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The Impact of Social Media On SME Online Retailing in The Fashion Sector

This study examines the motivations and strategic impact of social media technology on small fashion e-retailers operating from a UK base. The results are aimed to be policy-informative, from a regional perspective, and of practical importance for nascent and established SMEs trading online.

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wajahat87
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7 views8 pages

The Impact of Social Media On SME Online Retailing in The Fashion Sector

This study examines the motivations and strategic impact of social media technology on small fashion e-retailers operating from a UK base. The results are aimed to be policy-informative, from a regional perspective, and of practical importance for nascent and established SMEs trading online.

Uploaded by

wajahat87
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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