrich, HBS Press
Aligning Human Resource and Business Linda Holbeche, Butterworth Heinemann
Strategy
Human Resource Strategy George F. Dreher and Thomas W. Dougherty
Tata McGraw Hill
Handbook of Strategic HRM - The key to Michael Armstrong & Angela Baron
Improved Business Performance Jaico Publishing House ISBN: 81-7992-489-0

Detailed S yllabus and company wide HR standards - HRM

Understanding Strategic HRM: Traditional leading strategy formulation, Alternative HR
Vs strategic HR, Typology of HR activities, systems - universalistic - contingency -
‘Best fit’ approach Vs ‘Best practice’ approach, configurational, Congruence and Integrated HR
HR strategy and the role of national context, systems, Designing congruent HR systems.
sectoral context and organizational context on HR Strategy Formulation: Brief overview of
HR strategy and pract ices, Investment strategic planning and planning in SBUs, HR
perspective of human resources. Strategy and HR Planning, HR Strategy in
Aligning HR Systems with business strategy: Multinational, Global and Transnational
Sustained competitive advantage – how HR companies, HR contributions to strategy -
adds value to the firm - HR as scarce resource - competitive intelligence - resource reallocation
inimitable resource - non-substitutable decisions
resource, Linking HRM practices to HR Strategy in workforce utilization:
organizational outcomes - assessing and Efficient utilization of Human resource - cross-
reducing costs - behavioral impact of HR training and flexible work assignment - work
practices - Marginal utility models - auditing teams - non-unionization, Strategies for
HR practices and departments, Linking Strategy employee shortages, Strategies for employee
to HRM practices - corporate HR philosophy surpluses

MBA Program Regulations 49 Class of 2009

Strategies for Performance and Cases
Development: Strategic dimensions of Faculty will be handling eight or more cases
performance management, balanced scorecard,
EVA, etc. • Jack Welch And Jeffrey Immelt:
Continuity and Change in Strategy, Style
HR strategy for training and development: and Culture at GE
Benefits, planning and strategizing training,
integrated learning with performance • Human Resource Management Practices at
management system and compensation. the National Thermal Power Corporation
(NTPC) in India
HR Strategy in Global Economy: Strategy and
structure of divisionalized company, HR • Valero Energy's HR Practices and Culture
implications of divisionalization - forms of • IKEA's Innovative Human Resource
control - HRM in corporate office, HR Management Practices and Work Culture
implications of mergers and acquisitions -
employee expectations - consequences of • Innovation at Whirlpool: Creating a New
acquisitions on HR practices Competency
High Performance Work Practices: • Semco - A 'Maverick' Organization
Individual high performance practices, • Google's Organizational Culture
limitations of individual HPWP, Systems of
HPWP - skill system - motivating system, • Pixar's Organizational Culture
Individual practices V s systems of practices, • Nucor Corp's Organizational Culture
Universal practices Vs contingency perspectives • Organization Culture at Goldman Sachs
Evaluating HR function: Overview of
• Real Madrid: The 'Galacticos' Era
evaluation - scope - strategic impact - level of
analysis - Criteria - Level of Constituents - • HR Restructuring: The Coca Cola and
ethical dimensions, Approaches to evaluation - Dabur Way
audit approach - analytical approach - (Source: Case Studies in Human Resource
quantitative and qualitative measures - outcome Management Volume V)
and process criteria, Balanced Scorecard
perspective, Benchmarking, Accounting for Suggested Schedule of Sessions
HRM - Purpose of measuring cost and benefits
Topic No. of
of HRM - approaches to HRM performance -
Sessions
employee wastage and turnover rates - cost of
absenteeism - measuring human resource cost. Understanding Strategic HRM 3
HR Scorecard: HR as a strategic partner and Aligning HR Systems with business 4
measurement challenge, 7 step Model for strategy
implementing HR’s strategic role, Creating an HR Strategy Formulation 3
HR Scorecard, Measuring HR alignment - 2 HR Strategy in workforce utilization 3
dimensions of alignment - assessing internal and
external alignment - Systems alignment Map Strategies for Performance and 4
Development
Strategic HRM in emerging HR issues: HR
Strategy in workforce diversity - virtual teams - HR Strategy in Global Economy 3
flexitime and telecommuting - HR outsourcing - High Performance Work Practices 2
contingent and temporary workers - Global Evaluating HR function 4
sourcing of labor, Expatriation and repatriation
HR Scorecard 4
management in global HRM, Gender
discrimination and Glass ceiling effect, Strategic HRM in emerging HR 3
Employee engagement strategies, Talent issues
management and retention Total 33

MBA Program Regulations 50 Class of 2009

 Managing Knowledge Worker

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 603

Objective
Helps the students to enhance the concept of knowledge workers and their relevance with respect to
organization in the context of competitive scenario. It gives in-depth knowledge how to develop
knowledge workers. It brings good understanding of management functions and to focus on the future
of knowledge organizations.

REFERENCE BOOKS PUBLICATION / AUTHOR

The Essential Guide to Knowledge Amrit Tiwana- Pearson Education Asia
Management
Managing Knowledge Workers : New Skills
and attitudes to unlock the intellectual Capital Francis Horibe, John Wiley & Sons
in your organization
The Migration of Knowledge Workers Second
Binod Khadgnia, Sage Publications
–Generation effects of India’s Brain Drain
Edited by Marc Effron, Robert Gandossy,
Human Resources in 21st Century Hewitt Associates, and Marshal Goldsmith,
published by John Wiley & sons Inc

New Challenges for Managers Ichijo, Kazuo, Nonaka, Ikujiro, Published by

Oxford University Press/2006
Knowledge Management S Debowski, Wiley Student Edition
Knowledge Management for Competitive H C Chaudhry- Excel Books
Advantage

Detailed Syllabus Personal knowledge tree construction, Personal

knowledge tree sharing, Communities of
Introduction: Knowledge Management -
knowledge workers in the making, Community
Knowledge Work - Concept of Knowledge
knowledge tree building, Challenge groups,
Worker - Who are Knowledge Workers? -
Knowledge finding ‘competitions’, Knowledge
Indian Knowledge Worker - Knowledge Worker
orienteering, Experience sharing forums,
Culture - Knowledge Organization and Problem-based learning, Network identification
Environment. meetings, Barrier clinics, Knowledge source
Learning Strategies for Knowledge Workers: technical workshops, knowledge accessing
Training, Learning and Behavior Modification technical workshops - Johari Window Concept
in Knowledge Management - Making for Developing Knowledge Organization &
Knowledge Work a Pleasure - Managing Knowledge Workers Skills Development -
towards a Knowledge Worker Culture - Professional Development Models: Knowledge
Becoming an Effective Knowledge Worker - mapping, Reducing the knowledge gap,
Professional Development Components: Knowledge management assessment,

MBA Program Regulations 51 Class of 2009

Knowledge based problem solving. • 3M's Organizational Culture
Knowledge Work & Organization: Teaming • Knowledge Management Initiatives at
& Grouping Strategies - Knowledge Work TCS
Organization & Design - Knowledge Corridor - • Managing Attrition in the Indian
Establishing Knowledge Corridor - Promoting Information Technology Industry
the Knowledge Corridor - Managing
Knowledge Cultures - Smart Gap – Return on Source: Case Studies in Human Resource
Intelligence (ROI) - Organizational Intelligence Management Volume I V
(OI) - The OI Model & Seven Key Dimensions. Suggested Schedule of Sessions
The Knowledge Leader: Characteristics and
Attributes-Specific Roles -Leading Knowledge Topic No. of
Teams-Self Managed and Virtual Teams Sessions
Introduction 3
Motivating Knowledge Worker: Roles of
Knowledge Worker: Value Proposition for Training, Learning and Behavior
Knowledge Management - Enabling Knowledge Modification in Knowledge
Management Transition - Managing Knowledge Management
Projects - Intellectual Stimulation Individual Making Knowledge Work a
Consideration – Inspirational Motivation Pleasure 4
Knowledge Worker Productivity and Managing towards a Knowledge
Organizational Knowledge : The Uniqueness Worker Culture
of Invisibility of Knowledge Work - Knowledge Becoming an Effective Knowledge
Work Processes - Interrelatedness of Worker
Knowledge Work Processes and Social Context
- Email client as a Knowledge Work Tool - Professional Development
3
Personal Publishing Through Weblogs - Components
Individual Benefits of Personal Publishing - Johari Window Concept for
Tacit Knowledge – types of Knowledge Developing Knowledge
2
Transfer. Organization & Knowledge
Workers Skills Development
Knowledge Work Considerations:
Technology and the Knowledge Worker- Uses Professional Development Models 2
of Information Technology - Observation on the Knowledge Work & Organization 4
effect of Information Technology -Knowledge
Knowledge Leader 2
Career-Role of Ergonomics-Role of CKO
Roles of Knowledge Worker
Future of Knowledge Organization:
Knowledge organization in 21st Century - Future Value Proposition for Knowledge
Projections & Concerns Management
5
Cases Enabling Knowledge Management
Transition
• Knowledge Management Practices at Managing Knowledge Projects
Toyota Motors
Knowledge Worker Productivity
• Knowledge Management @ Xerox Corp. and Organizational Knowledge
3

• Knowledge Sharing Initiatives at the Knowledge Work Considerations 2

World Bank: Creating a 'Knowledge Bank' Future of Knowledge Organization 3
• Knowledge Management: Best Practices at Total 33
British Petroleum

MBA Program Regulations 52 Class of 2009

 Global Human Resource Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 604

Objective
This course is aimed to familiarize the students with the latest global trends and HRM in MNC’s with
differing cultures, HR Systems & policies. Management across borders requires global managerial
staffing & cross cultural decision making. This course initiates the student to HRM practiced on a
larger canvas beyond borders.

REFERENCE BOOKS AUTHOR / PUBLICATION

Human Resources Management-Gaining Noe Hollenbeck, Wright Gerhart
Competitive Advantage
Global Management –A Global Perspective HeinZ Weihrich & Harold Koontz
Culture & Organization- Software of Mind Geert Hofstede & Gert Jan Hofstede - New
York McGraw- Hill ISBN: 0-07- 143959-5
International Human Resource Management Peter Dowling, Thomson Publication
Global HRM Concepts and Cases Amitabh Deo Kodwani and S Senthil
Kumar
International Human Resource K Aswathappa and Sadhna Dash
Management-Text and Cases
The Global HR Manager – Volume 6 Pat Joynt and Bob Morton
Encyclopedia of HRD

Detailed Syllabus Statutes- International Organizations & Labour

Relations -Role of Unions-Collective Bargaining
Global Perspective : Management of the
in Other Countries -ILO
External Environment- GHRM, IHRM, DHRM
Global Management Process: Culture -
Global Business Implications: Changes at
Moorings - Learning’s - Traps-Hofstedes
home-raising organizations to global level-
cultural dimensions models-the African thought
Investment perspective on Global HRM - system (Uberntu)-Japanese culture system-
Workforce & demographic changes & diversity- Chinese Cultural System - Indian cultural
International perspective on Geocentric
system.
corporate-multinational to Global or
transnational corporate Characteri stics and Competencies of a
Global Manager: Adaptability to the global
Functions of Global HRM: Recruitment and
business environment- Tactical planning for
Selection, Training and Development,
cross cultural negotiation, People Skills for
Performance Management and Compensation,
Global Management – Leadership and Decision
Expatriation and Repatriation, Employee
Making-Cross Cultural Sensitivity
Relations and IR, National and International

MBA Program Regulations 53 Class of 2009

International HRM in select countries: • Promoting Diversity: The American
Global management systems-Chinese, Japanese, Express Way
Korean, US, European, ancient Indian-Coping
with different management systems. • IR Problems at Toyota Kirloskar Motor
Private Limited
Cross Cultural Communications : Cross
Cultural ethics -Bribery & Payoffs-Social • Labor Market Reforms in France and the
Responsibility –Towards globalization of Job Law 'CPE': A Lost Opportunity?
business ethics- cross Cultural Leadership -Cross Source: Case Studies in Hum an Resource
Cultural Motivation. Management Volume V
HRM in Cross Border Strategic Alliances- Suggested Schedule of Session
Mergers and Acquisitions: HQ-Foreign
Subsidiary Control Relationships, Global Topic No. of
Control- Centralization - decentralization - Sessions
Governance Mechanism-Board Room Battles -
Global Perspective and Managing 3
International Team working .
External Environment
Cases
Global Business implications 3
Faculty will be handling eight or more cases.
Functions of Global HRM 4
• Restructuring Philips
Global Management process 4
• SABMiller's Human Capital Proposition: Characteristics of a Global Manager 5
Institutionalizing a Performance Culture
International HRM 4
• Infosys' Global Delivery Model
Cross Cultural Communications 5
• Nokia: Fostering Innovation
HRM in Cross Border Strategic 5
• Innovations at Wipro Alliances
• The Good and Bad of WAL-Mart's Culture Total 33

MBA Program Regulations 54 Class of 2009

 Industrial Relations

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 605

Objective
This course exposes the students to the issues involved in maintaining good employee relations. The
paradigm shift from industrial relations to employee relations & the impact on unionized activity is
discussed with its historical perspective. The Statutes will be covered with respect to the aim, its
relevance, implications & implementation in the corporate world.

REFERENCE BOOKS AUTHOR / PUBLICATION

Dynamics of Industrial relations in India C B Mamoria & S Mamoria - Himalaya
Publishing House
Industrial Relations Monappa - Tata McGraw Hill
Industrial Psychology Ghosh & Gorepare-Himalaya Publishing House
Industry & labor E A Ramaswamy & Uma Ramaswamy
Industrial relations Monal Arora
Industrial relations P R N Sinha
Disciplinary Proceedings Ramankrishna
Management of Discipline Prabhakar Rao
Industrial Relations in India & Workers Michael V P Himalayan publications
Involvement in Management
Labour Law Digest Taxman

Detailed Syllabus Evolution of Industrial Relations: Evolution

of Industrial System – Occupations in Ancient
Industrial Relations: Concept, Perspective and India – Labor in Medieval India – Guilds and
Organization: Human Resource Development in Unions – Industrial Relations – Early British
Perspective – Impact of Industrial Revolution – Rule- First World War to Pre Independence Period
Industrial Relations: Concept – Importance of
Industrial Relations – Scope and Aspects of Trade Unionism Concept, Functions,
Industrial Relations – The Management – The Approaches, Structure and Security: Trade
Government - Factors Affecting Industrial Union concept-General Features – Functions –
Relations – Perspectives/Approaches to Function of Trade Unions in the USSR, China,
Industrial Relations - Organization for Industrial USA, UK, and India – Evolution of Trader
Relations – Dimensions of Industrial Relations Unions – Types and Structure of Trade Union –
Work – Pre-requisite Successful Industrial Crafts Versus Industrial Unions – Views of the
Relations Program NCL on Pattern/Structure of Trade Unions –

MBA Program Regulations 55 Class of 2009

Structure of Trade Unions in India – Union action process-Standing orders-Judicial
Security – Three Characteristics Needed – Intervention -Domestic Enquiry- Framing the
Methods of Achieving the Objectives charge sheet-Suspension of pending enquiry -
notice of enquiry-Enquiry Officer -Domestic
Trade Union Movement in India: Labor Enquiry Proceedings-Representations of a legal
Movement or Trade Union Movement – Why practitioner -Principles of Natural justice-
the Trade union Movement? – Growth and Criminal proceedings on domestic enquiry -
Development of the Trade Union Movement – findings and conclusions of Enquiry Officer-
Social Welfare Period – Early Trade union Award of Punishment.
Period – Left-wing Unionism Period – Trade
Union’s Unity Period – Second World War Collective Bargaining: Concept – Main
Period – The Post-Independence Period - Features of Collective Bargaining – Importance
Present Scenario of the Trade Union Movement of Collective Bargaining – Principles of
– The Central Trade Unions – The Indian Collective Bargaining –Contents and Coverage
National Trade Union Congress – All India of a Collective Bargaining Agreement – Forms
Trade Union Congress – United Trade Union of Collective Bargaining – Developing a
Congress – Bhartiya Mazdoor Sangh – National Bargaining Relationship – Process of
Front of Indian Trade Unions – Centre of Indian Negotiation during Bargaining – For union and
Trade Union – Comparative Study of Four Management for Trade Union – The Attitude of
Original Central Organizations. the parties – Collective Bargaining in India –
Recent Trends in Collective Bargaining the
Problems of Trade Unions: Introduction- Main Issue Side – Collective Bargaining Agreements
problems – Inter Union Rivalry – at Different Levels – Plant, Industry and
Recommendations of ILC Standing Committee National Level – Prerequisites of Collective
– Code of Conduct – Recommendations of NCL Bargaining Agreements at Different Levels –
– Under the Maharashtra Act – National The National Commission on Labor or
Commission on Labors Views on Rights of Collective Bargaining.
Recognized Unions – Trade Unions under the
plans – Recommendations of National Settlement Machinery: Conciliation –
Commission on Labor for Strengthening Trade Arbitration – Adjudication.
Union – Essentials for Success of a Trade Union
–Unfair Practice by Recognized Trade Union – Industrial Relations and Related Legislation:
General Unfair Labor Practice. The Trade Union Act, 1926 – The Industrial
Employment (standing Orders) Act 1946 – The
Worker’s Education and Training: Worker’s Industrial Disputes Act, 1947 – Legislation
Education and Concept – Objective of Workers’ Relating of Factories.
Education – Venue and Technique – Worker’s
Education in India – The Scheme for Worker’s Industrial Relations Systems in UK USA:
Education – Three Levels of Worker’s United Kingdom – Trade Union – Membership
Education – Special Category Programs – – Compulsory Arbitration – Joint Consultation
Evaluation of the Scheme –Worker’s Training – and workers Participation in Management –
Training Scheme of DGET Joint Consultation – Workers Participation.

Implementation of Labor Laws- Processes Unionization of IT -ITES Sector Employees -

Issues
Discipline: Code of Discipline in industry-
Criteria for recognition of TU-Rights of Cases
recognized unions under the Code of Discipline- • Xerox – People Problems
Fostering discipline in industry-Employee
Discipline-Positive discipline-Disciplinary • SAIL's Voluntary Retirement Scheme

MBA Program Regulations 56 Class of 2009

• Discrimination Cases at Boeing No. of
Topic
• Reebok – Managing Human Rights Issues Sessions
‘Ethically?’ Trade Unionism Concept, Functions,
Approaches, Structure and Security 3
• HR Problems in Hyundai Motor Co.
Trade Union Movement in India 2
• Nike’s Labor Practices
Problems of Trade Unions 3
Source: Case Studies in Human Resource
Management Volume III Worker’s Education and Training 3
Discipline 4
Suggested Schedule of Sessions
Collective Bar gaining 4
No. of
Topic Settlement Machinery 4
Sessions
Industrial Relations and Related
Industrial Relations: Concept, 4
2 Legislation
Perspective and Organization
Industrial Relations Systems in UK
Evolution of Industrial Relations 2 USA 2

Total 33

MBA Program Regulations 57 Class of 2009

 Organizational Development:
Diagnosis & Interventions

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 606

Objective
The aim of this course is to provide valuable insight in managing change in such a way that
knowledge and skills are transferred to build the organization’s capability to achieve goals and solve
problems. It provides a critical assessment of the symptoms, mechanisms and dynamics of
Organizational Development (OD) evaluate the range of OD Interventions.

REFERENCE BOOKS AUTHOR / PUBLICATION

Organization Development: Behavioral Wendell L French (University of
Science Interventions for Organization Washington), Cecil H Bell, Jr. (University of
Improvement (6t h Edition) Washington) – Pearson Education
Organizational Development & Change Thomas G Cummins/ Christopher G. Worley -
(7th Edition) Southwestern College Publishing

An Experiential Approach to Organizational Don Harvey and Donald R Brown- Pearson

Development (7 th Edition) Education
Organizational Development: A process of W.Warner Burke - Addison Westley
Learning and Change

Organization Development - Interventions and S. Ramnarayan, T.V.Rao and Kuldeep Singh

Strategies
Diagnosing Organizations-Methods, Models Michael and Harrison, Sage
and Process

Detailed Syllabus leadership - Assumptions about people in

organizational systems - Assumptions that relate
Introduction to OD: Definitions of
to values in the client organization - Values
Organizational Development (OD) - Growth
and belief system of behavioral scientist change
and Relevance of OD
agents.
History of OD: The Laboratory Training; Foundations of OD: Models and Theories of
Survey Research and Feedback; Action Planned Change - Systems Theory - Participation
Research; Socio technical and Socio clinical and Empowerment - Teams and Teamwork -
Parallels - Second Generation OD Parallel Learning Structures – Normative Re-
Underlying Assumptions and Values: educative Strategy of changing - Applied
Assumptions about people as individuals - Behavioural Science - Action Research and
Assumptions about people in groups and about Varieties of Action Research

MBA Program Regulations 58 Class of 2009

The Process of OD: Entering and Contracting - a Difference - Physical Settings and OD -
Diagnosing the system and it’s processes, Similarities and Differences between OD and
organizational, group and individual level selected structural interventions.
diagnosis - Collecting and Analyzing Diagnostic
The Role and Style of the OD Practitioner:
information - Feeding back diagnostic information
External and Internal Practitioner -
- Designing Interventions - Leading and Managing
Competencies of an OD Practitioner - OD
Change - Evaluating and Institutionalizing OD
Practitioner Styles - The OD Practitioner and his
Interventions
role in Intervention Process - Forming the
OD Interventions - An Overview: A definition practitioner -client relationship - Professional
of OD interventions - A brief word about the Values and Ethics for OD professionals, Ethical
nature of OD interventions - The major families Guidelines and Dilemmas
of OD interventions - Some classification
schemata for OD interventions System Ramifications: Human resources
leadership and involvement - Resistance to
Team Interventions: Teams and Work Groups: change and Leadership style - Training and
Strategic Units of Organizations - Team Development of consultation skills – Rewards -
Building Interventions - The Family Group Constructive Feedback - Staffing and Career
Diagnostic Meeting - The Family Group Team- Development - Organizational justice - The role
Building Meeting - Role Analysis Technique of power and politics in the practice of OD -
Intervention - A Role Negotiation Technique - Issues and problems pertaining to OD
Responsibility Charting - The Force Field
The Future and OD: Emerging Issues and
Analysis Technique - A Gestalt Orientation to
Values - Future Trends in OD; macro system
Team Building
trends, interpersonal trends, individual trends -
Intergroup Interventions and Third- Party Future of OD
Peacemaking Interventions: Intergroup Team-
Building Interventions - Third-Party Cases
Peacemaking Interventions - Organization • Cisco's Organizational Culture
Mirror Interventions – Partnering
• Flexible Work Options
Personal, Interpersonal and Group Process
Interventions: Employee Empowerment - • Johnson and Johnson's Health and Wellness
Sensitivity Training Laboratories - The Johari Program
Window Model – Transactional Analysis – • Managing Cultural Change at P & G
Behavior Mod eling – Life and Career Planning
Interventions – Stress Management Interventions • Louis V. Gerstner Jr.: The Man who Turned
IBM Around
Comprehensive Interventions: The
Confrontation Meeting - Strategic Management Source: Case Studies in Human Resource
Activities - Survey Feedback - Rensis Likert’s Management Volume IV
System & Management - Grid Organization
Suggested Sche dule of Sessions
Development - The Contingency Theory of
Lawrence and Lorsch No. of
Topic
Structural Interventions and OD: Suggested Sessions
Criteria for Congruency- In congruency with Introduction to OD 1
OD - Job Design - Quality Circles - MBO and
Appraisal – Socio technical Systems and Work History of OD 2
Restructuring - Quality of Wor k Life Projects -
The Collateral Organization: A Task Force with

MBA Program Regulations 59 Class of 2009

 No. of No. of
Topic Topic
Sessions Sessions
Underlying Assumptions and 1 Comprehensive Interventions: A 3
Values Descriptive Inventory of OD
Interventions
Foundations of OD 3
Structural Interventions and OD: A 3
The Process of OD 5 descriptive Inventory of OD
OD Interventions - An Overview 2 Interventions

Team Interventions: A Descriptive 2 The Role and Style of OD Practitioner 2

Inventory of OD Interventions System Ramifications 2
Intergroup Interventions: A 2 The Future and OD 1
descriptive inventory of OD
interventions Total 33
Personal, Interpersonal and Group 4
Process Interventions: A
Descriptive Inventory of OD
Interventions

MBA Program Regulations 60 Class of 2009

 Performance Management & Reward Systems

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 607

Objective
This course integrates concepts and current day practices to –
• Provide insight into Performance Management systems and models.
• Understand and appreciate the intricacies of Reward Management in organizations.

REFERENCE BOOKS AUTHOR / PUBLICATION

Performance Management Michael Armstrong & Angela Baron
Performance Management :It’s about Prem Chadha, Macmillan, Delhi, 2003.
performing – Not just appraising
Performance Management and Appraisal TV Rao, Response Books, 2004
Systems
The practice of management Peter F Drucker, Allied Publsihers, Bombay,
1970
Handbook of Reward Management, 1e Michael Armstrong, Hilen Murlis - Jaico
Enterprises, 2003

Detailed Syllabus superior performing managers.

Introduction: Traditional Approaches - What is Team Performance: Focusing on team
performance - What is new in performance Performance for better results, team
Management - Process of Performance development.
Management
Appraising for Recognition and Reward:
Performance Objectives and Plans: Setting Purposes of appraising - Methods of appraising
objectives - Organizational and individual - Who can appraise – Pros and Cons of
performance plans – Job and Role Role appraising – Fear and concerns – rating errors
description - Performance Standards - Setting and concerns - Appraisal system design.
mutual expectations and performance criteria -
Performance Management Systems:
Criteria for a good plan Monitoring
Performance versus competences – Competency
performance planning analysis and
Mapping – development and assessment centers
development.
Reward Management : The Foundations of
Shaping Performance : Monitoring
Reward Management - The Psychological
Performance – Manager as a mentor – Role of
Contract - Motivation and Financial and Non-
feedback – Performance appraisal - Self
financial Rewards - Factors Affecting Levels of
Appraisal – Performance Review Discussion,
Pay - Developing Reward Processes - Equal Pay
360 degree feedback, potential appraisal,
for work of equal value - Market Rate surveys.
moving average performing managers to

MBA Program Regulations 61 Class of 2009

Pay Structures: fixed vs variable pay – Graded Source: Case Studies in Human Resource
Pay Structures – Broad banding – Job family Management Volume III
Modeling – Developing Pay Structures .
Suggested Schedule of Sessions
Pay systems currently in vogue: Contingent
Pay – Performance related Pay – Competence No. of
Topic
related Pay – Skill based Pay – Shop floor Sessions
Incentive and Bonus Schemes – Sales force Introduction 1
Incentive Schemes – Gain sharing – Profit
sharing – benefits, incentives and bonus Performance Objectives and Plans 2
schemes – Employee and Executive Share Shaping Performance 1
Schemes – Team Rewards – Mergers and
Acquisitions – Reward Policies for New and Team Performance 1
‘Start-up’ Organizations Appraising for Recognition and 4
Other aspects related to rewards: Pensions – Reward
Tax Considerations – Boardroom Pay – Performance Management Systems 3
International Remuneration – innovations in
reward management . Reward Management 3

Cases Pay Structures 4

• EVA and Compensation Management Pay systems currently in vogue 10

System at Tata Consultancy Services Other aspects related to rew ards 4
• GM's Pension Fund Problems Total 33
• Tesco's 'Steering Wheel' Strategy

MBA Program Regulations 62 Class of 2009

 Training & Development

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 608

Objectives
It enables students to develop know how to design, organize, implement and evaluate Training &
Development in Organizations. And to familiarize students about various tools and techniques
available for making Training & Development more effective.

REFERENCE BOOKS AUTHOR / PUBLICATION

Trai ning In Organizations – Needs Goldstein Irwin L,.Wordsworth Publication
Assessment, Development & Evaluation
Training For Organizational Transformation Lyton & Pareek
Training for Development Lynton & Parekh - Sage Publication
ASTD Training and Development Robert L. Craig, Mc Graw Hill Publication
Approaches to Training and Development 3e Dugan laird – Perseus Publishing 2003
Readings in HRD TV Rao Oxford & IBH
Management & Development - An Evaluation B R Virmani – An ISTD Publication
Approach
Training and Development Raynod Noe
Training and development St rategy B Rathan Reddy – Himalaya Publication

Training and Development Perspectives from Sumati Reddy – The Icfai University Press
the Service Sector

Detailed Syllabus requirement analysis, individual analysis.

Diagnostic meetings, Training Action plan
Introduction: Introduction to training, need for
Training and Development, differences of The Learning Environment: Learning
Training and Development, importance of theories- gagne’s, blooms Taxonomy, learning
Training and Development in organization. styles, stages of learning, learning principles,
models for becoming learning organization,
A Systematic Approach to Training: challenges to become learning organization,
Assessment phase, Training and Development trainee readiness, trainee motivation to learn,
phase, Evaluation Phase, Training motivational theories.
administrations, effective usage of instructions
in training. Instructional Approaches: An Overview,
Traditional Instructional Approaches, modern
Needs Assessment and Analysis: Instructional Approaches, Internal Training Vs
Organizational Support For need assessment, External Training.
Organizational analysis, operational analysis /

MBA Program Regulations 63 Class of 2009

Designing and Conducting Training Program Suggested Schedule of Sessions
Trainer’s Role: Role of Trainers, Qualities of a No. of
good Trainers, Internal Trainer Vs External Topic
Sessions
Training, Training of Trainees
Introduction 1
Training Evaluation and Measurement: Need & Importance Of Training & 2
Introduction to evaluation process, Introduction Development
to criteria development, choosing criteria
measures, The Evaluation of Criteria, Phases of A Systematic Approach to Training 3
Evaluation, Experimental Designs, Internal & Needs Assessment and Analysis 3
External Training Validity, Models of
Individual Analysis 3
Evaluation., ROI on Training.
The Learning Environment 3
Special Training Issues: Training in various
Motivational Theories Individual 2
sectors including Marketing, Banking, BPO, IT,
models for becoming learning organization, Learning styles & Trainees
Motivation To Learn
challenges to become learning organization, etc.
Instructional Approaches 3
Cases
Designing and Conducting Training 2
• Training and Development: The GE Way Program
Trainer’s Role, Developing 3
• Training and Development at Godrej
Trainers, Training of Trainees
• Diversity Training at Toys “R” Us, Inc. Training Evaluation and 3
Measurement
• E-Learning Initiatives at Motorola
Experimental Designs, Internal & 2
• Wipro’s PCMM – Level 5 Certification External Training Validity, Models
of Evaluation.
Source: Case Studies in Human Resource
Management VolumeIII Training in various sectors, 3
becoming a learning Organization
(Wipro Case Discussion)
Total 33

MBA Program Regulations 64 Class of 2009

 Leadership Skills & Change Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 609

Objective
The course is designed to provide an in-depth understanding of Leadership, styles, skills required. It
is aimed to develop leadership skills and provide a framework for Leaders as Coaches , Mentors and
Counselors

REFERENCE BOOKS AUTHOR / PUBLICATION

Leadership: Research Findings, Practice, and Andrew J DuBrin, All India Publishers &
Skills, 2e Distributors
Emotional Intelligence Daniel Goleman / Dalip Singh
Leadership in organizations 5e Gary Yulk – Pearson Education
Leadership Myths and Realities Robert J Allio – TMH
Transactional Analysis
Human Capital Management Shriniwas Kandola
Coaching, Mentoring and Counseling

Detailed Syllabus Leadership Styles: The Leadership Continuum:

Classical Leadership Styles - The Boss-
The Nature and Importance of Leadership:
Centered Versus Employee-Centered
The meaning of Leadership – Leadership as a Leadership Continuum- The Autocratic-
Partnership – Leadership Versus Management –
Participative-Free-Rein Continuum – The
The impact of Leadership on Organizational Leadership Grid Styles – The Entrepreneurial
Performance – Leadership Roles - The Leadership Style – Gender Differences in
Satisfactions and Frustrations of Being a Leader
Leadership Style – Selecting the Best
Traits, Motives, and Characteristics of Leadership Style
Leaders : Personality Traits of Effective Leaders
e-Leadership
Leadership Motives – Cognitive Factors and
Leadership Contingency and Situational Leadership:
Situational Influences on effective Leadership
Leadership and Stress Management Behavior – Fiedler’s Contingency theory of
Effective Leadership Behaviors and Leadership Effectiveness – The Path-Goal
Attitudes: Task-Related Attitudes and Theory of Leadership Effectiveness – The
Behaviors – Relationship-Oriented Attitudes Hersey-Blanchard Situational Leadership Model
and Behaviors – Super Leadership: Leading – The Normative Decision Model of Vroom,
Others to Lead Themselves – 360-Degree Yetton, and Jago – Contingency Leadership in
Feedback for Fine-Tuning Leadership Approach the Effective Suite
Developing Leadership Competencies Level 5 Leadership

MBA Program Regulations 65 Class of 2009

Power, Politics and Leadership: Sources and • Narayana Murthy and Infosys
Types of Power – Tactics for Becoming an
Empowering Leader – Factors that Contribute to • Leadership: The Bill Gates Way
Political Behavior – Political Tactics and • Dhirubhai Ambani and Reliance
Strategies
• Dr V of Aravind Eye Hospital: A 'Level 5'
Developing Teamwork: Team Leadership Leader
Versus Solo Leadership - The Leader’s Role in
the Team -Based Organization – Leader • Women and Entrepreneurship
Behavior and Attitudes that Foster Teamwork. Source: Case Studies in Human Resource
Leadership Development, Succession, and the Management Volume IV
Future: Development through Self-Awareness Suggested Schedule of Sessions
and Self-Discipline - Leadership Development
Programs No. of
Topic
Emotional Intelligence Sessions

Change management The Nature and Importance of 2

Leadership
Understanding change: Nature of change -
Forces of change - Perspectives on change: Traits, Motives, and Characteristics 3
Contingency perspective - Population ecology of Leaders, Leadership & Stress
perspective - Institutional perspective - Manage ment
Resource – Dependence perspective. Effective Leadership Behaviors and 2
Types of change : continuous change - Attitudes:
discontinuous change - participative change - Leadership Competencies, 3
directive change. Leadership Styles , e-Leadership
Implementing change : Assemble a change Contingency and Situational 3
management team - Establish a new direction Leadership, Level 5 leadership
for change - Prepare the organization for change
Power, Politics and Leadership 1
- Set up change teams to implement change -
Align structure, systems and resources to Developing Teamwork 2
support change - Identify and remove road
Leadership Development, 3
blocks to change - Absorb change into the
culture of the organization. Succession, and the Future,
Emotional intelligence
Overcoming Resistance to change: Managing
change through people – dealing with Understanding change 3
individuals – dealing with groups – overcoming Types of change 2
organizational resistance to change.
Implementing change 2
Role of Leader: as Coach, Mentor and
Counselor - Concepts, process es, barriers and Overcoming resistance to change 2
elements of its effectiveness Leader as a Coach, Mentor and 3
Counselor
Ethical Issues in Leadership
Ethical Issues in Leadership 1
Corporate Social Responsibility
Corporate Social Responsibility 1
Cases
Total 33

