E-

Commer
cePr
ojectSt
atement
Background:
MaddiesCloseti
sthewebs i
tethatmajorsel
lhi
ghqual
i
typr
oduct
sofbabyandchi
l
dsuc
has
babybeds,shoes,cl
othes
,furnit
ure,et
c.

Tar
getAudiences:
Thetar
getaudi
enceisf
orthepar
entswhowantt
obuyt
hingsf
ort
hei
rbabi
esandc
hil
dren
andwanttodecor
atebabyroomsorchi
l
drooms.

Obj
ect
ives:
Wewouldli
ketomak ethetar
getaudi
encet
ogothrought
hewebsi
teeasi
l
ybyorgani
z i
ng
t
hewebsit
eclearl
yandus i
ngsimpl
enavi
gat
ionandsimpl
ecol
orst
omakei tt
obeatt
racti
ve,
soi
twi
llmakec onsumerst
owanttopatr
oni
zeagai
n.

Obstacles:
Compet i
ngwit
hs omepopulars
tor
eswhichalsosel
lbabyandc
hil
dproduct
sandmak i
ng
consumerstohaveconf
idencetot
rus
ttheproduct
softhi
swebsi
tearethec
hal
lengesand
pressur
esthatst
andbetweenmyaudienceandthedesir
edobj
ecti
ves.

KeyBenef i
t:
Sell
i
nghighqual
it
y,uni
queandbeaut
if
ulpr
oduc
tst
hati
sdi
f
fi
cul
ttof
indi
not
herst
oreswi
th
af
fordabl
epri
ces.

Suppor
tStat
ement s/ReasonsWhy:
Fi
ndi
ngthebeauti
f
ul anduni
quefavor
it
eproduct
sfory
ourbabi
esandchi
l
drenwi
thhi
gh
qual
i
tycangi
vethem wonderf
ulchi
l
dlif
e.

Tone:
Att
ract
iv
e,Col
orf
ulandWar
m

Medi
a:
Useat
tr
act
ivei
magesofpr
oduct
sforhel
pingt
oat
tr
actconsumer
stowantt
opur
chasei
t.
 LOGO WEB PALETTE

Style Guide
RGB: 241R. 116G. 117B
CMYK: 0C. 69M. 44Y. 0K
Using Two Colors for the logos HEX: F37475

RGB: 241R. 116G. 117B RGB: 248R. 207G. 153B

RGB: 248R. 207G. 153B RGB: 195R. 222G. 213B

TYPE FACES
HAPPY PHANTOM
A B C D E F G H I J K L M N O P Subnavigation
Q R S T U V W K Y Z Web Average Size: 8 - 10pt
a b c d e f g h i j k l m n o p q
r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & ( )
“ ” ‘ ’

HAPPY PHANTOM
A B C D E F G H I J K L M N O P Main Navigation, Secondary Navigation and
Q R S T U V W K Y Z Subhead
a b c d e f g h i j k l m n o p q Web Average Size: 9 - 12pt
r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & ( )
“ ” ‘ ’

HELVETICA
ABCDEFGHIJKLMNOPQRS Body Copy
TUVWKYZ Web Averge Size: 9pt
abcdefghijklmnopqrstuvw
xyz
12345678910$%&()“”‘’

HELVETICA
ABCDEFGHIJKLMNOPQRS Breadcrumbs, Title of Body Copy and Button
TUVWKYZ Web Average Size: 9 - 12pt
abcdefghijklmnopqrstuv
wxyz
12345678910$%&()“”‘’

group project style guide.indd 1 5/25/11 6:20:23 PM