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TACS

This document introduces PepsiCo and The Coca-Cola Company as two of the largest beverage manufacturers and discusses their century-long rivalry. It outlines key products for each company and notes that while Coca-Cola leads in regular and diet soda sales in North America, the competition between the two has expanded globally and into other categories like snacks and bottled water. The rivalry is ongoing but benefits customers through a wider variety of product offerings and quality improvements.

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20 views1 page

TACS

This document introduces PepsiCo and The Coca-Cola Company as two of the largest beverage manufacturers and discusses their century-long rivalry. It outlines key products for each company and notes that while Coca-Cola leads in regular and diet soda sales in North America, the competition between the two has expanded globally and into other categories like snacks and bottled water. The rivalry is ongoing but benefits customers through a wider variety of product offerings and quality improvements.

Uploaded by

nghidd1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Introduction - Introduce group members and topic, outline PepsiCo Inc.

is an American multinational corporation headquartered in New York, United States, with interests in the manufacturing, marketing and distribution of grainbased snack foods, beverages, and other products. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961. + name some products: beverage: Pepsi, Mirinda ( fruite juice), Aquafina (mineral water), Poca ( snacks) The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia + some product; Coca cola, minute maid teppi, samurai, real leaf - The rivalry between the two giant firms has been lasting for more than 100 years ( since the birth of pepsi) Conclusion + The fight between the two company is continuing + With the North American soft drink market saturated, both Coke and Pepsi are focusing now on other areas to grow their businesses. Coke is targeting international growth; Pepsi is growing its snack business. And both are going head-to-head in the rapidly expanding bottled-water business. +On American market, Pepsi was knocked to third place behind Coca Cola and Diet Coke, Diet Coke out-sold Pepsi in 2010. Coca Cola sold 1.6 Billion cases of its regular soda and 927 Million cases of its diet soda, while Pepsi sold only 892 Million cases + however, customers is the one who have the most advantages between this competition ( better quality, wide range of product)

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