MBA Program Regulations 66 Class of 2009

 Employment Laws

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 610

Objectives
The objective of the course is to impart knowledge to the students about various labor laws existing
in India, to enable the students to understand and apply these laws, Impart knowledge of the detailed
contents of the laws, Stimulate thinking on rationale behind the laws and their enforcement problems

REFERENCE BOOKS AUTHOR/ PUBLICATION

Labor Laws Taxman
Mamoria, Mamoria and Gankar. Himalaya
Dynamics of Industrial Relations
Publishing house-2000

Industrial Relations and Personnel Management Pylee, MV and Simon, GA.. Vikas Publishing
House. 1997
Industrial Relations & Labor Laws Srivastava, SC. Vikas Publishing House. 1994
Industrial Law P.L.Mallick
Shops & Establishments Act (for respective
Published by the Government of the state
states)

Detailed Syllabus application and definition, Computation of gross

profit and available surplus, eligibility for
Trade Unions Act, 1926: Objectives of the act,
bonus, disqualification for bonus, calculation of
definitions, Coverage, registration & bonus with respect to certain employees,
recognition of Trade Unions, rights and computation of number of working days, Set on
liabilities of registered trade unions.
and set off of allocable surplus, special
Industrial Employment (Standing Orders) provisions with respect to certain
Act, 1946: Extent and application, submission establishments, time limit for payment of bonus,
of draft standing orders, certification of standing recovery of bonus due from an employer,
orders, payment of subsistence allowance, special provision with respect to payment of
Various issues pertaining to employment bonus linked with production or productivity,
standing orders, schedule. reference of disputes under the act, penalty
special provision with respect to payment of
Industrial Disputes Act, 1947: Extent, bonus linked with production or productivity.
Definitions, Authorities under the act, Notice of
Change, Reference of disputes to boards, courts, Employees Provident Funds (and Misc.
tribunals, Machinery available for settling for Provisions) Act. 1952. : Extent and application,
griev ance handling, penalty, strike lockout, Exempted Establishments, Employees’
layoff, retrenchment etc. First, second, third, Provident Fund schemes, Employee Family
fourth and fifth schedules. Pension Scheme, Employees' Deposit Linked
Insurance Scheme, Determination of moneys
The Payment Of Bonus Act, 1965: Extent, due from employers, Mode of Recovery of

MBA Program Regulations 67 Class of 2009

Money due from Employers and contractors, absence from duty, deductions for damage or
Recovery Officer, Other modes of recovery, loss, deductions for services rendered,
Protection against Attachment, Priority of maintenance of registers and records, claims
Payment of Contribution over Other Debts, arising out of deductions from wages or delay in
Employer not to Reduce Wages etc., Liability in payment of wages, conditional attachment of
Case of Transfer of Establishment property of employer or other person
responsible for payment of wages, procedure in
Workmen's Compensation Act, 1923: trial of offences,
Objective of the Act, Definitions, Dependant,
Employer, Wages, Workmen, Workmen's The Contract Labor Regulation and
compensation (Employer's liability for Abolition Act.
compensation, Amount of compensation,
Definition, scope, application, and provision of
compensation to be paid when due, method of
calculating wages, distribution of compensation, the act such as registration of establishment,
contracting, commissioners, Procedure for licensing of contractors, welfare and health of
contract labour.
compensation ), schedules I, II, III and IV.
Factories Act 1948
Employees' State Insurance Act, 1948 :Extent
and application, Definitions, Contributions, Definition, scope and provision of the act -
Administrative arrangements, Issue of Inspectors, Health, Safety, Hazardous processes,
certificates to the Recovery Officer, Benefits Welfare, Working hours of adults, Employment
(Sickness Benefit, Maternity Benefit, of young persons, Annual Leave with wages,
Disablement Benefit, Dependants Benefit, Special provisions,
Medical Benefit, Funeral Benefit, Prescribed
Specification for Entitlement Administration of Shops & Establishment Act (of the respective
state)
Disablement Benefit), Provision of Medical
Treatment by State Government, General, Ethical Issues at Work Pl ace
Second Schedule , Third Schedule,
Cases
Payment of Gratuity Act, 1972 : Extent and
application and Objective of the Act, continuous Faculty will be handling eight or more cases
service, Payment of Gratuity- Compulsory • Shahdol Pipe Works and Another vs. Zila
Insurance of Employer's Liability for Gratuity Laghu Udyog Kamgar Sangh and Others
&' Recovery of Gratuity, power to exempt,
nomination, determination of the amount of • Rajasthan State Road Transport Corporation
gratuity, recovery of gratuity, Cognizance of vs. Shyam Bihari Lal Gupta
Offence, Protection of Gratuity against
Attachment . • U.P. State Brassware Corporation Ltd. and
Another vs. Udai Narain Pandey
Minimum Wages Act 1948
• Indian Rare Earths Ltd. and Another vs.
Definition, fixing of minimum rates of wages, Pramod Chandra Panigrahi and Others
minimum rate of wages, procedure for fixing
and revising minimum wages, wages in kind, • Municipal Corporation, Ludhiana vs. Ram
payment of minimum rates of wages, fixing Pal
hours for a normal working day, Inspectors,
claims, all provisions of the act • Chairman, Oil and Natural Gas Corporation
Ltd. and Another vs. Shyamal Chandra
Payment Of wages Act 1936 Bhowmik
Extent and application, Definition, scope and • S.L. Srinivasa Jute Twine Mills (Pvt.) Ltd.
provision of the act- fixation of wage-periods, vs. Union of India and Another
time of payment of wages, deductions which
may be made from wages, fines, deductions for

MBA Program Regulations 68 Class of 2009

• Regional Provident Fund Commissioner, Suggested Schedule of Sessions
Mangalore vs. Central Aercanut and Coca
Marketing and Processing Co-operative Ltd. No. of
Topic
Mangalore Sessions

• Dockendale Shipping, Bombay & Another Trade Unions Act, 1926 2

v. Jevanbhai Ramji Tande Industrial Employment (Standing
2
• Dock Labour Board rep. by its Chairman vs. Orders) Act, 1946
K. Geetha and Others
Industrial Disputes Act, 1947 4
• Trehan vs. M/s Electrical Associated
Agencies The payment Of Bonus Act, 1965 2

• Indian Airlines, Hyderabad vs. E.S.I Employees Provident Funds (and

2
Corporation, Hyderabad Misc. Provisions) Act. 1952

• M/s Vijaya Diagnostic Centre and etc. vs. Workmen's Compensation Act,
2
Employees State Insurance Corporation, 1923
Hyderabad Employees' State Insurance Act,
2
• State of Haryana and Others vs. Charanjit 1948
Singh and Others
Payment of Gratuity Act, 1972 2
• State of Rajasthan and Others vs. Bhawani
Minimum Wages Act 1948 2
Shanker and Another
• Haldia Refinery Canteen Employees Union Payment Of wages Act 1936 2
and Another vs. Indian Oil Corporation Ltd. The Contract Labor Regulation
and Others 2
and Abolition Act 1970
• Verma L.K. vs. H.M.T. Ltd. and Another Factories Act 1948. 4
• Airfreight Ltd. vs. State of Karnataka and
Shops & Establishment Act 2
Others
Ethical Issues & Laws at work
• Punjab and Sind Bank and Others vs. place
3
Mohinder Pal Singh and Others
Source: Case Studies in Human Resource Total 33
Management Volume V

MBA Program Regulations 69 Class of 2009

 Quantitative Human Resource Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 611

Objective
This course focuses on the statistical techniques and data analysis methods appropriate for
quantitative human resource management research projects. Students learn the importance of
reliability, validity, and accurate measurement, and how to conduct reliable and valid research
projects vis -à-vis calculating the costs of various HR processes

REFERENCE BOOKS AUTHOR/PUBLICATION

HR metrics John Sullivan
HR Research Methods Dipak Kumar Bhattacharyya, Oxford University
Press

Detailed Syllabus pull model (renewal models), quantitative tools

for forecasting manpower requirements.
Principles of HR research and quantitative
HRM – Defining HR research and Quantitative Development metrics – Training ROI, ,
HRM – significance and relevance. Types of measuring employee satisfaction, attitude
HR research. Advantages of measuring HRM. measurement and survey, Training evaluation
Consequences of not measuring HRM, models, tracking the value of career
Common problems with metrics, Using management, measurement, performance
statistical tests in HR Research, Sampling. metrics, performance matrix – Shingo prize
model, EFQM, and Baldridge criteria
Tools, Techniques and Non-parametric tests
calculating 6-sigma, assessing the training
in HR Research – types of quantitative
organization, customer focused metrics, BSC,
research, data types and preparation for analysis
HR Scorecard, performance measurement
hypotheses formulation, common and
using ranking and rating systems, scales for
uncommon data collection methods, , non evaluation of performance, HR’s role in value
parametric tests for related and independent chain, HR Accounting.
samples. Multivariate data analysis and meta
analysis. Compensation metrics – connecting it to
revenues and expenses, calculating various
Staffing metrics – Why managers need to pay wage/salary related measures. Variable pay
attention to recruitment? What are the systems, types of executive compensation,
expectations from recruitment from quantitative application in compensation –
organizational/managerial perspective? percentiles, cost-benefit analysis, and compa-
Recruiting tools and practices – a quick audit, ratios. Mistakes in compensation designing.
How and when to measure the quality of hire, Employee benefits, Calculation of incentives,
measuring the quality of applicants. Measuring measuring the impact of weak incentives.
the costs of hiring. Attrition metrics –
techniques used to calculate attrition, manpower Trends in quantitative HRM - Development
planning metrics – push model (markov) and of HR dashboard, HR index, internal

MBA Program Regulations 70 Class of 2009

improvement monitors and smoke detectors, No. of
using factor analysis in HR research – problems, Topic
Sessions
HR Audit research, Organization Health survey.
Tools, Techniq ues and Non- 5
Cases parametric tests in HR Research
Faculty will identify appropriate cases . Staffing metrics 7

Suggested Schedule of Sessions Development Metrics 7

Compensation Metrics 6
Topic No. of
Sessions Trends 5
Principles of HR research and 3 Total 33
quantitative HRM

MBA Program Regulations 71 Class of 2009

 Competency Mapping and Assessment

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L HR 612

Objectives
• Understand the fundamentals of competency management
• Experience the process of competency mapping and profiling
• Learn the art of customization and institutionalization
• Aware of the implementation pre-requisites and strategies
• Understand integration of competency profiling to other HR applications

REFERENCE BOOKS AUTHOR/PUBLICATION

The Handbook of Competency Mapping: Seema Sanghi
Understanding, Designing and Implementing
Competency Models in Organizations, 2007
Competency based HRM Ganesh Shermon – Tata Mc Graw Hill
360 degree feedback, competency mapping & Radha R Sharma - TMH, 2003
assessment centers

Detailed Syllabus framework, Lancaster Model of managerial

competencies, competency modeling framework
Introduction: Concept and definition of Role
– developing a competency model –
and competency, Characteristics of competency,
Understanding job positions, Data collection
Competency versus competence, Performance
instruments for job descriptions, Preparation of
versus competency; skills versus competency,
job descriptions, Stages in design and
behavior indicators, History of competency,
implementation of competency model – General
Types of competencies – generic/specific,
competency framework, competency
threshold/performance, and differentiating and
identification – Competency assessment and
technical, managerial and human; Why to
competency development , competency
promote a competency culture, Context and mapping, integration of HR function.
Relevance of competencies in modern
organizations. Competencies Applications – Design and Implementation of competency
Competency Frameworks (competency model: Introduction to Core competencies
management framework or competency model), (Organization wide), Business competencies
Competency Maps, and Competency Profiles. (SBU specific), Team Competencies (project
driven), Role competencies (Role wise);
Competency management
Competency identification - Consolidation of
framework/competency model: Macro View
checklist, Rank Order and finalization,
of Competency management framework:
Validation, and Benchmark; Competency
strategic framework – linking HR processes to
assessment – 360 degrees and psychometric
organizational strategy, competency framework
tools; competency development – maturity
– development of personal competency

MBA Program Regulations 72 Class of 2009

framework and matrix, areas of improvement, advantage. Competency profiling - Job
and action plan; Competency Mapping - competency profiling, Role competency,
Strategy -Structure Congruence, Structure Role profiling - Functional competency profiling,
Congruence, Vertical & horizontal Role Core competency profiling.
linkages, Positioning to bring in competitive
Integration of Competency Based HR
advantage.
systems :Competency based selection,
Competency assessment : Identification of Role competency based interviews, competency
competencies, elemental competencies, based performance management, competency
assessment center, what do the assessment driven careers, and competency linked
centers assess? Design of assessment center, remuneration, competency driven culture.
Use of psychometric testing in assessment
Cases
center, 360 degree feedback, potential appraisal
through assessment center, ot her methods of Faculty will identify appropriate cases
competency assessment - Role plays, Case
study, Structured Experiences, Simulations, Suggested Schedule of sessions
Business Games, Repertory grid, BEI, MBTI,
FIRO-B; Difference between development No. of
Topic
center and assessment center. Sessions

Competency mapping: Definition and Introduction 5

differen ce between competency map, Competency management 6
competency mapping, and top competencies. framework
Studying job, processes, and environment,
studying attributes of good performer; Strategy Design and implementation 7
structure congruence, Structure Role
congruence - Each role to be unique, Non- Com petency Mapping 8
Repetitive, and Value adding; Vertical and Integration of Competency Based 7
horizontal role congruence, Ensure non HR systems
repetitive tasks in two different roles, Ensure
core competencies for each task, Link all the Total 33
above and position to bring in competitive

MBA Program Regulations 73 Class of 2009

 Business Continuity & Risk Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 601

Objectives
i). To understand the key elements of Business Continuity and Risk Management

ii). To understand the business continuity planning cycle

iii). To understand network security technology and their applications

REFERENCE BOOKS AUTHOR / PUBLICATION

BUSINESS CONTINUITY AND DISASTER JOHN RITTINGHOUSE, JAMES F.
RECOVERY FOR INFOSEC MANAGERS RANSOME, Elsevier UK US Editions, 2005
The Definitive Handbook of Business Peter Barnes (Editor), Andrew Hiles (Editor),
Continuity Management John Wiley & Sons Ltd (Import) (June 23,
1999)
Business Continuity Planning S. Latha, Icfai University Press
Network Security Essentials Applications & William Stallings, Prentice Hall (Pearson Asia)
Standards
Electronic Commerce Greenstein & Feinman, McGraw Hill

Detailed Syllabus Hacking – assessing network vulnerabilities.

Hacker detection tools & principles. Phising &
Risk Management: Introduction, Kinds of Phraming.
risks, Risk Planning, risk management and
business continuity management Information System Security: Intruder, Virus
& Worm, Firewalls - Types, Trusted Systems
Introduction to Communication &
Information Security: Security Attacks and Network Security Practice: Issues in online
Security Services, A Model for Internet work business transactions, Authentication
Security. Importance of information security. Applications, Security Requirements on the
Overview of Information Technology Act Internet, Secure Electronic Transactions.
Browser based security issues. Physical
Conventional Encryption: Conventional Network system security – User authentication,
Model, Classical Encryption Techniques, bio-metric devices, Electronic mail security,
Simplified Data Encryption Standards (DES), web security.
Cipher Design Principles, Traffic Confidentiality
and Key Distribution. Business Continuity Planning: Business
Continuity Planning (BCP), Need for BCP,
Modern Information security issues & Business Impact Analysis (BIA), Business
solutions: Authentication issues. Symmetric & Continuity Management Cycle, Organizing and
Asymmetric key cryptography. Digital implementing BCP, Testing, Maintenance and
signatures & digital signature standards. Training, Standards, like BS 7799

MBA Program Regulations 74 Class of 2009

Cases No. of.
Topic
Faculty will identify appropriate cases Sessions
Modern Information security issues 6
Suggested Schedule of Session & solutions

Topic No. of. Information System Security 4

Sessions
Network Security Practice 6
Risk Management 3
Business Continuity Planning 9
Introduction to Communication & 3
information Security Total 33

Conventional Encryption 2

MBA Program Regulations 75 Class of 2009

 e-Business

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 602

Objective
The course is designed to fulfill the following objectives:
i) Understand the strategic opportunities and threats of e-Business
ii) Have insight into the viable e-Business models
iii) Have experience in analyzing the potential impacts and opportunities of e-Business in a firm
or industry
iv) Gain insight into the way e-Business influences business strategy and changes the basis for
competition

REFERENCE BOOKS AUTHOR / PUBLICATION

e-Business ICMR
e-Business: Roadmap for Success Dr Ravi Kalakota and Robinson, Marcia -
Addison-Wesley, 2000
The e-Marketplace: Strategies for Success in Raisch, Warren D - McGraw Hill Inc, 2000
B2B Commerce
Marketing in the Cyber Age: The Why, the Rohner, Kurt - John Wiley & Sons, 1998
What and the How
Frontiers of Electronic Commerce Kalakota, Ravi and Whinston, Andrew B -
Addison-Wesley, 2000
Doing e-Business: Strategies for Thriving in an Taylor, David - John-WIley & Sons, Inc., 2001
Electronic Marketplace
Executive Guide to e-Business: From Tactics to Martin V Deise, Conard Nowikow, Patrick
Strategy King and Amy Wright - John Wiley & Sons,
Inc, 2000

Detailed Syllabus Knowledge Building

Basics of e-Business: Digital Economy, e-Markets: e-Market Models, Direct B2B e-
Principles of e-Business, e-Business Model s, Markets, Coalitions or Consortium, Independent
Convergence Strategies e-Markets Strategy
e-Business Strategy: Enabling Value Chain, e- e-Procurement: e-Procurement process, Online
Business Planning, Types of e-Business Product Selection, Electronic Ordering, e-
Projects, e-Business Execution Plan Procurement Solutions
e-Business Design: Overview, Steps in e- Integrating Supply Chain Management
Business Design, Reversing the value chain, Process: D efinitions, Components of e-Supply

MBA Program Regulations 76 Class of 2009

Chain, Managing relations in e-Supply chain Challenges in e-Business: Technological
Challenges, e-Money Laundering, Other
Integrating Enterprise Resource Planning
Challenges - Channel Conflicts.
Process: Enterprise Architecture Planning, Lead
Time Reduction, Improved Supplier Future of e-Business & m -Commerce: Global
Performance Reach, Customers, Integrated Customer Service,
Integrated Enterprise Applications.
Integration of Knowledge Management
Process in e-Business: Architectural Cases
Framework for Knowledge Management
Faculty will identify appropriate cases
Processes, Infrastructure, Best Practices
Suggested Schedule of Session
Selling Chain Management Process:
Definition, Business & Technology Drivers, No. of.
Infrastructure, Sales & Distribution Topic
Sessions
configuration
Basics of e-Business 2
e-Marketing: Database Marketing, e-Marketing
e-Business Strategy 3
Strategies, Building Microbrands, Pricing -
Collaboration e-Business Design 2
e-CRM Processes and their Integration: e-Markets 2
Definition of e-CRM, Architecture, e-Procurement 2
Infrastructure Requirements, Challenges & Best
Practices Integrating Supply Chain 1
Management Process
e-Business Infrastructure: Data Integration Integrating Enterprise Resource 1
Middleware, e-Business-Reference-Logical- Planning Process
Technology -Organizational Architecture
Integration of Knowledge 1
e-Business Technologies: e-Business: Enabling Management Process in e-Business
Technologies
Selling Chain Management Process 2
e-Banking: e-Banking Strategies, Mobile
Payment, Key Issues & Solutions, risks, e-Marketing 2
Electronic Payment System, Overview , e-CRM Processes and their 2
Payment Clearing, Digital Currency,, Future of Integration
e-Banking, e-Business Infrastructure 1
e-Governance: Overview, Strategies, Interface e-Business Technologies 2
& Technology, Key Issues & Challenges,
e-Banking 2
Privacy, Security, Access
e-Governance 1
m-Commerce: Strategies for m-Commerce,
Key Benefits, Technologies, Key Issues & m-Commerce 2
Solutions e-Business Security Aspects 1
e-Business Security Aspects: Standards, Legal Issues in e-Business 1
Cryptography, Authentication, Digital
Challenges in e-Business 1
Certificates, Public Key Infrastructure.
Future of e-Business & m- 2
Legal Issues in e-Business: Consumer Commerce
Protection, Cyber Crimes & Laws, Software
Piracy, Regulation & Taxation. Total 33

MBA Program Regulations 77 Class of 2009

 Software Engineering & Quality Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 603

Objective
Aim of this course is to provide conceptual inputs in understanding software engineering principles
and practices. Course aims at training the students in software project planning techniques, quality
assurance, testing and implementation. Course also aims at exposing the students to various models
and standard of software industry.

REFERENCE BOOKS AUTHOR / PUBLICATION

Software Engineering : A Practitioners Roger S Pressman - McGraw-Hill
Approach, 5e International Edition
Fundamentals of Software Engineering, 5e Carlo Ghezzi, Mehdi Jazayeri & Dino
Mandrioli - Prentice-Hall, India
Software Engineering Economics Bary W Bochm - Prentice-Hall, India
Software Engineering, 6e Ian Sommerville - Addison Wesley
Software Engineering Concepts Richard E Fairley - Tata McGraw-Hill
Software Engineering Theory and Practice Lawrence Pfleeger - Pearson

Detailed Syllabus metrics - Metrics for Software quality -

Integration of metrics in process - Statistical
Product and Process: Role of Software - control - Process control.
Software characteristics - Applications - Myths
- Process, methods and tools - Generic view - Project Estimation: Estimation - Important
Process models - Software process models - issues - Project planning objectives - Software
Classical model (waterfall) - Prototype - RAD - scope - Resources - Models of estimation -
Evolutionary - incremental, spiral, V model Decomposition techniques - Software sizing -
concurrent - Component based development Problem based estimation - FP based estimation
model - Formal methods model - 4 GLs. - Process based estimation - Empirical models -
Putnam’s model - Make / buy decision
Project Management: Project management
spectrum - 4 Ps – People (stakeholders, key Risk Analysis and Management: Software
resources, skills and deployment), – Product, risks - Strategies - Risk identification - Risk
Process and Project (Budgeting, Costing, projection - Risk refinement - R MMM and
Communication, Change management, Issue RMMM plan.
Management and Reviews), pitfalls and
approaches) - W5HH Principle. Introduction to Project scheduling & Tracking: Reasons for
PMI guidelines. late delivery - Principles of software project
scheduling - People and effort - Task set for
Software Metrics: Measures - Metrics - software projects - Selecting SE tasks -
Indication, Process metrics - Project metrics - Refinement - Task network - Scheduling -
Software measurement - Function oriented

MBA Program Regulations 78 Class of 2009

Timeline charts - Tracking schedule - EV OOSE: Management of OO Software projects -
Analysis - Error tracking - Project plan. Common process frameworks - OO Project
Introduction to PMI Project Life Cycle metrics and estimation - OO Estimating and
guidelines (using MS Project) scheduling - Tacking program for an OO
project. OO testing
Quality Assurance: SQA strategy - Quality
concepts - Quality control - Cost of quality - Cases: Real life Software project management
Software quality assurance - Quality reviews - experiences
FTRs - Statistical SWQA - Software reliability
– Quality standards (ISO/CMM/9126) - SQA Suggested Schedule of Session
Plan.
No. of
Topic
Software Configuration Management (SCM): Sessions
Software configuration management - Product and Process 2
Identification of objects in SCM - SCM process
- Version control - Change control - Project Management 5
Configuration audit - Status reporting - SCM
audit. Software Metrics 2
Project Estimation 2
System Engineering: System definition -
Requirement engineering - System modeling. Risk Analysis and Management 2

Software Testing Techniques: Fundamentals - Project Scheduling & Tracking 4

Objectives - Principles - Testability - Test case Quality Assurance 4
design - White box testing - Basis path testing -
Control structure testing - Block box testing - Software Configuration 2
Specialized testing. Management

Software Testing and Strategies: Strategic System Engineering 1

approach - Verification validation - Organizing Software Testing Techniques 2
for testing - Strategies - Criteria for completion
- Strategic issues - Unit testing - Consideration Software Testing and Strategies 3
and procedures - Integration testing - Top down, OO SE 2
bottom up, regression, smoke testing -
Comments & Documentation - Validation Cases 2
testing - Alpha, Beta testing - Systems testing -
Total 33
Recovery, security, stress, performance testing -
Debugging.

MBA Program Regulations 79 Class of 2009

 System Analysis and Design

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 604

Objective
This course aims at giving necessary insights into Business Pr ocess Analysis, Process design, Process
Improvements and implementation of Business Applications.

This course provides the students with basic understanding of Business Systems,and Process analysis
and design.

REFERENCE BOOKS AUTHOR / PUBLICATION

Analysis and Design of Information Systems James A Seinn, McGraw Hill
OO Systems Development Ali Bharami – Tata McGrawHill
System analysis and Design Gary B Shelly, Thomas J Cashman and Harry J
Rosenblatt –Thomson
System analysis and Design methods J Whitten, L Bently and K Dittman – Tata
McGrawHill

Detailed Syllabus SRS as a “to be” process

Overview of Information System Structured Analysis: Concept and components
Development: Need & Scope of SAD - Data flow analysis - Dataflow strategy - DFDs
Computer system concepts, Business system - DFD development and advantages –
concepts, Information systems , Users System
Data dictionary - –Data Elements,
development strategies - SDLC, structured
Documenting data flows, stores and entities -
analysis, Prototype-
Contents of data dictionary - Recording of data
Tools for systems development. descriptions,
Managing Business Application Prototyping: Purpose - Rationale - Steps in
Development: Project Initiation- Project prototype methods - Uses - Tools - Strategies.
proposals – Sources, Review and selection.
Case Tools: Role & benefits - Categories -
Methods of project review and selection - Components - Integration of tools – Using tools
like MS Visio- Advantages disadvantages of
Preliminary investigation
case tools
Requirement Analysis: What is requirement Syste m Design: Objectives of design – Design
determination and analysis
specification and features -
Fact finding techniques - Interview,
Output Design: Objectives - Key output
questionnaires, record review, observation
questions, Design of printed & display output &
Tools for documenting procedures and decisions
best practices
- Decision trees, Decision tables, Structured
English.

MBA Program Regulations 80 Class of 2009

Input Design: Objectives - Design of source UML state chart diagrams - UML activity
document & best practices. diagram - implementation diagram - Component
Online System Design: Work Artifacts diagram - Deployment diagram.
File and Data Base Design: Overview of file Cases
and database design
Faculty will identify appropriate cases
- Backup and Recovery – Resilience – High
Suggested Schedule of Sessions
availability – mirroring - security
Quality Assurance, System testing and Topic No. of
Implementation: – Functional Testing, Testing Sessions
strategies - Test data. Implementation – Overview of Information Sy stem 1
Conversion and Training, System audit. Development
OOAD Managing Business Application 2
Overview of OO Systems: OO Systems, Development
Development methodology - Object orientation. Requirement Analysis 4
Objects - Classes - Attributes - Behavior -
Messages - Encapsulation – Inheritance- Structured Analysis 4
Polymorphism - Relationships and Associations. Prototyping 1
Object Oriented Systems Development Life Case Tools (use of Visio) 3
Cycle: Software Development Process – OO
Systems Development - Object Oriented System Design 2
Analysis - OO Design - Prototyping - File and Database Design 2
Implementation - Reusability.
Quality Assurance, System Testing, 1
Methodology & Modeling: Introduction - Implementation
Some OO Methodologics - Ram baugh – Booch
Jacobson. Overview of OO Systems 2

UML: Static dynamic models - Why modeling - Object Oriented Systems 2

Introduction to UML - UML Diagram - UML - Development Life Cycle

Class diagram - Use case diagram – UML Methodologies & Modeling 2

dynamic modeling - Interaction diagrams - UML (including lab) 7
Sequence diagram - Collaboration diagram -
Total 33

MBA Program Regulations 81 Class of 2009

 IT Enabled Services

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL IT 605

Objective
The Student shall develop the skills to understand the process involved in ITES and learn the
management skills for ITES Projects. Basics of IT services management skill-set is imparted through
this course. In addition, domain specific skills e.g. service level management for finance KPOs etc.
will be imparted for specific and predominant domains.

REFERENCE BOOKS AUTHOR / PUBLICATION

Nasscom’s Handbook on IT Enabled Services Nasscom
MGI (McKinsey Global) reports 2006 and MGI
2007- excerpts
ITES Case Studies from wipro/ Infosys/ IBM
etc.
Service Level Management and SLA :
resources from the Internet

Detailed Syllabus Processes, Market size, Setup of Medical

Transcription, Customers for MT units
Global Outsourcing Market on a growth
path: Introduction, Evolution of ITES, Key Back Office Operations, GIS, Animation,
Drivers of ITES, Key benefits of IT-enabled Engineering and Design Services, On line
outsourcing. Training: Business Process Outsourcing, GIS
Services, Content development and animation,
The Indian IT Enabled Services Market: The
Engineering & Design Services.
Indian IT-Enabled outsourcing market: Existing
size, Market Segmentation. Project Work: Project on Back Office
Operations, GIS, Animation, Engg & Design
The Indian Contract Services Market:
Svcs, Online Training based on NASSCOMs
Contact centers, Market size, Market Processes, Report.
Value Proposition, Future of Indian contact
center market. Service Desk management: Types of Service
Desks, benefits and demerits of each type,
Project Work: Project on Indian Contract
suitability of a particular type to a specific
Services Market based on NASSCOMs Report.
business context
Software Technologies & Frameworks: Service level agreements: What are the
Introduction to Relevant Internet & Web
components- how to develop good SLA-
Applications for ITES, Voice over IP, IP
penalty clauses – performance clauses –
telephony, groupware, SMTP, SOAP, BizTalk
templates of SLAs - Example SLAs for various
servers
outsourced services e.g. VoIP, financial
The Medical Transcription Market: Market reporting

MBA Program Regulations 82 Class of 2009

Service Level Management: Process metrics- No. of.
how to design – how to capture data on process Topic
Sessions
metrics – how to monitor – SLM software /
workbenches – SLM reports – workflows for The Indian IT Enabled Services 2
SLM Market
Project work: SLA design for any domain- The Indian Contract Services 2
specific services – role plays Market
Disaster Recovery Strategies: Importance & Software Technologies & 3
General Strategies for organizing Disaster Frameworks
Recovery, Business Impact of a Disaster.
The Medical Transcription Market 2
Business Models Driving IT Enabled Service:
In-house/Captive centers, Building Success Back Office Operations, GIS, 1
strategies for in-house ITES & 3rd party Animation, Engineering and Design
providers, Third Party Services providers. Services, On line Training
India's Challenge in the IT Enabled Services Service Desk management 3
space
Service Level agreements 4
HR and Quality Issues in IT Enabled
Services: HR in ITES, Employee Value Service level management 3
Proposition, Balance of Rewards, Incentive
Plan, Training, Quality Focus, Benchmarking Disaster Recovery Strategies 2
quality & Performance. Business Models Driving IT 4
Challenges Facing the Indian IT Enabled Enabled Service
Outsourcing Market: Perspective, Supply & India 's Challenge in the IT Enabled 2
Demand side, Action Plan for India. Services space
Cases
HR and Quality Issues in IT 2
Faculty will identify appropriate cases Enabled Services
Suggested Schedule of Session Challenges Facing the Indian IT 2
Enabled Outsourcing Market
Topic No. of.
Sessions Total 33

Global Outsourcing Market on a 1

growth path

MBA Program Regulations 83 Class of 2009

 Relational Database Management Systems

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 606

Objective
The course aims to provide the basic knowledge of concepts, design and implementation issues in
database systems. It provides concepts of client server architecture and introduces advanced topics in
databases systems, security and administration. It takes Oracle or Microsoft RDBMS software to
explain the concepts.

REFERENCE BOOKS AUTHOR / PUBLICATION

Database systems Rob, Coronel, Thomson publishers
Database System Concepts, 4e Abraham Silberschatz, Henry F. Korth,
S. Sudarshan Mc-Graw Hill
Database Management systems Ramakrishnan, Gehrke Mc Graw Hill
Modern database management systems Jeffrey Hoofer, Mary B. Prescott - Pearson
Education
SQL,PL/SQL Programming language of Oracle Ivan Bayross BPB publication

Detailed Syllabus Relational Operators - logical operators (AND,

OR, NOT), SQL operators (BETWEEN, AND,
File S ystems and Databases: Introducing the IN, LIKE) - Numeric Functions - String
database – files and file systems – database
functions - Date functions - Conversion
systems – Introduction to database models – Functions - GROUP BY clause - Group
database models and the Internet. functions - HAVING clause. Joining Tables -
The Relational Database Model: A logical SET Operators (UNION, INTERSECTION,
view of data – keys – Integrity rules – relational MINUS) - Sub Queries
database operators – relationships within the
DDL: CREATE table - Integrity Constraints -
relational database – data redundancy-indexes
ALTER table - DROP table – D M L: INSERT
Entity Relationship Modeling: Basic rows - UPDATE existing rows - DELETE rows
Modeling concepts – Degrees of data Views – Introduction to Procedural SQL-
abstraction – Entity Relationship model - Triggers – stored procedures & functions.
converting an E-R model into a database
Transaction Management and Concurrency
structure.
Control : What is a transaction – Properties –
Normalization: Database tables and Transaction management with SQL - COMMIT
Normalization – Normalization and database - SAVEPOINT - ROLLBACK
design - higher level normal forms – Concurrency control – Locks – database level –
Denormalization.
table level – page level – row level - field level -
Structured Query Language: SELECT database recovery management.
statement - distinct clause - Handling of NULL
Distributed Database Management S ystems:
values - ORDER BY clause - WHERE clause -

MBA Program Regulations 84 Class of 2009

Evolution – distributed processing and Lab Sessions
distributed databases – distributed database
There will be lab sessions to have hands -on
management systems – DDBMS components –
Levels of data and process distribution. experience with the software:
i. MS Visio to draw and develop E-R
Client S erver S ystems: Client/server systems -
models, and
need – evolution – managerial expectations –
client/server architecture- client/server ii. Oracle or Microsoft RDBMS software t o
databases – client/server architecture styles – design and develop database tables.
client / server implementation issues – Backend
Assignments / Project
database connection to front end application like
Visual Basic. The course will be supplemented by
assignments and a project. The assignments are
Object Oriented D atabases: Object oriented
to get students familiar with using databases,
concepts – features of an object oriented DBMS
– How object orientation affects database design running queries and using application
development tools.
– advantage and disadvantage of OODBMS
Web Based Databases: Two-tier architecture The project could involve the design of a
Vs three-tier architecture – advantages and schema for a realistic application, and the
disadvantages the web as a database platform – implementation of the entire application using
approaches for integrating databases into the SQL and other development tools such as Java
web environments – effect of http and XML on servlets or JSP/ASP etc.
web - DBMS integration. Cases
Database Security and Administration : Faculty will identify appropriate cases
Database security – Access control – GRANT,
REVOKE – GRANT, REVOKE on views and Suggested Schedule of Sessions
integrity constraints - Data as a corporate asset – No. of
The evolution of database administration Topic
Sessions
function – The DBA’s managerial role – The
DBA’s technical role. File systems and databases 2
The relational database model 2
Class Room Examples
Entity relationship modeling 5
Faculty may identify appropriate examples
Normalization 3
covering the topics like:
Structured query language up to 6
• Database design DML commands
• Development Structured query language - Views, 3
Introduction to procedural
• Querying
Transaction management and 1
• Procedure SQL concurrency control
• Transaction Management Distributed database management 1
systems
• Concurrency Control
Client server systems 3
• Database Administration Object oriented databases 3
Case Studies Web based databases 2
Faculty may identify suitable case studies on E- Database security and 2
R modeling, Normalization, Client-server administration
systems and Object -oriented databases. Total 33

MBA Program Regulations 85 Class of 2009

 Data Warehousing

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 607

Objective
The objective of the course is to enable the management students Equip with the skills and
knowledge necessary for Business Analysts / consultants / IT solutions marketing positions in the
industry in general and IT solutions / analytics companies in specific or functional domain analytics
in specific e.g. in banking / financial services or retail / hospitality etc.
• Expose to any data warehousing solutions for hands on experience in building a data warehouse.
• Focus on developing applications and analytics skills for DWH project consulting, marketing
and applications, hence the course is NOT to be perceived as a product-specific training
program-type.

