This 3-page document discusses sales promotion in the services industry. It covers the importance of sales promotion for services, various sales promotion techniques used by services companies like discounts, free gifts, loyalty programs, and contests. It also discusses how effective sales promotion strategies can help services companies attract new customers and retain existing customers.
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This 3-page document discusses sales promotion in the services industry. It covers the importance of sales promotion for services, various sales promotion techniques used by services companies like discounts, free gifts, loyalty programs, and contests. It also discusses how effective sales promotion strategies can help services companies attract new customers and retain existing customers.