REFERENCE BOOKS AUTHOR / PUBLICATION

Data Warehousing: Design, Development Soumendra Mohanty, Tata McGraw Hill,
and best practices 2006
Data warehousing fundamentals Paulraj Ponnaiah, Wiley Publishers 2003
The Data warehouse Life cycle tool kit Ralph Kimball, Wiley Publishers 2003
DW and BI for e-Commerce Alan R Simon, Steven L Shaffer, Morgan
Kaufman Publication
Modern database management systems Jeffrey Hoofer , Mary B. Prescott
Pearson Education
Data warehousing in the real world Sam Anahory & Dennis Murray – Addison
Wesley publishers 2003
Modern data mining warehousing, mining and George M.Marakas, Pearson education 2003
visualization
Building a DW using SAS/Warehouse Course notes from SAS.
administrator
Data warehousing, data mining & OLAP Alex Berson, Tata Mcgraw Hill. 2004
http://www.inmoncif.com
http://www.ralphkimball.com
http://www.dmreview.com
http://www.datawarehousing.com
http://www.sidadelman.com

Detailed Syllabus between DWH and OLTP-based DBMS

environments – analytical requirements to be
Introduction to Data warehousing:
supported by DWH- need for multi-dimensional
Limitations of DBMS in specific business
modeling.
contexts – Data redundancy – difference

MBA Program Regulations 86 Class of 2009

Structured Query language: SELECT Management reference architecture.
statement - distinct clause - Handling of NULL Data Marts: What are data marts – how are
values - ORDER BY clause - WHERE clause - they linked to DWH – business relevance of
Relational Operators - logical operators (AND, data marts – examples
OR, NOT), SQL operators (BETWEEN - AND,
IN, LIKE)- Numeric Functions - String Testi ng a DW application: Testing
functions - Date functions - Conversion terminologies – DW project life cycle and
Functions- GROUP BY clause - Group testing work stream
functions - HAVING clause. Joining Tables- OLAP: OLAP – Definition – Terminology;
SET Operators (UNION, INTERSECTION, Understanding Multidimensional data –
MINUS) - Sub Queries architecture ; Multidimensional views of
DDL: CREATE table - Integrity Constraints - relational data ; Physical multidimensional
ALTER table - DROP table – databases ; Data explosion; Integrated relational
OLAP; data Scarcity and data explosion;
DML: INSERT rows - UPDATE existing rows ROLAP, MOLAP, HOLAP Models
- DELETE rows
Data Warehouse Applications: CRM; SCM;
DWH Architecture: the layered approach – Banking sector; Insurance sector; Retail banking
benefits of layered approach – data staging – Industry case study, Hospital application
functions of each layer
Building a DW: Creating warehouse
Data Warehouse Development Process: environment – Building the data warehouse –
Developing the business case for DWH - Defining the ETL process –
eliciting client requirements from analyzing
queries and reporting requirements – statistical Trends and Guest lecture
methods – developing a technical blueprint – Cases
DW development life cycle – DW development
Faculty will identify appropriate cases
Methodologies- Big-bang Vs. incremental? –
Business requirements definition – Process Suggested Schedule of Sessions
framework.
No. of
Data Warehouse Design: Defining Topic
Sessions
dimensional model –need for de-normalization Introduction to Data warehousing 5
–identifying facts in data and dimensions- + SQ L
different options for dimensional modeling –
star schema – snow-flake schema- Data warehouse architecture and 4
development process
Detailed Dimensional M odeling: Granularity Data warehouse design and 5
of facts – additive facts – FD of data – Helper dimensional modeling
tables – Implementing M-M relationships
between fact and dimension tables – dimension Extract, Transform and Loading 3
hierarchies - Slowly changing dimensions – Process
Rapidly changing dimensions. Meta data management, data 3
marts,
Extract, Transform and Loading Process:
Extract processing – interface processing – Testing a DW application 1
Load into staging – Transform – Load process – OLAP 2
post load processing – Generic warehouse Data warehouse applications 4
population functions. Change capture Building a DW 4
mechanisms: type I, type II, type II changes
Current trends and guest lecture 2
Meta Data Management: Meta data – Total 33
categorizing – value proposition – management
strategies – Management practices –

MBA Program Regulations 87 Class of 2009

 Data Mining

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL IT 608

Objective
The course aims to provide
• Concepts and theories of data mining.
• Data mining tasks and their utilization in few sectors like banking, healthcare etc.,
• Understanding of mining complex data such as text, web, and multimedia data.
• Provides hands on experience on SAS data mining tool “SAS Enterprise Miner”.

REFERENCE BOOKS AUTHOR / PUBLICATION

Data Mining concepts Han Jiawei and Kamber.
Data mining techniques AK Pujari, University Press,2005
Principles of Data mining David Hand, PHI 2004
Data Mining concepts & Techniques JIAWEI Han, Morgan Kaufmann 2001
Data mining technique Michel Berry, Wiley dreamtech, 2005
Data mining introductory & advanced topics Margaret H Dunham, Pearson Education, 2003
http:// www.kdnuggets.com
http://www.thearling.com

Detailed Syllabus database – Hierarchical method – Density based

method – Grid based method – Model based
Introduction: What is data mining – data
method .
sources– process – tasks- techniques – Process
models – applications; Data Mining Issues – Association Rules: Basic terminology – Apriori
Security and society – user interface – methods algorithm – Sampling algorithm Partitioning
– performance . algorithm – Parallel and distributed algorithms –
Comparing algorithms- Association rules.
Data Preprocessing: Data Difficulties – Data
organization – errors – outliers – Missing Time Series Forecasting- Stationarity non
Values – Sampling – Dimension reduction. stationarity Exponential Smoothing - ARIMA
Models – (AR Process - Moving Average
Classification : Introduction to classification –
Process - ARMA Process - Box Jenkins
Distance based algorithms – Decision tree based
Methodology )
algorithms – Neural network based algorithms –
Rule based algorithms . Logistic Regression- Concept of odds ratio
Clustering: Introduction to cluster analysis – - Wald’s confidence interval and construction –
requirements of cluster analysis – Types of data concept of Cordant discordant and tied pairs
– partitioning method – partitioning in large Basic concepts of logistic regression - Logistic

MBA Program Regulations 88 Class of 2009

regression with only one categorical variable - Cases and Exercises
Logistic regression and contingency table
analysis - Logistic regression for combination of • Faculty will identify relevant Cases and
categorical and continuous independent Exercises
variables – Stepwise backward and forward Suggested Schedule of Sessions
regression methods in multivariate logistic
regression Comparison of logistic regression No. of
Topic
and discriminant analysis Sessions
Text Mining: Text mining overview – Usage of Introduction to data mining 2
text mining – Text data bases – text Data Preprocessing 3
characteristics – Text mining – Process –
applications – methods - Information retrieval Classification 3
method– Information extraction method. Clustering 3
Web Mining: Web mining overview – task and Association rules 3
characteristics – Web mining issues – Web
mining software – Web mining taxonomy – Time Series 3
Web content mining – Web usage Mining – Logistic Regression 3
Web structure Mining.
Text mining 2
Multimedia Data Mining: Multimedia data
mining overview – MM data types and Web mining 1
characteristics – Types of multimedia data Multimedia data mining 1
mining – Image mining – sequence data mining
– audio data mining –video data mining. Introduction to SAS Enterprise 3
Miner
Introduction to SAS Enterprise Miner: Tools
available in Enterprise Miner - exploring the Current Trends 1
workspace components - setting up projects and Project 5
diagrams - conducting initial data exploration.
Total 33

Current Trends
Project

MBA Program Regulations 89 Class of 2009

 Business Intelligence

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IT 609

Objective
• To provide concepts & techniques of Data Mining Analysis Tools (DMAT) which are different
from various statistical techniques.

• To equip the students with skills to perform data analysis and conclusions independently with
special focus on Data Mining (DM) applications with SAS.

REFERENCE BOOKS AUTHOR / PUBLICATION

Data Mining Techniques: For Marketing,
Berry and Linoff - Wiley Computer
Sales, and Customer Relationship
Publishing; 2 Ed, 2004.
Management
Applied Multivariate Techniques Sharma Subhash - John Wiley & Sons, 1996
Using Multivariate Statistics’ Tabachnick B.G. & Fidell L.S - Allyn & Bacon,
1996.
Multivariate Data Hair J.F, Anderson R.E., Tatham R.L, Black
W.C - Hair. Pearson Education, 2003.

Detailed Syllabus Residual analysis – Generalized linear models –

- Data partition into Training, validation and
Introduction to Business Intelligence-
testing
Applications in Marketing and Customer
Relationship Management: A Statistical SAS Programming: Basics of Programming -
perspective of Data Mining - - Tasks performed Data input through programming - Data Steps
with data mining - Applications of data mining and Proc steps Simple SAS Programming –
– Concept of Learning, Knowledge discovery, Construction of charts and plots using SAS
Analytical Intelligence, Enterprise Intelligence steps
Examining Data using SAS: Basic Statistical Logistic Regression: Concept of odds ratio -
concepts of measures of central tendency Wald’s confidence interval and construction –
variance, kurtosis, skewness. Use of Histogram Concept of Concordant, discordant and tied
and Box Plots. Testing for normality using Q-Q pairs Basic concepts of logistic regression -
Plots , Power transformations, Outlier detection, Logistic regression with only one categorical
Handling missing values, Testing the variable - Logistic regression and contingency
assumptions of multivariate analysis- BLUE - table analysis - Logistic regression for
Assessing individual variables Vs variate - combination of categorical and continuous
Normality – Heteroscedasticity, autocor relation independent variables – Stepwise backward and
& Multicollinearity – Identification and forward regression methods in multivariate
solutions - absence of correlated errors - logistic regression Comparison of logistic
Important issues in data screening - Complete regression and discriminant analysis
examples of data screening – Outlier analysis -

MBA Program Regulations 90 Class of 2009

Decision Trees: Introduction - Grow ing a Product Hierarchies - Data Quality Anonymous
decision tree - concept of logworth – algorithms Versus Identified - Generating Rules From All
chaid & cart importance of variable selection the Data - Calculating Confidence - Calculating
Test for choosing the best split – Pruning - Lift - The Negative Rule - The Problem of Big
Extracting rules from trees - Alternate Data. Real life business applications of Business
representations for decision trees - Decision Intelligence - Student projects.
trees in practice.
Cases
Time Series Forecasting: Stationarity non
Faculty will identify appropriate cases
stationarity Exponential Smoothing - ARIMA
Models – (AR Process - Moving Average Suggested Schedule of Sessions
Process - ARMA Process - Box Jenkins
Methodology ) No of
Topic
Sessions
Artificial Neural Networks: History - Real
Estate Appraisal – Concept of a link function - Introduction to BI 2
Neural Networks for Directed data Mining - Examining Data (Enterprise Guide) 3
Neural Net - The Unit of a Neural Network -
Feed-Forward Neural Networks - Back Exercises on Examining Data 2
Propagation Heuristics for using Feed-Forward - SAS Programming 4
Back Propagation Networks - Choosing the
Training Set - Coverage of Values for All Logistic Regression 2
Features - Number of Features - Size of Exercises on LR 2
Training Set - Number of Outputs - Preparing
the Data - Features with Continuous Values - Decision Trees (DT) 3
Features with Ordered, Discrete (Integer) (Enterprise Miner)
Values - Features with categorical values - Exercise on DT 2
Other Types of Features - Interpreting the
results - Neural Networks for Time series - Time Series Forecasting (TSFS) 3
Example: Finding Clusters - Lessons Learned Exercise on Time Series Forecasting 1
Association Algorithms: Concept of support Artificial Neural Networks 3
confidence lift and gain Defining Market Basket
Analysis - Three Levels of Market Basket Data Exercise on ANN 2
- Order Characteristic - Item Popularity - Association Rules 2
Tracking Marketing Inventories - Clustering
Exercise on Association Rules 1
Product Usage - Association Rules - Actionable
Rules - Trivial Rules - Inexplicable Rules - Real life business applications of BI 1
Building Association Rules - Choosing the
Right Set of Items - Product Hierarchies Help to Total 33
Generalize Items - Virtual Items Go Beyond the

MBA Program Regulations 91 Class of 2009

 Service Operations Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L OM 601

Objective
The objective of this course is to provide students with tools and techniques to manage operations of
service organizations.

REFERENCE BOOKS AUTHOR / PUBLICATION

Service Management James A Fitzsimmons and Mona J
Fitzsimmons. McGraw Hill
Service Management and Operations Cengiz Haksever, Barry render, Roberta S
Russell and Robert G Mudrick. Pearson
Education
Service Operations Management Richard Metters, Kathryn King – Matters and
Madeleine Pullman. Thompson-South

Detailed Syllabus design. Vehicle routing- CW algorithm

unconstrained and constrained.
Role of services in an economy: economic
evolution, stages of economic development- The supporting facility: Design, Layout,
pre-industrial society, industrial society, post process flowcharting, environment psychology
industrial society; nature of service sector, role and orientation; Walk Through-Audit, The
of service manager Walk-Through -Audit as a Diagnostic Tool
The nature of services: service classification, The service encounter: the service encounter
The Service Package, distinctive characteristics triad- Encounter Dominated by the Service
of service operations, an open view of services Organization, Contact Personnel-Dominated
Encounter, Customer-Dominated Encounter; the
Service strategy: the strategic service concept,
service organization- culture, empowerment;
classifying services for strategic insights,
contact personnel- selection, training; the
understanding the competitive environment of
customer- expectations and attitudes, the
services, competitive service strategies, winning
customer as co-producer; creating a customer
customers in the marketplace
service orientation, the service profit chain
Services and information technology:
Service facility location: location
technological innovations in services, the
considerations, estimation of geographic
competitive role of information in services, the
demand, facility location techniques, site
virtual value chain limits in the use of
considerations, breaking the rules- competitive
information.
clustering, saturation marketing, intermediaries,
The service delivery system: service substitution of communication for transportation
blueprinting, strategic positioning through
Service quality: defining service quality,
process structure, taxonomy or service process measuring service quality- SERVQUAL,
design, generic approaches to service system benchmarking, scope of service quality; quality

MBA Program Regulations 92 Class of 2009

service by design- incorporating quality in the analogy, continual improvement as part of the
service package, Taguchi methods, Poka Yoke, service organization culture, management
quality function deployment; achieving service implications. Data envelopment analysis:
quality- cost of quality, tools for achieving measuring service productivity, The DEA
service quality; programs for service quality model- definition of variables, objective
assurance- quality improvement to achieve zero function, constraints, DEA and strategic
defects, Deming’s 14 point program planning.
unconditional service guarantee Malcolm
Cases:
Baldrige quality award
Faculty will identify appropriate cases.
Managing queues: queuing systems, the
psychology waiting, the economics of waiting Suggested Schedule of Sessions
essential features of queuing systems standard
M/M/1 model, finite- queue M/M/1 model No. of
M/G/1 model. Topic
Sessions
Managing capacity and demand: strategies for Role of services in an economy 1
managing demand- partitioning demand,
offering price incentives, promoting of-peak The nature of services 2
demand, developing complementary services, Service strategy 2
using reservation systems and handling the
overbooking problem; Strategies for managing Services and information technology 2
supply- using daily workshift scheduling, using The service delivery system 4
weekly workshift scheduling with days off
constraints, increasing customer participation, The supporting facility 2
creating adjustable capacity, sharing capacity, The service encounter 2
cross training employees, using part tie
employees, scheduling part-time tellers at a Service facility location 4
drive-in bank. Yield management and its Service quality 3
applications.
Managing queues 4
Productivity and quality improvement:
Stages in service firm competitiveness- Managing capacity and demand 4
available for service, journeyman, distinctive Productivity and quality 3
competence achieved, world class service improvement
delivery; Making continual improvement a
competitive strategy - inventory and waiting line Total 33

MBA Program Regulations 93 Class of 2009

 TQM & Six Sigma Quality

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L OM 602

Objective
The objective of this course is to develop an integrative perspective for achieving operational
excellence. This course introduces the concepts, models and best practices for designing, developing,
managing, controlling and improving the sourcing, planning, transformation and delivery processes
and systems for goods and services
REFERENCE BOOKS AUTHOR / PUBLICATION
Total Quality Management Besterfield ,Pearson Education-Asia
Quality Planning and Analysis Juran and Gryna-Tata McGraw Hill
Beyond TQM Robert and Flood

Detailed Syllabus Benchmarking, Understanding Current

Introduction: Concept of quality, Definition, performance, Types of benchmarking, Issues in
Dimension of Quality, Evolution of TQM, bench marking
Components of TQM, Developing Quality Tools of TQM: Management tools, Design
Culture. Review, Pokayoke, Force field analysis, FMEA,
Customer Focus and Satisfaction: Meeting FTA, DRM, and 5S Principles.
Customer Needs and Expectations, Translating Strategic Quality Management: Principles of
Customer needs into Requirements (Kano quality management, Linking with strategic
model) using customer complaints. quality management process, TQM
Philosophy of TQM: Philosophies of Deming, implementation, Continual improvement/
Crosby, Juran and Taguchi, PDSA cycle, Costs Kaizen program, Quality circles, Role of BPR.
of Quality, Measuring quality costs, Criteria for Cases:
Malcom Balrige Quality Award. Faculty will identify appropriate cases.
Pre-requisite for TQM: Quality Orientation, Suggested Schedule of Sessions
Leadership, Employee Involvement, Role of No. of
ISO9000 QMS, Organizing for Quality. Topic
Sessions
SQC/SPC Techniques: Control Charts for Introduction 2
Variables and Attributes, Acceptance sampling, Customer Focus and Satisfaction 2
Process capab ility studies, Six Sigma Philosophy of TQM 4
Approaches, Seven tools of SQC Pre-requisite for TQM 3
Quality Function Deployment (QFD): SQC/SPC Techniques 4
Building a House of Quality, Voice of Quality Function Deployment (QFD): 2
customers, Applications of QFD Quality by Design 4
Quality by Design: Production and Product Bench Marking 2
Development Tools, Taguchi methods, Design Tools of TQM 3
of Experiments, Orthogonal Arrays. Strategic Quality Management 4
Case studies in TQM 3
Bench Marking: Evolution, Process of
Total 33

MBA Program Regulations 94 Class of 2009

 Operations Research

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL OM 603

Objective
The objective of this course is to develop an integrative perspective for achieving operational
excellence. This course introduces the concepts, models and best practices for designing, developing,
managing, controlling and improving the sourcing, planning, transformation and delivery processes
and systems for goods and services.

REFERENCE BOOKS AUTHOR / PUBLICATION

Operations Research A Ravindran, Don T Philips and James J
Solberg. John Wiley & Sons. Singapore. 2001
Quantitative Approaches to Management Richard I Levin, David S Rubin, Joel P Stinson,
Everette S Gardner. McGraw Hill. Eighth
Edition. New York. 1992.
Quantitative Analysis for Management Barry Render, Ralph M. Stair - Prentice Hall of
India Private Limited, New Delhi. 2003
Management Science/Operations Research Peter C Bell. Thompson: South-Western. 2003.
Operations Research Hamdy A Taha. Prentice Hall of India. New
Delhi. 2003.
An Introduction to Management Science David R Anderson, Dennis J Sweeney and
Thomas A Williams. Thompson-South-
Western. 2003.

Detailed Syllabus MODI method, Unbalanced problem and

degeneracy, Hungarian method for assignment
Introduction: Quantitative approach to
problem, Traveling salesman problem.
management decision making, Analyzing and
defining the problem, Developing a model, Integer, Dynamic, goal and non linear
Selecting the inputs and putting the model to programming: Types of problems, Branch and
work, Typical applications of OR Bound method, Solving basic problems,
Applications in operations management
Linear Programming: Formulating
maximization/ minimization problems, Game theory: 2 Person zero sum games,
Graphical solution, simplex methods, Special Saddle point, Mixes strategies use of dominance
cases of LP, Duality of LP and its interpretation, rules, Solution by graphical methods.
Dual simplex methods, Post optimality/
sensitivity analysis, Applications of LP Waiting lines: Characteristics of a queuing
system, Arrival and service patterns, Single and
Transportation and Assignment problems: multiple channel, Queue models with Poisson
VAM method, Checking for optimally using arrival and exponential service times

MBA Program Regulations 95 Class of 2009

Simulation Modeling: Monte Carlo simulation, Suggested Schedule of Sessions
Using random numbers, Applications in
inventory analysis, Waiting lines, Maintenance No. of
Topic
and finance areas. Sessions

Replacement models: Types of replacement Introduction 1

problems, Replacement of assets that deteriorate Linear Programming 6
with time, Determination of economic life using Transportation and Assignment 4
present value factors, Simple probabilistic problems
models for assets which fails suddenly and
completely. Integer, Dynamic, Goal and Non- 4
linear programming
Markov Analysis: Brand switching analysis,
Prediction of market shares for future periods, Game theory 3
Equilibrium conditions, Uses of Markov Waiting lines 3
analysis.
Simulation Modeling 3
Case examples or Caselets: On application of
Replacement models 3
OR techniques.
Markov Analysis 3
Case examples or Caselets 3
Total 33

MBA Program Regulations 96 Class of 2009

 Operations Strategy

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L OM 604

Objective
The objective of the course is to impart an understanding of the issues related to Operations as a
Strategic element in a Business organization. The essence of operations is to deliver value to a
customer. The course therefore defines value, how the value is to be delivered and how to design
operations in order to deliver value.

REFERENCE BOOKS AUTHOR / PUBLICATION

Operations Strategy. David Walters. Palgrave Macmilllan publishers

Detailed Syllabus Strategic and operational characteristics and

components: The generic approach - The
Introduction: Introduction – new economy and
generic value chain -Key issues and questions
new business models-The value chain –
for value chain decisions -Adding value in a
integrated demand and supply chains-
value chain – emphasis on adding value to the
Operations strategy – profile and definitions.
customer - Value chain decisions and processes.
Emerging characteristics of value and value
Managing customer value and value
creation and delivery: A time of change-Value
proposition: Customer value model -
creation and delivery.
Components of customer value - The value
Perspectives of value: Approaches to define delivery gap - Positioning: The value
value-A customer value model. proposition.
Value as a business concept: Revisiting basic Value strategy and value operations: A
concepts-Value strategy decisions – strategic framework for integrating value strategy and
effectiveness and operational strategy. value production - Value chain - organization
profile -The value chain processes, activities
A conceptual model to a value strategy
model: Value based organization – The growth and decisions.
of flexible response and virtual organizations - Configuring the value chain: Concepts and
Historical perspective of value - Developments issues for the future - Value positioning and
and recent events - The future – some directives competitive advantage strategies - Intra and
for future. Inter organizational processes - Performance
planning and measurement in the value chain -
Supply chains and value chains: Definitions,
Value chain planning and control.
characteristics, differences and directions - The
value chain perspective - Value strategy. Cases:
Value based organization: The value chain Faculty will identify appropriate cases.
approach - Organizational issues.

MBA Program Regulations 97 Class of 2009

 Suggested Schedule of Sessions No. of
Topic
Sessions
No. of Supply chains and value chains 4
Topic
Sessions
Value based organization 3
Introduction 1
Strategic and operational 4
Emerging characteristics of value 2 characteristics and components
and value creation and delivery
Managing customer value and value 3
Perspectives of value 3 proposition
Value as a business concept 3 Value strategy and value operations 4
Value based organization – The 3 Configuring the value chain 3
growth of flexible response and
virtual organizations Total 33

MBA Program Regulations 98 Class of 2009

 Business Modeling and Simulation

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL OM 605

Objective
This course introduces the concept of modeling of dynamic business and economic systems, and
simulation of mathematical models. Computer software iThink, ARENA and MS Excel will be used
for simulating mathematical models.

REFERENCE BOOKS AUTHOR / PUBLICATION

Jerry Banks, John S Carson, Barry L Nelson
Discrete-Event Simulation and David M Nicol.. Fourth Edition. Pearson
Education: Delhi. 2005.

Mathematical Modelling JN Kapur.. New Age International. New Delhi.

1998.
Stephen G Haines.. Jaico Publishing. Mumbai
Systems Thinking & Learning
2003
Business Dynamics John D. Sterman,. McGraw Hill
Peter M Senge, Art Kleiner, Charlotte Roberts,
The Fifth Discipline Fieldbook Richard B Ross and Bryan J Smith.. Nicholas
Brealey. London. 2002.
Advanced Modelling in Finance using Excel Mary Jackson and Mike Staunton.. John Wiley
and VBA & Sons. Chichester. 2001.

Simulation Modeling Methods H James Harrington and Kerim Tumay..

McGraw-Hill. New York. 2000.
W David Kelton, Randall P Sadowski and David
Simulation with Arena
T Sturrock.. McGraw Hill: New York. 2003.
Geoffrey Gordon.. Prentice Hall of India: New
System Simulation
Delhi. 2004 Second Edition.
Averill M Law and W David Kelton.. Tata
Simulation Modeling and Analysis
McGraw Hill. New Delhi. 2000.

Modern Simulation and Modeling Reuven Y Rubinstein and Benjamin Melamed..

Wiley. New York. 1998.

Detailed Syllabus Random Number Generation: Generation of

pseudo-random numbers, Tests for random
Introduction to Modeling and Simulation: numbers, random variate generation
Types of models, closed form solutions,
continuous and discrete event simulation Simulation of Discrete and Static models:
Simulation for project appraisal and simulation
Probability Distributions: Properties of
for project duration
Poisson, Erlang, Uniform, Triangular, Normal,
Gamma, Weibull, Beta, Lognormal Simulation of Discrete and Dynamic models:

MBA Program Regulations 99 Class of 2009

Simulation of inventory systems, simulation of models, hiring and promotion policies),
stock market, simulation of Cobweb model, Operations Management Models (supply chain
introduction to Markov processes and management and the beer game), Agriculture
simulation of brand switching behavior, and Other Models (growth of fish and spread of
advertising and promotion, maintenance policy epidemics), competition models (Volterra model
models for integrated pest control and oligopoly
competition)
Introduction to Queuing Systems and
Discrete Event Simulation: arrival process, Stability and Equilibrium Analysis: phase
queue configuration, queue discipline, queue plane diagrams, state space diagrams
statistics, Discrete Event Simulation
Control of Systems: proportional, differential
Introduction to Arena Software: Entities, and integral co ntrol
Attributes, Create, Process, Dispose, Queue,
Cases:
Resource modules, etc
Applications of Discrete Event Simulation: Faculty will identify appropriate cases.
Applications of bank operations, call centers, Suggested Schedule of Sessions
inventories, factory operations, maintenance,
etc. No. of
Topic
Sessions
Input Modeling: Data collection, identifying
distribution with data, parameter estimation, Introduction to Modeling and 1
goodness-of-fit tests, multivariate and time Simulation
series input models Probability Distributions 1
Verification and Validation of Simulation Random Number Generation 2
Models: verification of simulation models, Simulation of Discrete and Static 2
calibration and validation of models models
Output Analysis: Measures of performance and Simulation of Discrete and 4
their estimation, output analysis for terminating Dynamic models
conditions, Output analysis for steady state
simulations Introduction to Queuing Systems 1
and Discrete Event Simulation
Causal Loop Diagrams: cause and effect Introduction to Arena Software 3
fishbone diagram, positive links, negative links,
reinforcing loops, balancing loop, stock Applications of Discrete Event 3
variables, rate variables, auxiliary variables, Simulation
relationship between stock, rate and auxiliary Input Modeling 2
variables
Verification and Validation of 1
Introduction to iThink Software: Reservoirs, Simulation Models
Ovens, Queues and Conveyors, Building models Output Analysis 2
in iThink
Causal Loop Diagrams 2
Application of System Dynamics Models:
Demography Models (population growth Introduction to iThink Software 2
models, population growth models with Application of Systems Dynamics 5
migration), Economic Systems (optimal time to Models
harvest trees, optimal duration for storing wine),
Stability and Equilibrium Analysis 1
Marketing Models (exponential gr owth of sales
model and logistics growth model), Human Control of Systems 1
Resource Models (human resource planning Total 33

MBA Program Regulations 100 Class of 2009

 Supply Chain Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL OM 606

Objective
This course introduces the concept of supply chain management. It also provides an understanding of
Logistics while underlining the importance Supply Chain Management in different kinds of
industries. This course provides an integrated view of purchasing, production, distribution and
logistics function.

REFERENCE BOOK AUTHOR(S) / PUBLICATION

Designing and Managing the Supply Chain David Simchi-Levi, Philip Kaminsky and
Edith Simchi-Levi, Tata McGraw Hill. 2004
Supply Chain Management Sunil Chopra and Peter Meindl. Pearson
Education. Delhi.
Logistics: An Introduction to Supply Chain Donald Walters. Palgrave, Macmillan. New
Management York. 2003
Supply Chains: A Manager’s Guide David A Taylor. Pearson Education. Delhi 2004
Logistics and Supply Chain Management G Raghuram and N Rangaraj. Macmillan India.
Delhi. 2000.
Business Logistics/ Supply Chain Management Ronald H Ballou. Pearson Education. Delhi.
2004. Fifth Edition

Detailed Syllabus network – trade offs in transportation design,

tailored transportation- routing and scheduling
Introduction: What is a Supply Chain ?–
in transportation – role of facility decis ions in
Decision Phases in a supply Chain - Process
supply chain - factors influencing network
view of a Supply Chain – The importance of
design decisions - models for facility location
supply Chain flows –Competitive and Supply
and capacity allocation - making network design
Chain Strategies – Achieving strategic fit –
decisions in practice.
Expanding strategic scope -Global Optimization
– Managing Uncertainty – Why Supply Chain Inventory Management and Risk Pooling:
Management – Key Issues in Supply Chain Introduction – Single Warehouse Inventory–
Management – supply chain drivers and The Economic Lot Size Model – The Effect of
obstacles. Demand Uncertainty – Supply Contracts –
Multiple Order Opportunities – Continuous
Transportations, facility decisions and
Review Policy – Variable Lead Times –
network design in supply chain:
Periodic Review Policy – Risk Pooling –
The role of transportation - factors affecting the Centralized Versus Decentralized Systems –
transportation decisions - modes of Managing Inventory in the Supply Chain –
transportation - design options for transportation Practical Issues – Forecasting – Judgment

MBA Program Regulations 101 Class of 2009

Methods – Market Research Methods – Time- Requirements for Global Strategy
Series Methods – Causal Methods – Selecting Implementation – Issues in International Supply
the Appropriate Forecasting Technique. chain Management –International versus
Regional Products - Local Autonomy Versus
The Value of Information: Introduction – The
Central Control – Miscellaneous Dangers –
Bullwhip Effect – Quantifying the Bulllwhip
Regional Differences in Logistics – Cultural
Effect – The Impact of Centralized Information
Differences – Infrastructure – Performance
on the Bullwhip Effect – Methods for Coping
Expectation and Evaluation -Information
with the Bullwhip Effect - Effective Forecasts –
System Availability – Human Resources.
Information for the Coordination of Systems –
Location Desired Products – Lead-Time Coordinated Product and Supply Chain
Reduction – Information and Supply Chain Design: Design for Logistics – Economic
Trade-offs – Conflicting Objectives in the Packaging and Transportation _ Concurrent and
Supply Chain – Designing the Supply Chain for Parallel Processing – Standardization –
Conflicting Goals. Selecting a Standardization Strategy – The
Push-Pull Boundary – Supplier Integration into
Supply Chain Integration: Introduction –
New Product Development – The Spectrum of
Push, Pull and Push-Pull Systems – Push-Based
Supplier Integration – Keys to Effective
Supply Chain – Pull-Based Supply Chain –
Supplier Integration –Technologies and
Push-Pull Supply Chain – Identifying the
Suppliers – Mass Customization –- Making
Appropriate Supply Chain Strategy –
Mass Customization Work – Mass
Implementing a Push-Pull Strategy – Demand-
Customization and Supply Chain Management.
Driven Strategies – The Impact of the Internet
on Supply Chain Strategies –Distribution .Information Technology For Supply Chain
Strategies – Direct Shipment – Cross-Docking – Management: Introduction – Goals of Supply
Transshipment – Centralized Versus Chain Information Technology –
Decentralized Control – Central Versus Local Standardization – Information Technology
Facilities. Infrastructure – Interface Devices –
Communications- Databases – System
Strategic Alliances: Introduction – A
Architecture – Electronic Commerce –
Framework For Strategic Alliances – Third-
Electronic Commerce Levels – Supply Chain
Party Logistics – Retailer-Supplier Partnerships
Management System Components – Integrating
– Types of RSP _ Req uirements for RSP –
Supply Chain Information Technology – Stages
Inventory Ownership in RSP – Issues in RSP
of Development – Implementation of ERP and
Implementation –Steps in RSP Implementation -
DSS – “Best-of-Breed” Versus Single-Vendor
Advantages and Disadvantages of RSP –
ERP Solutions.
Distributor Integration – Types of Distributor
Integration – Issues in Distributor Integration. Decision -Support Systems For Supply Chain
Management: Introduction – The Challenges of
Procurement and Outsourcing Strategies:
Modeling – Structure of Decision-Support
Introduction – Outsourcing Benefits and Risks –
Systems – Input Data – Analytical Tools –
A Framework for Buy/Make Decisions - E-
Presentation Tools – Supply Chain Decision-
Procurement – A Framework for E-
Support Systems
Procurement.
Cases
International Issues in Supply Chain
Management: Introduction – Global Market Faculty will identify appropriate cases.
Forces – Technological Forces – Global Cost
Forces – Political and Economic Forces – Risks
and Advantages of International Supply Chains
– Risks – Addressing Global Risks –

MBA Program Regulations 102 Class of 2009

 Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Procurement and Outsourcing 2
Strategies
Introduction 3
International Issues in Supply Chain 3
Transportation, facility decisions 4
Management
and network design in a supply
chain Coordinated Product and Supply 3
Chain Design
Inventory Management and Risk 4
Pooling Information Technology for Supply 3
Chain Management
The Value of Information 2
Decision-Support Systems for 3
Risk Pool game, Beer Game 2
Supply Chain Management
Supply Chain Int egration 2
Total 33
Strategic Alliances 2

MBA Program Regulations 103 Class of 2009

 Project Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL OM 607

Objective
Is to explore students to all aspects of Project Management covering project ident ification,
formulation, planning, scheduling & control. The course will enable the students to acquire the
concepts, tools & techniques of Project Management and to get an exposure to MS Projects Software

REFERENCE BOOKS AUTHOR / PUBLICATION

Project Management for Business &
John M. Nicholas, Pearson Education
Technology (Principles & Practice)

Project Management – A Managerial Approach Jack R Meredith, Samuel J Mantel, JW & Sons,
2000, IV Edition.
Project Management Dennis Lock, Gower, 2003, 8th Edition

Modern Project Management Norman R Howes, Amacom 2001

Projects: Planning, Analysis, Selection, Prasanna Chandra, Tata McGraw Hill, 5 th
Implementation & Review Edition, 2004
Successful Project Management Gido & Clements, Thomson, II Edition, 2003
Project Management C gray & E Larson, McGraw Hill, 2002

Detailed Syllabus project master plan, work breakdown structure

& other tools of project planning, work
Introduction to Project Management:
packages project organization structure &
Definition, functions, evolution of Project
responsibilities, responsibility matrix
Management, classification of projects, Project
Management in different environments Project Scheduling: Use of Gantt Charts &
network diagrams, activity of node diagrams,
The Project Management Systems,
activity on arrow diagrams, the crit ical path,
Methodologies & Systems Development
time based networks
Cycle: Systems approach, systems analysis,
systems development, project feasibility, project PERT, CPM, Resource Allocation & GERT:
life cycle, project appraisal, project contracting, Tools & techniques for scheduling
the phases of systems development cycle development, crashing of networks, time-cost
relationship, resource leveling multiple project
Project Feasibility Study: Developing a scheduling, GERT
project plan, market & technical analysis,
financial analysis, evaluation of project Cost Estimating & Budgeting: Cost estimat ing
proposals, risk analysis, sensitivity analysis, process elements of budgeting, project cost
social cost benefit analysis accounting & management information systems,
cost schedules & forecasts
Project Planning: Planning fundamentals,

MBA Program Regulations 104 Class of 2009

Managing Risks in Projects: Risk concept & Suggested Schedule of Sessions
identification, risk assessment, risk priority, risk
response planning, risk management methods No. of
Topic
Sessions
Project Control: Information monitoring,
internal & external project control, cost Introduction to Project Management 1
accounting systems for project control, control The Project Management Systems,
process, performance analysis, variance limits, Methodologies & System 2
issues in project control. Development Cycle
Project management Information Systems: Project Feasibility Study 4
Computer based tools, features of PMIS, using
project management software (MS Projects) Project Planning 2

Project Evaluation, Reporting & Project Scheduling 2

Termination: Project reviews & reporting, PERT, CPM, Resource Allocation &
closing the contract 5
GERT
Project Organization Structure & Cost Estimating & Budgeting 2
Integration: Requirements of project
organizations, different structure & integration Managing Risks in Projects 2
in large scale projects, roles of project manager Project Control 2
& project team
Project Management Information
Managing Participation, Team Work & 2
Systems
Conflict: Leadership in project management,
building teams, resolving conflicts Project Evaluation, Reporting & 1
Termination
Software Project Management: Systems
engineering, design & system development, Project Organization Structure &
2
documentation, fast evolving technologies & Integration
methodologies Managing Participation, Teamwork 2
Project Quality & Procurement & Conflict
Management: Quality assurance, quality audit, Software Project Management 2
tools & techniques of TQM, contracts
management Project Quality & Procurement 2
Management
Case Studies
Total 33
Faculty will ident ify appropriate cases.

MBA Program Regulations 105 Class of 2009

 Production & Materials Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L OM 608

Objective
To provide students with the requisite knowledge of concepts and to impart practical skills and
techniques required in the area of Production Planning and Materials Management

REFERENCE BOOKS AUTHOR / PUBLICATION

Production Planning and Inventory Control Setharama L Narasimhan, Dennis W.
McLeavey and Peter J Billington, Prentice
Hall of India. New Delhi 2003, Second
Edition.
Introduction to Materials Management JR Tony Arnold and Stephen Chapman.
Pearson Education Delhi. 2004. Fifth Edition
Purchasing and Supply Chain Management Robert Monezka, Robert Trent and Robert
Handfield, Thompson – South Western. 2002.
Second Edition.
Operations Management: A Supply Chain Derek L Waller. International Thompson
Approach Business Press. London. 1999.
Manufacturing Planning and Control Systems Thomas E Vollman, William L Berry and D
Clay Whybark. Irwin Mcgarw -Hill. Boston.
1997. Fourth Edition.

Detailed Syllabus performance, Inventory Systems.

Purchasing Process: Purchasing objectives and Multi-Item Joint Replacement: Economics of
process, Purchasing cycle, Types of Purchases, Joint replacement, Joint Replenishment Order
Types of purchasing strategies. Quantity Model, Joint Replenishment Order
In sourcing and outsourcing: Outsourcing Quantity Model with varying Item Cycle, Joint
decision process, Total cost analysis, Replenishment Production Quantity Model.
Outsourcing alternatives. Distribution Inventory management: Multi
Supplier evaluation selection and location Systems, Centralization of Inventories,
measurement: Identification of supplier safety Stocks, Distribution Inventory Systems,
sources, Methods of supplier selection, Methods Case: Integrated Production, Distribution, and
of supplier evaluation, Supplier quality inventory Planning at Libbey-owens-Ford
management, Supplier evaluation systems: ISO Aggregate Planning: The Nature of the
9000. Aggregate Planning Decisions, Aggregate
World wide sourcing: Overview of world wide Planning Defined, The Value of Decision Rules,
sourcing, International sourcing process. Costs, Aggregate Planning Strategies,
Aggregate Planning Methods,
Basic Inventory systems: Functions and Types
of Inventories, Measures of Inventory

MBA Program Regulations 106 Class of 2009

The Master Production Schedule: Bill of Manufacturing, Tools for Manufacturing
Material Types, Structuring the Bill of Material, Planning, Manufacturing Automation, Material
Modular Bills of Material, Disaggregation Control, Int egration Issues in CIM, Case: The
Techniques, Managing the Mas ter Schedule, age of Re-Engineering
Maintenance of the MPS. Total Quality Management: Total Quality
The Planning of Material Requirements: Management (TQM), TQM as a Key
MRP and MRP II, Implementation of MRP and Component of Competitive Initiatives, The
MRP II, The Parts Requirements Problem, The TQM Process of Improvement, TQM’s Impact
Mechanics of MRP, MRP Concepts and on Production Planning and Inventory Control
Advantages, Lot Sizing, Uncertainty and Activities, Malcolm Baldridge National Quality
Change in MRP Systems, Net Change Versus Award.
Regenerative MRP Systems, System Cases
Nervousness, Firm Planned Orders, and Time
Fences. Faculty will identify appropriate cases.
Capacity Planning and Control: Long-Range Suggested Schedule of Sessions
Capacity, Medium-Range Capacity Planning
and Control, Short-Term Capacity Planning and No of
Topic
Control. Sessions
High -Volume Production Activity Control Purchasing Process 1
and Just-in-Time Systems: The Production In sourcing and outsourcing 1
Environment, Controlling Continuous Supplier evaluation selection and 1
Production, Sequencing and Line Balancing measurement
Methodologies, Relationship to Aggregate
World wide sourcing 1
Planning, Batch Processing Techniques, Process
Industry Scheduling, Just-In-Time (JIT). Basic Inventory systems 3
Job Shop Production Activity Planning: Multi-Item Joint Replacement 2
Database Information Requirements, Distribution Inventory 2
Scheduling, Shop Loading, Sequencing, Priority management
Rules for Dispatching Jobs, Mathematical Aggregate Planning 2
Programming, Heuristics, and Simulation,
Worker Scheduling in Service Operations. The Master Production Schedule 3
The Planning of Material 3
Requirements
Job Shop Production Activity Control:
Dispatching, Corrections to Short-Term Capacity Planning and Control 3
Capacity, Production Reporting and Status High-Volume Production Activity 2
Control, Factors Affecting the Completion Time Control and Just-in-Time Systems
of Jobs, Techniques for Aligning, Completion Job Shop Production Activity 3
Times and Due Dates, Scheduling in Flexible Planning
Manufacturing System, Case: The Flexible
Job Shop Production Activity 2
Factor Revisited.
Control
Theory of Constraints and Synchronous Theory of Constraints and 1
Manufacturing: Theory of Constraints, The Synchronous Manufacturing
Goal and Perf ormance Measures, Capacity,
Synchronous Manufacturing, Marketing and Technological Innovations in 1
Production. Manufacturing
Technological Innovations in Manufacturing: Total Quality Management 2
Introduction, Computer Integrated Total 33

MBA Program Regulations 107 Class of 2009

 Lean Manufacturing Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L OM 609

Objectives
The course enables the student to learn the basic tenets of Lean Manufacturing that can contribute to
significant improvements in productivity, quality, safety & cycle times. The course focuses on the
tools & techniques of Lean & also on the issues of Lean Implementation. The student understands
how to apply Lean Concepts in a Manufacturing Environment.

REFERENCE BOOKS AUTHOR / PUBLICATION

Lean Thinking James P Womack & Daniel T Jones, 1996,
Simon & Schuster
Quick Response Manufacturing – A Company Rajan Suri, 1998, Productivity Press
wide approach to reducing lead times
Value Stream Mapping Don Tapping, Tom Shuker & Tom Luyster,
2002, Productivity Press
Becoming Lean – Inside stories of U S Jeffery Liker, 1998, Productivity Press
Manufacturers
Implementing a Lean Management System Dr. Thomas L Jackson, 1996, Productivity
Press
The machine that changed the world Womack, James & Jones
World Class Manufacturing Schonberger
The Lean Manufacturing Handbook Tom Epply

Detailed Syllabus Value Stream Mapping: Value Flow - Pull

Introduction to Lean: History - Evolution, the Value & Perfection - Lean Product & Process
Development
Toyota Production System - Bench marketing
the performance of manufacturing systems - The Lean Tools & Techniques: Quick Change
Benefits of lean Overs - Mistake Proofing - Line Balancing -
Cellular Design - Lean Six Sigma
Basics of Lean: The Lean House - Building
Blocks of Standardization, Stability, JIT & The Integrative Interventions: Kaizen – TPM
Jidoka - 5S - Work Teams - Policy Deployment -
Managing Change
The Lean Production Principles: Work Place
The Lean Implementation: Role of top
Organization, Visual controls - Batch Size management in developing lean culture &
Reduction - Pull System - Cellular managing change - Steps in implementing lean
Manufacturing strategy - Lean accounting system

MBA Program Regulations 108 Class of 2009

Lean Practices: Case examples of Suggested Schedule of Sessions
organizations Practising Lean - Lean assessment
study No. of
Topic
Sessions
Case Studies Lean Practices Introduction to lean 3
Case examples of focusing on moving from Basics of lean 2
“batch & queue” to continuous flow & lean
operations The lean production principles 4
Case on the lean production
Applying Lean to Service Organizations 1
principles
Concept of lean service operations Value stream mapping 2
Lean supply chains The lean tools & techniques 3
Case on Lean six sigma 1
Lean & IT
The integrative interventions 4
Beyond Lean Paradigm
The lean implementations 3
Agile Manufacturing Case on the lean implementations 1
Quick Response Manufacturing Lean practices 3

Cases Case on Lean practices 1

Applying lean to service
Faculty will identify appropriate cases. 2
organizations
Beyond lean paradigm 3
Total 33

MBA Program Regulations 109 Class of 2009

 Management Accounting

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 601

Objective
This course helps students in understanding Management Accounting and in appreciating it as a tool
for decision making. It is also aimed at helping students equip themselves with accounting
information for planning, controlling and decision making.

REFERENCE BOOKS AUTHOR / PUBLICATION

Management Accounting ICFAI

Accounting for Management Richard Lynch & Robert Williamson -

Tata McGraw -Hill
Managerial Accounting, Concepts for Planning, Ray H Garrison - Business Publications
Control, Decision Making
Introduction to Management Accounting, 10e Charles T Horngren, Gary L Sundem, &
William O Strantton - Prentice-Hall, India
Managerial Accounting Laster E Heitzer, Serge Matulich - McGraw -Hill
Cost and Managerial Account Jack Gray, Don Ricketts - McGraw-Hill
Management Accounting Khan M Y and P K Jain - Tata McGraw-Hill
Managerial Accounting, 3e Ronald W Hilton - McGraw -Hill

Introduction to Management Accounting, 8e Charles T Horngran & Gary L Sundem -

Prentice-Hall, India
Readings in Management Accounting S Mark Young - Prentice-Hall
Management Accounting, 1996 David Wright - Longman Modular Texts in
Business & Economics

Detailed Syllabus Programmed Cost, Joint Cost, Sunk Cost,

Discretionary Cost, Out-of –pocket Cost,
Introduction to Management Accounting – Differential Cost, Capacity Cost, Conversion
Role and scope of Management Accounting –
Cost, Committed Cost- Cost Unit-Cost Center.
Interface of Management Accounting with
Financial Accounting and Cost Accounting. Cost Accounting-Cost Accumulation –Cost
Object-Cost Assignment – Cost Classification-
Cost Concepts- Cost- Types of Costs-
Cost Tracing – Cost Allocation – Cost
Historical Costs, Future Costs, Standard Costs,
Application – Cost Driver - Variable Cost and
Period Cost, Prime Cost, Direct and Indirect Fixed Cost – Costs on Financial Statements -
Cost, Opportunity Cost, Imputed Cost,

MBA Program Regulations 110 Class of 2009

Mechanics of Cost Accumulation – Cost Pricing – Economic Theory of Pricing –
Behavior and Cost Estimation – Techniques of Demand and Supply Functions – Limitations of
Costing. Marginal Analysis – Full–Cost Pricing – ROI
Pricing – Contribution Approach to Pricing –
Prime Cost - Material Pricing - Wage Differential Cost Pricing.
Determination.
Budgeting and Budgetary Control – Elements
Overheads- Classification- Overhead Cost
of Management Planning and Control System –
Accounting – Collection – Allocation-
Budgeting as a Tool of Management Planning
Departmentalization and Absorption of
and Control – Uses and Organization of ht e
Overhead Costs - Accounting and
Budget – Concept of Limiting Budget Factor –
Administration – Research and Development
Steps in Budget Preparation – Fixed and
Costs – Treatment of Under and Overabsorption
Flexible Budgets.
of Overhead Costs – Reports for Control of
Overhead Costs. Preparation of Costs Sheets. Standard Costing and Variance Analysis –
Standard Costing vs. Historical Costing – The
Job-order, Process and Contract Costing
Need for Standards and its Limitations – The
System – Product and Service Costing – Flow
Types of Standards and its Level – The Need for
of Costs in Manufacturing Firms – Types of
Revision of Standards – Cost Variance Analysis
Product Costing Systems – Accumulating Costs
– Computation and Analysis of Direct Material
in a Job-order Costing System – Process
and Direct Labor Variances and Sub Variances
Costing – Equivalent Units – Hybrid Product
– Flexible Budgets and Control of Overhead
Costing System – Contract Costing - Unit
Costs – Computation and Analysis of Overhead
Costing – Preparation of Cost Sheet- Costing for
Cost Variances – Sales Variances.
Joint Products and By- products.
Management Information and Reporting
Cost-volume –profit Analysis – The
System – Importance of the Management
Relationship of Costs and Profits with Volumes
information and Reporting System –
– Use of CVP Analysis – Marginal Costing –
Considerations in Developing a Management
Marginal Costing and Absorption Costing
Reporting Structure – Levels of Management
Distinguished- Break-even Point – Contribution
and their Information Requirements-
Margin Approach – Use of Break-even
Developing a Management Information and
Analysis- Applying CVP Analysis- CVP
Reporting System.
Analysis with Multiple Products – Assumptions
Underlying CVP Analysis – Limitations of CVP Divisional Performance Appraisal – Reasons
Analysis. for Divisionalization – Responsibility
Accounting – Concept of Cost – Profit and
Decisions involving Alternative Choices – Investment Centers – Transfer Pricing Policy –
Nature of Managerial Decision Making –
Measurement of Div isional Performance.
Characteristics of Cost for Decision Making –
Concept of Differential Costs – Decision to Behavioral Aspects of Control – The Concept
Make or Buy – Decision to Accept a Special of Group or Social Control – Behavioral
Order – Decision to Drop a Product Line – Theories Relating to Control – Some Behavioral
Decision Regarding Equipment Replacement – Implications of Control through Budgets – The
Decision Regarding Construction of Facilities – Role of the Management Accountant –
Decision Regarding Selling or Further Selection of a Proper Control Strategy.
Processing.
Cost Audit – The Advantage and Scope of Cost
Cost Analysis and Pricing Decisions- The Audit – The Need and Practice of Statutory Cost
Need for Pricing Decision – The Objectives of Audit – Preparation of Cost Audit Report.
Pricing – Pricing Strategy – The Factors
Contemporary Issues in Management
Influencing Pricing Decision - Influence of Costs
Accounting – Value Chain Analysis - Activity
as a Pricing Tool – Marginal Analysis and
Based Costing – Quality Costing – Target

MBA Program Regulations 111 Class of 2009

Costing - Life Cycle Costing – Strategic Cost No. of
Management. Topic
Sessions
ERP Applications in Management Cost-volume – profit Analysis 1
Accounting
Decisions involving Alternative 1
Current Developments. Choices
Cases Cost Analysis and Pricing Decisions 3
Faculty will identify appropriate cases Budgeting and Budgetary Control 3
Suggested Schedule of Sessions Standard Costing and Variance 3
Analysis
Topic No. of
Management Information and 3
Sessions
Reporting System
Introduction to Management 1
Divisional Performance Appraisal 3
Accounting
Behavioral Aspects of Control 3
Cost Concepts 1
Cost Audit 1
Cost Accounting 1
Contemporary Issues in 1
Prime Cost 1
Management Accounting
Overheads 2
ERP Applications in Management 2
Job-order, Process and Contract 3 Accounting
Costing System
Total 33

MBA Program Regulations 112 Class of 2009

 International Finance & Trade

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 602

Objective
This course exposes students to global financial markets, instruments and various strategies of
hedging. The quantitative tools covered in this course make students competent to understand the
transactions of a dealing room and help in grooming their negotiating skills in the international
markets. The course also gi ves emphasis on international economics, international trade, financing
foreign trade and various intricacies connected therewith.

REFERENCE BOOKS AUTHOR / PUBLICATION

International Finance & Trade ICFAI
International Financial Management P G Apte - ICFA I
International Financial Management, 4e Alan C Shapiro - Prentice-Hall, India
International Finance Maurice D Levi - McGraw-Hill
Multinational Finance, 3e Adrian Buckley - Prentice-Hall, India
International Money and Finance Michael Melvin - Harper & Row Publishers,
New York
International Business Finance Vihang R Erremza, Devi Singh &T. Srinivasan
- Global Business Press
International Finance V A Avadhani - Himalaya Publishing House
International Financial Management Charley N Henning, Willan Pigot t, Robert
Haney Scott - McGraw -Hill
International Financial Institutions A F P Bakker – Longman

Detailed Syllabus Payments - International Monetary System - An

Overview of International Financial Markets -
Financial Management in a Global Exchange Rate Determination and Forecasting.
Perspective: Increasing Interdependence in the
Global Economy - Trends in International Trade International Trade Theories: Theory of
and Cross Border Financial Flows - India in the Absolute Advantage - Theory of Comparative
Global Economy - Recent Developments in Advantage - Heckscher-Ohlin Model -
Global Financial Markets - Liberalization - Imitation-Gap Theory - International Product
Integration and Innovation - Challenges of Life Cycle Theory.
International Financial Management - Gains
from International Trade and Investment. Trading Blocks: Formation of Trading Blocks -
Conditions for Success - OPEC - Its objectives -
International Monetary System and Functions - European Commun ity (EC) -
Financial Markets - An Overview: Balance of Functioning of EC - India and EC - The North

MBA Program Regulations 113 Class of 2009

America Free Trade Agreement (NAFTA) - Its - Assessing and Coping with Operating
objectives - UNCTAD- Its functions. Exposure.
GATT: Trade Negotiations under GATT - Short Term Financial Management in a
Uruguay Round - Important Aspects of Market Multinational Context: Short Term Funding &
Access in the Uruguay Round - Subsequent Investment - Centralized vs. Decentralized Cash
WTO Developments. Management - Netting - Pooling - Exposure
Management - Offshore Invoicing Centers.
WTO: History - Functions - Structure - WTO
Agreements - Trade Related Aspects of International Equity Investment: Comparing
Intellectual Property Rights (TRIPS) - Trade Domestic Versus Foreign Equity Investment -
Related Aspects of Investment Measures Gains from Cross-border Diversification -
(TRIMS) - General Agreement on Trade in International CAPM - The Depository Receipts
Services (GATS). Mechanism.
The Foreign Ex change Market: Structure and Long Term Borrowing in International
the Participants - Types of Transactions - Capital Markets: The Costs and Risks of
Mechanics of Currency Dealing - Exchange Foreign Currency Borrowing - Syndicated
Rate Quotations - Arbitrage - Forward Rates - Loans - Bond Issues - MTNs - NIFS and
Evolution of Exchange Control and the Foreign Related Instruments - Project Finance - Country
Exchange Market in India - Exchange Rate Risk Assessment.
Computations.
International Project Appraisal: The
The Links between the Forex Market and the Difficulties in Appraising a Foreign Project -
Money Market: Covered Interest Arbitrage - Issues in Cost of Capital - The Adjusted Present
Covered Interest Parity Theorem - Swap Value Approach - The APV Approach for a
Margins and Interest Rate Differentials - Option Foreign Project - Choice of Discount Rates.
Forwards - Cancellation of Forward Contracts -
Forward -forward Swaps - Short Dated and Internation al Accounting & Taxation:
Broken Date Contracts. Accounting for Forex Transactions &
Derivatives - Transfer Pricing - Consolidation
Nature and Measurement of Exposure and of MNC’s Accounts – International Taxation.
Risk: Macroeconomic Risks and Corporate
EXIM Policy: Historical Perspective-
Performance - Defining Foreign Exchange
Objectives - Highlights of the Current Policy -
Exposure - Measuring Foreign Exchange
Imports - Classification -Import Licences -
Exposure - Conceptual Approach -
Exports - Export Promotion Capital Goods
Classification of Foreign Exchange Exposure -
Scheme (EPCG) - Other Guidelines.
Transactions Exposure - Translation Exposure -
Operating Exposure - Exposure and Risk, Risk Letters of Credit: Types of L/C’s - Mechanics
as Variability of Cash Flows. of an L/C - Import Letters of Credit -
Requirements for Opening an Import Letter of
Managing Transactions Exposure: The
Credit - Operational Features of an Import L/C -
Hedging Decision - Automatic vs Discretionary
Documentation Formalities - Bill of Lading -
Hedging - Cost of Forward Hedge - Choice of
Scrutiny of Documents Required Under an
Currency of Invoicing - Internal Hedging
Import L/C - Other Relevant Guidelines - Role
Strategies : Leads - Lags - Netting - Offsetting -
of Customs/C&F Agents - Reporting System.
External Hedging : Forwards - Money Market
Hedge - Hedging Contingent Exposures an Uniform Customs and Practice for
Exposures with Uncertain Timing. Documentary Credits 1993 Revision - Rules:
Operating Exposure: Operating Exposure - Introduction to International Chamber of
Commerce - Introduction to UCPDC -
Purchasing Power Parity and Real Exchange
Rates - Determinants of Operating Exposure - Description of Articles - Applications of
Articles.
Operating Exposure for Exporters and Importers

MBA Program Regulations 114 Class of 2009

ICC Uniform Rules for Collection: Collection No. of
Rules - Role of Drawer - Collecting Banker - Topic
Sessions
Paying Banker.
International Trade Theories 2
Export Fi nance and Exchange Regulations:
Incentives Available to Exporters - Preshipment Trading Blocks 1
Finance - Post Shipment Finance - GATT and WTO 1
Rediscounting of Export Bills Abroad -
Preshipment Credit in Foreign Currency (PCFC) The Foreign Exchange Market 5
- Other Exchange Control Regulations - The Links between the Forex Market
Declaration Forms - GR/PP Procedure - Export and the Money Market
Letters of Credit - Documents to be Presented Nature and Measurement of 2
under an Export Letter of Credit - Guidelines Exposure and Risk
for Scrutiny of Documents Presented under
Letter of Credit - Reporting System - Role of Managing Transactions Exposure 1
ECGC and its Functions. Operating Exposure 1
Import Regulations: Classification - Imports Short Term Financial Management 2
under Foreign Credits/Loans - Postal imports - in a Multinational Context
Other Exchange Control Regulations - Merchant
Trade - FEMA- Forward Exchange Contracts International Equity Investment 2
for Imports. Long Term Borrowing in 1
Current Developments International Capital Markets

Cases International Project Appraisal 4

• Gazprom – Naftogaz Ukrainy Dispute: International Accountin g & Taxation 1

Business or Politics? EXIM Policy 1
• Mercosur – Changing Course? Letters of Credit 2
• The Falling Dollar Uniform Customs and Practice for 1
Documentary Credits 1993
• The Chinese Yuan: The Revaluation Revision -Rules, ICC Uniform Rules
Dilemma for collection
Source: Case Studies in Finance Volume III Export Finance and Exchange 1
Suggested Schedule of Session Regulations, Imports and Exchange
Regulations
No. of Import regulations and Current 1
Topic
Sessions Developments
Financial Management in a Global 1 Total 33
Perspective
International Monetary Sy stem and 3
Financial Markets - An Overview

MBA Program Regulations 115 Class of 2009

 Investment Banking & Financial Services

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 603

Objective
(i) to familiarize students with capital market operation, raising money there from and attributes
of various financial instruments.

(ii) The course also introduces students to the complex structure of financial services, namely
leasing, hire purchase, factoring, housing finance etc.

REFERENCE BOOKS AUTHOR / PUBLICATION

Investment Banking & Financial Services ICFAI
A Manual of Merchant Banking J C Verma – Bharat Law House
SEBI Guidelines Nabhi Publications
Capital Market Management V A Avadhani – Himalaya Publishing House
Financial Institutions and market L M Bhole – Tata McGraw Hill
Primary Market & IPO ICFAI Publication
Economic Times Market Watch ICFAI Publication
Handbook of leasing, hire purchase and K Sriram – ICFAI Publication
factoring
How to do lease financing and hire purchase Nabhi Publications
business
Inside leasing Faroul Irani - Tata McGraw Hill
Leasing comes of age : Indian scene Dr Premlal Joshi – Amrita Prakashan
Equipment leasing partnerships Cudworth- Probus
The Financial Services Revolution Clifford E Kirsch - McGraw Hill
Cre dit Rating J C Verma – Bharat Law

Detailed Syllabus Merchant Banking: Nature and scope of

Merchant Banking - Regulation of Merchant
Capital Markets: Government Securities Banking Activity - Overview of Current Indian
Market, Primary & Secondary market for G.sec, Merchant Banking Scene - Structure of
Call money market:>Money Market, Treasury
Merchant Banking Industry - Primary Markets
Bill Market, Commercial Paper and Certificate in India and Abroad - - Professional Ethics and
of Deposits, Discount and Finance House of Code of Conduct - Current Development.
India, Corporate Debt market Recent
Developments. Procedural Aspects of Primary Issues - Pre-

MBA Program Regulations 116 Class of 2009

Issues Decision Making - SEBI Guidelines for Finance Company's Angle - The Hire Purchase
Public Issues - Pricing and Timing of Public Act, 1972.
Issues - Pre-Issue Management - Advertising
and Marketing, Post-Issue Management - Rights Consumer Finance: Role of Consumer Credit
Issues in the Financial System - Features of Consumer
Credit Transactions - Mathematics of Consumer
Introduction to equipment leasing: Credit, Legal – Framework - Consumer Credit
Introduction - History and Development of Portfolio Management - Credit Evaluation -
Leasing - Concept and Classification - Types of Credit Screening Methods - Innovative
Leases - Advantages of Leasing - Disadvantages Structuring of Consumer Credit Transactions,
of Leasing - Evolution of Indian Leasing
Factoring: Concept of Factoring - Forms of
Industry - Leasing and the Commercial Banking
Factoring - Factoring vis -à-vis Bills Discounting
Sector - Product Profile.
- Factoring vis-à-vis Credit Insurance -
Legal Aspects of leasing: Present Legislative Factoring vis-à-vis Forfaiting - Evaluation of a
Framework - Process of Lease Documentation - Factor - Legal Aspects of Factoring - Evaluation
Contents of Lease Agreement. of Factoring - Factoring in India Current
Developments.
Tax aspects of leasing: Income tax Aspects:
Depreciation Allowance on Leased Assets - Housing Finance: Housing Finance companies,
Rental Income from Lease - Leasing Tax Refinance schemes for HfCs, Regulatory
Planning - Sales Tax Aspects - Sales Tax on guidelines for HFCs.
Inter - State Purchase of Equipment - Sales Tax
Credit Cards: Concept - Billing and Payment -
on Lease Rentals. Current Position.
Settlement Procedure - Sharing of Commission
Lease Evaluation:: The Lessee's Angle: - Defaults-Handling and Implications - Add -on
Financial Evaluation: Alternative Approaches Facility - Corporate Credit Cards - Business
for Lease Evaluation - Frame work for Lease Cards - Debit Card - Uses of Credit Cards -
Evaluation - Concept and Application of Break Member Establishments - Member Affiliates
even Lease Rental - Lease vis-a-vis Buy - Lease and their Benefits - The Concept of Visa net.
Evaluation in practice - Evaluation of Lessor.
Credit Rating: Concept of Credit Rating -
Lease Evaluation: The Lessor's angle: Break Types of Credit Rating - Advantages and
Even Rental for the Lessor - Negotiating Lease Disadvantages of Credit Rating - Credit Rating
Rentals - Concepts of Gross Yield and Add-on Agencies & their Methodology - Emerging
Yield - Lease Pricing Techniques - Assessment Avenues of Rating Services - International
of Lease Related Risks: - Impact of Credit Rating practices
Tax/Regulatory Changes on Lease Evaluation -
Regulatory Environment of financial
The Appraisal Process - The Lease Approval
services: Review of Recommendations of
Process - Monitoring Receivables - Recovery
Various Committees - Prudential Norms for
Mechanism.
Income Recognition - Provisioning for Bad and
Lease accounting & reporting: Current Doubtful Debts - C apital Adequacy and
Accounting and reporting Practices: IAS-17: Concentration of Credit/Investments - RBI
Guidelines for Lease Accounting - ICAI: Guidelines for Finance Companies - Directions
Guidelines for Lease Accounting - and Rules on Advertising - Fixed deposits and
Credit Rating.
Hire Purchase: Concept and Characteristics of
Hire Purchase - 'Mathematics of Hire Purchase: Securitisation / Mortgages: Securitization -
Calculation of Effective Interest Rate - Legal Mortgages and Mortgage Instruments -
Aspects of Hire Purchase - Tax Implications of Concept, Securitization as a Funding
HP - Income Tax - Sales Tax - Interest Tax and Mechanism - Securitization of Residential Real
VAT - Accounting Aspects - Framework for Estate - Whole Loans – Mortgages - Graduated-
Financial Evaluation: The Hirer's Angle - The Payment Mortgages (GPMs) - Pledged-Account

MBA Program Regulations 117 Class of 2009

Mortgages (PAMS) - Buy down Loans - No. of
Adjustable-Rate Mortgages (ARMs). Share Topic
Sessions
Appreciation Mortgages (SAMs)
Tax aspects of leasing 1
Mortgages Pass-Through Securities –
Mortgages - Backed Bonds Centralized Lease Evaluation 6
Mortgage Obligations (CMOs) Lease accounting & reporting 2
Cases Hire Purchase 3
• Lehman Brothers: Managing a Global Consumer Finance 1
Investment Bank
Factoring 2
Source: Case Studies in Finance Volume III
Housing finance 1
Suggested Schedule of Sessions Credit Cards 2
No. of Credit Rating 2
Topic
Sessions Regulatory Environment of 2
Capital Markets 3 financial services
Merchant Banking 3 Securitisation / Mortgages, Share-
3
Appreciation Mortgages (SAMs)
Introduction to equipment leasing 1
Total Sessions 33
Legal Aspects of leasing 1

MBA Program Regulations 118 Class of 2009

 Mergers & Acquisitions

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 604

Objective
The objective of this course is to help student in familiarizing with various aspects of mergers and
acquisitions, including their valuation.

REFERENCE BOOK PUBLICATION

Mergers & Acquisitions ICFAI
Mergers & Acquisitions Fred Weston
The Complete Guide to Mergers and Timothy J. Galpin and Mark Herndon , 2007
Acquisitions: Process Tools to Support
M&A Integration at Every Level
Five Frogs on A Log: A CEO's Field Guide to Feldman, Mark L and Spratt, Michael
Accelerating the Transition in Mergers, Frederick. 1st ed. New York: Harper Business;
Acquisitions, and Gut Wrenching Change 1999. xxiv, ISBN: 088730981X.
Harvard business review on mergers and Boston: Harvard Business School Press; 2001.
acquisitions vii, 220 p ISBN: 1578515556
(The Harvard business review paperback series)
Barbarians at The Gate: The Fall of RJR Burrough, Bryan and Helyar, John.
Nabisco 1st ed. New York: Harper & Row; 1990. xvi,
528 p., 32 p of plates ISBN: 0060161728.
Mergers-What Can Go Wrong and How to Patrick A Gaughan ( Wiley Finance)
Prevent it
Damodaran on Valuation Ashwath Damodaran, John Wiley
M&A and Corporate Restructuring Patrick A Gaughan ( Wiley Finance Series)

Detailed Syllabus Repurchases - Exchange Offers - Leveraged

Buy-out - Going Private - Issue Raised by
Mergers and Acquisitions - Overview: Restructuring - History of Merger Movements.
Introduction - Forms of Corporate Restructuring
- Expansion - Mergers and Acquisitions - Mergers and Acquisitions: Economic
Tender Offers - Joint Ventures - Sell-Offs - Spin Rationale for Major Types of Mergers -
offs - Split offs - Split ups - Divestitures - Horizontal Mergers - Vertical Mergers -
Equity Carve-outs - Corporate Control - Conglomerate Mergers - Concentric Mergers -
Premium Buy -backs - Standstill Agreements - Framework for Analysis of Mergers -
Anti-Takeover Amendments - Proxy Contests - Organization Learning and Organization Capital
Changes in Ownership Structures - Share

MBA Program Regulations 119 Class of 2009

The Role of Industry Life Cycle - Product Life Divestitures - Voluntary Liquidations and
Cycle and Merger Types. Takeover Bust -ups.

Principles of Valuation: Capital Budgeting Joint Ventures: Joint Ventures in Business

Definition and Measurement of Cash Flows - Strategy - Joint Ventures and Complex Learning
Capital Budgeting Basis for Firm Valuation - - Tax Aspects of Joint Ventures - International
Definitions for Valuation Analysis - Application Joint Ventures - Rationale for Joint Ventures -
of Capital Budgeting Basis to Four Period Case Reasons for Failure - Joint Ventures and Anti-
- Free Cash Flow Basis for Valuation - The No- trust Policy
Growth Case - Constant Growth - Supernormal
Growth followed by No Growth - Supernormal Divestment of Public Sector Undertakings
Growth followed by Constant Growth - and Leveraged Buy-outs: General Economic
Dividend Growth Valuation Model - and Financial Factors - Illustration of an LBO -
Comparisons of Valuation Models. Elements of a Typical LBO Operation -

Increasing the Value of the Organization: ESOPs and MLPs: Nature and History of
Alternative Measures of Investment Rate - Total ESOPs - Types of Pension Plans Use of ESOPs
Capitalization- EBIT Measure - Operating Master Limited Partnerships
Assets - NOI Measure - Calculation of the Cost International Mergers and Acquisitions: The
of Capital - Cost of Equity - Capital Asset Theory of the MNE - Reasons for International
Pricing Model - Bond Yield Plus Equity Risk Trade - Growth - Technology - External
Premium - Average Investor’s Realized Yield - Advantages in Differential Products -
Dividend Growth Model - Cost of Debt - Cost Government Policy - Exchange Rates - Political
of Preferred Stock - The Marginal Cost of Capital. and Economic Stability - Differential Labor
Methods of Payment: Effects of Method of Costs, Productivity of Labor - To Follow
Payment Information Effects - Signaling - The Clients - Diversification - Resources Poor
Role of Junk Bonds - Post Merger Financial Domestic Economy.
Leverage.
Share Repurchase and Exchanges: The
Theories of Mergers: Efficiency Theories - Nature of Cash Share Repurchases - Cash
Differential Efficiency - Inefficient Tender Offers to Repurchase The Theories
Management - Operating Synergy - Pure Behind Share Repurchase Tax Aspects of
Diversification - Financial Synergy - Strategic Exchange Offers - Empirical Evidence on
Realignment to Changing Environments - Exchange Offers.
Undervaluation - Information and Signaling - Corporate Control Mechanisms: Internal and
Agency Problems and Managerialism - External Control Mechanisms - Inside versus
Takeovers as a Solution to Agency Problems - Outside Directors and CEO Turnover The Role
Managerialism - Hubris Hypothesis - The Free of Majority Shareholders Dual Class
Cash Flow Hypothesis - Statement of the Recapitalization - Proxy Contests
Hypothesis - Evidence on the FCFH - Market
Power - Tax Considerations - Carry-Over of Net Takeover Defenses: Anti-Takeover
Operating Losses and Tax Credits - Stepped-Up Amendments - Types of Anti- Takeover
Asset Basis - Substitution of Capital Gains for Amendment
Ordinary Income - Other Tax Considerations -
Value Increases by Redistribution. Management Guides for Mergers and
Acquisitions: Diversification and Mergers in
Sell-Offs and Divestitures: Definition and Strategic Long Range Planning Framework -
Examples - Divestiture - Background on Merger Analysis in a Value Creation Process.
Divestitures - Financial Effects of Divestitures -
Analysis of Divestitures Motives for Regulatory framework: Company law, cross
Divestitures - Case Illustrations of Spin-offs and border , income tax and monopolies competition

MBA Program Regulations 120 Class of 2009

commission. Source: Case Studies on Mergers &
Acquisitions Volume II
Current Development
Suggested Schedule of Session
Cases
No. of
Faculty will be handling eight or more cases Topic
Sessions
• Oracle's Acquisition of Peoplesoft Mergers and Acquisitions - 1
Overview
• The Adidas - Reebok Merger
Mergers and Acquisitions 2
• eBay's Acquisition of Skype: Will the Principles of Valuation 2
'Gamble' Work?
Increasing the Value of the 2
• HP-Compaq: A Failed Merger? Organization
Methods of Payment 2
• The Gucci - LVMH Battle
Theories of Mergers 2
• The Polaris - Orbitech Merger Sell-Offs and Divestitures 2
• Valuing Sify's Acquisition of Indiaworld Joint Ventures 2
Divestment of Public Sector 2
• Holcim's Acquisitions in 2005
Undertakings and Leveraged Buy-
• The Morgan Stanley - Dean Witter Merger outs
ESOPs and MLPs 2
• Disney's Acquisition of Pixar
International Mergers and 2
• News Corp in 2005: Consolidating The Acquisitions
DirecTV Acquisition Share Repurchase and Exchanges 2
• Tata Tetley: Managing the Tetley Corporate Control Mechanisms 3
Acquisition Takeover Defenses 2
• AT&T in 2005: Merging With SBC Management Guides for Mergers 2
and Acquisitions
• RightNow Technologies (Harvard
Takeover Models 1
Business School Case)
Regulatory framework and Current 2
• Jet Airways' Attempted Acquisition of Air Development
Sahara Total 33

MBA Program Regulations 121 Class of 2009

 Security Analysis

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 605

Objective
This course aims at providing students with an understanding of economy-industry -company analysis
and various inter linkages that influence the securities market. It enables them to establish the
valuable linkage between modern theories of finance and the analytical techniques used by investors
for valuing securities.
REFERENCE BOOKS AUTHOR / PUBLICATION
Security Analysis ICFAI
Portfolio Management ICFAI
Security Analysis and Portfolio Management, 6e Donald E Fischer and Ronald J Jordan -
Prentice-Hall, India
Investment Analysis and Management, 5e Sharpe, Alexander, Bailey - Prentice Hall India
Investment Analysis and Management, 4e James Francis Clorke - Wiley & Sons
Fundamentals of Investment Geoffrey A Hirt, Stanley B Block –
Irwin/McGraw-Hill
Stock Market Analysis for Intelligent Investors N J Yasaswy - Vision Books
Portfolio Management: Theory & Applications, James L Farrell – Irwin/McGraw-Hill
2e
Essentials of Investments, 3e Zvi Bodie, Alex Kane & Alan J Marcus -
Irwin/McGraw-Hill
Damodaran on Valuation Ashwath Damodaran, John Wiley

Detailed Syllabus Dematerialization of Shares-Listing of

Securities- Membership of Stock Exchange -
Investment Scenario – Concept of Investment
Trading and Settlement Procedure- Stock
– Investment Objectives and Constraints- Market Indices - Regulation of Securities Markets.
Security and Non-security Forms of Investment
(including Investing in Life Insurance Schemes, Risk and Return - Total Risk and its Factors-
Sm all Saving Schemes and Bank Deposits, real Concept and Components of Total Risk-
assets and real estate investments). Security Returns: Measuring Historical and Ex
Ante (Expected) Returns- Systematic and
Sources of Financial Information - Sources of
Unsystematic Risk- Quantifying Portfolio Risk
Economic Data- Sources of Market Data- and Return- Benefits of Diversification-
Sources of Company Data- Sources of Characteristic Regression Line -Capital Assets
International Economic Data.
Pricing Model.
Securities Markets - Market s and their
Valuation of Fixed Income Investments - The
Functions- Methods of Raising Capital-Book
Strategic Role of Bonds- Bond Returns and
building Development of Stock Market in India-

MBA Program Regulations 122 Class of 2009

Prices- Systematic and Unsystematic Risk Mechanism - Difference between Futures and
involved in Fixed Income Securities- Present Forwards.
Value Model and Bond Valuation- valuation of
Tax- Sheltered Investments- Hedging for Mutual Funds - Objectives of Mutual Funds-
Duration Shifts- Convexity- Bond Price Organization and Management of Mutual
Funds-Types of Mutual Funds-EFFs –Pros and
Volatility- term Structure of Interest Rates,
Warrants – Convertible Securities- Valuation of Cons of Mutual Funds- Guidelines for Mutual
Convertible Bonds. Funds.
Current Developments
Valuation of Equity Shares - Discount Models
–The Dividend Discount model, H Model, Cases
Operating Cash Flow, Free Cash Flow Model,
• Derivatives Trading in India
Beta for levered and un-levered firm Relative
Valuation Techniques EPS, P/E, P/CR, P/BV • MRPL And RPL – Analyzing Risks and
and P/S. Dividend Capitalization models- Returns
Earnings Capitalization Models - Other Models. • Cost of Equity
Economic Analysis - Economic Forecasting • The Google IPO
and Stock Investment Decision-Forecasting
Techniques. Source: Case Studies in Finance Volume III

Industry Analysis - The Economy and the Suggested Schedule of Session

Industry Analysis- Key Characteristics in an
No. of
Industry Analysis - Industry Life Cycle- Topic
Sessions
Structural Analysis- Techniques for Evaluating
Relevant Industry Factors- Sources of Investment Scenario 2
Information for Industry Analysis. Sources of Financial Information 1
Company Analysis - Sources of Information- Securities Markets 2
Analysis of Financial Statements- Impact of
Changes in Accounting Policies - Sizing up the Risk and Return 2
Present Situation & Prospects- Management Valuation of Fixed Income 5
Evaluation- Forecasting Earnings. Investments, Warrants and
Convertibles
Technical Analysis (should be delivered with
suitable software like Metastock) - Theory of Valuation of Equity Shares 4
Technical Analysis - Dow Theory- Bar Charts- Economic Analysis 2
Point and Figure Charts- Contrary Opinion
Theories- Relative Strength Analysis, Moving Industry Analysis 2
Average Analysis- MACD, Oscillator , Elliot Company Analysis 3
Wave theoryEvaluation of Technical Analysis.
Comprehensive Case study for EIC 2
Efficient Market Theory - Fundamental and Analysis & Valuation of Equity
Technical Analysis - Random Walk- Efficient Share
Market Hypothesis- Weak, Semi-Strong and Technical Analysis 3
Strong Forms of Efficiency- Empirical Test of
EMH in the Indian Context. Efficient Market Theory 2

Options - Definition, Rationale of Options- Put Options 1

and Call Options- Determinants of Option Futures 1
Value -Valuation of Bonds with Put and Call
Mutual Funds 1
Options.
Total 33
Futures - Definitions-Definition-Trading

MBA Program Regulations 123 Class of 2009

 Strategic Financial Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 606

Objective
The objective of this course is to expose students to
1. Entire gamut of financial decision making situations

2. Strategic applications of core finance concepts.

REFERENCE BOOKS AUTHOR / PUBLICATION

Strategic Financial Management ICFAI
Financial Markets and Corporate Strategy , 2e Mark Grinblatt and Sheridan Titman, 2002,
McGraw Hill/Irwin
Principle of Corporate Finance, 5e Richard A Brealy & Stewart C Myers - Tata
McGraw Hill
‘Quantitative analysis of financial decisions’ Mao, J.C.T. – Macmillan, New York
Corporate Finance- Theory and Practice Aswath Damodaran, John Wiley and sons,2004
Corporate Financial Management – Strategies Earl Landermann – John Willey
for Maximising Shareholders Wealth
‘Financial Management & Decision Making’ Samuels, Wilkes, Bryshaw - International
Thomson Business Press
Financial Management Theory &Practice, 6e Dr Prasanna Chandra - Tata McGraw -Hill
Principles of Corporate Finance Haimlevy – South – Western College
publishing, ISBN 981-4040-31-2
Strategic Risk Management Aswath Damodaran, John Wiley and Sons

Detailed Syllabus Approach, Alcar Approach, Mckinsey

Approach. DCF Approach Managerial
Strategic Financial Management: An Implication of Shareholder’s Value Creation –
Overview: Financial and Non Financial
FCFE and FCFF model. Shareholder’s Value
Objectives of a Firm, Agency Theory, Conflicts Creation - MVA Approach - EVA Approach-
of Interest in a Firm, Long-term and Short-term EVA Analysis of an Indian Corporate.
Financial Planning in a Company.
Long Term Projects: Valuation of long term
Corporate Valuation: Strategic Decision
infrastructure, capital intensive Projects – Real
Making Framework, Interface of Financial options valuations. Risk Management
Policy and Strategic Management,
techniques – Use of Risk adjusted discounting
Shareholder’s Value Creation - Value drivers. rates.
Value Based Management System (VBMS) :
Approaches to Facilitate VBMS- Marakon Hedging Strategies

MBA Program Regulations 124 Class of 2009

Strategic Cost Management Systems: Current Developments
Importance of Cost System, Strategic Cost
Cases
Management: Value Chain Analysis,
Competition Cost Analysis, Activity-based • Microsoft's Dividend Policy
Costing, Life Cycle Costing, Target Costing and
Strategic Control Systems • A Case on Financial Ratio Analysis

Dividend and Bonus Policy: Dividend Policy • TISCO: The EVA Journey
Decisions - Pay-Out Ratio, Stability, Residual • Unilever in India: Managing Working
Payment, Linter’s Model - Corporate Dividend Capital
Behavior, Legal Aspects, Procedural Aspects,
Dividend Policies in Practice, Repurchase or Source: Case Studies in Finance Volume IV
buyback of shares - Bonus Issues and Stock
Splits. Suggested Schedule of Session

Corporate Risk Management: Risk No. of

Management in Practice, Guidelines for Risk Topic Sessions
Management, Evaluation of Hedging Strategies-
Forward, Futures, Options.
Strategic Financial Management: An
Financial Planning and Forecasting Ratios 1
Overview
System: Types of Financial Planning Models,
Development of Simulations Models, Improving Corporate Valuation 8
financial modeling, Conditions for the Long Term Projects 3
Successful Use of Models, Growth with Internal
Equity, Higging’s sustainable growth model Strategic Cost Management Systems 3
Dividend and Bonus Policy 2
Quantitative Techniques for Working
Capital Management: Cash Management Corporate risk management 4
Models: Baumol Model and Miller and Orr
Financial Planning and Forecasting 3
Model, Simulating a Cash Budget, Factoring
services – Evaluation/Cost Benefit Analysis. Ratios System
Quantitative Techniques for 3
Financial Management in Public Sector
Working Capital Management
Undertakings: Role of Financial Advisor,
Financial Objectives, Capital Budgeting, Long- Financial Management in Public 2
term Financing, Working Capital Management, Sector Undertakings
Miscellaneous Aspects. Financial distress and restructuring 1
Financial distress and Corporate Financial Modelling & Simulation 2
restructuring: Revival of sick units and Techniques
Turnaround Strategies.
Current Developments 1
Financial Modelling & Simulation
Techniques using Monte Carlo or Crystal Total 33
Ball

MBA Program Regulations 125 Class of 2009

 Management of Financial Institutions

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 607

Objective
The objective of the course is to provide an overall view of the theory and practice of banking from a
manager’s perspective. The course is designed to assist students understand and appreciate the
conceptual, strategic, and risk management issues involved in managing financial intermediaries, and
understand the impact of interactions of business areas on financial performance

REFERENCE BOOKS AUTHOR / PUBLICATION

Management of Financial Institutions ICFAI
Bank Management, 6e Timothy W Koch and S Scott Macdonald

Financial institutio ns Management: A risk Tata McGraw Hill, 2006, 5 th edition

management approach
Financial Institutions and Markets Meir Kohn - Tata McGraw-Hill, 1996
Management of Banking and financial services Justin Paul and Padmalatha Suresh – Pearson
Education, 2007
Management of Individual Financial Institutions R M Srivastava - Himalaya Publishing House
Indian Financial System M Y Khan - Tata McGraw-Hill

Detailed Syllabus Money, Prices, Exchange Rates and Interest

Rates: Monetary Expansion, Interest Rates and
Financial Institutions and Economic Exchange Rates, Monetary Expansion and
Development: Nature and Role of Financial
Prices, Real and Nominal Values, Inflation and
System: Financial System and Financial Interest Rates.
Markets, Efficiency, Stability, Technology,
Government Intervention in the Financial System. The Indian Financial System: Introduction,
The Pre 1951 period, The Post 1951 Period, The
Central Banking and Monetary Policy:
Indian Financial System: The Emerging
Central Banking Functions, Money Creation: Horizon.
Process and control, Monetary Policy.[Will also
cover an overview of Money, Prices, Exchange Commercial Banks
Rates, and Interest Rates: Monetary Expansion,
Evolution of Modern Commercial Banks:
Interest Rates and Exchange Rates, Monetary
Evolution of Bank Assets, Liabilities and
Expansion and Prices, Real and Nominal
Activities, Banking Structure, Matching
Values, Inflation and Interest Rates, Inflation
Revenues and Costs of Commercial Banks,
and Exchange Rates, The Indian Financial
Recovery of Advances and Documentation.
System: Introduction, The Pre 1951 Period, The
Post 1951 period, The Indian Financial System: Capital Adequacy, Accounting Policies and
The Emerging Horizon] related matters, Directed Investments and Credit

MBA Program Regulations 126 Class of 2009

Programs and Interest Rates, Methods and Source: Case Studies in Finance Volume IV
Procedures in Banks, Regulation and
Supervision of the Financial Sector, Treasury Suggested Schedule of Session
and Risk Management in Banks, Marketing of
Bank Services, Relationship Banking and Topic No. of
Innovations. Sessions

International Banking: Off-Shore Banking, Financial Institutions and 1

Multinational Banking, Banking Consolidation. Economic Development

Finance Companies – The Evolution of Central Banking and Monetary 4

Finance Companies, The Present Status and the Policy
Micro Finance and its importance in Rural Money, Prices, Exchange Rates 2
Economy. and Interest Rates
Insurance Companies: Economics of The Indian Financial System 3
Insurance, The Insurance Industry and its
Commercial Banks 6
Regulation, LIC and GIC.
Evolution of Modern Commercial 3
Development Banks/Finance Institutions: Banks
Concept, Role of DFIs, Sources of Funds, DFI
in India, Recent Trends International Banking 3
Current Developments: e-Banking Finance Companies 3
Cases Insurance Companies 3

• The ITC Classic Story Development Banks/Finance 4

Institutions
• Co-operative Bank Scams in India
Current Developments 1
• The CRB Scam
Total 33
• China’s Insurance Industry: The Road Less
Traveled

MBA Program Regulations 127 Class of 2009

 Financial Risk Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 608

Objective
The course is designed to give students a working knowledge of derivative securities and their
applications in hedging. The emphasis is on exploring the properties of options, futures and swaps as
derivatives and on providing a framework for their valuation.

REFERENCE BOOKS AUTHOR / PUBLICATION

Financial Risk Management ICFAI
Risk Management & Insurance, 8e C Arthur Williams, Michael Smith, Peter
Young - McGraw Hill
Foreign Exchange, International Finance & A V Rajwade - Academic of Business Studies
Risk Management
Introduction to Futures & Options John C Hull, Prentice Hall
Options and Futures David A Dubufsky - McGraw-Hill
Futures and Options Franklin R Edwards & Cindy W Ma - McGraw-
Hill
Financial Derivatives Keith Redhed - Prentice Hall India
Winning in the Options Market Alan S Lyons - S Chand & Co
Understanding Options Robert W Kolb - John Wiley & Sons Inc

Detailed S yllabus Futures: The fundamentals of futures contract;

Overview, Types of futures, Mechanics of
Introduction to Risk Management: Elements of
future trading, Major characteristics, Exchange
uncertainty, Sources of risk, Types of risk, organization, Trading process, Price quotations,
Implications of various risks for firm and Hedging and Speculation with Commodity
limitations of risk management.
futures, Interest rate futures, Currency futures
Corporate Risk Management: Total risk and and Stock Index futures. Optimal hedge ratio,
Expected cash flows, Evolution of risk Pricing of Index Futures Contracts, Stock Index
management. Approaches to risk management, Arbitrage, Applications of Index Fut ures and
Risk Management process, Tools - Hedging, Beta Management.
forwards, and futures, options and swaps and
Options: Overview, Generic options, factors
Hybrids; Risk management guidelines, and Risk
affecting option prices, Types of options;
management in practice.
Interest rate options, Currency options and
Introduction to Derivatives: Historical Trading strategies, Option pricing models,
perspective, Exchanges the Mechanics of Options on futures contracts and Exotic options;
derivative markets, the role of clearinghouses, Element ary Inventory strategies, Complex
market players and trading techniques. Investment Strategies, Covered Call Writing,
Protective Put, Straddles and Strangles, Spreads,

MBA Program Regulations 128 Class of 2009

Evaluation of Option Based Investment • Credit Risk Management at ABN AMRO
Strategies, Risk Associated with Options,
Options Sensitivities Source: Case Studies in Finance Volume IV

Swaps: Evolution of swap market, Swap Suggested Schedule of Session

terminology and structures of standard coupon
and currency swaps, Motivations underlying No. of
Topic
swaps; Types of swaps, Mechanics of swap Sessions
transactions, Valuation and Application of Introduction to Risk Management 1
swaps.
Corporate Risk Management 2
Credit Derivatives : Evolution , need for credit
derivatives, Types- credit default based, Introduction to Derivatives 2
repackaged notes, total return swaps, and risks Introduction to Futures 2
involved
Pricing of Futures 2
Weather Derivatives: Concept, Application in
real life and recent developments. Hedging ,Speculation &Arbitrage 3
Overview, Generic options, factors 2
Value at Risk: Concept and Applications, JP
affecting option prices, Types of
Morgan’s Risk Metrics Methodology for
options; Interest rate options,
measuring market Risk, Computing value at risk
for forex common shares/stocks/fixed income Currency options and Trading 2
securities etc. - estimating value at risk in ALM. strategies, Elementary Inventory
strategies, Complex Investment
Current Developments
Strategies
A Note on Investment Strategies Involving Covered Call Writing, Protective 2
Options
Put, Straddles and Strangles,
A Note on the Financial Evaluation of Projects Spreads, Evaluation of Option Based
Investment Strategies, Risk
A Note on Financial Ratio Analysis Associated with Options,
A Note on Interest Rate Futures Cases Option Pricing 3
Cases Option Sensitivities 1
• Financial Risk Management at Toyota Swaps 4
• Financial Risk Management at UBS Credit derivatives 3
• Financial Risk Management at ConAgra Weather Derivatives 1
Foods Value at Risk 1
• Credit Risk Management at JP Morgan Current Development 2
Chase
Total 33

MBA Program Regulations 129 Class of 2009

 Portfolio Management and Mutual Funds

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 609

Objective
The course aims at providing students with an understanding of portfolio construction and
management in the context of risk diversification. Further, the course aims at providing students with
skills to make intelligent decisions regarding the allocation of resources and the formation of optimal
portfolios. It also aims to highlight the role of mutual funds and their structure.

REFERENCE BOOKS AUTHOR / PUBLICATION

Portfolio Management Mutual Funds ICFAI
Security Analysis and Portfolio Management. Donald E Fischer and Ronald J Jordan -
6e Prentice-Hall, India
Investment Analysis and Management, 5e Sharpe, Alexander, Bailey - Prentice Hall India
Geoffrey A Hirt, Stanley Block -
Fundamentals of Investment
Irwin/McGraw-Hill
Stock Market Analysis for Intelligent Investors N J Yasaswy - Vision Books
Portfolio Management: Theory &
James L Farrell - Irwin/McGraw -Hill
Applications, 2e
Stock Exchange and Investments V Raghunathan - Tata McGraw -Hill
Mastering Mutual Funds C M Kulshreshtha - Vision Books
Zvi Bodie, Alex Kane & Alan J Marcus -
Essentials of Investments, 3e
Irwin/McGraw-Hill

Detailed Syllabus of CAPM - Zero -Beta CAPM - Tax Adjusted

CAPM - Empirical Evidence of Capital Asset
Introduction to Portfolio Management: The
Pricing Model - Arbitrage Pricing Theory.
Investment Process - Definition of Investments -
Investment Categories. Defining Investment Portfolio Analysis: Diversification, Portfolio
Objectives - Risk and Investor Preferences - Risk and Return - Single-Index Model - The
Investment Constraints - Investment Goals and Sharpe Index Model - Portfolio Beta -
Constraints for Institutional Investor. Generating the Efficient Frontier.
Asset Allocation :Process, types of asset Portfolio Selection:. Markowitz Risk-return
allocation, management style, different Optimization, concept of utility , Sharpe
approaches to allocation decision, and overview optimization model - Other portfolio selection
of allocation techniques. models- Geometric Mean Model, Safety First
Model and Stochastic Dominance Model.
Capital Market Theory: The Capital Asset
Pricing Model - Security Market Line - Portfolio Revision: Portfolio Rebalancing,
Applications of the Security Market Line - Ex- Portfolio Upgrading, Investment Timing,
Post and Ex-ante SMLs - Non Standard Forms Formula Plans: Constant Dollar Value Plan,

MBA Program Regulations 130 Class of 2009

Constant Ratio Plan, Variable Ratio Plan, Structure - Mutual Funds in India - Authority
Selection and Revision of Equity Portfolios. for Decis ion Making.
Bond Portfolio Management Strategies: Design and Marketing of Mutual Fund
Passive Strategy - Duration Shift and Schemes: Performance Evaluation - Analysis
Immunization - Semi-Active Strategy - Active and Tax Treatment of Mutual Fund Schemes.
Strategies.
Current Developments: To cover trends in
Equity Portfolio Management Strategies: pension funds, private equity, hedge funds,
Efficient Market Hypothesis - Passive vs Active arbitrage funds etc.
Management Strategies - Types of Passive
Portfolios: Index Funds - Customized Funds - Cases
Factor/Style Funds - Styles of Active • Derivatives Trading in India
Management - Active Management Strategies: • A Note on Investment Strategies Involving
Top Down - Bottom-up - Combining Active and Options
Passive - Active/Core Portfolios - Active/
Completeness Fund Portfolios. • A Note on Currency and Index Futures

Managed Portfolios and Performance • Buyback of Shares and MNCs

Measurement: Classification of Managed Source: Case Studies in Finance Volume IV
Portfolios and Typical Examples - Advantages
of Managed Portfolios - Management Suggested Schedule of Session
Performance Evaluation - Methods for
No. of
Calculating Rate of Return: Money Weighted Topic
Sessions
Rate of Return - Time Weighted Rate of Return
- Linked Internal Rate of Return - Buying the Introduction to Portfolio 2
Index Approach - Components of Investment M anagement & Asset Allocation
Performance - Market Timing Issues in Risk Capital Market Theory 3
Adjusted Performance Measures - Sharpe’s -
Portfolio Analysis 2
Treynor’s - Jensen’s performance Measure for
Portfolios. Portfolio Selection 4
Investment Strategies Using Options: Portfolio Revision 2
Elementary Inventory Strategies - Complex Bond Portfolio Management 4
Investment Strategies: Covered Call Writing - Strategies
Protective Put - Straddles and Strangles –
Spreads - Evaluation of Option Based Equity Portfolio Management 2
Investment Strategies - Risk Associated with Managed Portfolios and 3
Options. Performance Measurement
Applications of Index Futures in Portfolio Investment Strategies Using Options 2
Management: Pricing of Index Futures Applications of Index Futures in 2
Contracts - Stock Index Arbitrage -Applications Portfolio Management
of Index Futures - Beta Management.
Portfolio Management Schemes 1
Portfolio Management Schemes: Types of
Mutual Funds 2
Portfolio Management Schemes - Features of
Portfolio Management Schemes - SEBI Design and Marketing of Mutual 2
Guidelines on Portfolio Management. Fund Schemes
Mutual Funds: The Evolution of Mutual Funds Current Developments 2
- Regulation of Mutual Funds - Organization Total 33

MBA Program Regulations 131 Class of 2009

 Project Appraisal and Finance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL FI 610

Objective
The objective of the course is to inculcate in the students the expertise required for formulating
project ideas and projecting cash flows as well as evaluation of project proposals prepared by others.

REFERENCE BOOKS AUTHOR / PUBLICATION

Project Management ICFAI
Project Financing: asset based financial John D Finnerty [John Wiley & sons Inc]
engineering
PROJECTS: Planning, Analysis, Financing, Prasanna Chandra, Tata Mc-Graw Hill Pvt. Ltd,
Implementation, and Review 5th Edition
Project Financing Peter K Nevitt and Frank J Fabozzi, Euromoney
books

Modern Project Finance: A Casebook Benjamin Esty, John Wiley & Sons, Inc.

Strategic Project Management , 1e Tony Grundy, B PA (I) Pvt. Ltd. 2003

Detailed Syllabus a Good Location for the Project, Design of the

Layout of the Facilities at the Project Site.
An Overview of Project Finance: Introduction
to project finance and overview of the project Financial projections: The Cost of the Project,
finance market, project life cycle and its impact The Means of Finance, Estimation of Working
on the feasibility Capital, Profitability Estimations, Balance Sheet
A study of World Bank Project Reports Projections, Projections of Sources and Uses of
Project Initiation and Resource Allocation: Funds.
The Importance of a Proper Allocation of
Environmental Appraisal of Projects:
Resources, Process of Resource Allocation at Meaning of Environment and Pollution,
the Corporate Level, Process of Resource Pollution Created by Different Industries,
Allocation at the Business Unit Level,
Methods of Preventing Pollution,
Generation of Project Ideas and Creativity. Environmental Regulations in India,
Market And Demand Analysis: Identification Environmental Impact Assessment for Projects.
of the Target market, choice of the Market Social Cost Benefit Analysis: The Rationale
Strategy, Projection of Demand using Primary for SCBA, Different Approaches to SCBA,
Data and Secondary Data, Projection of
methodology of SCBA followed by Financial
Demand using Qualitative Models.
Institutions, Public Sector Investment in India
Technical Analysis: Selection of Appropriat e
Technology, Acquisition of Technology, Structuring Projects: How project structures
Process of Procurement of Materials, Choice of create value, Application of Portfolio Theories

MBA Program Regulations 132 Class of 2009

to Capital Budgeting Suggested Schedule of Sessions

Valuing Projects: Appraising a Project by No. of

Discounting and Non-Discounting Criteria, Topic
Sessions
Appraising Projects with Special Features, FCF
Approach, ERR Approach, Real Options – An Overview of Project Finance 2
Issues in valuing long term projects, A study of World Bank Project
Reports Project Initiation and 3
Project Negotiation Resource Allocation
Managing Project Risks: How risk Market And Dem and Analysis 1
management creates value in project finance
Technical Analysis 1
Financing Projects: Syndication, Islamic
Financial projections 2
Finance, Leverage Leases, Various debt
instruments and innovative Structures, Equator Environmental Appraisal of Projects 1
principles, securitizing project loans
Social Cost Benefit Analysis 1
Risk Analysis in Capital Investment Structuring Projects 3
Decisions: What is Risk, Types of Risk,
Measurement of Risk, Method of Incorporating Valuing Projects 4
Risk into Capital Budgeting.
Project Negotiation 1
Multiple Projects and Constrains: Conflicts in
Ranking of Projects by Different Criteria, Managing Project Risks 2
Resolution of the Conflict in Ranking, Financing Projects 3
Techniques for Selection of more than One
Project from a Group. Risk Analysis in Capital Investment
3
Decisions
Detailed Project Reports: Preparation of
Detailed Project Report, Making Financial Multiple Projects and Constraints 2
Projections.
Detailed Project Reports 4
Cases
Total 33
Faculty will identify appropriate cases

MBA Program Regulations 133 Class of 2009

 Financial Statement Analysis

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL FI 611

Obje ctive
To enable students to understand, analyze and interpret the financial statements of all types of
business entity.

REFERENCE BOOKS AUTHOR / PUBLICATION

Financial Statement Analysis ICFAI
Modern Accountancy A Mukherjee & M Hanif
Financial Reporting Analysis Charles H Gibson
International Accounting Shahrokh M, Saudagaran
Comparative International Accounting Christopher Noses & Robert Parber
Fundamentals of Financial Management Eugene F. Brigham and Joel F Houston
Financial Statement Analysis & Security Stephen H Penman
Valuation

Detailed Syllabus information to investors.

Understanding Financial Statement: Nature Window Dressing: Problems in Financial
and objectives of Financial Statements, Uses of Statements, Window Dressing, Understanding
Financial Statements, form and content of how income statement is manipulated and
Financial Statements, users of Financial reworking profits, ethical issues in financial
Statements reporting, recent scandals in financial reporting.
Financial Reporting and Regulations: Analyzing Multinational Companies:
Introduction to USGAAP, Introduction to Currency translations, methods of translating
International Accounting Standards, Indian financial statements of a foreign entity, income
Accounting Standards, Applicability of Various smoothing, methods of profit manipulation,
Standards, Comparison and Harmonization international taxation.
The Annual Report: Content of the annual Auditing and Corporate Governance:
report, quality of financial reporting, reporting American model of corporate governance,
regulation in India for different types of entities, German model of corporate governance,
Directors report and auditors report Japanese model of corporate governance,
Corporate governance in India, Audit
Financial Statements: The balance sheet – as
committee, corporate governance failure at
per companies act 1956, fixed assets, methods
Enron, Issues in internal audit, Sarbanes Oxley
of depreciation, investments, current assets, Act.
loans and advances, methods of inventory
valuation, liabilities. The income statement – Introduction to Financial Statement
requirements as per companies act, revenue Analysis: Sources of information, tools and
recognition, and profit and loss appropriation techniques of financial statement, economy –
account. Notes on accounts and additional industry – company analysis, overview of ratio

MBA Program Regulations 134 Class of 2009

analysis Topic of coverage Problem Solving
Analysis of financial statements of different Combinations and dations and accounting
types of entities: Analyzing financial consolidations for invest-ments in
statements of Manufacturing companies, non- associates and financial
profit organizations, trading companies, Utilities reporting of interest in
companies, software companies, hotels, joint ventures
hospitals and biotech companies.
Analysis of Financial Statements of Banking Cases
Companies: Preparation of bank financial
statements, assets and liabilities of a bank, • Standard Chartered Bank: Accounting
revenues and expenses of a bank, analysis of Policies
banks performance.
• Microsoft Accounting Policies
Analysis of financial statements of insurance
companies: Need for performance • Wipro’s Accounting Policies
measurement, principles of performance • Infosys Accounting Policies
measures, aligning measures throughout the
organization, types of performance measures, • Maruthi Udyog’s Accounting Policies
operational performance measures, overcoming
• BNP Consolidated Accounting
implementation obstacles and challenges,
performance measures and rewards Suggested Schedule of Sessions
Business Combinations and consolidation: No. of
Meaning and definition of important terms, Topic
Sessions
types of business combinations, consolidated
financial statements, inter - company Understanding Financial Statements 2
transactions and profit confirmations, minority Financial Reporting & Regulations 2
interest, changes in minority interest,
consolidated net income and consolidated The Annual Report 3
retained earnings, changes in ownership, push- Financial Statement 3
down accounting, accounting for investments in
associates, financial reporting of interests in Window Dressing 1
Joint Ventures Analyzing Multinational Companies 3
Problem Solving Auditing & Corporate Governance 2
Topic of coverage Problem Solving Introduction to Financial Statement 2
Analyzing Problems on translations Analysis
Multinational and treatment of Analysis of Financial Statements of
4
Companies exchange differences different types of entities
Analysis of financial Problems on analyzing Analysis of Financial Statements of 3
statements of financial statements of Banking Companies
different types of different types of entities Analysis of Financial Statements of
entities 3
Insurance Companies
Analysis of financial Problems on specific Business Combinations and
statement of Banking ratios relevant for banks 5
Consolidations
Companies
Total 33
Business Problems on consoli-

MBA Program Regulations 135 Class of 2009

 Financial Services

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L FI 612

Objective
The course introduces students to the various financial services, like leasing, hire purchase, factoring,
housing finance etc.
REFERENCE BOOKS AUTHOR / PUBLICATION
Investment Banking & Financial Services ICFAI
A Manual of Merchant Banking J C Verma – Bharat Law House
SEBI Guidelines Nabhi Publications
Capital Market Management V A Avadhani – Himalaya Publishing House
Financial Institutions and market L M Bhole – Tata McGraw Hill
Primary Market & IPO ICFAI Publication
Economic Times Market Watch ICFAI Publication
Handbook of leasing, hire purchase and factoring K Sriram – ICFAI Publication
How to do lease financing and hire purchase Nabhi Publications
business
Inside leasing Faroul Irani - Tata McGraw Hill
Leasing comes of age : Indian scene Dr Premlal Joshi – Amrita Prakashan
Equipment leasing partnerships Cudworth- Probus
The Financial Services Revolution Clifford E Kirsch - McGraw Hill
Credit Rating J C Verma – Bharat Law

Detailed Syllabus Tax aspects of leasing: Income tax Aspects:

Depreciation Allowance on Leased Assets -
Evolution of Financial services: Leasing, Hire Rental Income from Lease - Leasing Tax
purchase services, consumer finance and
Planning -.
installment credit, portfolio management
schemes, credit rating , plantation scheme Lease Evaluation: : The Lessee's Angle:
Financial Evaluation: Alternative Approaches
Introduction to equipment leasing: for Lease Evaluation - Frame work for Lease
Introduction - History and Development of Evaluation - Concept and Application of Break
Leasing - Concept and Classification - Types of even Lease Rental - Lease vis-a-vis Buy - Lease
Leases - Advantages of Leasing - Disadvantages
Evaluation in practice - Evaluation of Lessor.
of Leasing - Evolution of Indian Leasing
Industry - Leasing and the Commercial Banking Lease Evaluation: The Lessor's angle: Break
Sector - Product Profile. Even Rental for the Lessor - Negotiating Lease
Rentals - Concepts of Gross Yield and Add -on
Legal Aspects of leasing: Present Legislative Yield - Lease Pricing Techniques - Assessment
Framework - Process of Lease Documentation -
of Lease Related Risks: - Impact of
Contents of Lease Agreement.- Tax/Regulatory Changes on Lease Evaluation -

MBA Program Regulations 136 Class of 2009

The Appraisal Process - The Lease Approval and Rules on Advertising - Fixed deposits and
Process - Monitoring Receivables - Recovery Credit Rating.
Mechanism. Mortgages and Mortgage financing:
Hire Purchase: Concept and Characteristics of Mortgages and Mortgage Instruments -
Hire Purchase - 'Mathematics of Hire Purchase: Concept, - Whole Loans – Mortgages -
Calculation of Effective Interest Rate - Legal Graduated-Payment Mortgages (GPMs) -
Aspects of Hire Purchase - Tax Implications of Pledged-Account Mortgages (PAMS) - Buy
HP - Income Tax - Framework for Financial down Loans - Adjustable-Rate Mortgages
Evaluation: The Hirer's Angle - The Finance (ARMs). Share Appreciation Mortgages
Company's Angle. (SAMs)
Consumer Finance: Role of Consumer Credit Mortgages Pass-Through Securities –
in the Financial System - Features of Consumer Mortgages - Backed Bonds Collateralized
Credit Transactions - Mathematics of Consumer Centralized Mortgage Obligations (CMOs)
Credit, Legal – Framework - Consumer Credit Insurance: Introduction to life and non –life
Portfolio Management - Credit Evaluation - insurance
Credit Screening Methods - Innovative
Structuring of Consumer Credit Transactions, Introduction to mutual funds

Factoring: Concept of Factoring - Forms of Current Developments

Factoring - Factoring vis-à-vis Bills Discounting Cases
- Factoring vis-à-vis Credit Insurance - Lehman Brothers: Managing a Global
Factoring vis-à-vis Forfaiting - Evaluation of a Investment Bank
Factor - Legal Aspects of Factoring - Evaluation
of Factoring - Factoring in India Current Source: Case Studies in Finance Volume III
Developments. Suggested Schedule of Sessions
Housing Finance: Housing Finance companies, No. of
Refinance schemes for HfCs, Regulatory Topic
Sessions
guidelines for HFCs.
Evolution of financial services 2
Credit Cards: Concept - Billing and Payment -
Introduction to equipment leasing 1
Settlement Procedure - Sharing of Commission
- Defaults-Handling and Implications - Add -on Legal Aspects of leasing 1
Facility - Corporate Credit Cards - Business Tax aspects of leasing 1
Cards - Debit Card - Uses of Credit Cards - Lease Evaluation 8
Member Establishments - Member Affiliates
Hire Purchase 4
and their Benefits - The Concept of Visa net.
Consumer Finance 1
Credit Rating: Concept of Credit Rating -
Types of Credit Rating - Advantages and Factoring 2
Disadvantages of Credit Rating - Credit Rating Housing finance 1
Agencies & their Methodology - Emerging Credit Cards 2
Avenues of Rating Services - International Credit Rating 2
Credit Rating practices
Regulatory Environment of financial
Regulatory Environment of financial 3
services
services: Review of Recommendations of
Mortgages, and mortgage finance 2
Various Committees - Prudential Norms for
Income Recognition - Provisioning for Bad and Insurance 1
Doubtful Debts - Capital Adequacy and Introduction to mutual funds 1
Concentration of Credit/Investments - RBI Current developments 1
Guidelines for Finance Companies - Directions Total Sessions 33

MBA Program Regulations 137 Class of 2009

 Risk Management in Banks

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 601

Objective
To understand the various types of risks in banking and to identify, measure and control risks.
To understand the Guidelines and directives of Regulator in risk control and management.

REFERENCE BOOKS PUBLICATION / AUTHOR

Risk Management in Banks ICFAI
Risk Management Michel Crouchy and others; McGraw -Hill
Risk Management in Banks Joel Besis, John Wiley and Sons
Financial Risk Management Edinburgh Business School
Risk Management S B Verma, Deep & Deep Publications
Managing Bank Risk Morton Glantz – Published by Academic Press
Asset Liability Management T Ravi Kumar- ICFAI Vision Series

Analyzing & Managing Banking Risk Hennie Ban Geuninig. Sonja Brdjouce – (The
World Bank)
Risk management IIBF Mumbai taxman publications
Theory and practice of treasury and risk
IIBF. Taxman
management in
Banks Credit risk management. S. K. Bidni, P.K.Mitra. Taxman
Risk Management in Indian Banks Dr. Battacharya; Himalaya Publishers

Detailed Syllabus Managing Credit Risk: Drivers of Credit Risk;

Credit Rating; Capital Adequacy Requirements;
Introduction to Risk Management: What risk
BIS Risk-Based Capital Requirements Frame
is all about; Basic Purpose of Risk Management Work; Traditional Measurement Approaches;
in Banks; The process of Risk Management; Different Models of Credit Risk. Importance of
Different Types of Risks in Banks; Overview of
Credit Appraisal & Monitoring in managing
Enterprise-wide Risk Management in Banks. credit risk.
Asset-Liability Management in Banks: Need
Managing Market Risk in Banks: Risk and
for macro- and Micro -level Asset-Liability
Sources of Risk; Measuring Risk and Value -at-
Management; Role of Asset-Liability
Risk (VaR); Approach to VaR; Types of Risk;
Management Committee; The Asset-Liability
Indian Scenario. Impact of Market Risks on
Management process; Asset-Liability
Banks’ performance – Types of market risks
Management and its Purpose; Regulatory
prescription for Asset-Liability Management Managing Liquidity Risk: Liquidity Risk and
the Need for Managing it in the Long/short Run;

MBA Program Regulations 138 Class of 2009

Fundamental Approach to Long Run Liquidity Enterprise-Wide Risk Management in
Risk Management; Technical Approach to short Banks: The Necessity of ERM; The Process of
Run Liquidity Risk Management; Factors ERM; Measurement of ERM; Transfer Pricing;
Influencing Investment- Borrowing Decisions. Cases in ERM.
Importance of cash management in banks.
The New Basel Accord- Implication for
Managing Interest Rate Risk: Types of Banks: Basel II Frame Work - The Three Pillar
Interest rate risks; Gap Methodology; Duration Architecture; Organizations Affected by
Analysis. Basel II; Impact of Basel II. On Capital
Adequacy Regulatory Guidelines.
Managing Foreign Exchange Risk: Nature
and Magnitude of Exchange risk; Tools and Cases
Techniques for Managing Forex Risk;
Faculty will identify appropriate cases
Managing the currency risk; Futures, options
and swaps; Suggested Schedule of Sessions
Operational Risk Management: Operational
Risk and Its Evolution; Major Sources of Topic No. of
Operational Risk; Measurement of Operational Sessions
Risk; Management of Operational Risk. Introduction to Risk Management 3
Risk Management Frame work in Banks: Asset Liability M anagement in
Enterprise –wide Risk Management in Banks; 3
Banks
Elements of Risk Management Frame work;
Systematic Risk Management in Banks; Managing Credit Risk 3
Different Measures of measuring Risks; Managing Market Risk 3
Involvement of the management in the Risk
Management Frame work. Managing Liquidity Risk 2

Risk Management Tools: Tools and Managing Interest Rate Risk 2

Techniques for Managing Credit Risk, Forex Forex Risk 2
Risk, Interest Rate Risk, Market Risk
Operational Risk 3
Derivatives in Banks: Futures in Banks and
Different Types of Futures; Options in Banks Risk Management Frame work in
3
and Different Types of Options; Swaps in Banks Banks
and Different Types of swaps; Use of the Risk Management Tools 2
Derivative Products. Credit Derivatives;
Mortgage Guarantee Companies. Derivatives 2
Risk Management Strategies: Operational Risk Management Strategies 2
Risk Management Strategies; Financial Risk Enterprise Wide Risk Management 1
Management Strategies; Systematic Risk
Management Strategies; Risk Limitation; IT The New Basel Accord 2
Implementation Challenges. Outsourcing of Total 33
services by banks, risks in outstanding
safeguards to be taken by banks, RBI directives
to banks.

MBA Program Regulations 139 Class of 2009

 Treasury Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 602

Objective
The objective of the course is to help the student gain insight into the myriad functions of a treasurer
ranging from cash and liquidity management, reserves management, funds management to transfer
pricing, and risk management.

REFERENCE BOOKS AUTHOR / PUBLICATION

Treasury Management ICFAI
IBFS Study Material ICFAI
Analysis for Financial Management Robert C. Higgins, McGraw -Hill/Irwin
Fundamentals of Financial Management James C. Van Horne, Prentice Hall
Practical Financial Management William R Lasher/ Thomson – South –Western
An Introduction to Fund & Investment
R Bhaskaran, BIRD Lucknow
Management in Banks
The Treasury’s Hand Book J P Morgan Fleming
2006 Foreign Exchange and Treasury
Euro Money Year Book
Management Handbook
Treasury & Risk Management IIBF & MacMillan
Financial Markets and Institutions & Risk Anthony Saunders & Marcia Millan Cornet-
Management Approach Tata Macraw Hill

Detailed Syllabus Market; Risks Involved and Pricing Decisions;

Role of Indian Credit Market.
Scope and Functions of Treasury
Management: What is a Treasury Short Term Instruments.: Introduction to
Management; Structure and Organization of Money Markets
Treasury Management; Role of CFO; Functions
of a Controller; Functions of a Treasurer; The money Market Instruments; Various
Responsibilities of a Treasure. Intermediaries and their Role; Influence of
Monetary policy on Money Markets; Regulatory
Financial Systems and Financial Markets: Framework in the Indian Money Market; Recent
Functions of the Financial System; Constituents Developments in the Monetary and Credit
of the financial System; Need for Various Policy.
Financial Markets; Role of Financial Assets and
Call Money: Features of Call Market;
Financial Intermediaries in the financial System.
Developments in Indian Call Markets;
Credit Market: The role of credit Market in the Movements of Call Rates; Role of Reserve
financial System; Credit Facilities in the credit Bank of India; Call Markets in Other Countries.

MBA Program Regulations 140 Class of 2009

Treasury Bills: Features of Treasury Bills; Components of Bank’s Investment Policy;
Types of Treasury Bills; Issuing procedure of Valuation of Investment Portfolio – Models of
Treasury Bills; Primary Market and settlement Investment
Procedures; Features of Treasury Bills Abroad.
Asset –Liability Management: ALM
Certificate of Deposits (CDs): Feature of CDs; Information Systems; ALM Organization;
Purpose for which CD’s are Issued; The Issuing Liquidity Risk Management; Currency Risk
Procedure; The Guidelines. Management; Interest rate Risk (IRR)
Management.
Bill Financing: Concept and Features of Bills
of Exchange; Types of Bills; Procedure of Bill Cases
Financing; Foreign Bills; Discounting of Bills
by NBFC’s; Commercial Bill Financing. • Allied Irish Banks: The Currency
Derivatives Fiasco
Repurchase Agreements (REPO’s): Nature
and Purpose of Repo’s; Features of Repo’s; • Sumitomo Corporation of Japan: The
Issuing procedure of Repo’s.Regulatory Commodity Derivatives Fiasco
Framework – Hands Experience • The Fall of Barings Bank
Gilt-Edged Securities Market: Feature of • Daiwa Bank: Lessons in Risk Management
Government securities; Primary Market; Trends
in the Government securities Market; Issuing Source: Case Studies in Finance Volume IV
Procedures and Redemptions; Role of RBI.
Suggested Schedule of Sessions
Financial Guarantees: Guarantee; Sources of
Guarantees; Specialized Institutions offering No. of
Topic of Coverage
Guarantees such as DICGC and ECGC; Polices Sessions
Covered by DICGC and ECGC. Scope and Functions of Treasury 3
Treasury Operations: Integrated Treasury; Management
Operations of Treasury; Dealing and Settlement
Financial Systems, Markets and 6
Procedures. Forex markets & its products.
Instruments, Regulation
Derivat ive Markets & Products.
Framework
Internal Treasury Control: Structure and Financial Guarantees 2
Organization of Treasury; Accounting and
control; Various Measures of Controls; Insight Internal Treasury Control 2
into Information systems and Reporting Managing Customer & Investor 2
Standards; Measuring Treasury Performance. Relationships
Managing Customer and Investor Fund Management in Banks 3
Relationships: Services rendered by Banks;
The Indian Banking Services; Investor Relations Investment Portfolio of Banks 3
Programs; Disseminating Information; planning Asset Liability Management 3
for contingencies; Dealing with Hostile Press.
Treasury Operations 2
Funds Management in Banks: Cash and
Liquidity Management; Reserves Management; Forex Market & Products 2
Investment Portfolio Management; Transfer Derivatives & Products 2
Pricing; Asset and Liability Management.
Dealing room operations 3
Investment Portfolio of Banks: Investment
portfolio of Banks; Investment Management; Total 33

MBA Program Regulations 141 Class of 2009

 International Banking

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : SL BK 603

Objective
The course focuses on the concepts like international theories of trade, international monetary system,
balance of payments, international capital flows, and the foreign exchange markets, and risk
management where the role of banks in the international context is emphasized. The course also
emphasizes on the regulatory aspects governing the banks around the world.

REFERENCE BOOKS AUTHOR / PUBLICATION

International Banking ICFAI
Foreign Exchange Management ACTM
International Finance Maurice D.Levi
Multinational Finance Alan C. Shapiro
RBI/FEDAI Reports RBI/FEDAI

Detailed Syllabus International Monetary System: Exchange

Rate Systems, Fixed Exchange Rate System,
Introduction to International Banking: Brief
History of International Banking – Reasons for Floating Exchange Rate System, Hybrid
the Growth of International Banking – Mechanism – History of Monetary Systems,
Characteristics and Dimensions of International The Gold Standard, The Gold-Exchange
Banking – Recent Trends in International Standard, The Bretton Woods System, Post
Banking – Organizational Features of Bretton Woods System, European Monetary
International Banking – International Interbank System.
Business – International Private Banking.
Trade Blocks: World Trade Organization –
International Banking – Regulatory International Cartels – Organization for
Framework: Regulation of International Petroleum Exporting Countries (OPEC) –
Banking – Regulation, Deregulation, Re- Bilateral and Multilateral Treaties – North
regulation (International Monetary System) – American Free Trade Agreement (NAFTA) –
Regulatory Arbitrage: Birth of Offshore United Nations Conference on Trade and
Banking – Basel Concordat – Capital Adequacy Development (UNCTAD) – U S-Russia Bilateral
Ratios – Loan Loss Provisioning – Assessment
Investment Treaty – Germany -India Bilateral
of Country/Sovereign Risk – Country Risk Treaty – Trade, Aid and Development.
Management.
Theories of International Trade: Theory of Balance of Payments: Concept of Economic
Absolute Advantage – Theory of Comparative Transactions – Components of the Balance of
Advantage – Heckscher -Ohlin Model – Payments Account – Balance of Payments
Imitation-Gap Theory – International Product Compilation – Balance of Payments Account –
Life Cycle Theory – Intra-Industry Trade. The Indian Perspective – Importance of BoP

MBA Program Regulations 142 Class of 2009

Statistics. Export Import Policy: Historical Perspective –
Importance of Exim Policy – Current Exim
The Foreign Exchange Market: The Structure Policy (Annexure).
of the Forex Market – Foreign Exchange –
Types of Transactions – Settlement Dates – Cases
Quotes for Various Kinds of Merchant Faculty will identify appropriate cases.
Transactions – The Indian Scenario –
Convertibility – Exchange Control – The Suggested Schedule of Sessions
FEDAI Rules Regarding Inter bank Dealings –
Forex Dealing Room Operations – Trading Topic No. of
Mechanism. Sessions
Exchange Rate Determination and Introduction to International Banking 2
Forecasting: Purchasing-Power Parity (PPP) –
International Banking – Regulatory 3
Interest Rate Parity – Relationship between PPP Framework
and Interest Rate Parity.
Theories of International Trade 2
Risk Management: Meaning of Risk –
Measurement of Risk – Management of Risk. International Monetary System 2
International Capital Flows: Capital Flows – Trade Blocks 3
The East-Asian Crisis – Chile and Mexican Balance of Payments 3
Crisis – Other Sources of Capital Flow s in India
– Capital Flight – International Liquidity. The Foreign Exchange Market 4
Institutional Finance for Exports and Exchange Rate Determination and 4
Imports in India: Incentives available to Forecasting
Exporters – Role of Customs and C & F Agents Risk Management 2
– Forfaiting – Financing Imports – Sources of
Forex Flows – Exim Bank – Exchange Control International Capital Flows 2
Regulations related to Merchant Transactions – Institutional Finance for Exports and 2
Department of Scientific and Industrial Imports in India
Research – Export Credit Guarantee
Corporation of India Limited. Documentary Credits 2
Documentary Credits: The Basics of Letter of Export Import Policy 2
Credit – Types of Credit – Documents under a Total 33
Letter of Credit – Incoterms.

MBA Program Regulations 143 Class of 2009

 Credit Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 604

Objective
To understand the management of Credit portfolio in banks and provide adequate inputs to develop
the insight regarding the different phases of Credit management.

REFERENCE BOOKS AUTHOR / PUBLICATION

Credit Manage ment ICFAI
Practical Banking Advances H.L.Bedi and V.K. Hardikar/ UBS Publishers
The Bank Credit Analysis Jonathan Golin/John Wiley & Sons
Credit and Banking K.C.Nanda/Response
Credit Appraisal, Risk Analysis & Decision Mukherjee/Snow White
making
Industrial Finance,3e R Viswanathan, S Chand publishers
Credit Management A.P.Chatterjee,

Detailed Syllabus Sectors – Credit Deployment Scenario, Post-

Financial Sector Reforms.
Overview: Lending Activity – Basic
Requirements for Lending. Prudential Norms: Capital Adequacy of Banks
– Prudential Norms – Capital Tiers.
Principles of Credit Management: Principles
of Lending – Evaluation of Borrower – The 6 Types of Borrowers: Various Categories –
Cs – Fair Practices Code. Need for Credit Policy Features of a Company as a Borrower – Special
– Components of Credit Policy Types of Customers.
Objectives of Credit Management: Credit Principles of Lending through State of Process
Allocation – Credit Evaluation - Credit of Credit Sanction methods of Credit appraisal.
Discipline – Credit Monitoring, CIBIL.
Credit Evaluation: Term Loans: Sources of
Credit Policy in Banks: Need for Credit Policy Finance – Term Loans – Project Appraisal.
– Comp onents of Credit Policy – Credit Policy
Credit Evaluation: Working Capital
Pursued by the Government – Credit Culture.
Finance: Concept of Working Capital Fund
Regulatory Framework: Government Base Non Fund Based facilities – Factors
Regulation of Banks – Institutional Structure – Determining Working Capital – Working
Need for Statutory Reserves – Cash Reserve Capital Cycle (Operating),Financing of Imports
Ratio (CRR) – Statutory Liquidity Ratio (SLR). & Exports Preshipment , Post Shipment,
UCDC600,URR, URC
Credit Deployment: Role of Bank Credit –
Types of Credit – Bank Credit for Various Documentation: Importance of Documentation,

MBA Program Regulations 144 Class of 2009

Execution of Documents– Security of Suggested Schedule of Sessions
Documentation – Renewal of Documents –
Security Offered for Documents. Creation and No. of
Topic
Registration of charges under Companies Act/ Sessions
modification/satisfaction. Consequences of non Overview 2
registration.
Principles of Credit Management 2
Mortgages- types of mortgages and safeguards.
Creation of mortgage, Legal opinion and Non Objectives of Credit Management 2
encumbrance certificate. Important legal Credit Policy in Banks 3
provisions of stamping, registration of
Regulatory Framework 2
documents. Letter of guarantee. Rights and
obligations of guarantor- right of subrogation. Credit Deployment 2
Credit Monitoring: Physical Supervision – Prudential Norms 2
Financial Follow-up –Reports Types of Borrowers 2
Follow up and Recovery Management: Credit Credit Evaluation: Term Loans 3
Audit – Loan Review Mechanism Credit
Migration Analysis, Identifying Problem Loans Credit Evaluation: Working 3
– Loan Classification – Contingent Risk. Capital Finance
Documentation 4
Nursing & Rehabilitation of Sick Unit CDR
Mechanism: Legal Frame Work of Recovery – Credit Monitoring 2
DRT securitizar Act, Lok Adalat, RBI Follow up and Recovery 2
Guideline for OTS. Management
Cases Nursing & Rehabilitation of Sick 2
Faculty will identify appropriate cases Unit CDR Mechanism
Total 33

MBA Program Regulations 145 Class of 2009

 Overview of Banking

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 605

Objective
This course primarily focuses on the basics of banking. It aims to provide a comprehensive
understanding to the various activities performed by banks.

REFERENCE BOOKS AUTHOR / PUBLICATION

An Overview of Banking ICFAI
Banking Theory Law and Practice Sundaram and Varshney, Sultan Chand and
Sons Publisher, year: 2004 Edition
Management of Banking & Financial Services Justin Paul & Padmalatha Suresh : Pearson –
2007
General Bank Management Indian Institute of Banking & Finance –
Macmillan Publication
Practical Banking Advances Bedi H.L. & Hardikar V.K., UBSPD publishers
and distributors, 2001 Edition
Financial Institutions and Markets LM Bhole Tata McGraw Hill, 2004, 4th Edition
Indian Financial System, Theory and Practice My Khan Tata McGraw Hill, 2004, 4 th Edition

Detailed Syllabus Provisioning norms of CRR & SLR

Indian Financial System: The Financial Deposit Management: Importance of Deposit,
System, Nature, Evolution and Structure, The Types of Deposit in India, USA & Europe. NRI
Functions of Financial Intermediaries, Financial Deposits, Cost of Deposit & its impact on
Instruments, The Role of Financial System in Profitability, concepts of Fixed & Floating Rate
Economic Development, The Indian Financial of Interest, Deposit Insurance.
System.
Cheques: Spec ial Features Negotiability,
The Origin and Growth of Banking : of Validity, Crossing & Endorsement.
Banking, Functions of Commercial Banks,,
Cash Management: Importance of Cash
Banking in the New Millennium.
Management issues, Cash at Counter, Vault &
Banker Customer Relationship: Types of Currency Chest.
Accounts, Types of Relations, KYC Norms,
Lending Activities : Lending activity, Basic
Banker – Customer relationship, Rights and
requirements for lending.
Duties of Banker/ Customer, Importance
provisions of NI Act Credit Policy: Need for Credit Policy,
Sources &Uses of Funds: Bank Balance sheet, Components of Credit Policy, Credit Policy
Pursued by the Government, Bench Marks
Sources & Uses of Funds in a Bank. Form of
Balance Sheet of Banking Companies. Different Exposure Norms, Credit Culture.
Schedule under Banking Regulation Act. – Retail Banking: Basics of Retail Banking,

MBA Program Regulations 146 Class of 2009

Forms of Retail Banking and Emerging issues RBI Act, Banking Regulations Act, NI Act,
Conliact Act & Transfer of Property Act.
Corporate Banking: The nature of corporate
banking, Developments in corporate banking, Banking Regulation Act 1949 – Business of
Consortium finance, Multiple banking banking companies, Management of banks,
arrangements, and Loan syndication Restrictions on business, role of RBI, Statutory
returns
Financing SMEs: Small-scale industries, The
Nayak committee recommendations, Appraisal, Cases
Monitoring and Nursing of SSIs, Institutional
Faculty will identify appropriate cases
and Infrastructural support to SSIs, Time norms
Rural Banking & Micro Finance: Sources of Suggested Schedule of Sessions
rural finance – Credit delivery mechanism in
Rural finance to Co-operative Agricultural and No. of
Topic
Rural Development Banks (CARDB) – Sessions
Regional Rural Banks (RRBs) – Service Area Indian Financial System 2
Approach (SAA) – National Bank for
Agriculture and Rural Development Origin and Growth of Banking 1
(NABARD), Microfinance Banker Customer Relationship 2
Follow up & Recovery: NPA’s, Classification, Sources & Uses of funds 2
SARFE Act & Asset securitization.
Deposit Management 2
Fee-based Services: Feebased Services
L/C,B/G, Subsidary services, Bancassurance, Cheques 1
Demat Account, Safe Deposit Locker , Mutual Cash Management 2
Funds, Merchant Banking Activities –
Management of Public issues, Reasons, Lending Activities 2
Eligibility norms, Regulatory framework, Credit Policy 2
Marketing of issues, Post issue activities
Retail Banking 1
Plastic Money: Different types of plastic
money, Concept of a credit card, Distinction Corporate Banking 1
between Credit card, Charge card and Debit Financing SMEs 1
card, Mechanics of a credit card transaction,
Credit card as an augmented retail financial Rural Banking & Microfinance 2
product, Credit card business in India, The Follow-up & Recovery 2
merging scenario - CRM, (AWB, ATM, Mobile
Banking Internet Banking) Delivery Channels Fee-based services – Management 3
(Payment & settlement services) of Public issues
Plastic Money 2
Internal Control: House Keeping, Internal
Audit Internal Control 2
Regulatory Frame Work: Role of RBI in Regulatory Framework – RBI 2
Banking Supervision & Regulation, on site Act…
Inspection – Concepts of CAMELS- Offsite
Banking Regulation Act 1949 1
Surveillance, ombudsman, Customer protection
Act, Concepts of Capital Adequacy and Risk Total 33
Manangement. (Basel I & II)

MBA Program Regulations 147 Class of 2009

 Banking Services Operations

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 606

Objective:
The focus of the course is directed towards the various operation performed in banks and the different
ways of managing risk faced by banks.

REFERENCE BOOKS AUTHOR / PUBLICATION

Banking Services Operations ICFAI
Banking Theory Law and Practice Sundaram and Varshney, Sultan Chand and
Sons Publisher, year: 2004 Edition
Managing Indian Banks: Challenging Ahead Vasant C Joshi & Vinay V Joshi, Sage
Publications, 2e
Banking Law and Practice in India M.L.Jannon 2007- Students Edition
General Bank Management IIBF – Macmillan

Detailed Syllabus Relationship through Portals, The Digital Age

of Banking. Core Banking Solution, Universal
Introduction to Banking Operations: The
Banking etc.
Changing Nature of Banking Operations,
Importance of Customer Relationship Security Considerations in e-Banking: The
Management in Banks, Role of Technology in Need for Security, Sources and Types of Risks,
Banking Operations. Causes of Risks, Control Measures at System
Level and Network Level, Disaster Recovery
Services Design and Delivery Strategies in
and Contingency Plans, Legal Aspects and
Banks: Products and Services Offered by
Framework, Security Policy.
Banks, Response of Banks with Newer
Services and Delivery Mechanisms & Delivery Facilities Management: Payment and
Strategies in a Bank, Implications of Service Settlement Systems in India and abroad, RTGS
Intangibility. and Clearing House: Emerging(US & Europe-
CHIPS, CHAPS,FedWire,TARGET&CIPA etc)
Introduction to Electronic Banking: Role of
Clearing House :Manual, MICR, High Value &
Technology, Significance of Computerization in National Clearing,Clearing Corporation of India
Banks, Finance Portals for the Banking Ltd. Etc. Emerging New System: ECS(Debit &
Industry, Multi-channel Operations (Remote
Credit)EFT,MEFT,RTGS; LERM, Remittances
Banking), The Regulatory through non-banking Channels, etc.Remittance
Framework.Electronic Banking, Electronic Channels; INFINET,BANKNET,SWIFT etc.
Banking, Electronic Banking: Market
Risk Factors for Payments Systems,
Assessment, e-Banking: An Introduction,
International Standards on Payment Systems,
Internet: e-Commerce, e-Banking, e-Banking in
Role and Concern of Central Bank and
India, Internet Banking Strategy, Risks in e-
Participants, Cost Reduction Exercise.
Banking. The Branch Renaissance, The
Migration to an Online Environment, Customer Service Quality Metrics: Core Factors,

MBA Program Regulations 148 Class of 2009

Customer Relationship Management, Technical Management of IT Implementation risks.
Quality and Functional Quality, Role and
Operational Risk Management: Operational
Process Capability for Managing Services,
Managing Service Delivery, ISO 9000 Risk and its Evolution, Major Sources of
Certification in Banking Services Operational Risk in Banks, Measurement of
Operational Risk, Management of Operational
Improving Quality and Productivity: Risk.
Banking Services: Technical Quality and
Cases
Functional Quality, Determining What Satisfies
the Customer, Customers’ Perception of Faculty will identify appropriate cases
Banking Service Quality, Devising Quantitative
Determinants, Non -Quantitative Determinants, Suggested Schedule of Sessions
Quality by Design: Formulating a Suitable
Standard, Quality Assurance, Managing Service No. of
Topic
Delivery, Improving Productivity and Sessions
Performance, Importance of Six Sigma to Introduction to Banking Operations 2
Banks, Six Sigma in Banks, Steps for Improving
Quality of Service. Services Design and Delivery 3
Strategies in Banks
Operational Controls: Banking Regulations
and Supervision, Maintenance of Documents Introduction to Electronic Banking 4
and Records, Adequate Information Storage and Security Considerations in E- 1
Retrieval Mechanism, Maintenance of CRAR, Banking
Reporting, Asset -Liability Management System,
Organizational Structure, Audit and Vigilance. Facilities Management 7

Introduction to Risk Management: What Risk Service Quality Metrics 1

is All About, Basic Purpose of Risk Improving Quality and Productivity 2
Management in Banks, The Process of Risk
Management, Different Types of Risks in Operational Controls 4
Banks, Overview of Enterprise-wide Risk Introduction to Risk Management 2
Management in Banks
New Basel Accord-Implication for 2
The New Basel Accord-Implication for Banks
Banks: An Overview, Basel II Framework, The
Three Pillar Architecture, Organizations Risk Management Strategies 3
Affected by Basel II, Impact of Basel II. Operational Risk Management 2
Risk Management Strategies: Operational Total 33
Risk Management Strategies at Banks, Financial
Risk Management Strategies, Systemic Risk Pre-requisite: Overview of Banking course (SL
Management Strategies, Risk Limitation, BK 605)

MBA Program Regulations 149 Class of 2009

 Retail Banking

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 607

Objective:
The course is designed to provides the student with adequate knowledge about banking and its
products, the retail banking segment and the processes for managing retail credit.
REFERENCE BOOKS AUTHOR / PUBLICATION
Retail Banking ICFAI
Hugh Croxford, Frank Abramson, Alex
The Art Of Better Retail Banking
Jablonowski, John Wiley and sons Inc
Achieving Excellence in Retail Banking Reinhold Leichtfuss

Detailed Syllabus Auto Loans-Home Loans and White Goods

Loans Education & Personal Loans & Limits
Introduction to Retail Banking: Concept of Characteristics -Lifestyle-Related Products –
Retail Banking, Main Subsets Of Retail Plastic Money Products-Origin & Evolution-
Banking Definition And Characteristics Of
Types -Characteristics - Credit Cards- Meaning
Consumer Banking- Change in Bankers’ & Definition; Operation Of Credit Cards-
Perception About Retail Banking and Mechanism of Credit Card Operation-
Acceptance of Retail Banking As Risk
Advantages/ Benefits of Credit Cards to Banks,
Diversification Tool-Differences Between to Cardholders & to Merchant Establishments;
Retail Banking, Private Banking & Priority Profitability; Disadvantages Of Credit Card-
Banking-Segmentation- Reasons for Boom in
Other Types Of Cards, Such as, Debit Cards,
Retail Banking, Economics of Retail Explosion- Cheque Cards, Charge Cards, Smart Cards etc-
Threats of Retail Boom-Importance of Retail
Advantages & Disadvantages-Other Liability
Banking to Indian Economy-Quality of Life,
Products, Asset Products–Secured/Unsecured-
Consumption Financing, Lifestyle Lending-
Third Party Products -Other Products (Demat).
Other Sources Of Retail Finance- Non Banking
Finance Companies -Chit Funds-Company Recent Trends in Retail Banking: Alternate
Deposits-Retail Chains of Consumer Products- delivery channels – Customer Relationship
Installment Credit Advantages of Bank Finance. management vs. Customer Interaction
management (CIM)-Technology as a
Retail Products and Channels: Opening of differentiator- International Trends and Tools.
Various types of Bank accounts. All Channels
Regulatory Aspects-Microfinance- Urban Retail
e.g.-Branch Banking-Distribution Channels- Products-Factoring
Traditional Banking vs. Branch Banking-
Technology Based Channels-ATM-Tele Facilities Management: Payment and
Banking-Internet Banking-Kiosk Banking- Settlement Systems in India & abroad(US &
Advantages & Disadvantages-Types of Retail Europe-CHIPS, CHAPS, FedWire, TARGET &
Banking Products & Services-Savings Avenues- CIPA etc) Clearing House :Manual, MICR,
Payment Facilities-Annuities-Mutual Funds- High Value & National Clearing, Clearing
Asset Side Products-Loans-Productive & Corporation of India Ltd. Etc. Emerging New
Consumption Purposes- Consumer Credit Bill System: ECS (Debit & Credit) EFT, MEFT ,
Finance to Individuals Products-Major Subsets- RTGS; LERM, Remittances through non-

MBA Program Regulations 150 Class of 2009

banking Channels, etc. Remittance Channels; Risks Faced by Banks-Impact of Retail Banking
INFINET,BANKNET,SWIFT etc. Risk Factors on Bank’s Risk Profile-Risk Prone Area-
for Payments Systems, International Standards Indicators of Risk-Risk Mitigating Measures-
on Payment Systems, Role and Concern of Risk Measurement-Pricing Of Products Based
Central Bank and Participants, Cost Reduction On Risk Profiles-Management of Risks in
Exercise. Banks -Definition–Credit Vs. Risk-Risks
Involved In Various Segments - Validation of
Product Management: Concept of Product Ability/ Intention to Pay -Credit Process
Management-Role of Innovation in product
(Including Scoring, Outsourcing) -Verification
designing-Positioning-Customer needs of Loanees - Validation of Ability/ Intention to
assessment –Segmentation –Enhancements–
Pay, Verification of Loanees by Internal
Feedback- Branding-Promotions and schemes.
Agencies vis a vis Outsourcing-Legal
Sales and Distribution Management: - Direct Documentation - Need, Process and Time
Sales - Strategy Of Marketing and Sales in Schedule-Risks Involved in Various Segments
Banks-Relationship Management-CRM - of Retail Loans-Operational Risks-Operational
Customer Protection Laws-Customer Risks Management Strategies -Oper ational Risks
Satisfaction-Crosse- Channel Selection and and IT -Delinquency Management -Provisioning
Channel Management - DMA, DSA - Norms -Disaster Recovery Management -
Empanelment of Channel Partners- Monitoring Portfolio Management-Credit Bureaus.
a Channel Partner-Integrity- Performance Regulatory Environment: Need for Regulation
Management- Productivity Rewards.
In Banking, Internal Regulation-RBI -Business
Personal Banking: - Concept of Private Facilitator-Model -External Regulation -Know -
Banking-Private Banking in Indian banks-Why Capital allocation and risk assignment norms-
Private Banking-Private Banking in New End user monitoring - Basle Norms - Sarbanes
Generation Bank - HNI Products- Non Resident Oxley - Business Continuity Management,
Indians & Their Accounts with Indian Banks- AML
Investment Opportunities Available to NRIs in
Case Studies
India-Wealth Management - Meaning and
Constituents of Wealth Management-Advisory • HDFC’s Business Model
Role-Functions & Responsibilities-Financial • ICICI into Universal Banking
Planning & Financial advisory responsibilities-
Fiduciary role Source: Retail Banking – ICFAI (MRB)
Securitization: Evolution of NPAs Suggested Schedule of Session
management in Indian Banking-New tools of
No of
recovery-DRTs,Lok Adalat , One time Topic
Sessions
settlement, sarfaci Act,Follow up of
adultants/recovery- notices, visits NPA Introduction to Retail Banking 3
Clarifications, OTS-Asset Securitization Act- Retail Products and Channels 6
Meaning and importance as a Risk Recent trends in Retail Banking 3
Transfer/Diversification Measure-Legal Product Management 3
framework-Advantages & disadvantages-
Procedure of Recovery Under the Act -Sell Sales and Distribution
2
Management
Down-Buy Out -Risk Diversification Tool -
Rating of a pool - Recent Regulatory Personal Banking 5
Guidelines -Problems of implementation in Securitization 4
Indian Environment- RBI Guidelines on Credit and Risk Management 4
recovery agents.
Regulatory Environment 3
Credit and Risk Management: What is Risk- Total 33
How Banks are affected by Risks -Types of

MBA Program Regulations 151 Class of 2009

 Rural Banking & Microfinance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 608

Objective
‘Rural Banking and Microfinance’ intends to provide the student with adequate knowledge of
increased role and potential of rural India in the country’s economic development. In this context,
Microfinance has emerged as an important mechanism in increasing rural wealth. Thereby it is
imperative in the study of Rural Banking.

REFERENCE BOOKS AUTHOR / PUBLICATION

Rural Banking ICFAI University
Rural Development in India Vasant Desai, Himalaya Publishing House
A challenge in the crisis Functional and K. Siva Subrahmanyam and R.C.Choudhury,
Financial Devolution on Panchayats in India NIRD
Impact of Liberalisation & Globalisation on Edited by A.V.S.Reddy and B.K.Thapliyal,
Rural Livelihoods NIRD
Microfinance ICFAI University

Detailed Syllabus India (SIDBI) – Lead Bank Scheme –

Government Schemes for Rural Development –
Rural Banking:
Self Employment and Entrepreneurship
Rural India: Definitions of Rural Areas – Development.
Spread of Population in India – Rural Economy Agricultural Activities: Agricultural Finance
– Rural Employment – Rural Poverty – in India – Credit Sources to Agriculture and
Agricultural Reforms – Rural Credit.
Allied Activities – Agricultural Credit in Post-
Panchayat Raj System for Rural Economic Reforms Era – Agricultural Advances
Development: The Concept of Panchayat Raj – – National Agricultural Insurance Scheme –
The Structure of Panchayat Raj – Role of Recovery and NPAs in Agricultural Sector.
Panchayat Raj in Rural Development. Farm Development Loans: Agricultural Term
Rural Infrastructure: India’s Infrastructure – Loans – Land Development Loans – Loans for
Importance of Rural Infrastructure – Benefits of Minor Irrigation – Dugwell
Infrastructure Development – Role of Rural Scheme/Development of Old Well Scheme –
Credit. Procedure for Availment of Refinance –
Development Loans for Plantation/Horticulture.
Government Initiatives for Rural
Development: Agricultural Credit – Banking Allied Activities in Agriculture: Allied
Reforms and Rural Credit – National Bank for Activities – Poultry Farming – Dairy Farming –
Agriculture and Rural Development Pisciculture – Aquaculture – Horticulture –
(NABARD) – The District Industries Center Cold Storage – High -Tech Agriculture – Agro-
(DIC) – Small Industries Development Bank of Processing.

MBA Program Regulations 152 Class of 2009

Agricultural Marketing in India: Overview of Institutionalization of Self Help Movement;
Agricultural Marketing – Agricultural Objectives and Functions of Networking – Credit
Marketing System – Agricultural Price Rating and Bank Linkage, Grading of Self Help
Commission – Current State of Agricultural Groups; Development of Rating Instrument –
Marketing – Agricultural Marketing Credit in Linking of Self Help Group to Bank, Step-wise
India. process of Operating of SHG.
Small-Scale Industry: Role of Small-Scale Models of Microfinance: Conventional
Industries – Structure of Small -Scale Industries Models, Direct Method; Indirect Method;
– Village, Rural and Small-Scale Industries – Models in Andhra Pradesh – Business
Credit Support for SSI/Tiny Sector/Agro-Rural Facilitator/Business Correspondent Model,
Industries – Major Problems and Challenges Business Facilitators; Business Correspondents;
Faced by the SSI/Agro-Rural Sector – Role of Engagement of Business
SFCs in the Development of Small-Scale Facilitators/Correspondents: Concerns and
Industries. Safeguards; Policy for identification and
Acceptance – Bank-MFI Bulk Lending Model –
Green Revolution: Scope of Green Revolution Partnership Model, Promoting Bank-MFI
– Key Inputs for Green Revolution – Partnership Model.
‘Generation’ Problems – Role of Technology –
Impact of Green Revolution – Green Revolution Development of Microfinance Products:
and Rural Development. Types of Products – Savings, Objectives –
Microinsurance, Regulation of Microinsurance;
MIS in Banks: Rural Informatics – Information
Insurer-MFI Partnership Model – Securitization,
Systems (IS) Applications – Geographical
Need for Securitization in India – ICICI Bank
Information Systems (GIS) Applications –
Lending Products.
Networking Applications – Multi-media
Applications – NIC’s Role – E-governance for Sustainable Development Issues: SHG Issues,
Rural Masses – Basic Statistical Returns. What are the Important Steps for Sustainable
Development of SHGs? What are the Skills
Microfinance
needed for Managing Successful SHGs? –
Overview of Microfinance: Experiences of Promotion of Micro Enterprises, Micro
Poverty Initiatives in India, Overview of Indian Enterprises-Opportunities and Challenges;
Poverty Alleviation Programs of Seventies and Characteristics of Micro Enterprises; Micro
Eighties; Strategic Shortcomings in Programs – Enterprise Promotion-Critical Gaps; Cluster
Bangladesh Grameen Experiment, Savings Approach for Micro Enterprise Promotion;
Program; Grameen and the Question of Types of Clusters; Challenges for Cluster Micro
Replicability; Grameen’s Socio-political Enterprises – Capacity Building – Assessment
Context; Land Ownership and the Distribution of MFIs, Rating of Microfinance Institutions;
of Property Rights; Local Government in Non-financial Parameters; Financial Parameters;
Bangladesh; Culture and Power in the Village; Approach for MFI Evaluation – CRISIL Model,
Grameen’s Work Environment – Microcredit CRISIL’s Criteria for MFI Evaluation,
Summit-1997 and Policy Planning, Microcredit MICROS – Regulatory Framework-
and Microfinance: Agenda for Policy Planning; Recommendations of Expert Groups,
Credit as a Poverty Initiative. Microfinance Act; Interest Rates; Savings;
Regulations on Investment; Response to
Self Help Group Approach: The Concept, Why Primary Concerns: Bridging the Gap with
Self-Help Groups? – Objectives – Promotion, Safeguards; Rate of Interest; Vepa Kamesam
Group Dynamics in Growth of SHGs: Issues to Group Recommendations – Microfinance Risk
be addressed – General Functioning Norms, Scenario – Political Risk; Economic Risk;
What are the Books kept by a SHG? Best Currency Risk; Geographical Risk; Saturation
Practices in Microfinance – Empowerment
and Unhealthy Competition; Institutional Risk.
Strategy, Networking of Self Help Groups;

MBA Program Regulations 153 Class of 2009

Cases No. of
Topic
Faculty will identify appropriate cases Sessions
Agricultural Marketing in India 2
Suggested Schedule of Sessions
Small-Scale Industry 2
No. of
Topic Green Revolution 1
Sessions
MIS in Banks 1
Rural banking: 1
Rural India Micro Finance: 2
Panchayat Raj System for Rural 1 Overview of Microfinance
Development Self-Help Group Approach 4
Rural Infrastructure 2 Models of Microfinance 3
Government Initiatives for Rural 2 Development of Microfinance 2
Development Products
Agricultural Activities 2 Sustainable Development Issues 4
Farm Development Loans 2 Total 33
Allied Activities in Agriculture 2

MBA Program Regulations 154 Class of 2009

 Corporate & SME Banking

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 609

Objectives:
Corporate and SME Banking intends to provide the student with adequate knowledge of increased
role and potential of corporate & SME sectors in the economic development. Corporate and SME
financing has emerged as an important mechanism in wealth creation of a country. Therefore it is
imperative to study corporate and SME Banking systems p revailing in the country.

REFERENCE BOOKS AUTHOR/PUBLICATION

Industrial Finance R.Viswanathan, S.Chand Publications
Valuation Domodharan
Credit Management A.P.Chatterjee Kailash Publications

Detailed Syllabus financing/ Export & Import Financing.

Fundamentals of Corporate Finance Other services to corporates from banks :
Goals of corporate – Value Maximization, Cash management/ Investment advisory
Corporate Governance, Importance of corporate services, Core banking solution/ internet
finance to banks / accompanying benefits, banking/ corporate salary accounts, Insurance/
Other services to corporates mutual funds services, Fund management/
payment and settlements, Credit Rating –
Products offered to corporate in Banking
Importance of Credit Rating, Credit Rating
(Lending & Deposits)
Institutions in India and abroad, Supervision &
Consotium Lending/ syndication/ fund based Follow up, Financial Follow up, Physical
lending, Non fund based services LC/ LG/ Follow up, Credit Audit, Registration of charge/
DPGL, Export finance, Structure financing Inspection of securities/ monitoring of
External Commercial Borrowings, FDI’s, corporate advances under consortium/
Merchant Banking Services/ IPO/ Rights/ Importance of MSOD- QIS/, LRM, Rating
Commercial paper/ICD, Investment Advisory Migration, Securitization Act, one time
Services, Retail Banking Products to settlement – RBI guidelines, NPA recovery
Corporates, Financing of Infrastructure Projects Management / DRT, Industrial Sickness .
Project Financing (Infrastructure) symptoms/ causes/ remedies/ SICA. –
Rehabiliatation of sick companies, NPAs.
Importance of project finance for banks, Recovery of advances. DRT/ Sarfaesi act -
Principles of project finance, Project export, provision s/ CDR/, Risks in Corporate Banking –
Export finance– Finance/ role of Exim bank/ Hedging Instruments, CRM in corporate
ECGC, Financings, Mergers & Acquisitions, Banking.
Valuation Issues, Term financing. Term Loan/
Bridge loan, Short term Financing –,: Working SME:
Capital Financing – Fund based / Non Fund
Introduction to SME, Definition , Role of SME
based activities,/ structure financing/ channel
In India, Govt of India Policy - Bench mark,

MBA Program Regulations 155 Class of 2009

structure of SSI, Village, Rural and SSIs- Credit No. of
support for SSI/Tiny sector/Agro – Rural Topic
Sessions
Industries , major problems faced by SME,
Lending to SME Sector – Nayak Committee Mergers Acquisitions valuation 3
recommendations for assessment of credit need, issues
Venture Capital ( Role of NABARD and SIDBI Short term Financing 3
in SME Financing),
Credit Rating – CIBEL Credit 2
Marketing of SME products – Overview of Rating
Marketing system, backward & forward
linkages, Credit Guarantee schemes – CGTSI NPAR recovery Management 2
and ECGC Schemes, Organisations supporting/ Nursing & Rehabilitation – CPR 1
assisting SMEs in India at state and central Mechanism
level, MIS and reporting SME, Application of
information Technology in SME. Risks in Corporate Banking – 2
Hedging & Instrument
Cases
CRM in Corporate Banking 1
Faculty will identify appropriate cases.
Introduction to SME 3
Suggested Schedule of Sessions Lending to SME Sector 2

Topic No. of Marketing of SME Products 2

Sessions
ECGC Schemes 1
Fundamental of corporate Finance 2
MIS and Reporting SME 1
Products offered to corporate in 3
Application of Information 1
Banking
Technology in SME
Project Financing 4
Total 33

MBA Program Regulations 156 Class of 2009

 Investment Banking

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L BK 610

Objective
To familiarize students with the services offered by modern investment bankers.

REFERENCE BOOKS AUTHOR / PUBLICATION

Investment Banking & Financial Services ICFAI
A Manual of Merchant Banking J C Verma – Bharat Law House
SEBI Guidelines Nabhi Publications
Capital Market Management V A Avadhani – Himalaya Publishing House
Financial Institutions and market L M Bhole – Tata McGraw Hill
Primary Market & IPO ICFAI Publication
Economic Times Market Watch ICFAI Publication

Detailed Syllabus Issues Decision Making - SEBI Guidelines for

Public Issues – IPO -Pricing and Timing of
Introduction to Investment Banking:
Public Issues - Pre-Issue Management –
Evolution of Investment banking in India,
Regulatory aspects -Advertising and Marketing,
Scope, management of debt and equity,
Post-Issue Management - Rights Issues
corporate advisory services, project advisory
services, loan syndication, venture financing, Raising finance from international markets –
private equity, M&A, financial engineering, Intermediaries, euro-dollar market, Instrument -
structural analysis of investment banking ADR/GDR, FCCB, ECB-Regulatory aspects
industry
Corporate Restructuring –Economic rationale
Financial Markets: Government Securities of corporate restructuring, Debt restructuring,
Market, Primary & Secondary market for G.sec, expansion, tender offers, sell offs, spin offs,
Call money market: Money Market, Treasury divestiture, M&A - legal aspects and accounting
Bill Market, Commercial Paper and Certificate aspects
of Deposits, Discount and Finance House of
India, Corporate Debt market Recent Corporate Valuation –Principles of valuation,
capital budgeting as a model for firm valuation,
Developments.
FCFE basis fro valuation, increasing the value
Merchant Banking: Nature and scope of of organization
Merchant Banking - Regulation of Merchant
Banking Activity - Overview of Current Indian Financial engineering – Structural financial
products, Risk in financial engineering,
Merchant Banking Scene - Structure of
Merchant Banking Industry - Primary Markets Innovative financial instruments –investor-
in India and Abroad - Professional Ethics and regulator –Issuer points of view
Code of Conduct - Current Development, Financial Bubbles, Scams and crisis reasons
Procedural Aspects of Primary Issues - Pre- and consequences of financial crisis and scams

MBA Program Regulations 157 Class of 2009

Current developments No. of
Topic
Cases Sessions

Faculty will identify appropriate cases Raising finance from International

3
markets
Suggested Schedule of Sessions
Corporate restructuring 5
No. of
Topic Corporate valuation 5
Sessions
Financial Engineering 4
Introduction to Investment Banking 4
Financial bubbles, scams and crisis 2
Financial Markets 3
Current developments and cases 2
Merchant Banking 5
Total 33

MBA Program Regulations 158 Class of 2009

 Personal Financial Planning

Program : MBA Class : 2009

Credit : 3 Sessions : 33
Course Code : S L IV 601

Objective
This course is aimed at enabling the student understand the issues involved in planning finances and
investments at a personal level, and to be in a position to provide advise on the issues.

REFERENCE BOOKS AUTHOR / PUBLICATION

Personal Financial Planning ICFAI
Personal Financial Planning Lawrence J Gitman and Michael D Joehnk
Personal Financial Planning Guide Ernst and Young’s
Personal Financial Planning G Victor Hallman and Jerrry S Rosenbloom,
6th Edition, McGraw Hill
Personal investment and tax planning yearbook N J Yasaswy, 15th Edition (assessment Year
2007-08), Vision Publication Edition 2007-08
Income Tax- Law & Practice V.P.Gaur & D.B. Narang- 35 th Revised
Edition 2007, Kalyani Publishers

Detailed Syllabus Managing credit – opening an overdraft

Understanding the financial planning process account – using credit carefully – consumer
– the rewards of sound financial planning – loans
planning for a life time – the planning Managing insurance needs – basic insurance
environment – determinants of personal income- concepts – deciding on the amount of life
Financial statements and plans – mapping the insurance required – key features of life
financial future – time value of money – insurance policies – buying life insurance –
preparing personal income statement and types and sources of health insurance plans –
balance sheet – making cash budgets principles of property insurance – automobile
Managing taxes – principles of income taxes – insurance – other types of insurance;
Computation of Salary, Rental income & Managing investments – investment planning
Capital Gains, Other Income- filing returns – – securities markets – transacting in the
tax planning – other forms of personal taxes- securities markets – online investing – mutual
Provisions of Wealth Tax Act & Computation funds- Financial Planner’s Advice, Stock
of Net Wealth & Wealth Tax. brokers Research and Advice, Portfolio
Making decisions regarding purchase of Tracking, Private Banking Options of Different
automobiles and houses – deciding whether to Banks, and Discretionary Portfolio Management
lease or buy – finding an affordable house – the Services - Sharpe’s ratio, Treynor’s ratio,
house-buying process – housing finance. Jensen’s measure, Information Ratio.

MBA Program Regulations 159 Class of 2009

Alternate Investment Options – Art, Gold, Suggested Schedule of Session
Antiques, Commodities, Real Estate, REITS,
Real Estate Related Mutual Funds, Charity, No. of
Topic
Investments outside India. Sessions
Retirement planning – estimating needs at Understanding the Financial 2
retirement – social security – pension plans and Planning Process
retirement plans – annuities, Reverse Mortgage
Managing Taxes and Tax Planning 7
Estate planning – wills – trusts – gift taxes – Decisions Regarding Automobiles 2
estate taxes and tax planning and Housing
Marketing of Financial Products: Managing Credit- Consumer Loans 2
Relationship Marketing – Selling in a & other forms of Financing
competitive environment - Steps in the
relationship management process – Segment, Health and Property Insurance 2
Profile, Expose, Strategize, Execute, Monitor Life Insurance 3
and review - Personal Selling skills.
Planning for Investments 2
Alternate Investment Options 1
Investing in Stocks and Bonds 4
Cases
Investing in Mutual Funds 4
The US-64 controversy.
Planning for Retirement 1
Source: Case Studies in Finance Volume III
Faculty will identify relevant cases. Estate Planning 1
Marketing of Financial Products 2
Total Sessions 33

MBA Program Regulations 160 Class of 2009

 Wealth Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IV 602

Objective
To equip students with skill sets required for managing wealth of high net worth individuals and mass
affluents and to familiarize them with vital aspects of wealth management – wealth accumulation,
wealth preservation and wealth transfer.

REFERENCE BOOKS AUTHOR / PUBLICATION

Personal Financial Planning Gitman, Lawrence J & Joehnk, Michael D
Personal Finance Arthur J. Keown, Pearson Education

Personal Financial Planning G. Victor Hallman & Jerry S. Rosenbloom,

Mcgraw-Hill
Practice Management for Financial Advisors,
Deena Katz, Bloomberg Press
Planners, and Wealth Managers
The Citibank Guide to Building Personal
John Wiley and Sons
Wealth
World Wealth Report Cap Gemini and Merrill Lynch
Earnst & Young Personal Financial Planning
Robert J Garner & Robert B Coplan (2002)
Guide

Detailed Syllabus Investing: Asset Allocation Principles - The

Life-cycle Investment Guide - Private Banking
Introduction to Wealth Management: and Client Characteristics - Identifying Client
World’s Wealth – Statistics and Forecast - Needs - Proforma financial statement - NRIs as
World Wealth Report - Key Drivers of Wealth
Clients
Management - The Players – Global and Indian
- Wealth management Scenario - Wealth Financial Planning: Need and Steps - Tax
management – Indian Perspective. Planning: Fundamentals, Basic income tax
saving techniques, Capital gains tax, Charity
Understanding the Wealth management
and tax; Insurance Planning: Human Life Value,
Process: Savings Cycle and Wealth Creation
Life Insurance, Health Insurance; Retirement
Cycle - Client Segmentation, Ultra high net
Planning: Basics of retirement planning,
worth individuals, High net worth individuals, Economic problems of retirement years, Steps
Mass Affluent, Client Expectations - Wealth in planning for retirement income, Sources of
Accumulation, Wealth Preservation, and Wealth
retirement income, Pension plans, Annuities and
Transfer - Private banking, Family office, annuity schemes; Estate Planning: Need,
Offshore, Onshore, International investment, objectives, methods of property disposition,
Wealth management tools - Ethical principals
using wills and trusts, settling the estate
relevant to wealth management
Investment and Investment Products: Basics
Client Profiling and Lifestyle Guide to

MBA Program Regulations 161 Class of 2009

of Investing - Investment Objectives - Customer hesitancy, Client objection handling,
Investment constraints - Investor Closing a deal.
Categorization- Investment styles and factors
determining them - Fixed Income Pr oducts: Financial Scams and Frauds : Know your
Money Market -Instruments, Bonds, Corporate customer, M oney laundering, Investor
Awareness, Regulation, Corporate
Securities, Debt Securities - Variable Income
Products: Equity and Equity Mutual Funds - Responsibility Act (SOX).
Derivatives - Structured products -Credit cards. Cases:
Risk Analysis of Investment Products.
Faculty will identify appropriate cases
Mutual Funds: Income funds, Growth funds,
Balanced funds, Sector funds, Index funds, Suggested Schedule of Session
Private equity funds, Fund of funds, Thematic No. of
funds, Systematic Investment Planning. Topic
Sessions
Alternate Investment Options – Art, Gold, Introduction to Wealth
Antiques, Commodities, Real Estate, REITS, 2
Management
Real Estate Related Mutual Funds, Charity.
Understanding the Wealth
Asset Allocation: Definition - Asset Allocation 3
management Process
Process - Partitioning Criteria, Asset Classes -
Strategic Asset Allocation - Tactical Asset Client Profiling and Lifestyle 3
allocation. Guide to Investing

Portfolio Management Options and Financial Planning 5

Performance Measurement of Portfolios: Investment 2
Direct Investing, Mutual Funds, Financial
Planner’s Advice, Stock brokers Research and Investment Products 2
Advice, Portfolio Tracking, Private Banking Mutual Funds 3
Options of Different Banks, and Discretionary
Portfolio Management Services - Sharpe’s ratio, Alternate investment options 2
Treynor’s ratio, Jensen’s measure, Information Asset Allocation 2
Ratio.
Portfolio Options and 2
Marketing of Financial Products: Performance Measurement
Relationship Marketing – Selling in a
Marketing of Financial Products 2
competitive environment - Steps in the
relationship management process – Segment, Behavioral Skills for Wealth 2
Profile, Expose, Strategize, Execute, Monitor Management
and review - Personal Selling skills.
Understanding Investor 1
Behavioral Skills for Wealth Management – Psychology
Time Management, Negotiation skills, Financial Scams and Frauds 2
Convincing skills, Etiquettes and Manners.
Total 33
Understanding Investor Psychology:

MBA Program Regulations 162 Class of 2009

 Risk & Insurance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 601

Objective
The objective of this course is to help the students to understand the concept of risk and the
management of risk. A bird’s eye view of insurance industry will enable the students to understand
insurance as a risk management technique.

REFERENCE BOOKS AUTHOR / PUBLICATION

Risk and Insurance ICFAI

Risk Management & Insurance Arthur Williams - McGraw Hill

Introduction to Risk Management and Insurance Dorfman Mark S - USA

Fundamentals of Risk and Insurance Emmet J Vaubhan – Wiley

Risk Management and Insurance Harrington – McGraw Hill

Risk Management and Insurance Trieschmann – South Western College

Publishing, USA

Detailed Syllabus Setting - Estimation of Future Effects - Claim

Estimation - Accuracy of Estimates
Introduction to Risk - The Concept and
Definition of Risk - Classification of Risk - Risk Loss Exposure - Risk and Exposures to Losses
and Human Behavior - Attitude towards Risk - - Personal Loss Exposures - Direct Exposures of
Human Response to Risk Organizations - Property Exposures - Liability
Exposures - Integrated Risk Exposures
Risk Management Essentials - Nature of Risk
Management - Development of Risk Risk Management - Non-insurance
Management - Risk Management - Risk Techniques - Risk Control - Risk Control and
Management Process - Statement of Objectives Risk Assessment - Risk Control and Risk
- Identification of Risks - Evaluation of Risks / Financing - Risk Control and Speculative Risks
Exposures - Consideration and Selection of Risk - Risk Control Tools and Techniques - Risk
Management Techniques - Implementation of Avoidance - Loss Control - Prevention of Loss -
the Decision - Evaluation and Review Risk Transfer - Risk Financing Methods -
Measurement of Risk - Identification and Contemporaneous Risk Financing - Prospective
Evaluation - Sources of Risk - Exposures to Risk Financing - Retrospective risk Financing -
Risk - A framework for Potential Ris k Risk Retention - Risk Transfer - Choice
Identification - Hazard and Loss Analysis - Risk between Retention and Transfer - Legal,
Evaluation - Direct and Indirect Losses - Hidden Economic and Public Policy Limitations - Value
Costs of Accidents - Risk Profiling - Risk of Risk Management - Enterprise-Wide Risk
Assessment and Quantitative Methods - Budget Management.

MBA Program Regulations 163 Class of 2009

Introduction to Insurance - Definition - Cases
Financial Definition - Legal Definition - Nature
of Insurance - Insurable Loss Exposures - • Assessing Loss due to Theft
Benefits of Costs and Insurance - Social and • Assessing Loss to a Property and Claims
Economic Benefits - Social Costs of Insurance - Adjustment Process
Benefit -Cost Tradeoff - Social Insurance
• Claims for Loss to Property: Genuine or
Principles of Insurance - Principle of Fraudulent?
Indemnity - Principle of Insurable Interest - • Liability Insurance: Personal Injury Claims
Principle of Subrogation - Principle of Utmost
Good Faith - Proximate Cause • Outsourcing of Underwriting Activities in
Insurance: Advantages and Disadvantages
Insurance Industry - Field of Insurance • Premium Rebates to Policyholders – Are
Products - Functions of Insurers - Processes - they Ethical?
Types of Insurance Organizations -
Organizations / Players - Professions in Risk • Film Insurance & Financing in India
and Insurance Management Source: Case Studies in Finance Volume III
Insurance Market - Economic Theory - Supply Suggested Schedule of Sessions
and Demand - Historical Problems - The
Insurance Consumer - Channels of Distribution No. of
in Insurance - Consumer Protection - Topic
Sessions
Globalization of Insurance Industry
Introduction to Risk 1
Insurance as Risk Management Technique -
Risk Management Essentials 2
Declaration - Insurance Agreement - Exclusions
- Common Policy Conditions - Definitions - Measurement of Risks 4
Basis of Recovery - Clauses Limiting Amount
Loss Exposures 4
Payable
Risk Management - Non-insurance 4
Selection and Implementation of Risk Techniques
Management Techniques - Avoid Risk if
possible - Implement Appropriate Loss Control Introduction to Insurance 2
Measures - Analyze Loss Control Decisions - Principles of Insurance 2
Present Value Analysis - Select Optimal Mix of
Risk Retention and Risk Transfer - General Insurance Industry 2
Guidelines - Selecting Retention Amounts - Insurance Market 3
Implementing Decisions - Risk Manager vs.
Insurance Agent - Organization for Risk Insurance as Risk Management 4
Management - Managing a Risk Management Technique
Program - Subjective Risk - Enterprise Risk Selection and Implementation of 5
Management and Alternative Risk Transfer - Risk Management Techniques
Alternative Risk Transfer Tools.
Total 33

MBA Program Regulations 164 Class of 2009

 Life Insurance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 602

Objective
This course is intended to help students understand the concept and administration of Life Insurance
and Life Insurance products. Due emphasis has been laid on calculation of premium, underwriting
and claims management.

REFERENCE BOOKS AUTHOR / PUBLICATION

Life Insurance ICFAI
Economics of Life Insurance S S Huebuer
Life and Health Insurance Herald Skipper Jr and Kenneth Black Jr., Pheipe
Life Insurance Mc Gill, USA

Detailed Syllabus available in the Overseas Market - Products of

the Several Private Insurers’ recent entry in the
Principles of Life Insurance - Modern
Indian Insurance Industry
concepts of Life Insurance - Three basic
principles of life insurance - Economic, Legal Annuities and Pensions - Meaning of
and Act uarial of life insurance Annuities and Pensions - Need for an Annuity -
Different Types of Annuities - Obligations of
Economic Basis of Life Insurance - Risks to
the Insurer regarding the Payment of Annuity -
Economic Stability - The different methods to
Different Types of Schemes available in India -
ensure Economic Stability -Assessment of
Present Status and Future Prospects of the
Economic Risk to an individual - Role Played
Pension Funds in India
by the Life Insurance Company - Different
Economic uses of Life Insurance - Advantages Life Insurance Premium Setting - Factors to
of Life Insurance be considered for Setting the Premiums -
Investigations regarding the Mortality -
Personal Financial Planning and Life
Different Factors in the Assessment of the
Insurance - Types of Financial Planning of an
Premium
individual - Different Components of Life Cycle
- Factors Affecting the Financing Planning of an Risk Assessment and Underwriting - Concept
individual -Points to be considered for making of Underwriting - Different Classes of Lives and
Financial Plan the Standard for Classification of Risks -
Important Factors to Assess the Insurability of
Life Insurance Products - The Basic Elements an Individual - Sources of Information for
of the Life Insurance Products - Features of
Underwriting - Classification of the
Term Insurance - Features of Endowment Underwriting Process - Measures to be
Assurance - Role of Term Insurance and
considered for the Sub-Standard Lives
Endowment Assurance in Product Designing -
Different Types of Life Insurance Products in Legal Framework - Essential of a Valid
Indian Market - Life Insurance Products Contract -Special features of Life Insurance

MBA Program Regulations 165 Class of 2009

Contract - Essentials of Insurable Interest - Cases:
IRDA Agency - Agents Regulations - Utmost
Faculty will identify appropriate cases
Good Faith - Representation Warranty
Indemnity - Policy Document Suggested Schedule of Sessions
Services Marketing - Importance of Services -
Characteristics of a Service Product Quality of No. of
Topic
Service - Productivity - Marketing Channels - Sessions
Bancassurance - e-insurance Principles of Life Insurance 2
Claims Management - Operative Clauses of Economic Basis of Life Insurance 2
the Policy - Maturity Claims - Death Claims -
Nomination/Assignment - Married Women’s Personal Financial Planning and 2
Property Act - Accident and Disability Benefit Life Insurance

Life Insurance Policy Servicing - Maintenance Life Insurance Products 2

of Records - Premium Payments - Annuities and Pensions 2
Alterations/Loans - Duplicate Policy - Other
Services Life Insurance Premium Setting 3

Tax Planning - Income Tax - Wealth Tax - Risk Assessment and Underwriting 2
Various Tax Benefits under LIC Policies Legal Framework 2
IT Applications - Evolution of Policy Bond - Services Marketing 2
Evolution of Technology - Application of IT
Claims Management 2
Product Development - Concept for Product -
Life Insurance Policy Servicing 3
Origin of a New Product - Market Orientation -
New Product Development Process - Life Tax Planning 3
Insurance Products Reinsurance - Evolution of
Reinsurance - Need for Reinsurance - IT Applications 2
Classification of Reinsurance Product Development 2
Current Developments - Recent Developments Current Developments 2
- Reasons for Opening Up - Private Life
Total 33
Insurance Companies.

MBA Program Regulations 166 Class of 2009

 Underwriting Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 603

Objective
The objective of this course is to help student in familiarizing with various aspects of underwriting
management, due emphasis in laid on pricing the insurance products and underwriting in life &
general insurance.

REFERENCE BOOKS AUTHOR / PUBLICATION

Underwriting Management ICFAI
Underwriting Management Chartered Insurance Institute, UK
Life Insurance Underwriting Insurance Institute of India

Detailed Syllabus Additional Sources of Underwriting Information

–Prior Insurers - Others Working for the Same
Fundam entals of Underwriting: Introduction - Insurer - Insurer Files Financial Reporting
The Purpose of Underwriting - Underwriting
Services - The Cost of Financial Reporting
Activities - Staff Underwriting Activities - Services - Government Records - Valuation
Underwriting Authority - Establishing the
Guides - Background Resource Publications.
Underwriting Policy - Implementing the
Underwriting Policy - Underwriting Guidelines Underwriting and Business Types:
- Underwriting Audits - Measuring Introduction - Types of Business Ownership -
Underwriting Results - Need for Underwriting - Sole Proprietorships - Partnerships -
Guiding Principles in Underwriting - Factors Corporations - Alternative Forms of Ownership
Affecting Underwriting - Methods of Risk - Who Should be an Insured? - Insuring
Classification - Premium Calculation. Ownership Interests - Insuring Multiple
Interests - Wrap-ups - Insuring Entities Other
Establishing Underwriting Policy for than the Named Insured - Underwriting the
Insurance Products: Introduction - Management of the Organization - Risk
Establishment of Underwriting Policy Criteria -
Management - Underwriting and Employment
Policy Terms - Policy Clauses - Variations in Relationships - Independent Cont ractors -
Policy Terms - Internal and External Constraints
Underwriting and the Insured’s Business
in Underwriting Policy - Liaison with the
Category.
Claims Management Function - Risk
Assessment - Class ification and Categorization Underwriting and Financial Analysis:
of Risk - Exposure to Single Risks and Single Introduction Financial Statements - The Balance
Events - Effect of Prevailing Market Conditions Sheet - Assets - Liabilities - Owners Equity -
- Estimated Maximum Loss (EML) Influence on The Income Statement - Financial Statement
Underwriting Policy. Analysis - Accounting Information from
Alternative Sources - Shortcomings of
Underwriting Information: Introduction - Accounting Data - Qualified Versus Unqualified
Determining How Much Inform ation to Gather Statements - Ratio Analysis - Liquidity Ratios -
–Initial Sources of Underwriting Information –
Leverage Ratios - Activity Ratios - Profitability

MBA Program Regulations 167 Class of 2009

Ratios - Limitations of Financial Statements. Drafting of Policies and Endorsements - Fire
Underwriting and Reinsurance - Fire
Pricing the Insurance Product: Introduction -
Specialized Policies - Fire Overseas Practice -
The Law of Large Numbers - Regulatory Marine Underwriting - Marine Insurance
Objectives - Risk Premium - Covering the Associations - Domestic and International Trade
Expected Claims - Create an Estimate for
- An overview - Cargo Insurance Documents -
Outstanding Claims - Provide a Reserve - Meet Cargo Insurance Coverages - Marine Exclusions
All Expenses - Provide for Profit - Inflation - - Marine Duration - Marine Various Clauses -
Interest Rates - Exchange Rates - Competition -
Cargo Underwriting - Hull Insurance
Expenses - Estimation of Risk Premium -
Business Class Quantitative Factors - Underwriting in General Insurance (Motor,
Qualitative Factors - Claims - Data Sources - Engineering Aviation & Miscellaneous):
Market Data - Non insurance Data - Quality of Motor Insurance Underwriting - Factors
Competitor Data - Burning Cost and the Affecting the Underwriting of Policies - Moral
Treatment of Large Claims and their Effect on Hazard and No Claim Discount - Motor Tariffs
Individual Rating - Prospective Risk Analysis - - Period of Insurance - Bonus/Malus Clause -
Principles and Use of Retrospective Rating - Basis of Premium - Underwriting of
Large Claims - Credibility of the Data - How Engineering Insurance - Origin - Scope -
Much Weight Does Risk Experience Carry? - Construction Phase - Contractor’s All Risks
How Can Credibility be Improved by Varying Policy - Rating and Underwriting - Erection All
the ‘smoother’ per Claim? - Investment Income Risks and Marine/Cum-Erection Policies -
- Credit Insurance - Letters of Credit - Parental Machinery, Contractor’s Plant and Boiler
Guarantees and Self-Insurance - Transparency - Policies - Loss of Profits (Machinery) and
Pricing Components - Extra Administration Advance Loss of Profits Policies - Electronic
Costs - Predicting the Effects of Change in Equipment Insurance - Civil Engineering
Political, Environmental, Social, Technological, Completed Risks Insura nce (CECR) -
Legal and Economic Conditions. Deterioration Of Stocks Insurance -
Miscellaneous Insurance Policies -
Insurance Policies-Perils and Clauses: Peril
Underwriting and Rating of Fidelity Guarantees
Meaning - Components of an Insurance Policy -
and Cover Under Bonds and Credit Insurance
The Declarations - Common Policy Conditions -
Covers - Aviation Hull Insurance - Cover and
Agreements - Exclusions - Excluded Perils -
Limits of Particular Hazards - Aviation Practical
Excluded losses - Clauses Limiting Amounts
Underwriting.
Payable - Limits - Deductibles - Co Insurance -
Other Insurance Classes - Excess and Primary Assessment and Management of Exposure:
Coverage. Measuring Exposure to Single Risks and Single
Events - Risk Registration - Single Events -
Underwriting in Life Insurance: Purpose of
Measuring Aggregation to Single Events -
Selection - Selection Philosophy - Factors of
Group Personal Accident - Motor - Catastrophe
Insurability - Effect of Selection - Sources of
- Financial Stability and Net Acceptance Levels
Information - Underwriting of Female Lives -
- Factors that Influence the Decisions to
Methods of classification of Risk - Judgment
Reinsure - Strategic Considerations -
Method - Numerical Rating method - Methods
Reinsurance Markets and Security -
of Rating sub-standard Lives - Female Lives -
Relationship Between Reinsurance,
Minor Boys and Girls - Non-Medical Schemes -
Equalization Reserves and Capital
Keyman insurance.
Requirements - History of Equalization
Underwriting in General Insurance (Fire & Reserves - How Claims Equalization Reserves
Marine): Fire Basic Principles - Fire Tariff Work - Effect on Capital - Treasury
Rules and Regulations - The Standard Fire and Requirements.
Special Perils Policy - Fire Add on Covers - Fire
Implementation of Operational Controls:
Special Policies and Clauses - Fire Rating - Fire
Parameters Limits - Type of Business -

MBA Program Regulations 168 Class of 2009

Direct/Inwards Reinsurance - Gross and Net • Claim Adjusters and Workers
Acceptance Limits - Fronting - Terms and Compensation Claims
Conditions - Insurance market - Organizational
Structure - Underwriting Application and • Assessing Loss to a Property and Claims
Auditing - Remedial Programs - Backlogs - Adjustment Process
Inadequate Underwriting Performance - • Assessing Losses Caused by Vandalism
Information Technology/Information Systems
and their Use in Account Management. • Reinsurance in India
Budgeting and Control: Key Data Issues - Source: Case Studies in Finance Volume IV
Dynamic Nature of Insurance Data -
Allowances for Pipeline Premiums - Reasons Suggested Schedule of Session
for Monitoring and What is to be Monitored - No. of
Fluctuations in Claim Costs - Techniques for Topic
Sessions
Monitoring Underwriting Results - Changes in
Rating and Exposure - Effect on Premium - Use Fundamentals of Underwriting 2
of Information Derived from Monitoring. Establishing Underwriting Policy 2
Business Selection and Design of Products: for Insurance Products
Role of Corporate Objectives in Business Underwriting Information 2
selection - Role of Financial Targets in Business
Selection - Role of Ethics in Business - Factors Underwriting and Business Types 2
that Affect an Insurers Ethical Image - Reasons Underwriting and Financial 1
for Unethical Activity - Areas of Conflict - Analysis
Social Legitimacy of a Firm’s Strategy -
General Economic Theory - Investment - Pricing the Insurance Product 2
Relevance of Entry and Exit Costs - Entry Insurance Policies -Perils and 2
Barriers - Implications of Withdrawing from a Clauses
Market - Factors Affecting Selection of
Business Class and Types of Cover to be Underwriting in Life Insurance 2
Provided - Equalization Reserves - Purpose of Underwriting in General Insurance 3
Solvency margin –Insurance Marketing (Fire & Marine)
Program - Characteristics and Operation of
Distribution Channels - Entry into the Underwriting in General Insurance 3
International Market - Features of Global (Motor, Engineering Aviation &
Market - Risk Assessment - Global Market Miscellaneous)
Strategies - Special Requirements of Global Assessment and Management of 3
Insurance Programs - Combining all Cover Exposure
Requirements Under a Single Program.
Implementation of Operational 3
Current Developments Controls
Cases Budgeting and Control 3
• IRDA and the Changing Tariff Structure Business Selection and Design of 2
for Motor Vehicle Insurance in India Products

• Assessing Loss Due to Theft Current Developments 1

Total 33

MBA Program Regulations 169 Class of 2009

 Re-insurance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 604

Objective
This course helps students familiarizing with various aspects of reinsurance, reinsurance types,
principles of reinsurance & reinsurance markets.

REFERENCE BOOKS AUTHOR / PUBLICATION

Reinsurance ICFAI
Fundamentals of Reinsurance Ross Phifer
Reinsurance Chartered Insurance Institute, UK
Reinsurance Insurance Institute of India

Detailed Syllabus Purpose of Accounting - Main Types of

Reinsurance Arrangements - Concept of Cash
Principles of Reinsurance: Concept of
Flow - Balance Sheet Analysis.
Reinsurance - History of Reinsurance -
Development and Types of Reinsurance - Reinsurance Underwriting: Factors That
Basics of Valid Reinsurance Contract - What Affect Reinsurance Busines s - Underwriting
the Parties Gain From Reinsurance Contract - Policy - Underwriting Limits - Underwriting
Functions of Reinsurance - Concept of Management - Underwriting Guidelines - Life
Retrocession. Reassurance - Reinsurance Pricing.
Types of Reinsurance: Proportional Claims Management: Corporate Claims
Reinsurance - Non Proportional Reinsurance - Philosophy - Claim Notification - Claims
Facultative Reinsurance - Treaty Reinsurance - Reporting and Claim Reserving - Duties of
Pools or Covers. Cedent and Reinsurer - Claim Developmental
Analysis - Over-payment of Claims Auditing.
Property and Casualty Reinsurance: Kinds of
Risks in Property Reinsurance - Property Legal Principles - Reinsurance: Reinsurance
Reinsurance - Underwriting Considerations - Principles - Reinsurance as a Contract -
Casualty Reinsurance - Co-insurance. Arbitration - Mediation - Regulatory
Reinsurance Terms - Additional Clauses -
Marine Reinsurance: Purpose of Mari ne
Regulating Certain Kinds of Contracts.
Reinsurance - Marine Cargo Reinsurance -
Marine Hull Reinsurance - Marine Reinsurance Organization and Operations: Meaning and
Program in India - Maritime Frauds. Types of Cession - Factors to be Considered in
Ceding and Assuming Reinsurance - Various
Aviation Reinsurance: History of Aviation
Structures of Reinsurance - Record Keeping
Insurance - Classification - Types of Aviation
Concepts of Reinsurance - Types of Reinsurers -
Reinsurance - Underwriting of Marine and
Design and Arrangement of Reinsurance
Aviation Reinsurance - Premium Reserves.
Program.
Reinsurance Accounting and Financials: Reinsurance Markets: Features of Successful

MBA Program Regulations 170 Class of 2009

Reinsurance Markets - Various Global No. of
Reinsurance Markets - The Indian Reinsurance Topic
Sessions
Market - The Role of Regional Reinsurance
Corporations - Role of Captives - Inward Marine Reinsurance 4
Reinsurance. Aviation Reinsurance 2
Cases: Reinsurance Accounting and 3
Faculty will identify appropriate cases Financials

Suggested Schedule of Session Reinsurance Underwriting 3

Claims Management 3
No. of
Topic Legal Principles - Reinsurance 3
Sessions
Principles of Reinsurance 3 Organization and Operations 3
Types of Reinsurance 3 Reinsurance Markets 3
Property and Casualty Reinsurance 3 Total 33

MBA Program Regulations 171 Class of 2009

 Claims Management

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 605

Objective
This course gives knowledge about the emerging trends in insurance claims on various issues.

REFERENCE BOOKS AUTHOR / PUBLICATION

Claims Management IC FAI

Claims Management Chartered Insurance Inst itute, UK

New Insurance Law Brij Nandan Singh

Law of Insurance Colinvawx, USA

Insurance Law Robert A Keeton and A I Widiss

Detailed Syllabus Claims Procedure and Insurer: Claim Process

and Insurer - Preliminary Investigation and
Concept of Claims: Concept of insurance - Decision Making - Appointment of Loss
Insurance Contract - Essential Elements of Assessors and Surveyors - Role of Agent in
Insurance Business - Con cept of Claims -
Claims Settlements - Claims Payments -
Claims and Loss Assessments - Claims and Payment of Claims into Courts - Rejection of
Public Policy - Significance of Claims. Claims.
Classification of Claims: Need for the
Claims Settlements: Claim Settlements -
Classification of Claims - Classification of
Delays in Claims Settlements - Claims and
Claims Based on the Nature of Insurance
underwriting of Policies - Frauds and
Contracts - Classification of Clai ms Based on
Misrepresentations in Claims.
the Interests of Parties to the Insurance
Contracts - Classification of Claims Based on Marine Insurances Claims: Marine Insurance:
the Time Span of the Insurance Contracts. Nature and Risks Covered - Types of Marine
Insurance Policies - Assignment of Policies -
Essential Elements of Claims: Insurance
Loss and Assessment - Payment of Charges and
Contracts and Parties - Rights and Duties of
Expenses - Claims Settlement - International
Parties - Nature of Claims Payment - Payment
Claims Disputes - Marine Insurance Laws in
of Claims - Essential Elements of Claims -
U.S.A. and U.K - Leading Organizations
Claims Management and System - Claims
Concerned with Claims.
Management and Claims Handling.
Fire Insurance Claims: Fire and Risk -
Claims Procedure and Claimant: Basic Elements of Fire Insurance - Special Doctrines
Procedure of Claims - Notice of Event - in Fire Insurance - Types of Policies and Losses
Evidence of Loss - Rights and Duties of
Covered - Assignments and Transfers - Claims
Claimant - Multiple Claims and Reciprocal
Disputes and Procedure - Settlement and
Claims.
Payments.

MBA Program Regulations 172 Class of 2009

Public Liability and Motor Vehicle Insurance in Claims Settlement - Appeals and Writ
Claims: Public Liability Insurance - Motor Petitions - Powers of the High Court - Powers of
Vehicle Insurance - Legal Representatives - the Supreme Court.
Transfer of Vehicle and Insurance Certificate -
Claims Under Motor Vehicle Insurance - IRDA and Insurance Ombudsman: The Role
of Controller of Insurance - The Role of IRDA -
Comprehensive and Compulsory - Claims
Tribunal And Compensation. Powers of IRDA in Claims Management - Role
of Central Government in Claims Settlement -
Claims in Life Insurance Policies: Concepts of Powers of Central Government in Claims
Life Insurance and Claims - Beneficiaries under Settlement - Appointment of Insurance
Life Insurance Policies - Claims Payment on Ombudsman - Powers of Ombudsman in Claims
Maturity - Claims Payments and Events - Settlement - Ombudsman and the Insured -
Disputes in Life Insurances - Proof of Death and Ombudsman and the Insurer.
Age - Settlement of Claims.
Consumer Protection Act and Claims: The
Claims Under Social Insurances: Concept of Consumer Protection Act, 1986 - Rights and
Social Insurance - Events Covered under Social Duties of the Insurance Customer - The
Insurance - Public Liability Insurance - Crop Consumer Protection Machinery - Consumer
Insurance - Miscellaneous Insurance - Disputes - Consumer Protection and Claims
Catastrophe Claims - Claims Fund and Claims Settlement.
Payment - Government’s Role in Claims
Quality of Services and Clai ms Management:
Settlement.
The Insurance Customer - The Claims
Claims Settlements and Reinsurance: Department - Introduction to Quality - Quality
Reinsurance - Purpose of Reinsurance - Certification - The ISO 9000 - Quality and
Fundamentals of Reinsurance - Types of Marketing - Use of Technology in Insuring
Reinsurance - Legal Aspects of Reinsurance - Quality in Insurance - Innovative Services -
Reinsurance and Claims Handling - Auditing. Tips on Quality.
Claim’s Disputes and Settlements: Claims Claims, Costs and Cost Effective Settlements:
Disputes - Types of Disputes - Variances of Planning and Forecasting of Claims - Cost in
Clauses and Conditions - Conflict of Interests - Claims Operations - Cost Operations and
Dispute Resolutions - Alternative Dispute Control - Cost of Claims and Budgets.
Resolution Machinery - Methods of Dispute
Settlements. Importance of Cost in Claims Management:
Risk Sharing and Premium Pricing - Social
Claims Management System and Insurance and Burden of Costs - Mandatory
Organizational Structure: Effective Claims Insurances and Cost of Claims - Cost Factors in
Management System - Organizational Structure Insurance - Reinsurance and Sharing of Costs.
and Allocation of Duties - Claims and
The Role of Information Technology in
Intermediaries - Outsourcing of Claims
Settlements - Claims Settlement Machinery - Claims Settlement: Advent of Information
Selection of Effective Claims Settlement Technology in Claims Management -
Development of e-business and Insurance
Machinery.
Business - Insurance Contracts - e-business
Arbitration and Claims Tribunal: Legalities - Use of Information Technology in
Appointment of Arbitrator - Powers of Arbitral Claims Settlement - Precautions in e-insurance
Tribunals and Claims Settlement - Limitations Business - Insurance Business and Other
of Arbitral Tribunals - Appeals - Appointment Helpline Services.
and Constitution of Claims Tribunal - Powers of
Insurance Businesses in Other Countries and
Claims Tribunal - Limitations of Claims
Claims: Insurance Business in other Countries -
Tribunal - App eals.
Insurance Business in UK - Claims
Jurisdiction of Courts: Jurisdiction of Courts Management in UK - Insurance Business in

MBA Program Regulations 173 Class of 2009

North American Countries - Insurance Business No. of
in USA - Claims Management in USA - Topic
Sessions
Insurance Business in Asian Countries - African
Insurance Markets - Claims Payment in Claims in Life Insurance Policies 1
International Insurance Policies. Claims Under Social Insurances 1
Emerging Trends in Insurance: Monopoly of Claims Settlements and Reinsurance 1
PSUs and Delay in Claims Settlement - Private
Entry in Insurance Business - Emerging Trends Claim’s Disputes and Settlements 1
in Indian Insurance Markets - WTC Attack and Claims Management System and 1
Payment of Claims. Organizational Structure
Cases: Arbitration and Claims Tribunal 1
Faculty will identify appropriate cases Jurisdiction of Courts 1

Suggested Schedule of Session IRDA and Insurance Ombudsman 2

Consumer Protection Act and 2
Topic No. of Claims
Sessions
Quality of Services and Claims 2
Concept of Claims 1 Management
Classification of Claims 1 Claims, Costs and Cost Effective 2
Essential Elements of Claims 1 Settlements
Claims Procedure and Claimant 1 Importance of Cost in Claims 2
Management
Claims Procedure and Insurer 2
The Role of Information 1
Claims Settlements 2 Technology in Claims Settlement
Marine Insurances Claims 2 Insurance Businesses in Other 1
Fire Insurance Claims 2 Countries and Claims
Public Liability and Motor Vehicle 1 Emerging Trends in Insurance 1
Insurance Claims Total 33

MBA Program Regulations 174 Class of 2009

 General Insurance

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IN 606

Objective
The course helps the students to gain adequate conceptual knowledge on the Products in general
insurance, particularly the personal policies, while giving due emphasis on underwriting and claims
management.

The course also provides an insight into the commercial general insurance, particularly Motor, Fire,
Engineering and Marine Insurance

REFERENCE BOOKS AUTHORS / PUBLICATIONS

General Insurance – Personal ICFAI
General Insurance – Commercial ICFAI
Introduction to Commercial General Insurance Chartered Insurance Institute, London
Insurance Books Insurance Institute of India

Detailed Syllabus Clauses - Contract of Marine Insurance - Marine

Insurance Policy - Warranties - Marine Cargo
Principles of General Insurance: Financial
Policy - Marine Losses - Transit Clauses.
System and Insurance - Insurance and Financial
Security- Risks and their Classification - Risk Fire Insurance: Historical background - Indian
Management and Insurance- Principles of Scenario - Application of Basic Principles of
Insurance- Differences between Life and Insurance - Standard Fire Policy - Express
General Insurance-Recent Developments. Conditions and Warranties of a fire Policy - -
Mortgage Clause - Other Insurance -
Personal Policies: Family Risk Management -
Contribution - Co-insurance-duties, Rights and
Identifying areas of Potential Losses-
Limitations of the Parties-Fire Hazards-
Measurement of Loss Potential- - Personal
Measures of Preventing Fire Hazards.
Accident and Health Insurance- Mediclaim
Policy - Overseas Mediclaim policy, Cancer Engineering Insurance: Origin-Application of
Insurance, Critical illness insurance Basic Principles of Insurance - Policies for
Constructional Phase- Contractors All Risks
Motor Insurance: Origin-application of Insurance - Erection all Risks Insurance -
Principles of Insurance - types of Motor
Marine cum Erection Insurance- Advance Loss
Vehicles - Types of Policies-Motor Tariffs - of Profits Insurance - Machinery Insurance -
Premiums - Registration and Insurance - Motor
Contractors’ Plant and Machinery Insurance -
trade Policies - Underwriting - Claims.
Boiler and Pressure Plant Insurance - Machinery
Marine Insurance : Origin- Indian Scenario- Loss of Profit Insurance - - Electronic
International Market-Application Basic Equipment Insurance.
Principles- Classifications of Marine Insurance-
Insurance of Property and Liability: Fire
Institute Cargo Clauses - War Clauses - Strike Insurance or Insurance of Property- Package

MBA Program Regulations 175 Class of 2009

Policies - Liability Insurance- Workmen’s Cases
Compensation Policy - Terminology, Perils,
• IRDA and the Changing Tariff Structure for
Clauses and Covers. Motor Vehicle Insurance in India
Risk Assessment, Underwriting and Rate • Assessing Loss Due to Theft
Making: Need for Risk Assessment - Risk
Assessment by Insurance Companies - Risk • Claim Adjusters and Workers
Rating- Premium- Basic Statistical Tools for Compensation Claims
Risk Evaluation- Underwriting of Different • Assessing Loss to a Property and Claims
Hazards. Adjustment Process
Product Design, Development and • Assessing Losses Caused by Vandalism
Evaluation: Role of Regulations- Other Factors • Reinsurance in India
in Product Development - Product Design,
Development and Evaluation - New Products - Source: Case Studies in Finance Volume IV
Problems in Product Development.
Suggested Schedule of Sessions
Legal Framework and Documentation:
Essential of Insurance Contract - Insurance No. of
Topic
Contract and Legal Framework- Elements of Sessions
Insurance Contracts- Motor Vehicles Act, 1939 Principles of General Insurance 2
- Public Liability Act 1991 - Documentation.
Personal Policies 3
Claims Management: Claims Management in
Insurance Business- Different aspects- Motor Insurance 3
Procedure Followed in an Insurance Company - Marine Insurance 2
Role of the Surveyor- Settlement of Claims
under Different Policies in Personal Lines - Fire Insurance 3
Points to be checked while Processing the Engineering Insurance 2
Claims. Ethical aspects of claims Management –
Close proximity of claims. Insurance of Property and 2
Liability
Marketing and Servicing: Risk Management
Risk Assessment, Underwriting 3
Technique - Factors that affect Marketing of
and Rate Making
Insurance - Options available for Insurance
Services - Distribution Methods of Insurance- Product Design, Development 2
Mark et Research- Sources of primary and and Evaluation
secondary source Information. Legal Framework and 3
Reinsurance: Need and Importance of Documentation
Reinsurance- Types and Methods of Claims Management 3
Reinsurance- Relative Advantages and
Disadvantages - Reinsurance Management Marketing and Servicing 3
Strategy - Reinsurance of Large Risks and Reinsurance 2
Catastrophes - Fixing of Retentions and
Reinsurance for Personal Lines. Total 33

MBA Program Regulations 176 Class of 2009

 Accounting Standards & US GAAP

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L AC 601

Objective
The course is designed to make the students understand the contents of accounting standards with
reference to Indian & International Accounting Standards, due emphasis is laid on understanding US
GAAP.
REFERENCE BOOKS AUTHOR / PUBLICATION
Accounting Standards – I ICFAI
Accounting Standards - II ICFAI
Wiley GAAP 2002 John Wiley & Sons
Wiley IAS Guide 2002 David Alexander - Taxmann John Wiley
Accounting Standards and Corporate
T P Ghosh – Taxmann
Accounting Practices

Detailed Syllabus Interim reporting- Miscellaneous Topics-

Statement of Accounting Standards (AS 2) -
Introduction to Accounting Standards: Summary of IAS 2.
Introduction- GAAP Hierarchy- Sources of
GAAP; Important terms; Components of Special Revenue Recognition Areas: Long
Income statement; Financial reporting; term Construction Contracts; Types of
Objectives - Recognition and Measurement- Contracts, Current Losses, Joint ventures and
Capital maintenance concept- Introduction to Shared Contracts, Accounting for order
Indian Accounting Standards( AS) - changes, Accounting for contract options,
Introduction to International Accounting Differed Income tax- Service sales transactions-
Standards (IAS). : Important terms and Meanings - Sales when
collection are uncertain- Methods of accounting
Cash Flow Statements: Introduction- Meaning for real estate sales other than Retail Land sales;
and definition of Important terms- Content and Retail Land Sales: Method of Recognizing
form of Cash Flow statements- other aspects of profits . Other accounting issues; Disclosures-
Cash Flow statements- Indian Accounting Statement of Accounting Standard (AS 7)- ; AS-
Standard (AS-3) - IAS 7. 7- Summary of IAS 11 - AS 9 ; Explanation to
Current Assets: Introduction- Meaning and AS -9 - summary of IAS 18 - Revenue.
Definition of Important terms- Receivables- Long Lived Assets: Introduction- Long lived
Pledging, Assigning, and Factoring of Assets- Meaning, and Definition of Important
Receivables - Inventory: Meaning and terms- Depreciable assets and Depreciation:
Definition of Important terms; Ownership of Depreciation methods, Disclosures- Non
goods, valuation of inventories, Full Absorption monetary Transactions- Involuntary conversion-
costing, Direct costing, Cash Flow Deferred Taxes- Int angible Assets: Basic
Assumptions, Types of LIFO Liquidations, Accounting procedures and Accounting
Dollar value- LIFO, Other Inventory topics- treatment - Goodwill- Capitalization of Interest

MBA Program Regulations 177 Class of 2009

costs: Research and Development - Research Taxes on Income - Summary of IAS-12
and Development Arrangements, Contracts, Accounting for Taxes on Income - Explanation
Nature of Obligations, Disclosure, Special to AS-22.
Areas, - Development stage Enterprises, - AS-
10. Accounting for Fixed Assets- Explanation to Leases: Introduction - Meaning and Definition
of Important Terms – Operating leases -Capital
AS 10- Summary of IAS 16; AS-6 Depreciation
- Explanation to AS 6. Leases - Accounting and Reporting of Leases by
Lessee - by Lessor - Refunding of Tax Exempt
Investments: Introduction - Meaning and Debt - termination of Lease - Renewal or
Definition of Important Terms - Concept and Extension of an Existing Lease - Wrap Lease
Rules - Investments where Significant Influence Transactions - Sale and Leaseback - Leases
does Exit - Transfer between Categories - involving Real Estate - Leveraged Lease -
Accounting for Investments in Debt Securities - Financial Statement Disclosure - Lessee -
Accounting for Investments under Equity Lessor – AS - 19 Leases - Explanation to AS-19
Method - Inter Company Transactions between - Summary of IAS - 17 Leases.
the Investor and the Investee - Stock Dividends
and Splits - Stock Rights – AS 13 - Explanation Accounting for Derivatives: Introduction -
to AS-13. Meaning and Definition of Important Terms -
Contracts not subject to SFAS - 133 -
Business Combination and Consolidations: Embedded Derivative Instruments and
Introduction - Meaning and Definition of Bifurcation - Hedging Activities - Translation of
Important Terms - Types of Business Foreign Currency Transaction - Transaction of
Combinations - Accounting for Combinations - Foreign Currency Denominated Assets and
Consolidated Balance Sheet - Inter Company Liabilities - A S-11 (Revised) ; Summary of
Transactions and Profit Confirmations - IAS-- Summary of IAS-32 ; Summary of AS-39
Minority Interest - Changes in Minority Interest Financial Instruments: Recognition and
- Combined Financial Statements - Push Down Measurement.
Accounting - Other Business Accounting
Cases:
Problems in Business Combinations - Reverse
Acquisitions - Spin Offs - Non-sub -Subsidiaries Faculty will identify appropriate cases
- Temporary Control of a New Subsidiary -
Summary of IAS - 22 Business Combinations - Suggested Schedule of Session
Statements of AS-14 (Revised); AS-21 No. of
Consolidated Financial Statements - Summary Topic
Sessions
of IAS-27 – Summary AS-23 Summary of IAS-
28, AS-27 Summary of IAS-31 Financial Introduction to Accounting 1
Reporting of Interests in Joint Ventures. Standards
Cash Flow Statements 3
Income Taxes: Introduction - Meaning and
Definitions of Important Terms - Temporary Current Assets 3
Differences -Recognition and Measurement of Special Revenue Recognition Areas 3
Deferred Tax Assets and Liabilities - Reporting Long Lived Assets 4
the Effect of Tax Status Changes - Reporting
the Effect of Accounting Changes for Tax Investments 2
Purposes Financial Statement Presentation - Business Combination and 6
Disclosures - General - Special - Specialized Consolidations
Applications of FAS-109 - Tax Allocation for Income Taxes 5
Business Investments - Undistributed Earnings -
Of Subsidiary - Of Investee - Income Tax Leases 4
Effects - - Accounting for Income Taxes in Accounting for Derivatives 2
Interim Period - Treatment of Selected Total 33
Temporary Differences - AS-22 Accounting for

MBA Program Regulations 178 Class of 2009

 International Business Environment

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IB 601

Objective
The course is to familiarize students with wide range of topics such as theory of international trade,
international trading environment, regulatory environment, political risk management, cultural
environment of international business, competitive strategy and ethics and social responsibility.

REFERENCE BOOK PUBLICATION

Business Environment ICMR
Detailed Syllabus Managerial Behavior, Communication,
Introduction: Global Business Environment, Negotiation and Decision Making Styles in
Multinational Enterprises (MNEs) Nature, different Cultures.
Problems and Managerial Challenges, MNEs in Competitive Strategy: Principles of
Global Business – Entry and Competition. Competitive Strategy, Industry Structure,
Theory of International Trade: Free Trade Vs Competitive Positioning, The Value Chain.
Protection, Principles of Absolute & Strategy Formulation for MNCs – Generic
Comparative Advantage, The Heckscher – Strategies – Cost, Differentiation, Focus.
Ohlin Theory, International Product Life Cycle Ethics and Social Responsibility: Importance
Theory, Contemporary Trade Theories. of Ethics, Using Different Perspectives to
The International Trading Environment: Understand Ethics, the Social Responsibility of
Trade Barriers – Tariff and Non - Tariff, Counter MNCs.
Trade, Product & Services Trade, Trade Current Developments
Protection and National Welfare, Dumping & Cases:
Anti-dumping, Trade Blocs – NAFTA, EU,
ASEAN, Mercosur, WTO Faculty will identify appropriate cases

The Regulatory Environment: Legal Aspects Suggested Schedule of Session

of International Business, Country Risks, No. of
Topic
Treaties, International Arbitration and Disputes, Sessions
Anti-Trust Laws, Cross-border Liabilities, IPR, Introduction 3
Contract Laws, Sh ipping Laws and INCO Theory of International Trade 4
Terms. The International Trading 4
Political Risk Management: Tools and Environment
Techniques, Dynamics of Political instability, The Regulatory Environment 4
Political Risk Analysis, Understanding the Political Risk Management 4
impact of Political Risk, Managing Political Cultural Environment of 4
Risk. International Business
Competitive Strategy 4
Cultural Environment of International
Business: A ssumptions about the world, Ethics and Social Responsibility 3
Cultural Diversity, Types of Cultures, Cross Current Developments 3
Cultural adjustments, Impact of Culture on Total 33

MBA Program Regulations 179 Class of 2009

 Global Capital Markets

Program : MBA Class of : 2009

Credit : 3 Sessions : 33
Course Code : S L IB 602

Objective
The objectives of the course is to provide the student with a through understanding of the
structure and functions of different financial markets as well as the instruments that are in use in
those markets.

REFERENCE BOOKS AUTHOR / PUBLICATION

Global Capital Markets ICFAI
Financial Institutions and Markets L.M Bhole/ Tata Mcgraw Hill
Global Capital Markets P R Joshi/Tata Mcgraw Hill
Global Financial Markets Ian Giddy/ Houghton Mifflin Co.

Detailed Syllabus Eurodollar Market-Money Market Mutual

Fund- The US Bond Market -Instruments in
The Evolution of Global Financial Markets:
Bonds Markets-Types of Corporate Bonds-The
Concept of Circular Flow-Role of the US Equity Markets-Banking Regulations- Three
Government-Savings and Investment: The Fuel Major Exchanges in US.
to Power Markets-Globalization of the Financial
Markets-Classification of Global Markets-Role Japanese Markets: General Background of
of Financial Intermediaries-Intermediaries Japanese Markets- Japanese Banking Structure-
Handling Individual Investors-Types of Financial Sector Reforms in Japan-Major
Financial Intermediaries- Primary and Funding Avenues -Export Finance in Japan-
Secondary Markets Credit Rating in Japan
The Structure of Global Financial Markets: German Capital Markets: The Germany
Money Markets-Advantages of Money Markets- Economy -The German Banking System-The
Understanding Bond Markets-A dvantages with German Bond Markets
Bonds-Types of Bond Market Instruments-
English Markets: Introduction to UK Markets-
Players in Bond Markets- Government Bond
The Big Bang of 1986- The UK Financial
Issues and Agency Debt - The Need for MBS
Market-The Financial Services Authority-Major
Market-Process of Securitization-Collateralized
Funding Routes-Export Finance
Mortgage Obligations (CMOs)-Comparing
Different Mortgage Securities Swiss Capital Markets: General Scenario- The
Euro Instruments Markets: Syndicated Euro Swiss Banking Industry-The Swiss Insurance
Industry-Performance of the Swiss Economy-
Credits-Issuance of Euro Notes -Issuance of
Euro Bonds- Issuance of Euro Equities Regulation of the Swiss Banking Industry -Swiss
Fixed Income Markets-The Swiss Bond Market -
The American Markets: Introduction to US Swiss Equity Markets -Exchange rates/Interest
Money Markets-Instruments of Money markets- rates-Export Finance in Switzerland
Various Types of Municipal Securities-
Multilateral Financial Institutions: World

MBA Program Regulations 180 Class of 2009

Bank Group- Detailed Study of World Bank- Resource Diversification-Credit Rating and its
International Development Association (IDA)- Relevance-Various Cost Computations-How to
International Finance Corporation (IFC)- Arrive at an Optimal Mix.
Multilateral Investment Guarantee Agency
(MIGA)-International Center for Settlements of Cases:
Investment Dispute (ICID); International Faculty will identify appropriate cases
Monetary Fund (IMF) - Main Areas of
Activities-Funding Avenues-Lending Activities- Suggested Schedule of Sessions
The Process of IMF Lending-Other IMF No. of
Facilities-Regional Development Banks; OPEC - Topic
Sessions
AFDB-IADB-EBRD-ADB.
The Evolution of Global Financial 2
Futures, Options and Swaps: History of Markets
Futures Markets-The Meaning and Operation of
Futures-Index Futures -Currency Futures- The Structure of Global Financial 3
Commodity Futures- Concept of Options- Markets
American and European Options-Trading Euro Instruments Markets 3
Strategies with Options-Option Pricing Models-
Exotic Options -The Concept of Financial The American Markets 3
Swaps-Interest Rate Swaps-Options on Swaps- Japanese Mar kets 2
Commodity Swaps, Currency Swaps-Pricing of
Swaps German Capital Markets 1
Export Credits: T he Origin and Growth of English Markets 1
Export Credits-How Exports are Financed-How Swiss Capital Markets 2
Interest on Export Credits is Calculated-Role of
Export Credit Insurance-Berne Union and its Multilateral Financial Institutions 3
Importance-The Indian Context. Futures Options and Swaps 7
International Financial Strategies: Export Credits 3
Importance of International Financing-Various
International Financing Strategies-Choosing the International Financial Strategies 3
Appropriate Funding Option- Cost Total 33
Consideration in Choosing a Funding Option-

MBA Program Regulations 181 Class of 2009